Featured Blogs


The GenAI Imperative

George Colony September 7, 2023
Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies, for which we typically advise a cautious approach, we believe you must act on genAI now.

How Will Generative AI Change B2B Marketing?

What It Means 11 hours ago
For all the FOMO that generative AI has inspired among B2B marketers, many aren’t sure where to start with it. Principal Analyst Lisa Gately shares her insights this week on What It Means.

Were Our Predictions For 2023 Correct?

Sharyn Leaver 23 hours ago
We made bold calls for 2023. Did they come true? Discover the accuracy of Forrester's Predictions 2023. And get a first peek at what we'll cover in our 2024 predictions.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.


Revenue Operations: Nine Myths And Two Realities

Laura Cross 6 days ago
Revenue operations has exploded in popularity, but misconceptions about it abound. Here, we reveal nine common myths and highlight two key realities.

US Banks Must Get Ready For Open Banking Now

Jacob Morgan September 14, 2023
Open banking is imminent in the US, and banks must prepare now to be ready for the CFPB’s Personal Financial Data Rights rule.

Responsible Design

What It Means September 14, 2023
Delighted customers or PR nightmare? The difference can boil down to responsible design. Before your company ends up in an IRL episode of “Black Mirror,” listen to this podcast about responsible design featuring Principal Analyst Gina Bhawalkar.

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Announcing The Forrester Wave™: Vulnerability Risk Management, Q3 2023

Erik Nost 48 mins ago
A lot has changed since the last Forrester Wave™ evaluation on vulnerability risk management (VRM) in 2019. Since then, the VRM market has experienced several mergers, an unprecedented increase in volume of common vulnerabilities and exposure, and vulnerabilities such as Log4j that will forever live in infamy (and responder nightmares). All these factors mean that […]

Saying Goodbye To MQLs: When Should We Create The Opportunity Entity?

Terry Flaherty 1 hour ago
In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.

Forrester’s 2023 Enterprise Architecture Awards Winner And Finalists For APAC

Sam Higgins 14 hours ago
Learn how our APAC Enterprise Architecture Award winner and finalists use outcome-driven enterprise architecture for business success.

Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC

Frederic Giron 14 hours ago
Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.

The Good, The Bad, And The Ugly: The Role Of Trust In Insurance Fraud

Ellen Carney 18 hours ago
Insurance fraud is a big — really big — business in the US. In 2022, insurance fraud across all insurance lines amounted to nearly $309 billion. That’s not too far behind tech giant Apple’s $394.3 billion in total sales in 2022. It says something when US insurance fraud costs rival the global sales of the […]

New Research: Will AI Kill The Low-Code Market? 

John Bratincevic 21 hours ago
The short answer: no. Our bet: AI will quickly evolve the low-code toolset and make the market grow faster. The Impact Of TuringBots  TuringBots (AI and generative AI that assist in software development tasks) are a major trend, and tools like GitHub Copilot (a Coder TuringBot for pair programming in common languages such as Java […]

Nos prévisions pour 2023 étaient-elles correctes ?

Sharyn Leaver 20 Septembre 2023
Découvrez quelles prévisions Forrester se sont réalisées, et lesquelles ne se sont pas concrétisées en 2023.

Waren unsere Prognosen für 2023 zutreffend?

Sharyn Leaver 20 September 2023
Wir haben mutige Prognosen für 2023 gestellt. Sind sie wahr geworden? Entdecken Sie die Genauigkeit der Forrester Prognosen 2023, während wir uns auf die Prognosen 2024 vorbereiten.

Navigate The Seas Of Developer Experience

Andrew Cornwall 1 day ago
Savvy (business) captains know the four personas of developer experience. Do you? Find out in this blog.

“The Blob” Is Poisoning The Security Industry

Allie Mellen 1 day ago
The Blog in the security industry can prevent us from having the deep, real conversations about the actual issues practitioners are facing today. Find out how to avoid this.

High Levels Of Trust Elude US Financial Services Firms Again

Alyson Clarke 2 days ago
US financial services brands are struggling to earn high levels of customer trust. Forrester’s Financial Services Customer Trust Index (FS Trust Index) revealed that customer trust in US financial services firms in 2023 was relatively weak and largely unchanged from 2022. Only US banks managed a measurable improvement in average trust scores, and even that […]

Navigating The Waters Of Enterprise Software? Keep An Eye On The Agile Vendors

Liz Herbert 2 days ago
Learn why focused enterprise software vendors like Adobe and Salesforce maintain superior product quality over behemoths like IBM and SAP.

What We Learned From Our Interviews On Clinician Workforce Technologies

Shannon Germain 2 days ago
I am excited to announce new research on clinical workforce technologies. Our interviews with health systems revealed early on the need for a report that highlights the top tech categories and one that looks at tech implementation and clinician adoption. The interviews were so fruitful that we also developed a Clinician Workforce Technology Implementation Checklist. This […]

The Consumer Does Not Need To Be Part Of Every Business Decision

Audrey Chee-Read 2 days ago
As Forrester’s consumer behavior analyst, I’m going to say something controversial: The consumer does not need to be a part of every business decision. There’s no shortage of supply or demand for consumer insights. In fact, the pandemic supercharged market research capabilities to create more efficient and cost-effective platforms and tools to gather those insights. […]

AI And Generative AI For The Software Development Lifecycle

Diego Lo Giudice 2 days ago
Learn six key points that a TuringBot pilot program should address.

What Do Tadpoles And VoC Programs Have In Common?

Colleen Fazio 2 days ago
I spend my days talking to clients about how to collect and use customer feedback to improve CX and drive business results. At night, I’m working toward my informal PhD in biology — courtesy of my two young sons who love to share their encyclopedic knowledge about bugs, insects, snakes, and all things creepy crawly. […]

Payment Processing Is Not Commoditized: Optimization Tactics

Lily Varon 2 days ago
Forrester’s data shows that, in 2023, more than one in 10 US online adults encountered a technical failure at the point of checkout. And about the same number said their online payments were rejected because their card on file had expired. Despite (many!) other priorities, smooth checkout should top your to-do list. It’s elementary: Failed […]

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  


322: Responsible Design For CX Pros

The CX Cast 2 days ago
Responsible design — design that aligns with a company’s brand purpose, values, and commitments — is a powerful tool for earning trust. Forrester Principal Analyst Gina Bhawalkar joins us for a discussion on what responsible design is and why brands should embrace it.

The Forrester Wave™: Human Capital Management, Q2 2023 — Analyst Lessons Learned

Greg Pridgeon 3 days ago

Product Managers: Get Ready To Harness Generative AI And Drive Offering Success

Sam Somashekar 6 days ago
There is much hype around generative AI as it continues being applied across the entire enterprise, from marketing and design to sales. How can product management get in on the action, and what can it even do to help offerings grow?
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