Featured Insights

BLOG

A Lesson On Facial Recognition, Privacy, And GDPR From The Far North

Kjell Carlsson, Ph.D. October 4, 2019
What can a small Swedish town near the Arctic Circle teach you about GDPR and computer vision? You might be surprised. Senior Analyst Kjell Carlsson provides an intriguing case study.
Read More
BLOG

Five Key Resources For Cybersecurity Awareness Month

David Holmes 6 days ago
Get five new resources for cybersecurity threat management in your enterprise.
Read More
BLOG

Data And Analytics Leaders: Be The Change — Now

Cinny Little 6 days ago
Data and analytics leaders in the perfect position to help turbocharge their business by optimizing, reimagining, and reinventing. Learn more.
Read More

Mind The Training Gap

Learn how to deliver a successful CX training program to drive meaningful culture change.

PODCAST

Amazon’s Rise In The Digital Ad Space

What It Means 7 days ago
Amazon has staked its claim in the digital advertising space, challenging Google and Facebook’s dominance. In this week’s What It Means, learn how this will impact ad industry stakeholders and reshape the digital ad landscape.
Listen Now
BLOG

S&R Confessional: The Time I Almost Got Hacked

Jeff Pollard October 15, 2019
Even cybersecurity experts can get fooled. Read this cautionary tale of a time when a security and risk expert almost got hacked.
Read More
BLOG

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski October 15, 2019
The California Attorney General just Published CCPA rules, and they're clear as mud.
Read More

Subscribe to updates

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

BLOG

IT Structures Are Evolving To Support Automation, Digital, And Customer Obsession

Gordon Barnett 4 hours ago
In discussions with business executives over the last 12 months, Forrester has recognized that there is a concern that IT, or the delivery of IT services, is hindering rather than enabling business transformations. Discussions often lead to the focus of operating models, whether they should be focused on revenue or cost and efficiencies. Forrester’s research […]
Read More
BLOG

Roku Buys DSP Dataxu: Good For Roku, But For Everyone Else?

Jim Nail 5 hours ago
Roku announced yesterday that it’s buying demand-side platform (DSP) Dataxu for $150 million in cash and stock. Just another instance of advertising technology (adtech) consolidation, maybe? Not so fast. Let’s break down what it means. Roku Keeps A Good Thing Going From a strictly business perspective, this is a good move for Roku. The company’s […]
Read More

The Future of CX

The spotlight will shine on CX as brands wrestle with disruption. Is your firm ready?

BLOG

The Forrester Wave™: Enterprise Marketing Software Suites, Q3 2019 — A Tale Of Dueling Priorities Fueled By Customer Obsession

Joe Stanhope 6 hours ago
The story of enterprise marketing software suites (EMSS) is one of relentless expansion. Originally conceived for its namesake — marketing — EMSS has grown to offer a consolidated source of marketing functionality spanning customer engagement, advertising, measurement, and resource management. This breadth and depth make EMSS the center of gravity for many firms’ martech stacks. […]
Read More
BLOG

Ransomware: The Nightmare Before Cyber Monday

Josh Zelonis 24 hours ago
Cybersecurity needs to be part of every retailer's holiday strategy. Learn how to protect against one particularly menacing threat.
Read More
BLOG

Voice Of The Attendee: Data And Analytics Strategy, AI/ML, CX, And Growth

Srividya Sridharan 1 day ago
It’s T-minus two weeks to Forrester’s second Data Strategy & Insights Forum, in Austin, Texas. Over 300 data and analytics leaders will gather to share, learn, and get inspired! For those of you who have already registered and plan to attend, you answered one key question during the registration process: What is your top priority […]
Read More
BLOG

Channel Automation Becomes Table Stakes For Partnership Success

Jay McBain 2 days ago
Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. Before accelerating their channel program, they need to apply basic automation technologies to get their front- and back-end systems to a […]
Read More
BLOG

The Security Snapshot: Renew Your Security Program This Season

Amy DeMartine 2 days ago
“Life starts all over again when it gets crisp in the fall.” — F. Scott Fitzgerald, “The Great Gatsby” Fall is officially upon us. Leaves are piling up in our yards, and there is a chill in the air. As everyone digs their sweaters and jackets out of the back of their wardrobes, think about […]
Read More

The Case For Strategic Learning

Empower human capital in a market defined by disruption.

BLOG

Demystifying The Information Sharing Alphabet Soup

Josh Zelonis 2 days ago
Cyberthreat intelligence (CTI) is an overcrowded space that is overdue for contraction. In general, we see it filled with smaller vendors with founders who come from an intel background, got enough funding to land a Fortune 100 client (not exclusively, mind you), and have put their logo into every pitch deck they use when going […]
Read More
BLOG

A Content Strategy Tale — Good Bridges Make Good Neighbors

Mark Grannan 2 days ago
I recently published a report on content. This time, however, technology does not take center stage. It’s an ingredient for sure, but instead, a new operational paradigm steals the spotlight. The main reason: Change management — the intersection of org structure and culture — is the biggest barrier to success in digital experience initiatives (see the “Forrester Infographic: The State Of DX, […]
Read More
BLOG

Tech Skills Platforms Are Coming Of Age

Gordon Barnett 2 days ago
Ask any CEO or business executive about their biggest challenges, and you will see people/talent management rising to the top of the list. This is no different for CIOs, as there is a shortage of tech talent. This has led to a whole series of employee experience and engagement research to help executives attract, retain, […]
Read More
BLOG

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski 2 days ago
Cisco’s Ex-CEO Has Launched A Startup, Taking Enterprise CX To The Next Level John Chambers, Cisco’s longtime CEO (1995–2015) founded a startup, Pensando, focused on making edge computing more scalable, agile, and efficient. His firm unveiled its flagship software-defined edge services platform last week, which it claims delivers 5–9 times better technological advantage, productivity, performance, […]
Read More
BLOG

Browser-Based Attacks, Our Customers, And Us

Sandy Carielli 2 days ago
Browser based attacks are particularly frustrating because they directly affect your customers. Learn what attackers are doing and how to minimize the risk.
Read More

The Future Of IT

Tech-driven innovation will revolutionize the business.

INFOGRAPHIC

IoT Brings Value To Your Supply Chain . . . If You Can Find The Talent

Paul Miller 2 days ago
Michele Pelino and I have been digging into Forrester Analytics’ Technographics® data, looking at big opportunities for the internet of things (IoT) — and identifying some of the consistent stumbling blocks to adoption. Michele and Frank Gillett have already done some great work here, updating documents such as “Internet-Of-Things Heat Maps For Operational Excellence, 2019” […]
Read More
BLOG

Make Your Email Marketing Sing This Holiday Season

Shar VanBoskirk 2 days ago
Email is still among the most cost-effective tools that marketers have. Learn how to maximize its impact as the holidays approach.
Read More
BLOG

The European Tech Market Will Slow In 2020 After A Decent 2019

Andrew Bartels 2 days ago
European tech markets will experience slowing growth in 2020, according to Forrester’s latest forecast for the European tech market as a whole and for tech markets in the eight largest countries (“European Tech Market Outlook For 2019 To 2020” and “European Tech Market Outlook By Country For 2019 To 2020”). European business and government purchases […]
Read More
BLOG

Website Localization: The Seven Keys To Success

Lily Varon 2 days ago
For retailers and brands, website localization is key to your success in global markets. It is difficult (and unrealistic) to localize 100% of your content in every market, but our research reveals several crucial features to tailor your offering and message. My latest research, “Seven Must-Haves For Successful Website Localization,” highlights the must-have features and […]
Read More
BLOG

Hungry For More CX Events? Try FXD In Boston Oct. 24–25

Harley Manning 3 days ago
I just got back from Forrester’s very successful CX SF 2019 Forum, and I’m already looking forward to a terrific event that’s happening right here in Boston this coming week. It’s the Mad*Pow Financial Experience Design Conference on October 24 and 25. You can find out more about it at www.fxdconf.com and even save $200 […]
Read More

Findings From The US CX Index™ 2019

Read key insights about the state of US customer experience.

BLOG

Does Unicorn-Level Funding Signal That The New Era Of CMS Has Arrived?

Mark Grannan 5 days ago
Recently, the CMS market has been swimming in funding rounds and PE buyouts, with many, many zeros behind each announcement. Below is a recap of some of the most recent events, working backward since the beginning of 2018. So far, it’s nothing out of the ordinary . . . but looking at this visually with […]
Read More
BLOG

Much To Gain For SAP With Bob Stutz Joining Its CRM Team

Kate Leggett 5 days ago
Bob Stutz and CRM have always been synonymous. Stutz started his CRM career at Siebel in 1998, in the early days of IT-driven, on-premises CRM. Siebel was a powerhouse in its time, peaking at 45% market share in 2002. Stutz’s tenure ended after it was acquired by Oracle (2005), and he moved to SAP to […]
Read More
BLOG

How To Master Your Global eCommerce Expansion

Lily Varon 6 days ago
Expanding your eCommerce offering to new global markets is daunting. The key to success: creating a strategic plan tailored to your unique business needs in addition to the market conditions. My report, “Create Your Global eCommerce Road Map,” is here to help. Digital business professionals must build a strategic road map for their global eCommerce […]
Read More
More posts