Featured Blogs

Future fit organizations are quickly adopting hybrid and native clouds, automating wherever possible, and bringing their agile and DevOps practices to a more mature and broader level. At the same time, testing tools, testing practices, and testing software IP developed by vendors have all increased the infusion of AI. The consequence is that ruthless or […]

Don’t worry, this is not a discussion about navels; it is an attempt to provide some very basic categorization of sales methodologies based on whether the methodology addresses internal or external interactions.

Ernest Dichter might have a lot to say about tech leaders attracted to portfolios over platforms. He’s the one who showed Betty Crocker that making the customer crack an egg made them feel like they were actually baking something homemade, instead of just rehydrating Space Lunch. It feels like this kind of “homemade” thinking gets […]

If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on 14 and 15 September, is packed with deep dives into a range of different areas to support marketing and sales leaders […]

This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual networking opportunities.

Marketing content has become the primary way for customer-facing teams to create dialogue as B2B buyer behavior changes and work-from-home limitations cause buyers to engage online to inform prospect and customer buying decisions. Static, one-to-many communications don’t cut it anymore — to win buyers’ increasingly divided attention, content must become more relevant, valuable, and interactive.  Content engagement solutions are an emerging market category that helps B2B […]

Zoom went big and didn’t go home. In the largest acquisition deal in the contact center industry, Zoom announced its intent to acquire Five9 (a cloud contact center provider) for $14.7 billion — a solid move by the most recent tech vendor to have become a verb in our vernacular (Google, Uber, Venmo, etc., being […]

Christmas came early for three vendors in the threat intelligence and attack surface management space this past week. In a reported all-cash $500 million deal (no need for layaway when your market cap is north of $2 trillion), Microsoft acquired threat intelligence and attack surface management vendor RiskIQ. In Europe, Swedish vulnerability risk management firm […]

All categories of tech budgets will see growing demand this year and next, and software spending will be particularly strong.

Now that consumers have experienced the convenience of online purchasing, shoppers are rethinking the purpose of the in-store experience.

Are innovation and sustainability mutually exclusive? Not for tech firm Akamai. Get an inside look at Akamai’s strategies for driving innovation while meeting ambitious sustainability goals.

Greetings everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […]

Learn how to increase opportunity volume, deal velocity, deal size, and win rate with Dynamic Guided Selling.

Learn about Forrester's martech reference model to help marketers and their technology cohorts define their unique martech reference architecture.

Attackers continue to abuse trust in unique and creative ways. Have you talked with your partners about security yet? Get three tips on how to do that effectively.

Even before the onset of the COVID-19 pandemic, Hong Kongers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has impacted consumers’ finances further, with many lacking financial resilience and confidence in their financial future. Financial well-being isn’t just about having a certain bank account balance or amount […]

The Space Tech Industry Is Looking Up The new space race is truly underway following Richard Branson’s monumental first passenger trip to space, beating Jeff Bezos’ Blue Origin passenger flight by more than a week. The Virgin Galactic’s VSS Unity spacecraft did not pass the so-called Karman line, unlike Jeff Bezos’ plans. It did, however, […]

Transportation management systems used to focus on streamlining operations and reducing costs. But today, cloud-based systems use advanced technologies to focus more on customer and employee experience. Learn how.