Featured Blogs

Blog

Customer Obsession Awards — Nominations Wanted

Martin Gill 2 days ago
The 2024 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.
Blog

Use Biden’s Executive Order To Jump-Start Your Responsible AI Practice

Brandon Purcell 2 days ago
Whether your organization is preparing for impending regulation or trying to bridge the AI trust gap with customers and employees, the executive order can help you prioritize your efforts. Here are four responsible AI practices to begin implementing now.
Podcast

Predictions 2024: Where Will AI Go Next?

What It Means 3 days ago
Where will AI go next? That’s the biggest question of 2024. In this special episode, nine Forrester analysts discuss what’s behind our 2024 predictions for AI and what the implications will be. 

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

Orbiting Back On A Year Of Generative AI As We Slingshot Ourselves Into The Future

Rowan Curran 3 days ago
A year after the release of ChatGPT, we take a look back at where it all started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.
Blog

In 2024, B2C CMOs Want The Most Help With These Five Areas

Mike Proulx 4 days ago
Learn what our recent survey of marketing heads revealed.
Blog

The State Of B2B Marketing Measurement In 2023: Five Key Observations

Ross Graber 5 days ago
When it comes to insight-driven decision-making, too many B2B organizations are simply falling short. Forrester survey data points to opportunities for improvement.

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Blog

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023

Nicole Murgia 1 day ago
Forrester’s retail research team highlights data insights from retailers’ online Black Friday and Cyber Monday 2023 participation.
Blog

Retailers: Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction

Lauren Cevallos 2 days ago
A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!

Shari Srebnick 2 days ago
Decode the meaning of digital-led and scaled customer success.
Blog

Salesforce Now Available On AWS Marketplace

Liz Herbert 2 days ago
Salesforce and Amazon Web Services announced earlier this week that Salesforce will be available on the AWS Marketplace. This has multiple implications for Salesforce customers, including: The ability to save money through AWS discounts. With cost savings top of mind for everyone these days, one of the key benefits of this partnership will be the […]
Blog

Musk’s Message Marks X’s Official Breakup With Big Brands

Mike Proulx 2 days ago
It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”). This came just shortly after Musk apologized […]
Podcast

332: How To Set CX Metrics Goals

The CX Cast 2 days ago
CX leaders must set goals for standard CX beacon metrics such as NPS and CSAT, but every organization is at a different point in their measurement journey. Rich Saunders, Senior Analyst, describes the challenges in setting the right metric goals and how to take a tailored approach that matures over time. 
Blog

So What Happens If Cigna Merges With Humana?

Judy Weader 2 days ago
Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business. Take that […]

Revamp Your Tech Architecture For Business Success

Download the guide to learn how to use Forrester’s Outcome-Driven Architecture Model to align enterprise architecture teams with business objectives

Blog

Consumers, COP28, And The Green Market Revolution

Thomas Husson 3 days ago
With the UN Climate Change Conference, COP28, starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability. Forrester Believes That Firms Can No Longer Ignore The Green Market Revolution Massive government spending with the Inflation Reduction Act in the US, […]
Blog

T&I APAC Wrap-Up: The Good Stuff You Missed From The ForrWomen Session

Janet Worthington 3 days ago
Women remain underrepresented in the tech and security fields. Get five tips from the recent T&I APAC ForrWomen session on how to change that in your organization.
Blog

This Holiday Season, Give Your Customers The Personalized Experiences That They Deserve

Jessica Liu 3 days ago
Learn how to enhance your company’s personalization efforts over the holidays — and well into next year.
Blog

At GitHub Universe, Copilot Takes Center Stage, But Questions About The Platform Persist

Christopher Condo 3 days ago
The big attraction at the GitHub Universe event was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT-4 technology. Find out more in this review of the event.
Blog

One Size Doesn’t Fit All: How Tech Marketers Leverage Business Cases

Sarah Lervold 3 days ago
It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

RevOps Strategies Are Missing An Operating Model

Anthony McPartlin 3 days ago
Across B2B, organizations are often overreliant on org design to drive change. Revenue operations (RevOps) implementation discussions are filled with questions of centralization, decentralization, or centers of excellence. But structures are just one lever of change. Structure tells you nothing about which customers or stakeholders to support and prioritize, the offerings that you should provide, […]
Blog

How GenAI Is Impacting The Social Tech Landscape

Kelsey Chickering 4 days ago
Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]
Blog

Get A Head Start On The “Easier Said Than Done” Elements In The 2023–2030 Australian Cyber Security Strategy

Jinan Budge 4 days ago
Find which Forrester research can help navigate, manage, and prepare for the newly announced Australian Cyber Security Strategy.
Blog

Three Mistakes That Demand And ABM Marketers Make In B2B Expansion

Nora Conklin 4 days ago
Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason. It’s more cost-effective to mine existing […]
Blog

EDR Is Officially Out, And XDR Still Won’t Solve Your SIEM Problems

Allie Mellen 4 days ago
Forrester predicted that endpoint detection and response (EDR) as we know it would be replaced by extended detection and response (XDR). That day has finally come. Learn the implications of that shift in this blog post.

See Outcome-Driven EA Practice Benefits In Action

Watch our exclusive webinar and unlock the secrets to high-performing, outcome-driven enterprise architecture with real-world models and examples you can implement today.

Blog

Email Marketers: Empathize With Customers To Stay Off Their Naughty Lists

Shar VanBoskirk 5 days ago
Use our tips to help your email programs perform better and strengthen long-term customer loyalty this holiday season.
Blog

How Poor UX Affected My Choice of Insurance Provider

Senem Guler Biyikli 5 days ago
Learn how poor UX directly affected this analyst’s choice of insurance provider — and how to avoid the same mistakes.
Blog

OpenAI Has Five Possible Paths To Monetization

J.P. Gownder 5 days ago
For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely.
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