Australian & New Zealand Financial Services Webcast Week
To sustain digital momentum in 2021 and beyond, financial services firms must remain customer obsessed, accelerate innovation, align digital and business strategies, and reduce technical debt. Forrester analysts will show you how in our upcoming webcast series.
Now more than ever, B2B marketing leaders need a clear strategic vision that drives their companies' growth agenda. Learn how to create an actionable marketing strategy — and join us at B2B Summit North America to dive even deeper.
Becoming a customer-obsessed organization requires change — it requires being bold.
Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership, strategy, and operations.
Customer experience professionals often believe that delight is the ultimate emotional goal of every customer journey. In this episode of What It Means, VP and Principal Analyst Joana de Quintanilha explains how a wider understanding of emotion drives more-effective customer journeys.
Photo by Abhijit Sunil Atos In my research pursuit of technology sustainability, I have spoken to many technology and business leaders around the world about their sustainability initiatives. Occasionally, I encounter someone doing something special in this important business quest. I hope to interview as many of them as I can and share their insights […]