Blog
This post outlines three key ways product leaders can use customer input and feedback to drive growth in the coming year.
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Blog
Sales methodology is a topic that evokes a wide range of comprehension among sales professionals, largely depending on their personal history with the methodologies their previous employers used.
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Blog
When our colleagues Claire O’Malley and Brian Kime wrote their “Point/Counterpoint: The Ethics Of COVID-19 Phishing” blog in March, it turns out they were inadvertently predicting an event that took place this week: An employee took to social media to speak out about a highly insensitive phishing simulation. Tribune Publishing Company, publisher of newspapers like […]
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Portfolio marketers today are being asked to lead. They must help their organizations find the new opportunities, identify the trends that can give their organizations lasting success, and ensure that buyers are kept top of mind.
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Blog
Discover some of the common benefit and cost factors that e-commerce merchants can use to build a business case for adding a new payment type.
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Blog
Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions? Forrester analyst John Arnold shares the key elements of compelling ABM performance stories.
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Blog
Today, we published our newest round of evaluations for the Zero Trust eXtended (ZTX) ecosystem, “The Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q3 2020.” When we embarked on this journey, Research Associate Alexis Bouffard and I started with roughly 130 potential vendors. We narrowed that down to 38 vendors for the “Now Tech: […]
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Blog
Frequently, innovators are asking me which ideas to prioritize and why. Here are some early steps you can take to ensure success in your innovation endeavors: First, focus on ideas that can solve a real business problem. Of course, there’s value in having gathered a bunch of creative people who love experimenting with emerging technologies. […]
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Blog
If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange. We do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. After a […]
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Blog
Setting up buying groups to operationalize the Demand Unit Waterfall™ is easier than you think, and you probably already have the systems you need.
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Blog
One major trend we see is an amped-up focus on retention — keeping customers and ensuring they achieve value.
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Blog
For our latest evaluation in the merchant payment provider space, Forrester identified 10 leading vendors and spent the last four months analyzing their offerings via a combination of briefings, demos, capability assessments, and customer reference checks. Specifically, we evaluated ACI Worldwide, Adyen, Cybersource, Fiserv, Global Payments, J.P. Morgan, PayPal, Stripe, Worldline, and Worldpay from FIS. […]
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Blog
Ever since the release of the Association of National Advertisers’ K2 Report on media transparency, marketers and firms have looked for better mechanisms to control their media. For ambitious companies, the desire for more impact has led some to in-house media. The prospect of an in-house team of media-savvy professionals maximizing the firm’s buying power […]
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Blog
Today, Microsoft announced the general availability of Microsoft SharePoint Syntex as of October 1, 2020. This is the first packaged product to come out of the code-name Project Cortex initiative first announced in November 2019. Project Cortex reflects Microsoft’s ongoing investment in intelligent content services and graph APIs to proactively explore and categorize digital assets […]
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Webinar
6 days ago
Against a backdrop of continued uncertainty, B2B sales leaders must forge a clear path forward. Learn what success in the year ahead will require.
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Webinar
6 days ago
Now more than ever, B2B CMOs must be agents of change. Dive into the trends that will shape B2B marketing in the next fiscal year and learn how to prepare.
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Blog
Learn how organizations can become more strategic, aligned and agile when bringing offerings to market with the new version of the PMM Model.
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Blog
If ever there was a decade that announced itself so defiantly in the first year, it’s the 2020s. With so much change and volatility already, 2020 has proven this decade will be dramatically different than the one before it. It’s imperative that IT and business leaders prepare for 10 years unlike any others. For IT and business leaders, success in the 2010s meant capitalizing on innovative commercial IT (think cloud and mobile). […]
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Blog
This morning, customer feedback management (CFM) vendor InMoment announced an array of new product and service offerings focused on improving experiences, not just measuring and reporting on them. The vendor is calling this Experience Improvement (XI). This is an aggressive move by InMoment: Customer experience (CX) technology buyers struggle to find differentiation among technology vendors […]
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Blog
For emerging-company marketers, too much of a good thing can be just as difficult to deal with as too little. Focusing all components of the revenue engine on the primary growth strategy with shared goals is critical in good and difficult times.
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