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Yes, W+K produces the industry’s most iconic work. Yes, McDonald’s appointing WKNY as lead creative agency is a major accolade. And, yes, it’s a blow to the future of creativity. The prevailing point of view is McDonald’s USA’s selection of WKNY as its lead creative agency is an affirmation of creativity and a referendum on its […]
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It’s been a couple of months since my last blog post! A huge vacation in the UK, backed up by RSA Conference in Singapore, our Financial Services Summit back in Sydney, and then off again to the north for our Security & Risk Forum in DC have left me no chance to reflect. Between those […]
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I’m excited to share that “The Forrester Wave™: Performance Marketing Agencies, Q3 2019” is live. This is the newest iteration of one of Forrester’s longest-running Wave evaluations: search marketing agencies. We first evaluated search marketing agencies in 2006, led by my colleague Shar VanBoskirk. Since then, we’ve done six Waves from 2006 to 2017. In […]
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I am happy to share that “The Forrester Wave™: AI Consultancies In Asia Pacific, Q3 2019” is now live. For the first time, we are evaluating the service offerings for AI consulting services in Asia Pacific (AP). In our 24-criterion evaluation of AI consultancies in Asia Pacific, we identified the 10 most significant ones — […]
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No in-house computer vision experts? How about large volumes of high-quality labeled images and videos? No? No problem. Find out about the enterprise computer vision vendors — offering computer vision platforms, pretrained models, custom models, data annotation services, and even tailored end-to-end solutions — that can turn your (computer) vision into reality.
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“I tried to stop it from happening, but they just ignored me.” That’s what one person told me recently — and many others responded similarly — when I blogged about my upcoming keynote at CX SF and invited people to share their stories with me in confidence about how they respond when asked to help […]
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When you hear “Domino’s” and “supreme” in the same sentence, you could be forgiven for thinking we’re talking about the “Supreme” on its menu — a pizza loaded with pepperoni, bacon, beef, sausage, mushroom, pineapple, and onion. But no, I’m talking about a bad business decision — which any company with a website or app […]
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Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern. Yes, Apple’s decisions to start monetizing services is a good strategy, but is it enough? It comes straight out of every management consulting […]
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We have 50 years of experience with digital maps, so you might think the mapping industry would have it all figured out. After all, after 50 years of AI, the software industry figured out how to put the algorithms and data lakes on a specialized PaaS that any developer could tap. But in mapping, the […]
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The holiday season tests to the max the effectiveness of each retailer’s demand, price, and assortment planning and its allocation of inventory to channels and regions. To ensure success: Use data to drive recommendations. Follow the example of international brands like Nike or iconic national eCommerce retailers like Germany’s Heine. Work with vendors such as DynamicAction to make […]
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I don’t know about you, but the holiday season still always finds me personally unprepared, with a huge list of gifts still to find well into December. There’s less excuse for retail AD&D professionals to be so forgetful. This blog offers retail AD&D leaders simple, actionable advice to ensure successful holiday trading. Look to continuous […]
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Join me on a stroll down ABM memory lane? In September 2016, Forrester’s B2B marketing and sales research team published our first series of reports about account-based marketing (ABM). In November, we predicted that ABM would help boost B2B marketers’ customer obsession. We continue to survey the market to keep our finger on the ABM […]
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As I’m returning from the Eternal City, where I’ve had the chance to walk around Rome’s Baroque architecture gems and explore its awe-inspiring art collections, I cannot stop myself from reflecting on how much talent, courage, and leadership it took to transform and build such an incredible city. The seeds of the modern world were […]
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Is your organization currently deploying or planning to deploy internet of things (IoT) solutions as part of your digital transformation strategy? Check out the video to hear what types of IoT use cases enterprises are deploying to transform operations. IoT use cases such as facility management, security, and surveillance enhance operational processes, while other use […]
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Henry Ford’s old dictum — “Any customer can have a car painted any color that he wants so long as it is black” — doesn’t apply in the age of the customer. Meeting customer desires and needs is paramount for success, but it’s getting harder to do so. Whether that be in the form of […]
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Let’s face it, digital transformation efforts frequently overpromise and underdeliver. Many “transformations” fail to deliver on expectations simply because they are not really transformative. Upgrading digital experiences and creating new mobile apps delivers a level of differentiation that is short-lived. At the speed of digital business, competitors quickly match or exceed your efforts. Many digital […]
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“Today’s announcement carries our commitment to health even further by engaging with participants on a larger scale than ever before.” — Jeff Williams, Apple’s chief operating officer At Apple’s special September event earlier this week, the tech titan announced key research initiatives designed to help improve population health. The research builds from data shared by […]
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ARMA International and Forrester have partnered once again on a joint survey to track the records and information management (RIM) trends facing enterprises. ARMA brings a community of RIM leaders together to provide resources, expertise, networking, and guidance for professionals in the space. The insights from this survey will help inform a stream of research […]
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Most companies devote so much time and attention to surveying employees that they overlook other sources of insights. What’s more, they fail to use the insights they do collect to make employee experience (EX) improvements. That’s why Sam Stern and I published a new report called “EX Measurement Best Practices: New Data Sources, New Insights, […]
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