Customer-obsessed marketing
Facebook Fumbles Its Own Brand Crisis
Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means…
Forrester Blogs
Build an insights-driven org
Automation, AI, And Robotics Are Critical CIO Targets
We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and…
April 11, 2018
J.P. Gownder
Privacy, security & risk
Zuckerberg vs. US Senate, Round 1: Reasonable Expectations
“…would not reasonably expect.” Those four words form the basis of a fair and ethical data practice. Today, as he was questioned…
April 11, 2018
Fatemeh Khatibloo
Customers need a reason to remember your brand
Design signature moments into your CX to leave a lasting impression on customers.
Design signature moments into your CX to leave a lasting impression on customers.
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Drive revenue with CX
Poor Websites Are Costing American And Canadian Life Insurers New Customers
It’s good times for Canadian and US life insurance companies. Job and some slight wage growth has spurred an increase in life insurance sales, both…
April 18, 2018
Ellen Carney, Jennifer Wise
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Latest Posts
Facebook Backtracks On Users’ Privacy One More Time.
Written with Paul McKay, Senior Analyst at Forrester. After Mark Zuckerberg’s hearing in front of the US Congress last week, Facebook announced some changes…
April 20, 2018 | Enza Iannopollo
Customer-obsessed marketing
Marketers, You Desperately Need A New Mindset
You have to feel bad for marketers: For years, they’ve tried to keep pace with changing buyer behaviors and adapt to the cross-device and cross-channel…
April 20, 2018 | Jim Nail, Laura Ramos
Retail
Retailers: You’re In a Tech Hiring Race, Follow Home Depot’s Lead.
This week, The Home Depot announced that it is pressing the gas further on its digital initiatives by augmenting its existing 2,800 person tech team…
April 19, 2018 | Brendan Miller
6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts
In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top…
April 19, 2018 | Allison Snow
Shine The Spotlight On Consumer Insights With Video
None of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming.