Featured Blogs

Video

Predictions 2022: B2B Marketing Will Leverage Disruption To Structure A Redefined Role

Lori Wizdo October 28, 2021

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Podcast

Predictions 2022: B2C CMOs Need To Adapt Or Get Sidelined

What It Means 6 days ago
In 2022, B2C CMOs will either expand their remit and shine brighter than ever … or find themselves sidelined. The difference lies in whether a CMO can upskill and handle marketing’s new responsibilities or not, according to VP and Research Director Mike Proulx.
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Video

Predictions 2022: Anywhere-Commerce Will Unlock Massive Investments In Technology

Emily Pfeiffer December 1, 2021

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Innovate To Differentiate

Learn the four core competencies that a future fit technology strategy is built upon in this new guide.

Blog

Unknown Equals Unused: Fix Findability To Increase Content Usage

Kathleen Pierce November 30, 2021
Buyers and sellers alike want immediate, relevant content, but often miss valuable but non-standard content that could advance the sale. Marketing and sales enablement can increase content usage by making sure file names convey unique value.
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Blog

Predictions 2022: Insurers Will Find Value In New Processes, Products, And Distribution

Jeffery Williams November 30, 2021
After a challenging 2021, insurers will tap new data sources to find hidden profits in challenging areas.
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Blog

Hey! Don’t Leave An Important Faction Off Your Sales Learning Event Guest List

Jennifer Bullock November 29, 2021
First line sales managers will be working day in and day out with reps. So, to ensure that the knowledge and skills just learned at sales enablement training events stick, it’s critical that you enable FLSMs to coach and inspect their teams and help reps put into practice whatever the newest competency may be.
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Video

On The Eve Of Another COVID-19 Year, Planning Matters More Than Ever 

Jennifer Ross 4 hours ago

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Blog

Multicloud Is Hard, But Single-Cloud Failures Make It Necessary For Enterprises

Brent Ellis 18 hours ago
Our research has found that, while most enterprises use multiple public clouds or some form of hybrid cloud implementation, it isn’t done for resilience purposes. The reasons for this are many, but to summarize, building applications to use multiple clouds is hard. There can be massive inefficiencies, complexities, and redundant tasks in managing multiple versions […]
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Six Trends That Will Define B2B Marketing In 2022

Explore our Planning Assumptions guide for marketing executives and functional leaders and learn how to harness disruptive forces to drive growth.

Blog

MVP: Baseball, Product Development, And B2B Content Strategy

Phyllis Davidson 2 days ago
Make your minimum viable content your most valuable content by ensuring it addresses your audience needs and helps you score home runs. 
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Blog

The Cybersecurity Incident Response Market Abounds With Choice — But Please Choose Before You’re Hit!

Jess Burn 2 days ago
Last week, we released the Forrester Now Tech: Cybersecurity Incident Response Services, Q4 2021. This research provides a comprehensive overview of the service provider landscape. In the report, we define and describe the vendor segments and then classify each of the 36 vendors into the appropriate segment based on functionality. We also provide information on key industries the vendors support and any reference customers they […]
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Blog

Gamification And Sales Enablement: An Imperfect Union

Peter Ostrow 4 days ago
Our research and recommendations support the use of game mechanics in driving occasional, short-term selling behaviors among B2B sales professionals but not long-term learning behaviors. What salesperson doesn’t love a great contest? Who among us could pass up the opportunity to outwit, outplay, and outlast our peers (or is the word “competitors”?) on a public […]
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Blog

How To Ensure That Your Organization’s TEI Gets The Most Mileage

Casey Sirotnak 5 days ago
Make sure your TEI is meeting your organization where it’s currently at. The main objectives should be in-line with your organization’s strategy today, not tomorrow.
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Blog

Auto Manufacturers: Love Them Or Hate Them, Human Touchpoints Aren’t Going Away

Karine Cardona-Smits 6 days ago
With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does. Fifty-five […]
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The Six Elements Of A Meaningful Marketing Plan

Without the right inputs, a marketing annual plan may simply be a list of tactics. Learn how to build a plan that drives business value.

Blog

Fairness Is In The AI Of The Beholder

Brandon Purcell 7 days ago
At this point, it’s abundantly clear that if we aren’t extremely careful, AI will identify and exploit harmful biases in training data. And AI-based discrimination — even if it’s unintentional — can have dire regulatory, reputational, and revenue impacts. Knowing this, many companies, governments, and NGOs have adopted “fairness” as a core principle for ethical […]
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Blog

Reserve Bank Of India’s Auto-Debit Rule, A Mandated Trouble For Banks — How Can They Get Around It?

Pushpa Marwal December 1, 2021
In India, the subscription business with recurring payments was gaining traction due to its all-in-one bundled offering — convenience, choice, and consent — until a major change in the auto-debit option took effect on October 1, when the Reserve Bank of India (RBI) issued a framework for how businesses and banks must handle recurring credit […]
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Video

Meet Forrester’s New Principal Analyst Covering Media: Kelsey Chickering

Mike Proulx December 1, 2021

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Blog

Meet Raluca Alexandru, Forrester’s Newest Data Governance And Data Management Analyst

Raluca Alexandru December 1, 2021
Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted to technology. I don’t fully identify with the infamous Millennial label, yet somehow I’m constantly drawn to all things innovation. I have a long list of languages I would like […]
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Blog

Ask The Analysts — The Forrester Wave™: Unified Endpoint Management, Q4 2021

Andrew Hewitt November 30, 2021
On Monday, December 6, join us for an interactive session covering highlights from the recently published The Forrester Wave™: Unified Endpoint Management, Q4 2021. Unified endpoint management (UEM) helps enterprises better manage employee devices and applications, resulting in improved employee experience, customer trust, and business agility. Want to understand how UEM can address your top […]
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See the future and gain a competitive advantage for 2022

Discover 12 trends our research reveals will matter most next year. Download our Predictions 2022 Guide.

Blog

KPIs Reinvented — Dust Off Antiquated Measurement

Christina Schmitt November 29, 2021
Sourcing KPI don´t support the complexity and measurement of marketing activities or ROI optimization. A new set of KPI is required.
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Blog

As Bad Bots Level Up, Use Bot Management To Stay One Step Ahead

Sandy Carielli November 29, 2021
In my new report, Now Tech: Bot Management, Q4 2021, I discuss the ongoing scourge of bad bots and define the vendor landscape for bot management solutions. I chatted with my research associate, Isabelle Raposo, about this report over the course of the research process. This is the first time we’ve worked on a report […]
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Blog

Tendances Retail et eCommerce 2022

Thomas Husson November 23, 2021
Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce
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Blog

The President’s New Management Agenda Has A Clear Approach To Strengthen Customer Experience

Rick Parrish November 22, 2021
The new PMA has three priorities: employee experience, customer experience, and managing the business of government. In this blog post I evaluate the CX priority and offer advice to implement it.
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Blog

Leadership And Innovation — Learning From The Triumph And Tragedies Of The New Space Race

Phil Brunkard November 22, 2021
Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.
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Predictions 2022 Live

Chart a bold path to success in 2022. Hear our predictions for the year ahead.

Blog

Will Your B2B Content Meet Buyer Expectations In 2022?

Andia Tonner November 19, 2021
It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […]
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Blog

Authenticité, marketing, et transformation durable.

Thomas Husson November 19, 2021
Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz
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Blog

Four Sustainable Finance Takeaways From COP26

Ryan Skinner November 19, 2021
If COP26 isn’t remembered for an ambitious deal (like Paris or Kyoto), it might be remembered as the finance COP. Learn four key takeaways for business and finance leaders.
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