Lessons From Florida Blue: Building A Successful CX Measurement Program

Tackle CX measurement challenges with actionable advice from an industry leader.

Join Florida Blue Sr. Director of CX Measurement, Analytics, and Insights Houda Rabah and Forrester VP, Principal Analyst Maxie Schmidt for a candid discussion of Florida Blue’s CX measurement program.

Featured Blogs & Podcasts


Follow Four Steps To Prepare Your Marketing Practice For Data Deprecation

Consumer data deprecation is poised to upend B2C marketing. Take these four immediate actions to prepare your data-driven marketing practice.
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How To Talk To Executives And Avoid A Boardroom Ambush

You rarely get to follow a script when presenting to the board — which is why the best strategy may be not so much to plan as to prepare. Learn four strategies.
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Leaders benefit by building more sustainable organizations.

Sustainability-focused companies have better financial results relative to their peers and investors are doubling down on sustainable investments. Bring sustainability initiatives to the forefront of your business strategy.


To Succeed In B2B Sales, Talent Alone Won’t Cut It

The days of relying on superstar sales reps to land huge, quarter-saving deals are over. Winning and retaining today’s buyers takes a systematic, broader-based approach to selling. Vice President and Senior Research Director Phil Harrell explains what this approach entails on this week’s podcast episode.
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Marketing Strategy Insights

A sound marketing strategy enables marketing to deliver on business objectives. Read our insights for developing a long-term marketing strategy that sets a clear course of action and drives results.


To Formulate Marketing Strategy, Understand Your Business Context

Susan Macke 13 hours ago
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.
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Be Early, Be Empathetic: How To Show Your Customers The Value Of Participating In A Forrester TEI

Sam Sexton 1 day ago
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.
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Does Your B2B Marketing Strategy Drive Business Results?

Build a durable marketing strategy that delivers clarity and business value in a fast-changing climate. Explore our marketing strategy content for B2B CMOs.

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