Drive revenue with CX
Make The Case That CX Transformation Is Both Important And Urgent
Customer experience (CX) is finally gaining the attention it deserves, with 84% of companies seeing CX as a higher priority than they did two years…
Forrester Blogs
Build an insights-driven org
Move Big Data To The Public Cloud With An Insight PaaS
In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to…
August 8, 2017
Brian Hopkins
Customer-obsessed marketing
Madtech Convergence Is Ongoing – With Or Without You
For marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking…
August 16, 2017
Melissa Parrish, Mary Pilecki
The convergence of adtech and martech is inevitable.
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Privacy, security & risk
US Ruling Creates A Privacy Nightmare For US Cloud Providers Overseas
On August 14, Judge Richard Seeborg of the US District Court for the Northern District of California upheld a ruling requiring Google…
August 16, 2017
Stephanie Balaouras
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Privacy, security & risk
You Deserve What You Tolerate…
After reading through some other blogs and strategy papers over the weekend, (Don’t judge me. To some of us, this activity constitutes a good time…Yes,…
August 18, 2017 | Chase Cunningham
Customer-obsessed marketing
Are You A Customer-Obsessed B2B Marketer? A Sneak Peek Of Our Forum
Customer-Obsessed B2B firms are 2X more likely to report revenue growth of 10% or more in the last fiscal year. Now there’s a headline! These…
August 17, 2017 | Laura Ramos
Drive revenue with CX
Build an insights-driven org
Differentiate with digital
The Data Digest: Understand Emotion To Drive Technology Engagement
Thanks to the rise of empowered consumers, products and experiences that once seemed improbable, such as (literally) instant delivery,…
August 17, 2017 | Anjali Lai
Academic Collaboration Fuels Innovation, And Identifies Talent
The pace of change in data and analytics technology has accelerated. Technologies quickly move from university research projects into new commercial products and services. Many tech…
August 17, 2017 | Jennifer Belissent, Ph.D.
Customer-obsessed marketing
Do You Want To Be A Channel Chief?
[begin sarcasm] The head of indirect channels for an organization is the best job an individual could hope for! Traveling the world to…