Featured Blogs

Blog

Happy New Year? What To Know About Employee Burnout In 2022

Jonathan Roberts January 11, 2022
We spent the entire pandemic studying wellness and well-being at work and our data shows that burnout is not as simple as you think.
Podcast

Predictions 2022: The Future Of Work Has Arrived. Now What?

What It Means 1 day ago
The future of work became unexpectedly real during the pandemic. Find out how work will evolve in 2022, as VPs James McQuivey and J. P. Gownder dig into our 2022 predictions for the future of work.
Blog

Four Things Sales Executives Should Do Immediately To Ensure A Fast Start To 2022

Phil Harrell January 13, 2022
A sluggish January can be difficult to recover from. Use these insights to start the year on the right foot.

Innovate To Differentiate

Learn the four core competencies that a future fit technology strategy is built upon in this new guide.

Podcast

How To Make Sense Of, And Get The Most From, Sales Technology

What It Means January 13, 2022
Today’s sales technology can improve nearly every aspect of selling — if it’s chosen wisely. This week, VP and Senior Research Director Phil Harrell discusses how B2B sales leaders should evaluate tech tools to make the right choices for their organization. He also introduces Forrester’s new Ask A Sales Leader podcast, which will feature interviews with sales executives on a wide range of sales topics.
Blog

Achieve High Performance By Learning From Elite Sports Leaders

Phil Brunkard January 12, 2022
Elite sports leader create a vision, set a strategy, and recruit the right people for the team’s success. Other parallels with business leaders can also be instructive.
Blog

Happy New Year? What To Know About Employee Burnout In 2022

Jonathan Roberts January 11, 2022
We spent the entire pandemic studying wellness and well-being at work and our data shows that burnout is not as simple as you think.

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Blog

The Future Of Healthcare

Daniel Hong 1 hour ago
If there was a book, movie, or a Netflix series on the US healthcare industry today it would aptly start with the Charles Dickens quote: “It was the best of times…” “COVID was an accelerator for us,” according to the SVP & CIO of Sentara Healthcare.  Since the start of the pandemic, the transformation and […]
Blog

Netflix Saturation Nears, With No Dearth Of Original Content To Binge

Mike Proulx 10 hours ago
Netflix subscriber growth continues to slow. In its Q4, 2021 earnings interview tonight, company executives said it’s “tough to pinpoint” why customer acquisition hasn’t recovered to pre-pandemic levels. But the reality is that the streaming market has become saturated. This translates to more choice for consumers who are growing concerned with the aggregate costs of […]

Six Trends That Will Define B2B Marketing In 2022

Explore our Planning Assumptions guide for marketing executives and functional leaders and learn how to harness disruptive forces to drive growth.

Blog

Avoid An Open Source Security Nightmare

Andrew Cornwall 14 hours ago
We’ve had a few high-profile security problems with open source software. A disgruntled developer recently delivered intentionally modified releases of his faker.js and colors.js packages, which broke “thousands of projects” that relied on them. Some are wondering if it’s safe to use open source software at all. The White House certainly is — they’ve asked […]
Blog

Sales Leaders’ Guide To Rolling Out Compensation Plans At Kickoff

Phil Harrell 16 hours ago
Compensation plans that motivate sellers to accomplish corporate objectives are invaluable to sales growth. How sales leaders roll out compensation plans to their sales teams is crucial to gaining buy-in to the plan. Successful rollouts have three key attributes: Transparency Alignment Stakeholder buy-in It is up to the CSO/CRO to communicate the plan and ensure […]
Blog

The 10 Best Ways To Spend Your B2B Paid Media Budget In 2022

John Arnold 20 hours ago
What's the best way to spend your paid media advertising budget in 2022? Forrester Principal Analyst John Arnold shares the 10 best ideas.
Blog

Have Courage: You’re Going To Need It To Run B2B Paid Media

John Arnold 20 hours ago
B2B paid media professionals are in for a roller coaster ride over the next three to five years. Principal Analyst John Arnold explains in a new report on the future of B2B advertising.
Blog

Talent Woes: Sometimes Your Best Defense Is A Really Good Offense

Julie Mohr 2 days ago
Use Agile Knowledge Management Practices To Combat Knowledge Loss In The Great Resignation It’s the fourth quarter, your team is down three points, and there’s less than two minutes to go. A victory is in the hands of the quarterback and coach, who have to execute a hurry-up offense to go the length of the […]

The Six Elements Of A Meaningful Marketing Plan

Without the right inputs, a marketing annual plan may simply be a list of tactics. Learn how to build a plan that drives business value.

Blog

Social Media Plays A Bigger Role In Commerce Than Just Buying

Jessica Liu 2 days ago
In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app. Brands salivate at the opportunity to […]
Blog

Forr The Planet: Sustainability Interview Series — Ericsson

Abhijit Sunil 2 days ago
(Photo by Abhinav Sunil) As the key backbone provider for connectivity and network infrastructure, the telecommunications industry has been in a spotlight for sustainability. With the advent of 5G, what can we do to build our new networks to be as energy-efficient as possible? I talked to Ericsson’s Heather Johnson, VP for sustainability and corporate […]
Blog

The Emotions And Moments In The Customer Journey That Really Drive Loyalty

Joana de Quintanilha 2 days ago
Emotion is key to differentiated experiences that drive customer loyalty. But many companies get emotion wrong. Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. Contrary to popular belief, making customers feel content, happy, or delighted impacts loyalty less than making customers feel respected, understood, valued, or confident. […]
Video

re:Invent Roundup: AWS’s Hottest New Compute Announcements

Tracy Woo 3 days ago

Blog

Twenty-Five Percent Of Europe-5 Jobs Are At Risk From Automation; 12 Million Jobs Will Be Lost By 2040

Michael O'Grady 3 days ago
Three unique factors shape the future of jobs in the Europe-5 countries (France, Germany, Italy, Spain, and the UK): The pandemic. Businesses grow revenues by digitalizing their work processes. More work is done remotely, and more routine tasks are automated. Automation is a lever for change to reduce process costs and increase innovation. The decline […]

See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

Podcast

Direct Vs. Indirect Selling Experiences And How To Succeed As A CRO

Ask A Sales Leader 3 days ago
What does it take to be a successful chief revenue officer (CRO)? And how do experiences in indirect selling help? Chris Doggett, CRO at Acquia, an open source company that provides a digital experience platform, joins Ask A Sales Leader to dive into his experiences in indirect selling and how that has helped him succeed in his current role.
Blog

Supreme Court Ruling On Vaccine Mandates Doesn’t Change Your Calculus

J.P. Gownder 7 days ago
On January 13, the US Supreme Court ruled that the Biden administration’s vaccination-or-test mandate for private businesses employing 100 or more workers could not be enforced by OSHA — the federal agency that covers private sector employers and workers in all 50 states. Ultimately, the ruling takes enforcement out of OSHA’s hands and puts it […]
Blog

Track The Generational And Behavioral Shifts In Europe’s Investors

Ryan Skinner January 14, 2022
European investors are changing. Understand their investment research behaviors to better serve and support them.
Blog

The Mystery Of AIOps Expeditions: What’s In A Name?

Carlos Casanova January 13, 2022
The 2019 publication, Take The Mystery Out Of AI For IT Operations (AIOps) was a widely read Forrester report. It addressed lots of the core questions our industry had about this new thing called AIOps. It also went on to provide an approach for achieving the 2019 goal of AIOps. Like all new concepts, we […]
Podcast

How To Make Sense Of, And Get The Most From, Sales Technology

Ask A Sales Leader January 13, 2022
How can sales technology help your sales organization improve productivity and results? And with so many options available, what technology should you purchase to assist your sellers? On this special episode of Ask A Sales Leader, host Phil Harrell takes questions from his Forrester colleagues on the ways sales technologies can benefit sales organizations and how sales leaders should navigate the convoluted landscape of sales tech solutions.

Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

Announcing Forrester’s New Research On Attack Surface Management

Jess Burn January 12, 2022
As I watched the December 2021 Log4j situation unfold (and it continues … ), the importance of IT asset visibility couldn’t have been clearer. So many security and IT teams struggle to maintain much-needed visibility into an increasingly complex and distributed IT environment because so much of an organization’s estate is unknown or undiscovered due […]
Blog

Three Things To Know About The Forrester Wave™: AI Infrastructure, Q4 2021

Tracy Woo January 12, 2022
Investing in new AI infrastructure in 2022? My colleague Mike Gualtieri and I published a new Forrester Wave™ report: The Forrester Wave™: AI Infrastructure, Q4 2021. This is a brand-new topic for Forrester Wave evaluations. Its purpose is to dig into the massive explosion of AI that is quickly transforming enterprises. We looked at the […]
Blog

Why Holding Companies Matter More Than Agencies

Jay Pattisall January 11, 2022
CMOs’ Agency Buying Behavior Signals More Centralized Global Marketing Solutions To Come In 2021, seven major agency reviews worth over $7 billion went to integrated, centralized global marketing teams. Cigna Health, Coca-Cola, Facebook, Mercedes, Philips, Planet Fitness, and Walmart each ran agency reviews in 2021 resulting in hiring a global marketing company to manage creative, […]
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