Featured Blogs

Forrester surveyed customers of the 38 of the largest and most important banking brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Banking Customer Experience Index, 2021. As in 2020, mutuals and challengers (banks founded as alternatives to traditional banks) offer the best experiences across Europe.

On October 14, 2021, Mohak Shroff, senior vice president of engineering at LinkedIn, published a blog post: China: Sunset of Localized Version of LinkedIn and Launch of New InJobs App Later This Year. It triggered multiple follow-up reports from major media outlets, with titles containing words like: LinkedIn to Shut Down Service in China Microsoft […]

Subscription offerings from brands and retailers have been popping up everywhere. But as many subscription services have found — and Rent the Runway’s recent IPO filings also underscore — creating a compelling subscription includes getting customers to subscribe and then keeping them subscribed, with continued value from that subscription. Otherwise, churn and operational complexity can […]

The stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.

For tech execs, it’s key to understand where inflation is occurring, its short- and long-run effects, and the practical steps that can be taken to manage it. Inflation can be classified in three ways: supply-side, demand-side, and built-in. Supply-side inflation pushes costs higher, weakening industry purchasing power; demand-side inflation pulls prices higher, weakening consumer purchasing […]

Forrester’s Digital Go-To-Market Review series evaluates a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.

“Disappointment is the gap that exists between expectation and reality.” — John C. Maxwell To avoid disappointment at the end of 2022, sales leaders must drive a new reality in their relationship with marketing. Leaders need to ensure that alignment and integration with marketing is front and center in their 2022 sales plan. First, sales […]

Over the past three years, there’s been no shortage of hot takes on XDR. From a plethora of vendors across industries to security luminaries laying claim to the term, opinions abound. Yet, until recently, no research established a firm definition of XDR, let alone conducted evaluative research on XDR vendor capabilities. That is why I […]

Learn how to elevate your technology organization’s creative problem solving capabilities in this preview of our upcoming Technology & Innovation events.

It’s the second holiday season of the COVID-19 pandemic. And, like last year, your prospects and customers want confidence, not questions, when using apps and websites. Learn how to provide that confidence.

Join this live webinar with marketing experts from Forrester, Adobe, Salesforce, and SoftBank, where they will discuss the planning priorities in 2022 and how to drive business growth.

In APAC, vast political, economic, and social differences among countries pose an impact on sustainable finance regulations. Even for ESG factors that are easiest to measure and compare — carbon emission, for example — there are still no common goals in the region. Only China (pledged to become carbon-neutral in 2060), South Korea (2050), Japan (2050), New Zealand (2050), and Indonesia (2060) have set a net-zero target, leading to different approaches and progress in regulating sustainable finance activities.

Facebook, Inc. is in the hot seat again due to a recent The Wall Street Journal “Facebook Files” exposé and 60 Minutes whistleblower interview. As we’ve said again and again, a singular event won’t be enough to bring down the social media behemoth. Facebook will experience a degradation of its reputation by a thousand cuts: […]

The EU has committed to becoming the first climate-neutral bloc in the world by 2050 and has adopted a slew of regulation to support this transition.

More consumers are open to trying new brands, products, and experiences. Learn the three key implications of this trend in this post.

ServiceNow and Celonis recently announced a strategic partnership that is looking to create a closer linkage between ServiceNow’s low-code platform and Celonis’ Execution Management System. The partnership goes far deeper than your standard press release and actually includes some serious co-engineering by both firms, as well as an investment in Celonis by ServiceNow. We looked […]

Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.

Alors que les responsables de la demande et du marketing basé sur les comptes (ABM) cherchent à établir de nouvelles bases en 2022, il sera essentiel de se concentrer sur les groupes d'achat pour réussir.

Explorez quelques tendances clés du marketing B2B qui définiront les priorités des CMO en 2022, et comment agir pour stimuler la croissance des revenus.