Featured Insights

Blog

The Future Of Contact Center Work: How To Source New Agent Talent

Kate Leggett January 14, 2020
AI and automation are already reshaping call centers. Get your customer service organization prepared with these talent acquisition tips.
Read More
Podcast

Avoiding AI Gone Wrong: The Challenges Of Testing AI Applications

What It Means 3 days ago
As AI-infused applications expand their reach, a question persists: How do you test the unknown? VP and Principal Analyst Diego Lo Giudice tackles that question — and more — in this week’s episode.
Listen Now
Blog

Healthcare And Pharma Startups Chase Empowered Patients

Ryan Skinner 3 days ago
Direct-to-consumer (DTC) approaches are shaking up the healthcare space. Learn what's fueling the disruption.
Read More

Predictions 2020

Discover the dynamics that will define 2020 and beyond.

Blog

What Is The ROI Of Digital Transformation In Insurance?

Zhi Ying Barry 4 days ago
Insurance digital executives still struggle to demonstrate the value of digital. In 2020, this can be risky. How can executives show that digital fuels financial performance?
Read More
Blog

A CISO’s Guide To Leading Change

Jinan Budge 4 days ago
Successful transformation depends on the human element. Read our five takeaways.
Read More
Blog

Great Product Experiences Start With Great Product Data

Amanda LeClair 4 days ago
Learn what's next in the evolution of product experience management.
Read More

Subscribe to updates

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

Webinar

How To Prove The ROI Of CX

1 day ago
Learn how to quantify the business value of customer experience and build an effective CX ROI model in this complimentary Forrester webinar.
Register Now
Blog

The I&O Organization Under Pressure

Charles Betz 1 day ago
Whither infrastructure and operations? Cloud-native, DevOps, and automation are turning I&O’s world upside down. As organizations move to self-provisioning, I&O professionals are rightfully concerned about their futures. In the world of self-service consumption, the traditional tools and tasks of I&O teams are subject to constant overhaul and replacement. AI and automation continue to transform traditional […]
Read More

The Future of CX

The spotlight will shine on CX as brands wrestle with disruption. Is your firm ready?

Blog

Cannabis Dispensaries: Security And Risk Considerations For Continued Growth

Alla Valente 2 days ago
In the US, cannabis is fully legal (medical and recreational) in 11 states and Washington, DC. For medical use, it is legal in 33 states. This is a flourishing industry, with one study conservatively estimating it will reach $30 billion by 2025. As dispensaries set up shop, they face many of the same risks as […]
Read More
Blog

Meet Your New Threat Intelligence, Vulnerability Management, And ICS Research Analyst

Brian Kime 2 days ago
This month, I joined Forrester’s security and risk research team as a senior analyst covering cyber threat intelligence, digital risk protection, vulnerability management, and industrial control system (ICS) security. I am excited about joining the team and expanding Forrester’s existing research in threat and vulnerability management and securing the control systems that keep our manufacturing facilities, critical infrastructure, and communities safe and productive. In my opinion, […]
Read More
Blog

B2B Marketing Should Organize Around The Customer In 2020

Lori Wizdo 2 days ago
The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” The report made five unique calls; one of them was mine: The number of organizations with audience-based structures will more than double. Since we published the report late last year, I’ve had […]
Read More
Webinar

The CIO In 2020: A Window Of Opportunity

2 days ago
Learn how IT leaders can transform their organizations with a customer-first mindset while their competitors play wait-and-see this year in this complimentary Forrester webinar.
Register Now
Webinar

Competing For Today’s Values-Based Consumers

2 days ago
Learn what drives today’s values-based consumer and how brands can clearly and authentically deliver their values messaging in this complimentary Forrester webinar.
Register Now
Blog

The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

Brandon Verblow 3 days ago
Marketers should take a closer at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers’ attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated. Forrester calculates each country’s digital marketing readiness score by measuring the digital engagement and savviness […]
Read More
Blog

The NRF Innovation Lab — Technology Vendors Aim To Revolutionize The Way Consumers Shop

Madeline Cyr 3 days ago
Last week at the NRF 2020 Vision show, I spent a few hours at the immersive Innovation Lab exhibit that showcased over 50 “new-to-market” technologies to transform the customer’s shopping experience. Aiming to make shopping an easier process, these solutions let the customer browse products strategically, experience the product before they buy, and tailor the […]
Read More
Blog

Apple’s $200M Acquisition Of Xnor.ai — A Snapshot Into Our AI-On-The-Edge Future Via Your iPhone

Kjell Carlsson, Ph.D. 3 days ago
(Jeremy Vale coauthored this post.) Cellphone manufacturers are struggling to differentiate themselves. In the ads from the late 2000s, new phones were sleeker, faster, contained more memory, and could even have a touchscreen. Fast-forward to today, and only the almighty camera receives attention. Apple’s acquisition of Xnor.ai is the latest move in the battle for […]
Read More
Blog

Heard At NRF: Contradictory Conversation From Vendors — “Unified” But “Decoupled”

Emily Pfeiffer 4 days ago
At NRF 2020 Vision, commerce tech vendors touted their latest innovations for digital retail. The theme, from booth to booth, was an eerie echo of words like “connected” and “unified.” NRF’s Digital Council (composed of retail CIOs, heads of digital, and similar positions, as well as tech providers) discussed several hot button terms during their […]
Read More
Video

Use Our Latest Forrester Wave™ To Pick The Best Vendors For Marketing Measurement And Optimization

Tina Moffett 4 days ago

Read More
Blog

With Good Foundations, Augmented Reality Offers A Great Way To Engage With IoT Data

Paul Miller 4 days ago
Augmented reality (AR) and the internet of things (IoT) — in principle, these two hot technologies are a great match, with data streaming from IoT-connected machines to be used by AR-wielding engineers on the factory floor. My latest report, “Combine Augmented And Mixed Reality With IoT To Deliver Insight At The Point Of Need,” began […]
Read More
Blog

The F5 Acquisition Of Shape Security: An Insider’s View

David Holmes 5 days ago
David Holmes formerly worked for both F5 Networks and Shape Security. The F5 Networks acquisition of Shape Security marked the third time in a year that a web application firewall (WAF) vendor purchased a bot management solution, as fellow Forrester analyst Sandy Carielli noted in her blog (The WAF-Bot Management Acquisition Waltz). The other two […]
Read More
Blog

NRF 2020: Robotics Realize Real-Time Retail

George Lawrie 6 days ago
I’ve just returned from NRF 2020. There were more than 40,000 attendees and 800 exhibitors from 99 countries. They showed how to deliver real-time retail, applying technology to win, serve, and retain the most demanding retail customers. This year, the emphasis was more than ever on boosting supply chain responsiveness to anticipate customers’ latent demand. […]
Read More
Video

Google Takes Aim At Third-Party Cookies — Here’s Our Take

Joanna O'Connell January 17, 2020

Read More
Blog

The Best And Worst Of Branding In 2019

Dipanjan Chatterjee January 16, 2020
Three brands that shined and three that lost some luster in 2019, along with what to look for in 2020.
Read More
Blog

The Three Megatrends For Customer Service In 2020

Kate Leggett January 16, 2020
As AI and automation move deeper into customer service, new areas will be impacted including staffing, processes, and culture.
Read More
Podcast

How (And Why) To Leverage CX Champions Programs

What It Means January 16, 2020
Many understaffed customer experience (CX) organizations are spinning their wheels and realizing they can’t meet their goals in a silo. On this week’s What It Means, Analyst Angelina Gennis joins to discuss how CX champions programs can catalyze CX transformation.
Listen Now
Blog

Elements Of Reputation: Traits That Indicate A Thoughtful Tech GTM Strategy

Abhijit Sunil January 14, 2020
Analyst Abhijit Sunil explores an aspect of tech vendor evaluation you may not be considering.
Read More
More posts