Forrester Blogs

The Counterintuitive CEO

Real-Time Customer Experience

When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening…

George Colony
July 10, 2018
George Colony

Latest Posts

Loss Of Privacy’s A Humanity Tax

People are pragmatic, and they predictably think they’re rational — which is great. It’s been reported pretty extensively that the Russian government interfered in the last…

July 19, 2018 | Ryan Skinner