Differentiate with digital
Apple’s 10th Anniversary Of The iPhone – What’s Next?
Apple celebrated the 10th anniversary of the iPhone with both updates to its existing product lineup and the opening of the Steve Jobs Theater in…
Forrester Blogs
Customer-obsessed marketing
Why The Convergence Of Adtech And Martech Matters
As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part…
September 14, 2017
Mary Pilecki, Melissa Parrish
Customer-obsessed marketing
The Global Digital Marketing Gap
Over the past few years, I was lucky enough to travel to many different places: in most European countries, in the US, in Brazil, in…
September 6, 2017
Thomas Husson
Forrester’s What It Means Podcast
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Privacy, security & risk
Equifax Does More Than Credit Scores
Our reaction to the Equifax breach was similar to what we imagine many people went through. First, we wanted to know if we were affected.
September 8, 2017
Jeff Pollard, Joseph Blankenship
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Customer-obsessed marketing
Drive revenue with CX
Smartphones are dead. Long live smartphones!
This week, Google announced the acquisition of key HTC assets. This will give them some of the hardware technology expertise, the design skills and the…
September 22, 2017 | Thomas Husson
The 2017 Enterprise Architecture Awards
This Year’s Winning EA Initiatives, Brought To You By Forrester And Infoworld, Drive The Customer-Obsessed Digital Business Any enterprise architects worth their salt can tell…
September 21, 2017 | Gene Leganza, Alex Cullen
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Customer-obsessed marketing
Retail
The Data Digest: eCommerce May Be The Only Way To Challenge The Google/Facebook Duopoly
As will be no surprise to advertising industry watchers, the duopoly of Google and Facebook once again demonstrated its dominance of the ad market following…
September 20, 2017 | Brandon Verblow
VR and AR Offer Innovative Solutions For Real B2B Marketing Problems
If you’ve ever encountered virtual or augmented reality in the business world it was likely at an event or tradeshow where a company had an…
September 20, 2017 | Steven Casey
Customer-obsessed marketing
Forrester’s B2B Marketing Forum Reinforces The Concept Of “Customer As Compass” (And Covers What To Do About It)
I hope that nobody in your organization needs convincing that you should join us at the B2B Marketing Forum in Austin, Texas, this year (October…