Featured Blogs

Blog

The Seventh Wave: How AI Will Change The Technology Industry

George Colony 13 hours ago
As AI rewrites the rules of business, lessons from past technology shifts will only go so far. Forrester's CEO examines the impact AI will have on the big five consumer tech companies and the tech sector more broadly.
Blog

Parting Lessons From CX Summit North America To Help You Deliver The Total Experience

Rick Parrish 6 days ago
As another CX Summit North America draws to a close, it’s time to get to work. Use these takeaways to help you create your action plan for transforming the experiences you offer.
Podcast

TV Options For B2C, GenAI For CRM, Data Centers Go Nuclear

What It Means June 26, 2025
From pickleball to nuclear energy, this week’s episode covers a lot of ground. Listen in as Forrester analysts put three recent business headlines into context for sales, marketing, and technology leaders.

Ultimate Guide To The Top 10 Emerging Technologies

Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.

Blog

Customer Experience Quality In The US Falls To An(other) All-Time Low

Pete Jacques June 24, 2025
While persistent challenges plague CX in North America, EMEA offered some bright spots. Learn about this year’s Customer Experience Index (CX Index™) scores and the lessons they hold for brands.
Blog

AppGen Is Here: Say Goodbye To Software Development As You Know It

Diego Lo Giudice June 23, 2025
Discover how AI-powered AppGen platforms are collapsing the SDLC, democratizing development, and disrupting the software industry.
Podcast

Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

What It Means June 12, 2025
If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.

Get The Insights At Work Newsletter

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

Blog

Navigate The DXP Revolution For Impact With The Executive Guide To DXP, 2025

Joe Cicman 7 hours ago
We’re seeing some wildly exciting things happening with digital experience platforms (DXPs) that present both opportunities and significant challenges for modern enterprises. They are becoming the backbone of how we connect with customers. To harness these exciting possibilities, technology and business leaders must move beyond just knowing about the trends and instead translate and mold […]
Blog

A Peek At Bank Of America’s AI Playbook

Brian Hopkins 8 hours ago
Bank of America has quietly built one of the most disciplined AI strategies in financial services. In this case study, we explore how the bank laid a data-first foundation, scaled its virtual assistant Erica, and turned AI into a compounding advantage — offering valuable lessons for any organization navigating digital transformation.

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Blog

EPAM’s Skills-Based Transformation: A Blueprint For The Future Of Work 

Betsy Summers 12 hours ago
When I first sat to interview Sandra Loughlin, chief learning scientist and global head of the talent enablement and transformation practice at EPAM, I knew I would learn something new. What I didn’t expect was to be taken on a 30-year journey — one that began long before “skills-based organization” was a buzzword and continues […]
Blog

B2B Marketers: Are You Getting Everything You Can Out Of Intent Data?

Nora Conklin 1 day ago
Most B2B organizations are making investments in intent data, but many still struggle to understand its impact in the sales pipeline. Not only do most experience challenges with leveraging intent in B2B Revenue Waterfall™, they also fail to leverage intent data fully across the opportunity lifecycle and the broader organization. By only applying intent data […]
Blog

How To Evaluate Intent Data Providers

Brett Kahnke 1 day ago
While most B2B organizations have an established process for evaluating traditional data providers, many have less practice in the evaluation of second- and third-party intent sources. The diversity of collection methodologies, complexity of keyword mapping, and rapid decay of insight value present unique challenges for comparing providers of these data types. Balancing Insight Potential, Data […]
Blog

Dell Tech World 2025: AI’s Model T Moment?

Alvin Nguyen 2 days ago
Find out why Dell’s founder believes this is AI’s “Model T moment” and that Dell is positioned to be the Ford of the AI era.
Blog

Training Architects Has Never Been So Important — Here’s Why

Stéphane Vanrechem 2 days ago
Many enterprise architecture teams are unable to scale their impact or evolve their practices due to a growing skills gap. Learn the three distinct but interconnected dimensions of training that high-performing EA teams invest in.

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Blog

M-Files Embeds Itself More Deeply Into The Microsoft Ecosystem

Cheryl McKinnon 2 days ago
Find out how M-Files' deepening of its partnership with Microsoft will impact customers and the overall enterprise content management market.
Podcast

410: Practitioner Stories: Zurich Insurance Transforms CX With AI

The CX Cast 2 days ago
Conny Kalcher, Group Chief Customer Officer of Zurich Insurance, discusses the transformative role of AI in customer experience with us. Conny shares insights into Zurich’s journey towards becoming more customer-focused, emphasizing the importance of empathy, transparency, and reliability in AI applications. From speeding up claims processing to enhancing internal communications, discover how Zurich is leveraging […]
Blog

What’s Hot For Enterprise Fraud Management In APAC In 2025

Meng Liu 2 days ago
As AI-driven threats increase across the APAC region, so do enterprise fraud management technologies. Find out what fraud management professionals in APAC should pay attention to when evaluating solutions and vendors.
Blog

Your Zero Trust Strategy Needs An Adversarial Perspective

Tope Olufon 3 days ago
As IT environments become more complex and alert fatigue grows, the solution isn't more controls. It's systematic testing through an attacker's lens. Find out how your Zero Trust strategy can benefit from this approach in this preview of a new report.
Blog

What International Customers Should Know About Microsoft’s Sovereign Cloud Offerings

Dario Maisto 3 days ago
Given the increasingly volatile geopolitical environment, Microsoft customers are requesting more details on the company’s digital sovereignty posture. Consequently, Microsoft has now updated its sovereign cloud offerings to include details for: Sovereign Public Cloud, Sovereign Private Cloud, and National Partner Cloud. Find out what this means and how it may impact your strategy in this post.

Can Your Security Strategy Handle Today’s Volatility?

Economic turmoil, increased cyberattacks, and changing regulations. Learn new strategies for managing risk in an era of volatility.

Blog

Understanding The Real Cyber Risks Behind The Iran-Israel-US Geopolitical Tensions

Jitin Shabadu 6 days ago
When geopolitical bombs drop, cyber fallout often follows. Get five key insights to help you focus on the security strategies that matter most during times of geopolitical escalations.
Blog

Top 10 des technologies émergentes 2025

Brian Hopkins 27 Juin 2025
La technologie émergente ne fait pas que s’accélérer — elle se diversifie vers des directions plus risquées, plus puissantes et plus innovantes. Découvrez trois évolutions majeures dans le top 10 des technologies émergentes de cette année, ainsi qu’une vérité fondamentale qui, elle, reste inchangée, dans cet aperçu de notre prochain webinaire et de notre nouveau rapport.
Blog

How To Choose A Security Platform Without Getting Burned

Jeff Pollard 6 days ago
Not all security platforms are created equal. CISOs and security pros can get five tips on selecting a security platform in this preview of a new report.
Blog

Pause Innovation Now And Pay The Price Later: Why AI Readiness Can’t Wait

Stephanie Balaouras 6 days ago
Even as volatility abounds, business and technology leaders must stay laser-focused on building a strong AI foundation. The first blog in our new quarterly Bold Stances series offers some guidance.
Blog

Fujitsu Executive Analyst Day: Key Takeaways

Alvin Nguyen 7 days ago
Fujitsu’s Executive Analyst Day in Santa Clara, California, sparked conversations with technologists and business leaders that helped attendees learn about the state of their business and products/services. Topics Covered Corporate strategy Discussion of Fujitsu’s corporate strategy and how it has performed Technology strategy Discussion of Fujitsu’s research and commercialization of its technology AI business strategy […]

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

Unlock The Marketplace Potential: A Strategic Guide For Tech Leaders

Joe Cicman June 25, 2025
Marketplace platforms are not “one size fits all.” Tech leaders must align platform capabilities with their ecosystem strategy to unlock growth, efficiency, and innovation. Learn the top three challenges that tech leaders face when navigating marketplace development platforms in this preview of a new report.
Blog

Ask Again Later? No Thanks — The Future Of Customer Success Is Now

Shari Srebnick June 25, 2025
It’s no longer about customer happiness or satisfaction — it’s about anticipating needs, enabling value, and fostering long-term growth. Learn about the smarter, more strategic approaches CS teams should embrace.
Blog

AWS re:Inforce 2025 — Heavy On User Experience Enhancements, Light On The GenAI Hype

Allie Mellen June 25, 2025
This year's AWS re:Inforce event included a big announcement and revealed other security-related enhancements. Read our top takeaways.
More posts