Featured Blogs

Blog

Three Consumer Changes Will Define The Future Of How We Buy

Anjali Lai September 15, 2020
The pace of consumer behavior change has clicked into another gear this year as a result of the COVID-19 pandemic. Learn how three of these trends will transform buying for the foreseeable future.
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Podcast

The “Next Normal” For Sales Will Be Data-Driven

What It Means 6 days ago
As sales leaders plan for 2021, leaning into data and insights will be key to success. Vice President and Research Director Mike Pregler explains why and dives into other action items for sales leaders in this week’s episode.
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Blog

The Future Of Buying Is Using

David Truog September 21, 2020
The shift toward consumers expecting and rewarding experimentation is motivating companies to focus on product as their engine of growth.
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COVID-19: Responding, Managing, And Leading During A Pandemic

The latest insights and guidance for leaders to address the growing business and employee experience implications of COVID-19.

Blog

What We Talk About When We Talk About Insights

Brandon Purcell September 21, 2020
What exactly is an "insight"? Analyst Brandon Purcell previews Forrester's new Periodic Table of Insights which will be unveiled at the upcoming Data Strategy & Insights live virtual event.
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Podcast

Lessons From The Pandemic For B2B Sales And Marketing Leaders

What It Means September 17, 2020
By disrupting familiar ways of working, the pandemic has forced B2B sales and marketing leaders to reprioritize and reflect. In this discussion of key priorities for European sales and marketing leaders, Vice Presidents Isabel Montesdeoca, Phil Harrell, and Meta Karagianni explain the lessons that can be learned from this period.
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Blog

The Future Of Consumer Buying Will Drive The Reinvention Of Your Business

Joe Stanhope September 17, 2020
The relationship between consumers and businesses is undergoing a multifaceted transformation based on four factors: the economic impact of marketplaces, next generation product experiences, consumers’ perception of brand values, and brands’ adoptions of business models. Any firm that sells to consumers must understand how these factors will influence their customers as well as their own business, and they need to start planning now to harness these trends to maximize the value of customer relationships. 
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Blog

Forecasting In Uncertainty: Too Soon To Declare The Worst Is Over In The US Tech Market Downturn

Andrew Bartels 4 hours ago
Remember the old Road Runner cartoons where Wile E. Coyote runs over a cliff chasing the Road Runner then hangs in midair for a couple of seconds before plummeting? Right now, the tech market reminds me of that cartoon. Recent tech vendor earnings and other data suggest the pandemic recession’s damage to the US tech […]
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Blog

Why Marketing Should Build Better Buyer Enablement Content

Kathleen Pierce 5 hours ago
B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group
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Thrive In The New Era Of B2C Buying

Discover how your firm can grow and thrive over the next decade as new consumer buying patterns emerge.

Blog

The Alliances Between Public Cloud And EHR Providers Will Totally Upend Your Digital Transformation Plans

Jeff Becker 7 hours ago
Microsoft announced a new strategic alliance with Epic Systems that will bring providers using Epic an integrated Teams experience within their electronic health record (EHR) clinical workflows. In a Forrester-HIMSS (Healthcare Information and Management Systems Society) April-May survey of health system IT workers, respondents said that poor integration between virtual visit solutions and EHR workflows was the most […]
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Blog

How To Create A Sales Plan While Dodging The Curveballs The World Keeps Throwing

Nancy Maluso 8 hours ago
The COVID-19 pandemic and other major occurrences of 2020 have made this year unlike any other. Sales leaders must consider three key priorities to create a viable plan for 2021.
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Blog

Why Is Europe’s Automation Adoption Different From The Rest Of The World?

Bernhard Schaffrik 9 hours ago
Automation benefits, such as efficiency and productivity gains and improved customer and employee experience at lower cost, are globally valid and understood. But there are significant differences in adoption speed and intensity of software-based automation technologies across Europe compared to the Americas and Asia Pacific. Software-based automation technologies include robotic process automation, digital process automation […]
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Blog

Praktische Tipps für Innovatoren: Welche Ideen sollte ich priorisieren und warum?

Bernhard Schaffrik 9 hours ago
Häufig fragen mich Innovatoren, wie sie am besten Ideen priorisieren können. Hier sind vier praktische Tips, die Sie für Ihre Entscheidung nutzen können: Wählen Sie Ideen, mit denen sich ein echtes Geschäftsproblem lösen lässt. Wenn Sie eine Idee wählen und umsetzen, die von einem Geschäftsbereich identifiziert wurde (Vertrieb, Marketing, Forschung und Entwicklung etc.), werden Ihre […]
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Blog

Best Practices For Tech Transformation In Government

Dan Bieler 17 hours ago
Technology transformation is a fundamental pillar for reforming the overall workings of government.
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The Future Of B2C Business Models

Disrupters like Spotify have changed the way B2C businesses make money. Discover how your firm can thrive as digital innovation reshapes customer expectations.

Webinar

The New, Unstable Normal Roundtable: How COVID-19 Will Change Business And Technology Forever

1 day ago
Learn how to plan for and adapt to five macro shifts to ultimately turn today’s crisis into a catalyst to achieve true differentiation.
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Blog

Sales Leaders: Four Ways To Set An Achievable Number For 2021

Phil Harrell 1 day ago
Sales leaders should set themselves and their teams up for a successful 2021 by negotiating a realistic and achievable annual quota.
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Blog

Quoting Is About More Than Just Efficiency — It’s Also A Key Sales Driver

Seth Marrs 1 day ago
Forrester SiriusDecisions Summit EMEA is almost here! Don’t miss Seth Marrs and Anne Slough’s presentation “Dynamic Guided Selling: Sales Technology That Actually Works for Sales Reps” and learn how to use quoting results to identify cross-sell opportunities.
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Blog

Why Wait? The Future Of Data Is Now

Michele Goetz 1 day ago
Insanity is sometimes defined as repeating the same action over and over and expecting a different result. The future of data breaks this cycle to be your vaccine for chaos.
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Blog

We Do Diligence: Making The MSSP Forrester Wave™ Evaluations

Jeff Pollard 1 day ago
Security and risk pros rely on Forrester Wave™ evaluations to guide them through their purchase journey, help them understand what is and isn’t important, and help them avoid the pitfalls when identifying strategic partners. This time, our analyses focused on two vendor categories: global and midsize managed security service providers (MSSPs), a market almost 25 […]
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Sales Activity Study

Identify productivity roadblocks for your sales reps and start paving the way to greater efficiency.

Blog

Drive Your Digital Business With Data — The Data Strategy Track At Forrester’s Data Strategy & Insights Forum

Gene Leganza 1 day ago
Get a detailed preview of the data strategy track at the upcoming Forrester Data Strategy & Insights live virtual event.
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Blog

Product Management Leadership For This New Era

Lisa Singer 4 days ago
This post outlines three key ways product leaders can use customer input and feedback to drive growth in the coming year.
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Blog

Five Questions To Ask Before Changing Sales Methodologies

Eric Zines 4 days ago
Sales methodology is a topic that evokes a wide range of comprehension among sales professionals, largely depending on their personal history with the methodologies their previous employers used.
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Blog

Rotten Phish Spoils Employee Experience

Jinan Budge 5 days ago
When our colleagues Claire O’Malley and Brian Kime wrote their “Point/Counterpoint: The Ethics Of COVID-19 Phishing” blog in March, it turns out they were inadvertently predicting an event that took place this week: An employee took to social media to speak out about a highly insensitive phishing simulation. Tribune Publishing Company, publisher of newspapers like […]
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Blog

The Show Must Go On For Portfolio Marketers In 2021

Barry Vasudevan 5 days ago
Portfolio marketers today are being asked to lead. They must help their organizations find the new opportunities, identify the trends that can give their organizations lasting success, and ensure that buyers are kept top of mind.
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Brand and Communications Leaders: Drive Speed, Scale, and Value

Discover how to deliver greater business value by building a natively digital brand and communications approach and tech stack.

Blog

Add A New Payment Option To Drive E-Commerce: A Business Case

Sean Owens 5 days ago
Discover some of the common benefit and cost factors that e-commerce merchants can use to build a business case for adding a new payment type.
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Blog

Apply Six Reporting Dimensions to Show More Account-Based Marketing Value

John Arnold 5 days ago
Does your account-based marketing (ABM) dashboard include these six critical reporting dimensions? Forrester analyst John Arnold shares the key elements of compelling ABM performance stories.
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Blog

Our Newest Round Of ZTX Evaluations Is Out

Chase Cunningham 5 days ago
Today, we published our newest round of evaluations for the Zero Trust eXtended (ZTX) ecosystem, “The Forrester Wave™: Zero Trust eXtended Ecosystem Platform Providers, Q3 2020.” When we embarked on this journey, Research Associate Alexis Bouffard and I started with roughly 130 potential vendors. We narrowed that down to 38 vendors for the “Now Tech: […]
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