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Predictions 2020: Cloud Computing Sees New Alliances And New Security Concerns

Dave Bartoletti November 4, 2019
In 2020, the cloud computing market will sees interesting new alliances and face new security concerns. Read Forrester's 2020 cloud predictions to find out more.
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VIDEO

Google Makes Moves Into Banking: Should Banks Be Worried?

Alyson Clarke 3 days ago
Google may offer consumers checking accounts as soon as next year. Principal Analyst Alyson Clarke explains what the move means for banks.
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PODCAST

How Marketing Became Too Personal

What It Means 3 days ago
Marketers’ efforts to get to know customers via data collection and personalization may be driving them away instead. On this week’s What It Means, Vice President and Group Director Melissa Parrish discusses what’s gone wrong and how marketers can end the disconnect.
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Predictions 2020

Discover the dynamics that will define 2020 and beyond.

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Facebook Has The Scale To Build A Strong Payments Business But Not The Consumer Trust

Lily Varon 3 days ago
Only 5% of US online adults polled say they would trust Facebook to provide digital payment services, well below Amazon, Apple, and Google. Here's what digital businesses need to understand about Facebook Pay.
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Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Xiaofeng Wang 5 days ago
Another year, another successful Singles' Day for Alibaba. Read how it generated a staggering $38.4 billion in online GMV on November 11.
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Agile Procurement In Government Is Not An Oxymoron

Amanda LeClair 6 days ago
Analyst Amanda LeClair debunks the biggest myths about why government procurement agencies can't be agile.
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Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences

Nick Barber 2 days ago

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Brand Protection In The Age Of The Internet: Takeaways From The Vorys eControl360 Summit

Sucharita Kodali 2 days ago
In light of Nike’s latest news that it will avoid doing business directly with Amazon, I’ll gloat just a little. It reinforces what Forrester has been saying for years, which is that brands in the digital age will need to own more of their destiny and be very mindful of the pitfalls associated with eCommerce. […]
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The Future of CX

The spotlight will shine on CX as brands wrestle with disruption. Is your firm ready?

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What To Expect From Predictions 2020 Singapore

Frederic Giron 2 days ago
Forrester's leading analysts share what to expect at our 2020 Predictions event in Singapore on November 19.
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Three Takeaways From Adobe’s MAX Conference — About AI, Design, And Creativity

Andrew Hogan 2 days ago
Adobe’s recent MAX conference featured the usual (impressive) lineup of creative celebrities and new features, many of which are powered by Adobe’s AI engine Sensei — but the event also touched on some larger points that demonstrate companies should: No. 1) Enable a design team to help AI efforts. AI has amazing potential to improve […]
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Three Technologies Will Redefine “Core HR” To Power The Future Of Work

Mark Brandau 3 days ago
During the past several months, I’ve attended global industry events, analyst days, and vendor customer events from ADP, Workday, the HR Technology Conference & Expo, SAP SuccessFactors, and Unleash World. At the Unleash World event in Paris, and in addition to moderating the talent management track there, I was also a featured speaker and unveiled […]
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5G In The Retail Sector

Dan Bieler 3 days ago
5G will speed up the transformation of the retail sector by delivering technology building blocks for frictionless end-to-end experiences.
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EY Flexes Its Blockchain Muscles In China

Meng Liu 3 days ago
EY’s Asia Pacific Blockchain Summit took place for the second time in Shanghai on November 6. It was an opportunity for EY to showcase its most recent blockchain projects happening around the globe, as proofs of concept or in production. Here are my key observations from this event. EY Is Betting On Public Blockchain For […]
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The Future Of Work

Forrester thought leaders discuss future-of-work strategies that are tangible, measurable, and tested.

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Who Should Design: Blend Democratization, Expertise, And Representativeness

David Truog 3 days ago
The best CX arises when every employee learns design basics and a pro design team — that's representative of the intended audience — guides the process.
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RPA Impacts Employee And Customer Experiences — And That’s A Big Deal

Kate Leggett 4 days ago
Customer service organizations use robotic process automation (RPA) as a tactical and short-term approach to digitize common agent tasks. There are two forms of RPA: unattended and attended RPA. A task can start with an agent and be supported by attended automation, which can kick off unattended RPA to complete the process. Customer service leaders […]
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New “Prescriptive” Low-Code Segment Emerging

John Rymer 4 days ago
Developers deliver major types of business applications many times faster with low-code platforms than they can by coding alone. How will low-code vendors keep raising software-delivery speed? I see two big sources of innovation: 1) applying AI to low-code development and operations and 2) embracing a new approach I’m calling “prescriptive low-code.” Four vendors embrace […]
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In The Fast-Growing ePurchasing Software Market, Best-Of-Breed Apps Hold Their Own Against Suites

Andrew Bartels 5 days ago
Which is the right choice: best-of-breed apps or application suites? This is a perennial question CIOs and business partners face in selecting application software. Forrester’s data on the ePurchasing software market — software that helps firms choose, contract with, buy from, and manage suppliers — shows that both options remain competitive. Indeed, it may well […]
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The 64 Best Channel Podcasts Of 2019

Jay McBain 5 days ago
  By Jay McBain and Rob Spee   If you haven’t listened to a podcast yet, you’re now in the minority.  According to Podcast Insights, 51% of the US population has listened to at least one podcast. Since the first podcast came on the scene in 2004, there are now over 750,000 podcast shows with […]
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The Case For Strategic Learning

Empower human capital in a market defined by disruption.

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Predictions 2020

5 days ago
Explore the dynamics that will shape 2020 and beyond.
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When Websites Come Down, Twitter Blows Up And Marketing Wins

Emily Pfeiffer 5 days ago
Sites crash, especially when a new product launch creates a massive leap in traffic compared to usual demand. Two sites notably crashed recently: startup Jeffree Star Cosmetics and veteran brand Pringles. While this looks like a disastrous website failure — and may be, fundamentally — it can also create considerable opportunities for brands. Is this […]
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Enterprises Need Plans For Both Climate Sustainability And Adaptation

Stephanie Balaouras 5 days ago
Last week, more than 11,000 scientists signed their name to a statement declaring a climate emergency and warning of “untold suffering due to the climate crisis.” The declaration calls for governments, institutions, and individuals to take drastic steps to slow the rapidly accelerating pace of the climate crisis. This comes on the heels of weeks of climate protests around the globe and the near constant stream of new scientific reports warning that “it’s worse than we […]
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A Timeline Guide For Your 5G Strategy

Dan Bieler 5 days ago
The rollout of 5G is much more evolutionary than the rollout scenarios of previous cellular standards.
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski 6 days ago
By Silencing Hackers With NDAs, Uber Could Legitimize Ransom Attacks As A Business Despite a half-billion-dollar marketing campaign last year to rebuild Uber’s image, the ride-sharing giant’s reputation problem just keeps getting worse. On Wednesday, two of the (now known to be) three hackers responsible for the 2016 breach and ransom of 57 million riders’ […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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Five Vendors Lead In Our Second Forrester Wave™ Evaluation On Unified Endpoint Management

Andrew Hewitt 6 days ago
Today, we released our updated “The Forrester Wave™: Unified Endpoint Management, Q4 2019.” This is the second year we’ve published our unified endpoint management (UEM) Wave (you can find last year’s report here), and this year, we looked at the top 13 vendors in the market today and evaluated them across 23 criteria. Organizations looking […]
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SEO And Site Search: Not Quite The Match Made In Heaven

Mark Grannan 6 days ago
We (Collin and Mark) had a hypothesis: Site search and SEO were natural partners in a broader scheme to help customers find answers and products. But we needed evidence: How should these strategies intersect? What are the staffing, skilling, and technology opportunities to double-dip in these two areas? What are the benefits to unifying these […]
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There’s Just One CX Metric That Matters To Your C-Suite — But You’re Not Reporting It

Harley Manning 6 days ago
The one CX metric you must report to your CEO and the rest of your C-suite is not Net Promoter Score (NPS). It’s also not level of effort, CSAT, or even Forrester’s beloved Customer Experience Index (CX Index™).
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