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Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

Ted Schadler April 5, 2019
Software vendors such as Adobe, Salesforce, and SAP and experience agencies such as Accenture Interactive, MRM McCann, and VMLY&R need each other to survive. And you need them to work well together to build you great — and differentiated — digital experiences. The worst-case alternative is project failure and maybe losing your job. But how […]
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Digital Gets Real — A Look Back At Our 2019 Predictions

Allen Bonde 21 hours ago
After delivering talks at several recent industry events and having a wide range of discussions with digital leaders, it’s clear that organizations are becoming increasingly pragmatic when it comes to digital. They are getting back to basics and looking to deliver small, manageable chunks of innovation. They are also tossing aside their digital road maps […]
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Future Of Retail: How Brands Should Handle Automation In 2019

Fiona Swerdlow 2 days ago
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect retail for our series: “Applying 2019 Predictions To Retail.” Recently, Claudia interviewed J. P. Gownder, VP and principal analyst on Forrester’s CIO team and an expert in automation technologies. Here’s what J. P. thinks retailers and brands should expect and focus on regarding […]
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Reinvent Your Security Strategy With Zero Trust

Just as your business becomes increasingly data-centric, so must your security strategy and architecture.

PODCAST

Yes, You Still Need To Prep For Brexit

What It Means 2 days ago
The terms of Brexit are (still) uncertain. But you’ll thank yourself later if you prep for Brexit now. VP and Group Director Laura Koetzle advises how you should handle key issues on this week’s What It Means.
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Future Of Retail: Applying 2019 Predictions To Retail — Blog Series

Fiona Swerdlow 3 days ago
To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series, “Future Of Retail: Applying 2019 Predictions To Retail.” In our blog series, we will explore how predictions across AI, automation, CX, […]
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The MITRE ATT&CK Framework Is Not A Bingo Card

Josh Zelonis 3 days ago
I occasionally find people mapping their SOC capabilities to the ATT&CK framework by checking off specific techniques that they have shown they are able to detect with the intent of measuring coverage within their SOC. In this blog post, I hope to clarify why this strategy may be misleading. There Are No Bad Actions, Only […]
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Want To Launch An Extended Reality (XR) Experience? Start With Employee Use Cases

Jennifer Wise 17 hours ago
After returning from Mobile World Congress in Barcelona last year, where I walked miles to test every virtual reality (VR) and augmented reality (AR) experience, one thing was clear: They aren’t ready for mainstream consumer use. But what about for employees? I spoke with my colleague Sam Stern about the applications I’d seen at the […]
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It’s Time For Shift-Left Performance Testing

Diego Lo Giudice 17 hours ago
Developers: Performance Testing Deserves Your Attention! Developers, you have to stop treating performance testing as an afterthought. Our Forrester Analytics Global Business Technographics® Developer Survey data shows that over half of developers spend less than an hour a day performance-testing their code. When performance testing is done at the end, just before deployment, you’ll need […]
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May 14–15 • Chicago

Master Tech-Driven Innovation

Join us for Digital Transformation & Innovation 2019.

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The Clash Of The Digital Platforms: The Five-Year Update

James L. McQuivey 18 hours ago
On March 7, 2014, I wrote a report called “The Clash Of The Digital Platforms” in which I identified five companies that had a unique status in the world of technology, innovation, and overall business. The five companies were (alphabetically) Amazon, Apple, Facebook, Google, and Microsoft. In a byline piece I wrote for Ad Age’s […]
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Digital Business Success Requires A Modern Core

Liz Herbert 21 hours ago
Years into the digital era, we see many companies that haven’t invested enough in modernizing their core. The so-called back office and other operational systems can seem disconnected from goals such as innovation and experience — but they are intricately linked. A legacy, monolithic core hinders innovation, growth, and employee and customer experience. For example, […]
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Revenge Of The Nerds? Marketing Ops Takes The Stage

Allison Snow 21 hours ago
During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations. Here’s why I’m so excited about it: Marketing operations professionals haven’t exactly been sitting at the cool kids’ table throughout the last decade. For much of that […]
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CX Pros, Add Rigor To How You Prioritize And Drive Business Results

Riccardo Pasto 1 day ago
Firms Are Failing To Differentiate With CX Today, customer expectations are outpacing brands’ ability to adapt and differentiate with customer experience (CX). Take Australia, for example. Forrester’s Customer Experience Index (CX Index™) data shows how CX quality in Australia languished, and yet again, no brand managed to make it into the excellent category. On average, […]
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How Mature Is Your CX Program?

Great CX requires excellence in six competencies.

WEBINAR

How To Successfully Manage Your Automation Portfolio

2 days ago
Learn how Forrester’s automation framework can help guide decisioning, rationalize your automation portfolio, and prepare for the future of work.
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Q&A — Evan Jones, CMO Of Fender

Melissa Parrish 2 days ago
The feedback on Consumer Marketing 2019 is rolling in: Attendees loved our focus on the direct-to-consumer (DTC) challenger brand trend, why consumers are responding so positively, and how traditional brands can learn from these up-and-comers. In fact, the audience was so engaged with the content and speakers that questions kept coming in long after the […]
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Stop Trying To Replace Your Agents With Chatbots — No, Seriously!

Ian Jacobs 3 days ago
Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots. In theory, that makes sense — a chatbot costs less than a human over time, and most customer service organizations […]
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Scaling Agile: Don’t Copy Spotify; Learn From It! — Part 1

Diego Lo Giudice 3 days ago
How can mainstream enterprises successfully adapt an approach from a digital-native unicorn? While you can’t copy culture, there is a lot you can learn from it. Check out my video below to learn how the Spotify approach will — or won’t — help your company scale its Agile development. For more information, read my latest […]
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A Guide To 5G Strategy

Dan Bieler 3 days ago
The hype around 5G is growing. Governments are auctioning off the necessary spectrum; telcos are testing the first 5G networks; handset vendors are announcing the first 5G smartphones; business users are exploring potential 5G use cases; and consumers are seeing media reports about the possibilities of super-fast broadband. And yet, are you familiar with the […]
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Innovate Your Business Model To Drive An Experience Advantage

Ryan Hart 4 days ago
Leading companies recognize that complacency is the enemy of success. They also recognize that, to maintain a differentiated advantage over their competitors, they must do more than incrementally fix and improve existing experiences. Companies gunning to capture more market share or create new markets must innovate just like a startup — and this begins with […]
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Let’s Unpack The Latest Agency Acquisition — Epsilon + Publicis = ?

Fatemeh Khatibloo 4 days ago
On Monday, Publicis Groupe officially announced its plans to acquire marketing services agency and loyalty provider Epsilon-Conversant from Alliance Data Systems for US$4.4 billion. We predicted this acquisition months ago, since IPG’s purchase of Acxiom and Dentsu Aegis Network’s (DAN) purchase of Merkle left Publicis as the only holding company without a significant data management […]
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IBM Sells Out — Another Marketing Cloud Bites The Dust

Joe Stanhope 4 days ago
On April 4, IBM announced plans to sell its marketing technology (martech) assets to investment management firm Centerbridge Partners. Upon completion of the deal, likely midyear following the customary regulatory and closing requirements, Centerbridge will form a new, standalone company based around the former IBM tech. Current IBM Watson Marketing leadership and staff will continue […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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Riding The Wave Of Zero Trust Means That You Must Paddle Out

Chase Cunningham 5 days ago
Since RSA this year, the drumbeat of Zero Trust across the market has continued to grow louder. Almost daily, the inquiries and conversations around Zero Trust and ZTX are coming in at an ever-increasing rate. That’s a good thing. In truth, most of the inquiries are from end user clients now, vice the vendor side […]
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Blockchain And Supply Chain

George Lawrie 5 days ago
Modern supply chains are faster, more dynamic, and more volatile than ever before. The digital economy thrives on scouring the globe for new markets and new sources of supply. Furthermore, agile supply networks outpace rigid supply chains, anticipating demand from empowered customers. But in contrast with rigid legacy supply chains that bind known and trusted […]
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