Predictions 2021: Accelerating Out Of The Crisis

In 2020, the impossible happened over and over. Companies overcame seemingly insurmountable challenges by employing technical agility and deep customer understanding.

That spirit will define 2021: Top companies will invest in adaptability, customer-obsession, and technology-fueled experiences. Download our guide to 2021’s critical business and technology trends.

Featured Blogs & Podcasts


Europe Predictions 2021: With Volatility Comes Opportunity

European organizations can expect consumer contradictions, regulatory upheaval, and more cross-border remote work.
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Predictions 2021: Asia Pacific Will Lead The World Out Of COVID-19

Forrester analysts from across the Asia Pacific region provide insights on what to expect in the year 2021.
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Explore The Predictions 2021 Hub

Discover what awaits your business in the coming year with our complimentary library of resources on topics from advertising to edge computing.

Predictions 2021: Cloud Computing Powers Pandemic Recovery

In 2021, cloud will help firms adapt to the “new, unstable normal” ahead. Find out how in our 2021 predictions.


Best Of EX 2020

Employee experience leaders were challenged like never before in 2020. In this episode, Forrester analysts provide examples of organizations that have successfully adapted their EX programs this year.
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Discover The Dynamics That Will Shape The Year Ahead


Predictions 2021: Edge Computing Hits An Inflection Point

Glenn O'Donnell 17 hours ago
In 2021, more firms will leverage edge computing technology as a way to accelerate recovery out of the pandemic. Find out more in our 2021 edge computing predictions.
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Predictions 2021: Welcome To The Year Of Pandemic Advertising

Joanna O'Connell 18 hours ago
It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. As advertisers attempt to reckon with the impending upheaval of data deprecation, they’ll be forced to divert attention toward more pressing — and distracting — issues that have emerged due to the COVID-19 pandemic. Forrester […]
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Predictions 2021: Accelerating Out Of The Crisis

In 2021, top brands will accelerate out of the crisis and into a dynamic new future. Download our guide to 2021.

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