Featured Blogs

Blog

Three Consumer Changes Will Define The Future Of How We Buy

Anjali Lai September 15, 2020
The pace of consumer behavior change has clicked into another gear this year as a result of the COVID-19 pandemic. Learn how three of these trends will transform buying for the foreseeable future.
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Podcast

The “Next Normal” For Sales Will Be Data-Driven

What It Means 4 days ago
As sales leaders plan for 2021, leaning into data and insights will be key to success. Vice President and Research Director Mike Pregler explains why and dives into other action items for sales leaders in this week’s episode.
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Blog

The Future Of Buying Is Using

David Truog 7 days ago
The shift toward consumers expecting and rewarding experimentation is motivating companies to focus on product as their engine of growth.
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COVID-19: Responding, Managing, And Leading During A Pandemic

The latest insights and guidance for leaders to address the growing business and employee experience implications of COVID-19.

Blog

What We Talk About When We Talk About Insights

Brandon Purcell September 21, 2020
What exactly is an "insight"? Analyst Brandon Purcell previews Forrester's new Periodic Table of Insights which will be unveiled at the upcoming Data Strategy & Insights live virtual event.
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Podcast

Lessons From The Pandemic For B2B Sales And Marketing Leaders

What It Means September 17, 2020
By disrupting familiar ways of working, the pandemic has forced B2B sales and marketing leaders to reprioritize and reflect. In this discussion of key priorities for European sales and marketing leaders, Vice Presidents Isabel Montesdeoca, Phil Harrell, and Meta Karagianni explain the lessons that can be learned from this period.
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Blog

The Future Of Consumer Buying Will Drive The Reinvention Of Your Business

Joe Stanhope September 17, 2020
The relationship between consumers and businesses is undergoing a multifaceted transformation based on four factors: the economic impact of marketplaces, next generation product experiences, consumers’ perception of brand values, and brands’ adoptions of business models. Any firm that sells to consumers must understand how these factors will influence their customers as well as their own business, and they need to start planning now to harness these trends to maximize the value of customer relationships. 
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Blog

Product Management Leadership For This New Era

Lisa Singer 3 days ago
This post outlines three key ways product leaders can use customer input and feedback to drive growth in the coming year.
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Blog

Five Questions To Ask Before Changing Sales Methodologies

Eric Zines 3 days ago
Sales methodology is a topic that evokes a wide range of comprehension among sales professionals, largely depending on their personal history with the methodologies their previous employers used.
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Thrive In The New Era Of B2C Buying

Discover how your firm can grow and thrive over the next decade as new consumer buying patterns emerge.

Blog

Rotten Phish Spoils Employee Experience

Jinan Budge 4 days ago
When our colleagues Claire O’Malley and Brian Kime wrote their “Point/Counterpoint: The Ethics Of COVID-19 Phishing” blog in March, it turns out they were inadvertently predicting an event that took place this week: An employee took to social media to speak out about a highly insensitive phishing simulation. Tribune Publishing Company, publisher of newspapers like […]
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Blog

The Show Must Go On For Portfolio Marketers In 2021

Barry Vasudevan 4 days ago
Portfolio marketers today are being asked to lead. They must help their organizations find the new opportunities, identify the trends that can give their organizations lasting success, and ensure that buyers are kept top of mind.
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Blog

Add A New Payment Option To Drive E-Commerce: A Business Case

Sean Owens 4 days ago
Discover some of the common benefit and cost factors that e-commerce merchants can use to build a business case for adding a new payment type.
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Blog

Apply Six Reporting Dimensions to Show More Account-Based Marketing Value

John Arnold 4 days ago
Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions? Forrester analyst John Arnold shares the key elements of compelling ABM performance stories.
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Blog

Our Newest Round Of ZTX Evaluations Is Out

Chase Cunningham 4 days ago
Today, we published our newest round of evaluations for the Zero Trust eXtended (ZTX) ecosystem, “The Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q3 2020.” When we embarked on this journey, Research Associate Alexis Bouffard and I started with roughly 130 potential vendors. We narrowed that down to 38 vendors for the “Now Tech: […]
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The Future Of B2C Business Models

Disrupters like Spotify have changed the way B2C businesses make money. Discover how your firm can thrive as digital innovation reshapes customer expectations.

Blog

Innovators’ 101: Which Ideas To Realize And Why

Bernhard Schaffrik 4 days ago
Frequently, innovators are asking me which ideas to prioritize and why. Here are some early steps you can take to ensure success in your innovation endeavors: First, focus on ideas that can solve a real business problem. Of course, there’s value in having gathered a bunch of creative people who love experimenting with emerging technologies. […]
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Blog

Consumer Energy Fizzles To A New Low As Consumers Approach Q4

Anjali Lai 4 days ago
If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange. We do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. After a […]
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Blog

Lead-Based Measurement Is Older Than The Smartphone: It’s Time To Update How We Measure Marketing Impact

Malachi Threadgill 5 days ago
Setting up buying groups to operationalize the Demand Unit Waterfall™ is easier than you think, and you probably already have the systems you need.
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Blog

Welcome To The Year Of The Customer Marketer

Lisa Nakano 5 days ago
One major trend we see is an amped-up focus on retention — keeping customers and ensuring they achieve value.
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Blog

Merchant Payment Providers: Key Takeaways From The Forrester Wave™ (Q3 2020)

Lily Varon 5 days ago
For our latest evaluation in the merchant payment provider space, Forrester identified 10 leading vendors and spent the last four months analyzing their offerings via a combination of briefings, demos, capability assessments, and customer reference checks. Specifically, we evaluated ACI Worldwide, Adyen, Cybersource, Fiserv, Global Payments, J.P. Morgan, PayPal, Stripe, Worldline, and Worldpay from FIS. […]
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Sales Activity Study

Identify productivity roadblocks for your sales reps and start paving the way to greater efficiency.

Blog

The Organizational Obstacles Of In-Housing Media

Jay Pattisall 5 days ago
Ever since the release of the Association of National Advertisers’ K2 Report on media transparency, marketers and firms have looked for better mechanisms to control their media. For ambitious companies, the desire for more impact has led some to in-house media. The prospect of an in-house team of media-savvy professionals maximizing the firm’s buying power […]
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Blog

Microsoft Launches SharePoint Syntex To Automate Content Categorization And Build A Foundation For Knowledge Curation

Cheryl McKinnon 6 days ago
Today, Microsoft announced the general availability of Microsoft SharePoint Syntex as of October 1, 2020. This is the first packaged product to come out of the code-name Project Cortex initiative first announced in November 2019. Project Cortex reflects Microsoft’s ongoing investment in intelligent content services and graph APIs to proactively explore and categorize digital assets […]
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Webinar

B2B Chief Sales Officers: 2021 Planning Assumptions

6 days ago
Against a backdrop of continued uncertainty, B2B sales leaders must forge a clear path forward. Learn what success in the year ahead will require.
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Webinar

B2B Chief Marketing Officers: 2021 Planning Assumptions

6 days ago
Now more than ever, B2B CMOs must be agents of change. Dive into the trends that will shape B2B marketing in the next fiscal year and learn how to prepare.
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Blog

A Faster Pace of Innovation Demands More Agile Ways to Bring Products to Market

Beth Caplow 6 days ago
Learn how organizations can become more strategic, aligned and agile when bringing offerings to market with the new version of the PMM Model.
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Brand and Communications Leaders: Drive Speed, Scale, and Value

Discover how to deliver greater business value by building a natively digital brand and communications approach and tech stack.

Blog

Preparing For The Future: The 2020s Will Demand More From Your Tech

Brian Hopkins 6 days ago
If ever there was a decade that announced itself so defiantly in the first year, it’s the 2020s. With so much change and volatility already, 2020 has proven this decade will be dramatically different than the one before it. It’s imperative that IT and business leaders prepare for 10 years unlike any others. For IT and business leaders, success in the 2010s meant capitalizing on innovative commercial IT (think cloud and mobile). […]
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Blog

InMoment Addresses Head On What Continues To Plague CX Programs

Faith Adams 6 days ago
This morning, customer feedback management (CFM) vendor InMoment announced an array of new product and service offerings focused on improving experiences, not just measuring and reporting on them. The vendor is calling this Experience Improvement (XI). This is an aggressive move by InMoment: Customer experience (CX) technology buyers struggle to find differentiation among technology vendors […]
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Blog

Time to Shift! The Top Priorities For Emerging-Company Marketing Leaders

Matt Papertsian 6 days ago
For emerging-company marketers, too much of a good thing can be just as difficult to deal with as too little. Focusing all components of the revenue engine on the primary growth strategy with shared goals is critical in good and difficult times.
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