Featured Blogs

Enticing plot, captivating characters, and spellbinding world-building are all examples of what may come to mind when thinking about what we love most in a good television show. These elements are carefully crafted by screenwriters in the writer’s room, who meet and brainstorm how to deliver the most engaging experience. B2B marketers could learn a thing or two from these writers, especially when it comes to building and enabling effective messaging. After all, isn’t the goal of messaging to reel in buyers, satiate their business needs, and provide them with a smooth and beneficial buying experience? The messaging process is complex, strategic, and intentional — just like screenwriting. While we will not dive into how to craft the next hit TV series, here are three ideas to help you develop effective messaging that’s a hit with your viewers (buyers).

Summer is here, and you deserve a vacation. Whether you’re camping by the lake or snorkeling off the coast, you (likely) won’t be thinking about data, but this summer can still be a good opportunity to build your insights capabilities. In this edition of the Insights Beat, we will cannonball into the business insights team’s […]

There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder perceives value differently. Value is in the eye of the beholder. You Think You “Deliver” Value To Business Stakeholders … But You Don’t Value for stakeholders […]

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

Sales enablement automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers. Over the past decade, these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes. Break down organizational silos. Shorten time-to-competency. Measure the impact of enablement programs. These technologies […]

Runaway Automation Undermines Digital Transformation Success Automation is everywhere: In Forrester’s Q2 2021 Global Digital Process Automation Survey, 76% of respondents indicated they were driving toward end-to-end automation for most business processes. While we share this enthusiasm for automation, we have seen too many companies automate processes before they understand them. Organizations can solve — […]

Women are investing in plain sight. But to look at the numbers, you would think that wealth managers can’t see them. Fewer than half of online women in the US are investors, compared to 60% of online men. Those who do invest also tend to have fewer and less varied investment products than men. To […]

Or, “How a natural language image generation AI used as a meme generator by social media may impact your business.” Welcome To The Future — It’s Got AI-Generated Art Let’s play a quick game. Which of the below images were made by an AI system generating images based on word prompts? Let’s pretend you guessed […]

Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel sales leaders to spot risks, find opportunities for growth, and make smarter decisions. In other words, tracking the right metrics could mean the difference between hitting your channel […]

Learn what’s missing from your annual planning approach, with analyst insight into best practices for a marketing planning process to help you reach your goals.  

Discover how to connect the dots of CX value to business goals and get stakeholders excited about its power and potential.

As the pandemic ramped up demand for tech to support new modes of interaction, billions of dollars of investment poured into sales tech startups. Now, a combination of macroeconomic and political factors is having a cooling effect.

Get get up to speed quickly on the fundamentals of connected intelligence and why it’s mission-critical to your data strategy.

Paris was the center of innovation and technology last week. The 2022 edition of VivaTech in Paris was a great success with more than 90,000 in-person visitors and 300,000 digital connections. It has become the largest technology and innovation event in Europe with CEOs, C-leaders, VCs, and startups attending from all over the world. If […]

When discussing brands’ direct-to-consumer (DTC) digital strategies, I am often asked how brands are handling issues of channel conflict with retail partners. There are a few forerunners to my response: A brand’s DTC digital strategy is not just about direct transactional sales to consumers. All brands need a DTC digital strategy, which derives value beyond […]

To prepare for a potential recession, B2B organizations will look to gain budget savings across marketing. Marketing leaders will look to identify realistic savings. Whether you’re preparing for a recession, trying to improve profitability, or implementing a growth strategy of improved productivity, marketing operations leaders can leverage the following six operational tips to help the […]

By virtue of ever-increasing spending by enterprise customers, the cloud hyperscalers have been elevated to strategic partners of the first rank. This has forced many changes for enterprises and their global systems integrator (GSI) partners. Hyperscalers not only have earned a seat at the table but have gained significant influence on the behavior of their […]

B2B companies that center their strategies and operations on customers far outperform their less customer-focused peers. Still, when it comes to customer obsession, more isn’t always better. Analysts Amy Bills and Nick Buck explain on this week’s podcast why customer obsession means finding a balance.

Companies announcing layoffs need to pay attention to insider risk. Showing compassion and communicating openly can help.