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The Future Of Financial Brands: Less Financial, More Brand

Dipanjan Chatterjee May 15, 2020
The crisis in financial services is not just that most banks don’t get relevance and relationship right. It’s that most of the leading consumer brands eyeing the financial space do.
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Blog

Starting Research On Ambient Technologies And Experiences

Frank Gillett 2 days ago
New research at Forrester will look into how ambient technologies that extend into our physical context could impact customer and employee experiences.
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Video

Self-Triage Solutions Hold The Keys To The Healthcare Digital Front Door

Arielle Trzcinski 2 days ago

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CX North America 2020

Join this virtual experience for three days of innovative customer experience and marketing thought, tech, and strategy.

Podcast

The Future Of Work Starts Now

What It Means 2 days ago
The coronavirus pandemic has dramatically accelerated many of the trends that will define the future of work. In this episode of What It Means, Vice Presidents and Principal Analysts James McQuivey and J. P. Gownder discuss the four “shocks” that will shape the future of work and how their timelines have shifted up.
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Blog

COVID-19 Didn’t Break Your Business — Data Did

Michele Goetz 3 days ago
A defining factor for enterprises and governments throughout the pandemic has been the extent to which they've embraced and been led by data.
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Blog

Values, Ethics, And Algorithms, Oh My!

Brandon Purcell 4 days ago
At CX North America, you'll learn how to interpret and implement ethical AI principles across your organization to protect your customers, business, and brand.
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No Deploy, No Joy: Leverage ModelOps To Operationalize AI And Machine Learning

Kjell Carlsson, Ph.D. 2 days ago
AI is hard. You know it, and we wouldn’t be writing about it if it wasn’t a mission-critical challenge facing businesses today. Unlike the software development lifecycle, where good code is built to last for some time, AI models are subject to the dynamism and vicissitudes of the world they’re designed to represent. AI models […]
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Blog

Introducing The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020

Ryan Skinner 2 days ago
Our latest evaluation, “The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020,” published today. More than a hundred vendors in the market became 47 in our New Tech, which became 12 in the Wave. Here’s what you should know about the space and the analysis: Temperature’s high. Influencer marketing solutions (IMS) vendors are many and […]
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The Future Of B2B Buying And How Sales Organizations Should Adapt

B2B buying habits are evolving. Sales leaders who understand these changes and adapt quickly to delight the buyer will come out ahead. 

Blog

La perspectiva de los empleados españoles sobre el COVID-19, ahora: Una actualización PandemicEX

Laura Koetzle 2 days ago
A finales de marzo, enviamos la primera ronda de nuestra encuesta PandemicEX a más de 1,000 trabajadores en toda Europa. Seis semanas después, a principios de mayo, repetimos la encuesta para ver cómo el confinamiento y trabajar desde casa habían cambiado las actitudes y comportamientos de los empleados. Los nuevos resultados muestran que: El pesimismo […]
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Blog

When It Comes To Saving Lives, Cybersecurity Pros Emerge As Influencers

Jinan Budge 2 days ago
As concerns swirl around COVID-19 contact-tracing apps, privacy and security leaders are playing a critical role in building public trust.
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Blog

Citizen Developers Dominate Audience Q&A At A Recent Conference On Low Code

John Bratincevic 3 days ago
I recently participated in a low-code conference at the invitation of Ninox, a low-code vendor. My colleague John Rymer gave the keynote, and we then had a lively discussion largely focused on citizen developers. Conference attendees hailed from (literally) all over the world; many were young entrepreneurs building businesses on low-code platforms or businesspeople solving […]
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Blog

The 37 Major Machine-Learning Tools For 2020

Kjell Carlsson, Ph.D. 3 days ago
Enterprises need more artificial intelligence and machine-learning (ML) solutions to drive value, transform their businesses, and outperform the competition. But firms find it challenging to navigate the lifecycle of developing, deploying, and maintaining their ML models and AI solutions. A key problem? They don’t have the right PAML (predictive analytics and machine learning) solutions that […]
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Webinar

A Marketer’s Survival Guide to Disruptive Go-to-Market Change

4 days ago
During this webinar, Forrester | SiriusDecisions analysts Paul Ferron and Katie Fabiszak will reveal a survival guide that will enable marketers to respond swiftly to go-to-market strategy changes.
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Fill Your Pipeline To Fuel Your Revenue Engine

A shortage of opportunities in the sales pipeline can lead to missed revenue goals. Uncover how to keep the pipeline filled to drive stronger results.

Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins 4 days ago
Ensuring Employee Mental Health Is Crucial For COVID-19 Economic Recovery The mental health impact of COVID-19 is coming to light, and it’s not reassuring. In a survey conducted by SAP, Qualtrics, and Mind Share Partners, over 40% of respondents said their mental health has declined since the outbreak of COVID-19. Returning to work is not likely to fix the issue. The workplace is […]
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Blog

Forecasting In Uncertainty: What If Stores Reopen And No One Comes?

Andrew Bartels 4 days ago
Despite state and local governments allowing stores to reopen, consumer traffic will most likely remain well below pre-pandemic levels, making it likely that the pandemic recession will last well into 2021.
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Blog

QSRs — Digital Disruption Was Coming, But Now It’s Sink Or Swim

Scott Compton 4 days ago
Quick-service restaurants (QSRs) have been bracing for digital disruption for some time. However, the seismic impact of COVID-19 has catapulted restaurants into immediate disruption and left them with two options: One, they can quickly pivot and embrace digital strategies to transform the business operation and serve customers in this new climate, or two, shut down […]
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Blog

I consumatori italiani si sono concentrati sul digitale. Ora tocca alle aziende.

Enza Iannopollo 4 days ago
La pandemia sta cambiando rapidamente le abitudini dei consumatori Italiani. Alcune di queste abitudini passeranno con il passare dell’emergenza, ma altre rimaranno. Per saperne di più, abbiamo appena completato una ricerca su un vasto campione di consumatori in Italia. I nostri dati suggeriscono che i consumatori italiani continuano ad essere preoccupati, ma non solo dal […]
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Video

Le futur du travail commence maintenant

Thomas Husson 4 days ago

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Reducing Software Costs In 2020

Learn negotiation tactics to find short term software cost savings for both existing contracts and upcoming renewals.

Blog

Les conséquences de la crise du Covid-19 sur le bien-être financier des consommateurs français

Aurelie L'Hostis 4 days ago
Déjà bien avant que l’épidémie de coronavirus ne frappe, les recherches menées par Forrester révélaient qu’un grand nombre de consommateurs français s’inquiétaient de l’état de leurs finances personnelles et considéraient la gestion de ces dernières comme une tâche difficile. De fait, un an avant la crise, un quart des consommateurs français interrogés déclaraient se sentir […]
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Blog

Schrödinger’s SOAR: Feature Or Abstraction?

Josh Zelonis May 22, 2020
“Security orchestration, automation, and response” (SOAR) is not a term that Forrester has used in the past, but its prevalence in the market is such that I’ve decided it’s better to use a slightly broken acronym that’s adopted by the market than to continue to leverage the different and more concise “security automation and orchestration” […]
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Blog

During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Anjali Lai May 22, 2020
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
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Video

Healthcare Is Making The Shift To Virtual-First Delivery Across Routine And Specialty Care

Arielle Trzcinski May 21, 2020

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Video

Are We All Technophiles Now? How Consumer Tech Attitudes Are Changing During COVID-19

Anjali Lai May 21, 2020

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Revitalize CX Measurement & Prioritization

A guide to prioritizing CX projects with the greatest business impact and demonstrating their contributions in a cost-sensitive environment.

Blog

Gli Effetti Del COVID-19 Sul Benessere Finanziario In Italia

Aurelie L'Hostis May 21, 2020
This blog post was translated by Corrado Loreto. Una nostra recente ricerca ha dimostrato che, ancor prima della pandemia di Covid-19, i consumatori italiani stavano affrontando molteplici difficoltà finanziarie ed erano preoccupati per la loro generale situazione finanziaria. Per capire come la pandemia sta influenzando le finanze e i comportamenti dei consumatori, abbiamo intervistato 1.137 […]
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Blog

Stay Connected To Consumers Via Mobile Engagement Automation

Stephanie Liu May 21, 2020
The COVID-19 pandemic has put a major dent in our mobile lifestyles. But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside world. In a typical morning, you can probably expect to receive messages from family members and friends […]
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Blog

Manage Through The Pandemic’s Next Stage With Technologies In Four Categories

Stephen Powers May 21, 2020
As firms continue to grapple with the business impact of COVID-19, they will need to expand their tech strategy beyond enabling remote workers.
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