Blog
To Thrive Through Volatility, Master These Three Areas
There’s no end in sight for the current disruption, but making the right strategic moves will help you come out ahead.
Blog
Don’t Leave Consumers Behind In Your Agentic AI Journey
As businesses implement agentic AI, it will begin to trickle into consumer experiences. Find out how with some examples of agentic AI consumer use cases in this preview of our new report.
Blog
The Sudden Silo Breaker: GenAI Converges Search Experiences And Disciplines
Generative AI search experiences are increasingly conversational, assistive, and agentic. As a result, distinctions between search experiences are disappearing. Our latest report helps marketing, digital, and technology leaders and processes adapt to genAI-integrated search.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
Buying Networks Are Changing The Game For B2B Companies
AI and the growing role of buying influencers are rewriting the rules of engagement for marketers and sellers. Learn about today’s buying networks and how to begin adapting your strategies.
Blog
NVIDIA GTC 2025: Reasoning And Robotics Converge
San Jose was abuzz with excitement as AI enthusiasts gathered for the 2025 NVIDIA GTC AI conference. Find out what the key announcements were and what they could mean for your technology roadmap in this review.
Blog
Consumers React To Tariffs With Concern And Caution
Our recent poll showed how consumers feel about and are responding to a slew of anticipated new tariffs.
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Blog
IoT, IIoT, IoMT, And OT — Welcome To Acronym Mania. What Does It All Mean?
Across IT, acronyms come with the territory. Whether they’re classic ones (ENIAC, Electronic Numerical Integrator and Computer), just a tad more modern (VAX, Virtual Address eXtension), network-based (TCP/IP, Transmission Control Protocol/Internet Protocol; XNS, Xerox Network Systems), or cybersecurity-related (NGAV, next-gen antivirus; DLP, data loss prevention; IDS, intrusion detection system), the acronyms and the process of […]
Blog
So There Won’t Be A Wiz IPO — What Does That Mean For Cyber IPOs In 2025?
Last week’s mega deal of Google acquiring CNAPP provider Wiz for $32 billion has some lamenting the future of IPOs in the cybersecurity space. Wiz was on a high growth trajectory, and given that Wiz had previously rebuffed Google’s interest in the summer of 2024, many assumed Wiz was on target for a 2025 IPO, […]
Blog
In Light Of New Tariffs, Focus On Digitizing And Diversifying Your Supply Chain
The imposition of new tariffs is the latest issue shaping global trade flows. In the past few years, COVID-19 and the Russo-Ukrainian War demonstrated that the location of manufacturing greatly impacts national security, highlighting that companies need to diversify their supply chains to maintain an optimal balance between cost and flexibility. Learn which industries are most impacted and what they can do.
Blog
OCBC’s Journey To Becoming A Generative AI Pioneer
OCBC has emerged as a leader in enterprise AI adoption, seamlessly integrating generative AI (genAI) across its operations. I recently spoke with Donald MacDonald, head of OCBC’s Group Data Office, about the bank’s AI journey. Q: Donald, OCBC’s success with AI seems to stem from a long-term vision rather than a sudden pivot. How did […]
Blog
Four Key EUC Trends From IGEL’s Now & Next 2025 Event
Get four key takeaways from IGEL’s recent end-user computing (EUC) event Now & Next 2025.
Blog
The Augmented Architect: Real-Time Enterprise Architecture In The Age Of AI
What if the EA function was no longer confined to episodic review and disconnected models? This is the emerging reality — a direct consequence of the operationalization of architecture via closed feedback loops, AI agents, large language models (LLMs), retrieval-augmented generation, vector databases, and dynamic graph-based systems.
Blog
TikTok Won’t Get Banned This Week
The extension on TikTok's ban expires on April 5, but it is highly unlikely that TikTok will go dark again. All signs point to a deal or another extension. Find out why.
Blog
Generative AI Innovation In Security Tools Is Finally Getting Interesting
The core themes of The-C2 conference in London were artificial intelligence, supply chain security, and cyber hygiene. Get a closer look at how these themes may impact security professionals in this recap.
Webinar
Unveiling The Top 10 Emerging Technologies Of 2025
Get an early look at the top 10 emerging technologies for 2025, hear common use cases for each, and learn how (and when) these advancements will produce real benefits.
Blog
Address The Whole Person To Impact Insider Risk
One of the main themes from the recent Insider Summit was that insider risk is very much a human problem, not a technology problem. Find out more in this review of the event.
Blog
Fujitsu Steps On To The Global Quantum Computing Stage
At its recent quantum computing conference, Fujitsu highlighted its all-in strategy on quantum computing. Find out more in this review of the event.
Blog
What Do Buying Networks Mean For Revenue Enablement?
Today at Forrester’s largest annual customer event in Phoenix, my colleague Barry Vasudevan opened B2B Summit North America with his keynote address, “Introducing Buying Networks: Your Buyers’ New Reality,” which introduced the new concept of buying networks. This wasn’t an easy narrative to deliver, because there are a significant number of challenging and hard-to-stomach realities […]
Podcast
398: Advanced Analytics Will Transform Your CX Practice
Most CX teams are too reliant on feedback (survey) data, leading to limited insights and even misinformed action. Forrester senior analyst Rich Saunders joins us to make the case for advanced analytics. He outlines the path forward – even for those intimidated by advanced analytics.
Blog
VMware/Siemens: A Cautionary Tale About The Risks Of Software And Services Licensing
Litigation has become the default method for companies to resolve disagreements, force accountability, and establish recourse for everything from breach-related failures to contractual disagreements. A recent lawsuit filed by VMware (now owned by Broadcom) against its customer, Siemens’ US operations, for alleged use of unlicensed software is not unique and should serve as a stark […]
Blog
How To Boost Your Third-Party Risk Program With A Spring Cleaning
Prioritize Foundational Elements Over Decorative Accessories Our springtime urge to clean, redecorate, and renovate has a biological explanation. Turns out that spring’s increased hours of daylight lower our body’s production of melatonin (the hormone that makes you sleepy), which leads to regained energy and inspiration to clean our living environments. For security and risk pros, […]
Blog
Medallia And Qualtrics Conference Highlights: Rivals Offer Different Plans For AI Enhancements
Over the past two weeks, we attended back-to-back CX events: first, Qualtrics’ X4 in Salt Lake City, then Medallia Experience in Las Vegas. Both Leaders in The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024, these vendors court enterprisewide CX programs as well as digital, contact center, and location-based operations leaders. Despite the similarities in […]
Blog
A Market On The Cusp Of Change — Decoding The Forrester Wave™: Customer Relationship Management Software, Q1 2025
Each vendor in the CRM wave offers unique capabilities. Some vendors are better positioned to incorporate AI that will transform this market. Find out more in this preview of our latest wave.
Blog
Financial Firms Offer Laid-Off Government Employees A Chance To … Spend More Money?!
At a time of high volatility, financial services brands should focus on removing customer stress and offering benefits, not finding ways to sell more to struggling customers. Get four tips on how to do that in this post.
Blog
TDX 2025: MuleSoft And The Salesforce Platform Pivot
About seven years ago, I was on an initiative to explore low-code. When I saw Salesforce’s low-code product in demos, my impression was that the product was only suitable for buyers with a strong Salesforce CRM focus — a feeder to drive more revenue into Salesforce’s flagship product. When Salesforce acquired MuleSoft, many worried that […]
Blog
Accessibility Is Getting Its GDPR Moment
Software that is not written with the needs of people with visual, auditory, motor, and cognitive disabilities in mind blocks potential and current customers from using your products and services. Imagine what you would do to get 1.3 billion more customers.
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