Featured Blogs

Every year, Forrester looks to the future to predict what we think will happen across industries, geographies, and technologies. In this episode, Senior Analyst Christina McAllister and CX Cast host Martin Gill team up to explain how Forrester’s 2025 CX predictions came together.

Ninety-one percent of B2B buyers face online purchasing barriers, our recent survey data shows. Find out how these six principles of more impactful e-commerce measurement can help.

As we step into 2025, the APAC region stands at the forefront of a global financial transformation. Learn five key trends shaping the digital payments landscape across six key APAC markets in this preview of our new report.

With the growth of generative AI, developer productivity is on everyone’s mind these days. But measuring developer productivity is challenging. Learn how focusing on alignment can help eliminate the elephant in the room.

The B2B event technology landscape has continued to transform apace over the past two years. In this environment, standalone virtual event platforms have struggled as leading vendors have broadened their capabilities to support a wider range of event types. Despite these expanded capabilities, enterprises continue to run multiple, overlapping event technology platforms, with 22% of […]

What are high-performing portfolio marketing teams doing that others are not? Find out in this preview of a new report digging into the behaviors and characteristics of high-performing portfolio marketing organizations.

Martin and Angelina reflect on CX Cast successes in 2024 and give a glimpse into the exciting lineup for 2025. 

As has now become a Forrester Security & Risk Summit tradition, a room full of amazing women and a few brave fellas gathered last week as part of the Forrester Women’s Leadership Program to celebrate successes and solve for the many challenges that women face in this field. The theme? “To propel your career in security and risk, choose your advisers and nuggets of advice wisely.”

OpenAI’s new o3 and o3-mini models are generating excitement with claims of advanced reasoning capabilities, fueling the artificial general intelligence debate. Learn more about the opportunities and challenges of these models for organizations looking to get more impact from AI.

After more than a year of investigations, the Italian privacy regulator — il Garante per la protezione dei dati personali — issued a €15 million fine against OpenAI for violating privacy rules. Violations include lack of appropriate legal basis for collecting and processing the personal data used for training their generative AI (genAI) models, lack […]

B2B buying groups are more complex than ever. Learn how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Join us live on February 12 for buyer insights and analyst Q&A. 

Get reflections on the legislative trends, geopolitical tensions, and other changes that impacted CISOs in the European Union in 2024.

Meet the new Forrester analyst on the security and risk research team focusing on areas such as network analysis and visibility (NAV) and Zero Trust.

The MITRE Engenuity ATT&CK Evaluations 2024 results are out. Get a detailed review in this preview of an upcoming report.

Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke discuss how B2C and B2B marketers can adapt their data strategies to maintain consumer trust and compliance.

Skoda and Volkswagen are the latest vehicle manufacturers that have had vulnerabilities discovered in their cars that could allow malicious actors to execute code remotely. Find out more about privacy risks in cars and what can be done to minimize them.

The data clean room market is a bit of an anomaly: It’s both an established and emerging market.

Within three years, agentic AI will impact every area of the business for both buyer and seller, transforming human and nonhuman interactions throughout the purchasing journey and post-sale customer experience. At this year’s B2B Summit North America, you’ll learn how to gain value from this powerful tech.

Earlier this month, we wrapped up Forrester’s India Predictions 2025 event. I look forward to this event every year, and this year was no exception. This year’s event for India saw record turnout, with over 350 participants across three cities in India including marketing and tech leaders.