Featured Insights

Roku announced yesterday that it’s buying demand-side platform (DSP) Dataxu for $150 million in cash and stock. Just another instance of advertising technology (adtech) consolidation, maybe? Not so fast. Let’s break down what it means. Roku Keeps A Good Thing Going From a strictly business perspective, this is a good move for Roku. The company’s […]

The story of enterprise marketing software suites (EMSS) is one of relentless expansion. Originally conceived for its namesake — marketing — EMSS has grown to offer a consolidated source of marketing functionality spanning customer engagement, advertising, measurement, and resource management. This breadth and depth make EMSS the center of gravity for many firms’ martech stacks. […]

Cybersecurity needs to be part of every retailer's holiday strategy. Learn how to protect against one particularly menacing threat.

It’s T-minus two weeks to Forrester’s second Data Strategy & Insights Forum, in Austin, Texas. Over 300 data and analytics leaders will gather to share, learn, and get inspired! For those of you who have already registered and plan to attend, you answered one key question during the registration process: What is your top priority […]

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone. Before accelerating their channel program, they need to apply basic automation technologies to get their front- and back-end systems to a […]

“Life starts all over again when it gets crisp in the fall.” — F. Scott Fitzgerald, “The Great Gatsby” Fall is officially upon us. Leaves are piling up in our yards, and there is a chill in the air. As everyone digs their sweaters and jackets out of the back of their wardrobes, think about […]

Cyberthreat intelligence (CTI) is an overcrowded space that is overdue for contraction. In general, we see it filled with smaller vendors with founders who come from an intel background, got enough funding to land a Fortune 100 client (not exclusively, mind you), and have put their logo into every pitch deck they use when going […]

I recently published a report on content. This time, however, technology does not take center stage. It’s an ingredient for sure, but instead, a new operational paradigm steals the spotlight. The main reason: Change management — the intersection of org structure and culture — is the biggest barrier to success in digital experience initiatives (see the “Forrester Infographic: The State Of DX, […]

Ask any CEO or business executive about their biggest challenges, and you will see people/talent management rising to the top of the list. This is no different for CIOs, as there is a shortage of tech talent. This has led to a whole series of employee experience and engagement research to help executives attract, retain, […]

Cisco’s Ex-CEO Has Launched A Startup, Taking Enterprise CX To The Next Level John Chambers, Cisco’s longtime CEO (1995–2015) founded a startup, Pensando, focused on making edge computing more scalable, agile, and efficient. His firm unveiled its flagship software-defined edge services platform last week, which it claims delivers 5–9 times better technological advantage, productivity, performance, […]

Browser based attacks are particularly frustrating because they directly affect your customers. Learn what attackers are doing and how to minimize the risk.

Michele Pelino and I have been digging into Forrester Analytics’ Technographics® data, looking at big opportunities for the internet of things (IoT) — and identifying some of the consistent stumbling blocks to adoption. Michele and Frank Gillett have already done some great work here, updating documents such as “Internet-Of-Things Heat Maps For Operational Excellence, 2019” […]

Email is still among the most cost-effective tools that marketers have. Learn how to maximize its impact as the holidays approach.

European tech markets will experience slowing growth in 2020, according to Forrester’s latest forecast for the European tech market as a whole and for tech markets in the eight largest countries (“European Tech Market Outlook For 2019 To 2020” and “European Tech Market Outlook By Country For 2019 To 2020”). European business and government purchases […]

For retailers and brands, website localization is key to your success in global markets. It is difficult (and unrealistic) to localize 100% of your content in every market, but our research reveals several crucial features to tailor your offering and message. My latest research, “Seven Must-Haves For Successful Website Localization,” highlights the must-have features and […]

I just got back from Forrester’s very successful CX SF 2019 Forum, and I’m already looking forward to a terrific event that’s happening right here in Boston this coming week. It’s the Mad*Pow Financial Experience Design Conference on October 24 and 25. You can find out more about it at www.fxdconf.com and even save $200 […]

Recently, the CMS market has been swimming in funding rounds and PE buyouts, with many, many zeros behind each announcement. Below is a recap of some of the most recent events, working backward since the beginning of 2018. So far, it’s nothing out of the ordinary . . . but looking at this visually with […]

Bob Stutz and CRM have always been synonymous. Stutz started his CRM career at Siebel in 1998, in the early days of IT-driven, on-premises CRM. Siebel was a powerhouse in its time, peaking at 45% market share in 2002. Stutz’s tenure ended after it was acquired by Oracle (2005), and he moved to SAP to […]

Expanding your eCommerce offering to new global markets is daunting. The key to success: creating a strategic plan tailored to your unique business needs in addition to the market conditions. My report, “Create Your Global eCommerce Road Map,” is here to help. Digital business professionals must build a strategic road map for their global eCommerce […]