Blog
The more I see social media conversations about brand versus demand or ideas like the 95-5 rule, the more I realize that a lack of good, objective data is at the center of these conversations. The conversations are typically spawned by someone or some company that wants marketers to increase their advertising investments or hire […]
Blog
In today’s volatile business environment, executives face the dual challenge of optimizing costs while maintaining exceptional customer experiences. Our new report, The Golden Thread From CX To Value Streams Reveals Optimization Opportunities, offers a strategic approach to navigating these complexities. The office of the CIO, however, often faces specific hurdles when engaging teams to leverage […]
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When will quantum computers will be able to break asymmetric cryptography and algorithms? And what steps should you take to prepare? Find out in this preview of a report on quantum security.
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Adaptability and agility will differentiate healthcare organizations that flourish amid volatility, per our new research, “Healthcare Leaders: How To Thrive Through Volatility.”
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Increasing geopolitical volatility has characterized the last three years in Europe and is reaching new heights. Learn what Microsoft has committed to do and what tech executives should watch out for.
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Contrary to popular misconception, European firms aren’t lagging behind in emerging technology adoption, and there’s no lack of innovative startups. Get a look at a few of this year’s top 10 emerging technologies through a European lens.
Blog
Read this Forrester blog for the top lessons learned from interviews with order management system customers.
Blog
Zu viele Unternehmen investieren in CX, um zu verbessern, was ihre Kunden über ihre Erfahrungen sagen, anstatt diese Erfahrungen tatsächlich zu verbessern. Auf dem CX Summit EMEA 2025 erfahren Sie, wie Sie bessere, bedeutungsvollere Erlebnisse schaffen, die Loyalität und Wachstum fördern.
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Over the next decade, banks, fintechs, and big tech firms will use a combination of maturing and emerging technologies to introduce innovative interfaces, making digital experiences more intuitive and human-centered. These technologies will amplify consumer understanding, enhance automation, and accelerate the orchestration and delivery of digital banking experiences. As a result, digital banking experiences are evolving to become more assistive, anticipatory, and agentic, empowering consumers in unprecedented ways.
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The deadline for submissions into the Forrester B2B Summit EMEA Awards is July 14, 2025. Read this blog to find out how to apply, what makes a strong entry, and what set our past winners apart.
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Your organization has likely created lots of paperwork and process. And you signed up to manage that as it was outlined in your original job description. Now you may be replaced by AI. Get some useful guidance on why this is happening and how you can recognize it.
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RSAC Conference 2025 featured the 20th annual Innovation Sandbox competition. Learn more about the entrants and results in this review of the event.
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Back in 2007, the first US federal CIO, Vivek Kundra, was appointed. Shortly after in December of 2010, he launched one of the world’s first “cloud-first” initiatives, making many US federal agencies such as the General Services Administration (GSA) some of the earlier innovators in this arena.
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I am excited to announce The Forrester Wave™: Customer Analytics Services, Q2 2025. The customer analytics services market has always evolved alongside emerging technology — from big data to cloud to AI.
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Forrester recently published The Human Capital Management Solutions Landscape, Q2 2025. We took a peek at 41 vendors, the new set of core use cases for human capital management (HCM), and what new extended use cases are picking up in the market along with the traditional and new HCM capabilities.
Webinar
Ready to tackle market volatility, changing customer expectations, and rapid digital disruption? Watch our on-demand webinar to learn how to stay resilient, put customers first, and boost loyalty — even in challenging times.
Webinar
Lead your tech teams through turbulent times with confidence and precision. Watch this webinar to explore risk management strategies and adaptive change techniques designed for those ready to push back against chaos and thrive where others falter.
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Most return-to-work policies are not being complied with. Find out why and what you can do in this preview of our new report.
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To lead your people through volatility, first take the time to lead yourself. Learn how to apply one of our frameworks to yourself and restore your own calm and confidence in these volatile times.
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In today’s fast-evolving B2B landscape, partner ecosystems have emerged as a cornerstone of sustainable growth. Learn the benefits partner advocacy offers to suppliers, their partners, and customers.
