Featured Blogs

Welcome to the retail media boom. In the past 18 months, dozens of major retailers launched their own retail media networks while established players planned for expansion, self-service marketplaces, and in-house capabilities. And we don’t see this growth slowing anytime soon. In our just-published forecast, we estimate that retail media ad sales in the US […]

It’s easy to conflate real-time interaction management (RTIM) with personalization tactics, but it goes far deeper. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. RTIM enables next best experience (NBX) decision-making in the face of changing […]

Late Sunday evening, Bloomberg reported rumors of advanced Broadcom talks to acquire VMware, which has since been confirmed this morning. In light of Broadcom’s investment activities in the past few years, this news is unsurprising. It made a string of massively expensive enterprise software company acquisitions: Brocade Communications Systems in 2016 ($5.9 billion), CA Technologies […]

The announcement that Planview has entered into an agreement to acquire Tasktop marks a new milestone in the evolution and maturity of the value stream management (VSM) solutions market. This acquisition brings together two companies with very complementary strengths: Planview provides lean portfolio management, capacity, and financial management, and Tasktop provides value stream management and […]

Gaia-X launched to great fanfare in 2019 as a joint initiative of the German and French governments to reclaim data sovereignty from non-European public cloud providers. Despite hefty promises, production-ready services have not been delivered to the market, with customers continuing to wait like poor Godot. While the hype around Gaia-X has fizzled out, the […]

After two years of working and connecting with our colleagues and peers remotely, we are so excited to bring our B2B Summit APAC event back to Singapore. Our analyst teams have been working intensely to stand up an agenda that is relevant and unique to our APAC clients, addressing the most pressing issues we hear […]

Digital Employee Experience Is Essential To Anywhere-Work Success Our recent report on anywhere work, The Anywhere-Work Guide For Tech Pros, 2022, revealed that 66% of enterprise leaders plan to pursue hybrid or fully remote workplace models. With many employees continuing to rely heavily on technology to connect them to their company’s culture, coworkers, and customers […]

As organizations continue efforts to perpetually reduce costs, knowledge worker productivity becomes a key focus. Specifically, this means giving knowledge workers the ability to work on their own without assistance from other knowledge workers. Done well, this is autonomy. Done poorly, it can be difficult to know what to do, how to do it, and […]

Across industries and audience demographics, conversational interfaces and the interactions they support are becoming embedded in the B2B digital experience as buyers and customers continue to show preference for self-guided interactions at each stage of their journeys. The ability to reach, engage, and enable empowered B2B audiences — whether buyer, customer, or employee — means […]

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies. Amidst all the changes in the ad ecosystem, we are seeing the emergence of a new tool with the promise […]

Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend. According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. But the way that consumers buy is changing, and […]

Microsoft recently announced Defender Vulnerability Management is available in a 120-day public preview as as a standalone, endpoint detection and response (EDR)-agnostic option. Defender for Endpoint Plan 2 customers have the option to purchase new add-on capabilities, while Defender for Endpoint Plan 1 customers will need to purchase the full standalone version. This release is […]

Technology outsourcing is not dead, but it's changing. A lot. Learn which five areas you should review for your outsourcing strategy.

Fear. Uncertainty. Doubt. Also known as “appeal to fear,” fear-uncertainty-doubt (FUD) is a fallacy in which a person tries to create support for an idea (or technology) by attempting to increase fear towards an alternative. Since passage of Sarbanes-Oxley (SOX), the regulation that launched the era of compliance, technology sales have been predicated on creating […]

We are about three months into a conflict that has shaken the world. Many, such as the people of France and the UK, are on edge as the specter of war returns to haunt the European continent. For others, like those in the United States, virtual proximity has brought a war being fought far away […]

Modern banking platforms allow banks to elevate their customer experience and deliver more business value more seamlessly and more effectively. Banks and their technology teams can leverage market dynamics to make digital transformation more feasible both architecturally and economically. Find out about the key trends in the 2021 banking platform software market.

The US Cybersecurity and Infrastructure Security Agency and other government agencies will continue to weigh in on vulnerability and patch management. Be prepared to respond.

Organizations looking to scale their use of AI-enhanced decision-making are facing a dilemma. There is still a large gap between voluntary frameworks for responsible AI and actionable law and enforceable regulations. I wrote about Singapore’s Model AI Governance Framework in an earlier blog post. My colleague Guannan Lu has recently taken a look at China’s […]

The war on talent is affecting the tech services industry, including large SIs focused on ERP implementations like those in the SAP and Oracle ecosystems. For enterprises embarking on major DOP programs, if talent strategy isn’t already an elevated criteria in your partner selection, it should be.