Featured Blogs

Blog

Introducing Forrester Decisions

George Colony 7 days ago
Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan ​and tackle their most pressing initiatives and priorities for driving growth.
Read More
Podcast

The Pandemic’s Long-Term Lessons For Retailers

What It Means 4 days ago
As reopening slowly begins, we’re joined by VP and Principal Analyst Sucharita Kodali to explore how the pandemic has reshaped the retail industry and where retailers should focus their resources going forward.
Listen Now
Blog

Forecasting In Uncertainty: Q1 2021 Data Confirms The Strength Of The US Tech Market

Andrew Bartels 4 days ago
New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises. 
Read More

Connected Experiences. Inform. Integrate. Grow.

A more connected experience is possible. Learn more at CX North America, Forrester’s must-attend event for CX practitioners, June 7-9.

Blog

Solve Customer Mysteries With Quantitative And Qualitative Investigation

Brandon Purcell 5 days ago
Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.
Read More
Blog

The Four-Step B2B Formula For Achieving “Right Audience, Right Content, Right Place, Right Time”

Christine Polewarczyk April 30, 2021
Nearly two-thirds of B2B buyers say vendors give them too much content and that the material is more style than substance. Learn how to break through and make an impact.
Read More
Blog

The 100 Best Channel Podcasts Of 2021

Jay McBain April 29, 2021
With more than 2 million podcasts available how do you find the best channel podcasts? Forrester's Principal Analyst Jay McBain has you covered. Check out the list of the best 100 channel podcasts of 2021.
Read More

Subscribe to updates

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

Blog

Reflecting on KubeCon 2021

Brent Ellis 2 days ago
Kubernetes has made a huge impact on how businesses deploy applications, and how they adopt cloud.  This year’s KubeCon + CloudNativeCon Europe 21 agenda was very broad, touching almost every aspect of both developer and operations journeys.  As, Lee Sustar notes in his blog earlier this week, Kubernetes is being used in a variety of […]
Read More
Blog

How Regional Marketing Can Solve The Top Five B2B Global-Local Content Collaboration Challenges

Kathleen Pierce 3 days ago
Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate.
Read More

Drive Business Value With Your Marketing Strategy

Learn the steps for building a B2B marketing strategy that delivers demonstrable business results.

Blog

Reflecting On Dell Technologies World And The Shift Toward IT As A Service

Brent Ellis 3 days ago
Dell is in the midst of announcing and defining its IT-as-a-service (ITaaS) platform, named APEX, at Dell Technologies World this week. This shift is a major shake-up to Dell’s business, with the company making organizationwide changes to move from a product-focused vendor to a client-outcomes-based partner. HPE has been on this journey since 2017 and […]
Read More
Blog

Welcome To The Future: Have You Heard About The 5 P’s Of Sales?

Phil Harrell 3 days ago
Learn about the characteristics that sales organizations will need to gain and maintain a competitive edge.
Read More
Blog

It’s Time For E-Commerce And Security Pros To Collaborate To Combat Bot Fraud

Sandy Carielli 4 days ago
Bots are bigger than the security team. Conversations with security professionals concerned about bots often start with credential stuffing attacks, but the bot landscape is much broader and can directly impact your top line. Even the defenses have business impacts: A bot management solution that slows down traffic on the biggest shopping day of the […]
Read More
Blog

Let’s Refocus Industrial IoT Software Platforms On The Things

Paul Miller 5 days ago
At Forrester we are tightening up our previous definition of an industrial IoT software platform, to focus on connecting, securing, and managing physical devices. We are introducing a new term, the digital industrial platform, to address the broader requirements and use cases around advanced analytics, customer-facing applications, etc.
Read More
Blog

What’s Wrong With Quick-Fix Products For Digital Accessibility

Gina Bhawalkar 5 days ago
Let’s get straight to the point: There’s no quick fix for making your digital experiences accessible. That’s true even if your approach to accessibility is narrowly focused on being compliant with the Web Content Accessibility Guidelines (WCAG) and the laws in your region of the world. Many companies I speak with these days are tempted […]
Read More

Plan For The Return To The Workplace

Join our technology experts as we explore the future of work, emerging workplace legislation and how to enhance employee experience.

Blog

What Matters Most For Kubernetes? It Depends

Lee Sustar 5 days ago
As KubeCon + CloudNativeCon Europe 2021 unfolds in a virtual setting during the first week of May, users will be sorting through the usual blizzard of announcements to determine just what matters to them — and when and how they could incorporate it into their environments. The conference schedule is packed with Kubernetes at the […]
Read More
Blog

Demandbase’s Acquisitions And Solution Expansion Highlight Accelerating ABM And Martech Evolution

Steven Casey 5 days ago
Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, for account-based marketing (ABM), and for the […]
Read More
Blog

Figma Improves Collaboration And Workflows With Branches And Version Control

Karine Cardona-Smits 6 days ago
I recently attended the Config 2021 design conference, and my big takeaway from its opening keynote is the introduction of branches and version control capabilities that will allow design teams to benefit from all the comfort that version control systems such as GitHub, Subversion, CVS, or Bitbucket have been offering to software engineers for decades. […]
Read More
Blog

Another One Bites The Dust: Why Verizon’s Divestiture Of AOL And Yahoo Is No Surprise

Jim Nail 6 days ago
Today, Verizon announced it is selling AOL and Yahoo to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. This news should come as no surprise. When Verizon acquired AOL in 2015 and then Yahoo […]
Read More
Blog

Adobe “Catchy Content” Shows How Content Intelligence Powers Personalization

Nick Barber 6 days ago
Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. At the company’s fully virtual […]
Read More

Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy.

Blog

Optimizing The Outside Sales/Inside Sales Mix

Robert Munoz April 30, 2021
Inside sales and field sales activities and roles have blurred, as both sellers and buyers enabled with digital tools have confirmed the physical and virtual boundaries that separate “outside” and “inside” sellers don’t matter anymore. Inside sales reps can close big deals — often more efficiently and at a lower cost than traditional field sellers, […]
Read More
Blog

Forr The Planet: Sustainability Interview Series — Akamai

Abhijit Sunil April 30, 2021
Photo by Abhinav Sunil In my research pursuit of technology sustainability, I speak with many technology and business leaders around the world about their sustainability initiatives. Occasionally, I encounter someone doing something special in this important business quest. I hope to interview as many of them as I can and share their insights with you. […]
Read More
Blog

CX Leaders Have The Opportunity And The Responsibility To Drive Growth

Su Doyle April 30, 2021
What customer experience (CX) leaders care about and what CEOs care about don’t usually line up, and that’s a problem. It impacts budgets, staffing, and the overall clout of the CX function. As a former CX leader and as an executive in charge of growth strategies, I know we can do better! At CX APAC and CX […]
Read More
Webinar

Incorporating Sustainability Into Your Tech Strategy

Join Forrester’s experts, along with guest speakers from Akamai Technologies, as they explore the ever-growing importance of sustainability for Future Fit Technology Leaders.
Register Now
Blog

To Innovate Better, Choose Evidence-Based Innovation

David Truog April 29, 2021
Most companies know they need to innovate in their products, services, and customer experience (CX) but struggle to do it well. To find out what they’re doing to overcome that challenge, we surveyed organizations about their business priorities — including specifically whether improving their ability to innovate is a priority. Read our findings.
Read More

Add Precision To Your CX Measurement

Join this webinar and discover how to identify valuable CX metrics and root out time-wasters.

Blog

Third-Party Providers Want In On The Retail Media Boom

Collin Colburn April 29, 2021
Retail Media Is Booming I’ve taken more questions on retail media in the past 12 months than any other digital marketing topic that I cover. And it shouldn’t be any surprise, as consumer purchasing and behavior has significantly shifted online during the pandemic. We had already noted growth in retail media in the middle of […]
Read More
Blog

Why Sales Leaders Must Leverage A Systematic Approach To Earn, Retain, And Grow Customers

Phil Harrell April 29, 2021
Changing buyer preferences and remote work have forced sales organizations to rethink how and where they sell. An insights-driven, team-oriented approach is needed to succeed. Learn more at next week's B2B Summit North America.
Read More
Blog

Reboot Your Marketing Strategy With Cross-Channel Campaign Management

Rusty Warner April 29, 2021
Done right, CCCM delivers more than outbound campaigns. In this Forrester Wave™, we compare CCCM solutions from enterprise marketing software suite vendors.
Read More
More posts