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To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the CIO predictions for the year, we spoke with Bobby Cameron, a Forrester expert on CIO-targeted business technology research. Madeline Cyr: You […]

Mmmmm . . . Millennials. If you haven’t already heard (about a million times), this generation is taking over the workforce and becoming more responsible for making purchasing decisions on the job. Whether or not you believe the projections that most of the US labor force will be run by Millennials by 2025, many studies […]

Fifteen years ago, I faced a crossroads in my career. At the time, I was working for the Queensland Department of Transport and Main Roads, reporting directly to the CIO, leading a team of exceptional individuals in the innovation and planning unit of the Information Services Branch. In late 2004, my team had completed development […]

This blog post is part of Forrester’s Holiday 2019 retail series. During the past few weeks, retailers have begun to release their Q4 earnings, which include holiday results for many of them. Holiday 2020 is still months away, but retailers know that it’s never too early to start planning for the biggest season of the year. […]

Websites are the centerpiece of the US federal customer experience (CX). To gauge how well they serve customers, we evaluated seven of the most-visited sites. Our new report reveals how well they perform on 27 proven criteria and what they — and government organizations everywhere — can do to improve. The full report, “The Forrester […]

The Demise Of The Cookie Is Only One Crumb Of The Data Deprecation Issue When marketer inquiries began to flood after Google’s announcement that it will phase out third-party cookie support by 2022, we had to share some bad news: There isn’t a simple solution. Data deprecation is a much bigger trend that is changing how marketers work. As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looking for beyond-the-cookie strategies […]

In December, B2C marketing analysts Joe Stanhope and Rusty Warner and B2B marketing analyst Lori Wizdo hosted the second annual martech roundtable to help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology. In the third and final installment of our martech roundtable webinar recap, we’ll discuss important […]

In December, B2C marketing analysts Joe Stanhope and Rusty Warner and B2B marketing analyst Lori Wizdo hosted the second annual martech roundtable to help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology. In part two of our martech roundtable webinar recap, we’ll delve into high-level marketing trends […]

Bottom Line Here’s what I learned with my experience with wearing an AR headset: I must and do concentrate more, given the complexity of swimming and consuming data at the same time. At least now, it takes more of my mental capacity. I daydream less. Seeing data in real time changes my behavior. When you […]

Waiting for the RSA Conference is a bit like counting down the days until Christmas. And RSA with a full conference pass is the security and risk version of the Toys”R”Us “Big Toy Book” but better — my only limits are good time management, a realistic assessment of logistics, and a pair of comfortable shoes. […]

It is still too early to map out the full impact of the coronavirus (or COVID-19, as it is now called) on the global economy or on global tech markets. The disease has not yet run its course or been contained in China, and it could still pop up and spread in other countries. There […]

Attending RSA Conference is like being at a giant class reunion where everyone still has homework to do. Catching up with old friends working at new companies is great (and it usually starts at the airport), but most of us work hard during the week. Depending on where I worked, I have spent previous conferences […]

How data-literate are you? Is your team? Is your organization — that is, everyone in it? It’s not enough to create and distribute reports and dashboards if decision makers don’t know how to interpret them or apply them to their business contexts. What is a book if you don’t know how to read? Or, as […]

Even as the power of AI technologies grows, getting business value from AI-enabled projects still eludes most firms. AI adoption requires outcome-based design and a multidisciplinary approach. This challenges traditional service models. Service Providers Are Both Shaping AI And Being Transformed By It When we assessed AI consultancies both globally and in Asia Pacific for […]

Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. Despite the fact that Forrester has been covering services research for major tech vendors such as Oracle, Salesforce, and SAP, we haven’t done it for Adobe until now. As the first step, […]

You’ve reached the point in your #infosec career where you get a full conference pass to RSA. Not coincidentally, this means you are now so busy every day that you don’t have the time to preview the RSA full conference schedule to map out interesting talks. If you fail to get that prep work done, you can cheat by looking at my list — I had chosen these for my […]

As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key.

Last year was my first year attending the RSA conference as a Forrester analyst, and I loved and hated it in equal measures. I am now a year older and wiser, and I’m so looking forward to so many things, including being in the beautiful city of San Francisco. Conversely, if I’m 100% honest, there […]