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Run Your Business At The Speed Of Thought

Michele Goetz September 26, 2019
AI is becoming more empathetic and customer-centric. The future is closer than you think. Are you ready?
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Presenting The Forrester Wave™: Enterprise Service Management, Q4 2019

Charles Betz 3 days ago
Read the latest Forrester Wave™ on the Enterprise Service Management (ESM) market and the three things I&O professionals should look for in an ESM provider.
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Architect Your Automation Strike Teams

Craig Le Clair 3 days ago
To better manage the use of automation across the enterprise, more organizations are implementing automation strike teams. Find out why.
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Mind The Training Gap

Learn how to deliver a successful CX training program to drive meaningful culture change.

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CEO Departure Gives SAP The Chance To Refocus On Customer Priorities — But Also Brings Risks

Liz Herbert 4 days ago
SAP’s CEO Bill McDermott will resign and be replaced him with co-CEOs Jennifer Morgan and Christian Klein. Get a detailed analysis of this news from Forrester's Liz Herbert.
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Data Strategy & Insights 2019: Solving The Human Skills Problem

Gene Leganza 4 days ago
Data and analytics expertise of all kinds is getting tougher to find and retain. Get advice for recruiting and retaining data and analytics professionals.
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Human-Centric UX Design

What It Means 5 days ago
Design is in a state of misalignment with customer needs. Principal Analysts Gina Bhawalkar and Andrew Hogan discuss the benefits of inclusive and ethical design in an age of digital manipulation.
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Impressions From Alibaba Cloud’s Apsara Conference

Dan Bieler 24 hours ago
Two weeks ago, Alibaba Cloud’s Apsara Conference 2019 took place in Hangzhou, China. It has been 10 years since Alibaba Cloud was established; in that time, it has become one of the world’s most fascinating and cutting-edge technology businesses. Companies that want to lead the world in tech-driven innovations and digital business should definitely keep […]
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The Insights Beat: The Best Of Times As A Data And Analytics Leader

Srividya Sridharan 3 days ago
Our team is busy gearing up for the Data Strategy & Insights 2019 Forum in about three weeks. My co-RD Gene Leganza and I are having some great speaker prep conversations, and we’ve been lucky to get a sneak peek into how these industry speakers are making an impact in their organizations by leading the […]
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The Future of CX

The spotlight will shine on CX as brands wrestle with disruption. Is your firm ready?

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Windows Virtual Desktop Further Validates Cloud-Based Desktop Virtualization

Andrew Hewitt 3 days ago
If you attended Dell Technologies World in May in Las Vegas, you’ll remember a unique moment during that event when Michael Dell, Pat Gelsinger, and Satya Nadella all joined each other on stage to describe some of the new ways their companies are working together to deliver end user computing tech to their customers. While […]
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The Impact Of Brexit On CISOs

Paul McKay 3 days ago
Today we see some signs of optimism from the EU and the UK about the potential to conclude a withdrawal agreement following private talks between the UK and Ireland yesterday. Since I last wrote a blog about this, we have seen a change of UK government, a brand-new UK negotiating position, a Conservative Party leadership […]
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Key Takeaways From Alibaba Cloud’s Apsara Conference

Dane Anderson 4 days ago
Two weeks ago, I attended Alibaba Cloud’s Apsara Conference 2019 in Hangzhou, China. I was struck by the progress of tech-driven innovation in China and was reminded that China is no longer trailing Silicon Valley in many areas but is leading. I also received good answers on how Alibaba Cloud plans to grow outside of China […]
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Blockchain Helps Enterprises’ Digital Ecosystems In Asia Pacific

Charlie Dai 4 days ago
(coauthored with Han Bao, senior research associate) Blockchain solutions are maturing, yet speculation on their value is rife. Most business and technology decision makers are still unclear about what actual business value this technology can deliver to their organizations. This is what I have been researching and writing about — to determine how enterprises can […]
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So What Was CyberCon 2019 Like?

Seles Sebastin 4 days ago
AISA’s (Australian Information Security Association) annual CyberCon conference was a sight to behold, with an amazing lineup of panelists, keynote speakers, and some female attendees (at last!). Set against the (unusually) sunny, crisp backdrop of Melbourne’s South Wharf, the conference was an immersive two days of contentious debates and discussions on just how pervasive and […]
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The Case For Strategic Learning

Empower human capital in a market defined by disruption.

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What CISOs Need To Do To Maximize Cybersecurity Awareness Month

Jinan Budge 4 days ago
Cybersecurity strategy is on the agenda of most boardrooms and the pressure is on for CISOs. Get 6 tips for Cybersecurity Awareness Month.
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A Simple Recipe To Calculate How Much Value For Customers Your Firm Delivers (And To Find Critical Gaps)

Maxie Schmidt 5 days ago
Are you trying to understand how much value you deliver to customers? In my research on value for customer I came across an interesting method, called Potential Gain In Value (PGV). I want to share it with you because PGV gives you a simple way to approximate the value delivered. And it helps you prioritize your CX […]
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Where’s The Value In Open Source?

Christopher Condo 5 days ago
In a brand-new stream of research, VP and principal analyst James Staten and I will be taking a close look at open source software (OSS) as a strategy for modern businesses. We are seeking your help on answering a few burning questions related to our initial upcoming report, “The Case For An Open Source Strategy,” […]
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Social Suites Technologies Are Coming Together

Jessica Liu 5 days ago
“The Forrester Wave™: Social Suites, Q4 2019“ is live! We’re particularly excited about this report because it represents a culmination of years of Forrester research on social technologies. Since 2015, we’ve covered five distinct social tech categories: Social listening platforms aggregate and analyze social conversations. Social adtech buys, manages, and optimizes social ads. Word-of-mouth platforms identify and […]
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Participate In A Forrester Research Survey On Healthcare Customer Engagement Technologies

Arielle Trzcinski 6 days ago
Patients have a variety of choices, now more than ever, when it comes to seeking care. The entrance of new disruptors, including retail health clinics and direct-to-consumer virtual care services, is increasing competition and making it more difficult to attract and retain customers. Healthcare organizations (HCOs) will drive patient acquisition and retention through investments in […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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Citizens Challenge 2019: Driving Innovation In Banking

Huard Smith 6 days ago
Hackathons can be an excellent way for financial services firms to round out their innovation portfolios. Innovation events like these can help address changing consumer needs and behaviors, as well as competitors’ responses to them. They can help ensure the firm’s survival by adding net-new value to consumers. The Citizens Challenge, held by Citizens Bank […]
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Key Takeaways And Our Take On Oracle OpenWorld 2019

Liz Herbert 6 days ago
Allen Bonde and I chat about key takeaways and our take on the recent Oracle OpenWorld 2019 event.
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Mapping’s Third Wave: Unlocking The Physical Future Of Business

Ted Schadler 6 days ago
We’ve just finished a report on the next wave of innovation in what we call the mapping industry. Here’s the blurb and a video introducing the ideas. Please let me know if you’d like to talk about the potential for developers in every company to build unique applications for the physical future. Forrester clients can […]
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Meet Your New Identity And Access Management Research Analyst

Sean Ryan 7 days ago
As of September, I’m the new identity and access management (IAM) analyst on Forrester’s security and risk research team. I am grateful to have joined a very talented group of analysts at a company that is fun, intellectually stimulating, and committed to high-quality, objective research. In my role, I will be taking over some of […]
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Economic Uncertainty And Unicorn Carnage Spells Opportunity For Corporate VCs

Carlton Doty October 7, 2019
Corporate VC and innovation teams are at a crossroads. Rampant speculation of an imminent global recession, election-fueled economic uncertainty in the US, and headline-grabbing stories of high-profile unicorn CEOs falling from grace dominate our headlines today. This environment could easily lead corporate VCs to tighten those purse strings in the coming year. But should they? […]
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Findings From The US CX Index™ 2019

Read key insights about the state of US customer experience.

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Holiday 2019: Bring Brand Values Into Your Storytelling

Michelle Beeson October 7, 2019
Retailers: Customers care about your commitment to social and environmental sustainability. This holiday season, be sure to weave your brand values into your messaging.
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Do’s And Don’ts For Analyst Interactions

Chase Cunningham October 7, 2019
Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a […]
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IPG Takes The Creative Leap With Kinesso

Jay Pattisall October 7, 2019
Activating The Holding Company The Interpublic Group of Companies (IPG) announced the creation of Kinesso, a martech company that will build products and software solutions to scale precision marketing. This move gives IPG the opportunity to power both media and creative with technology and data-driven solutions that use Acxiom as the data management layer and […]
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