How buyers approach purchase decisions has changed, which has important implications for marketers. Explore a few of the findings from our recent research, and go even deeper at Forrester's B2B Summit APAC.
Forrester Decisions represents a new option for business and technology leaders who need help solving problems, making decisions, and taking action to deliver results. The portfolio combines research-based insights, models, and frameworks with hands-on guidance to ensure that you and your team apply best practices to your specific situation.
As the pressure to prove marketing’s ROI intensifies, marketing leaders should work to build a strong alliance with their finance counterparts. Mastercard’s Chief Marketing and Communications Officer Raja Rajamannar went one step further, hiring a CFO to serve within marketing. He explains the benefits of this unconventional approach on this week’s What It Means.