Featured Blogs

Blog

Five Productivity Obstacles Sales Organizations Need To Overcome

Phil Harrell May 26, 2021
Improving reps' productivity is a key priority for many sales leaders. The first step to achieving this is to truly understand the productivity obstacles today’s sales teams face.
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Podcast

The Pandemic’s Lasting Impact On Employee Engagement

What It Means 4 days ago
The pandemic highlighted the value of effective employee engagement. But what now? VP, Principal Analyst Thomas Husson and Principal Analyst David Johnson discuss the future of employee engagement.
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Blog

Follow Four Steps To Prepare Your Marketing Practice For Data Deprecation

Tina Moffett 5 days ago
Consumer data deprecation is poised to upend B2C marketing. Take these four immediate actions to prepare your data-driven marketing practice.
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Rev Up Sales Productivity. Drive Performance

Explore our sales productivity resources to enhance sales efficiency and effectiveness. Find videos, frameworks, guides, and more.

Blog

How To Talk To Executives And Avoid A Boardroom Ambush

Jennifer Rouse June 4, 2021
When plans fail, preparation is the key to avoiding a meeting disaster. Consider these four strategies.
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Blog

The Connected, Empowered Consumer Will Improve Population Health

Arielle Trzcinski June 3, 2021
Learn how creating connected, empowered, consumers in healthcare will address three major industry pain points: containing chronic care costs, keeping individuals healthy, and decreasing healthcare inequalities.
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Podcast

What It Takes To Create Audience-Centric B2B Content

What It Means June 3, 2021
Every marketing organization knows its content should be customer-centric. Yet many still struggle to deliver on this aim. On this week’s What It Means episode, VP Phyllis Davidson and Principal Analyst Lisa Gately discuss how B2B marketers can get it right.
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Blog

Got Kubernetes In Production? Let’s Talk

Lee Sustar 2 days ago
Kubernetes is going mainstream — at least, that’s what we were told at the KubeCon conferences, in the Cloud Native Computing Foundation (CNCF)’s case studies, and via various vendor success stories. But those high-profile use cases are dominated by cloud hyperscalers, software and software-as-a-service providers, tech equipment makers, and telcos. Big banks and other financial […]
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Blog

April And May 2021 Research Recap — Cloud And Tech Operations

Lauren Nelson 2 days ago
Each month, the infrastructure and operations (I&O) team writes incredible research (sorry for missing April initially!). As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out […]
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Drive Business Value With Your Marketing Strategy

Learn the steps for building a B2B marketing strategy that delivers demonstrable business results.

Blog

iOS 15: Making 100 Mobile Moments Better Every Day

Julie Ask 2 days ago
Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. In some ways, you could say […]
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Webinar

Moving Beyond Digital To Become Future Fit In Manufacturing

European manufacturers are evolving to stay competitive. Discover how and learn best practices from experienced industry leaders.
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Blog

5G Will Become A Key Enabler For Digital Transformation Of The Public Sector

Dan Bieler 3 days ago
Technology transformation is a fundamental lever to change the workings of government. Government priorities, including higher citizen engagement, improved productivity, and stronger economic growth increasingly depend on digital technology.
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Blog

Future Fit Companies Build Success Through Partner Ecosystems

Ted Schadler 3 days ago
In our recent research, we have demonstrated how a future fit tech strategy gives your company the foundations for customer and business success. And we have determined that companies that are customer obsessed grow 2.5 times faster than others. Creativity — finding new solutions to old problems and making breakthroughs to new business models, new […]
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Blog

Rationalize Your Product Portfolio For Real Customer Focus

George Lawrie 5 days ago
Smart Manufacturing Offers More Choice If you follow our research on smart manufacturing and product lifecycle management, you know that manufacturers today have more ability than ever before to develop and bring to market exciting new product variants. You have also seen our work on collaborative work management, project portfolio management, and accelerating product delivery with […]
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Plan For The Return To The Workplace

Join our technology experts as we explore the future of work, emerging workplace legislation and how to enhance employee experience.

Blog

COVID-19 Accelerates Digital Business In 2021

Nigel Fenwick 6 days ago
Forrester’s latest research on digital business maturity shows that business leaders now consider accelerating the shift to digital business the most critical priority in 2021. It should come as no surprise that COVID-19 has widened the digital business gap between digitally advanced firms and firms that were caught off guard by the pandemic. Less obvious […]
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Blog

Measure Value Behaviors And Value Outcomes To Drive Customer Obsession

Maxie Schmidt 6 days ago
In my previous blog, we called on all (aspiring) customer-obsessed companies to balance the value of their customers with the value they deliver for their customers. This follow-up blog will introduce the three steps for how to do that, along with a new value metrics framework. Step One: Define The Value That Target Customers Seek […]
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Blog

Win The Trust Of Your LGBTQ+ Millennial Targets

Mike Proulx 6 days ago
Brands, you’ve got work to do with LGBTQ+ Millennials who, as it turns out, have trust issues with you. The data is hot off the presses from Forrester Analytics Consumer Technographics® Benchmark Survey, 2021 — a survey of close to 200,000 global online adults. Given that it’s Pride Month, I was extra eager to compare […]
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Blog

Customer-Obsessed Firms Must Balance Value FOR And Value OF Customers

Maxie Schmidt 6 days ago
JP Morgan collected more than $1.5 billion in overdraft fees in 2020. This came during a time when many households were struggling to keep their bank balances positive due to COVID-19. Take Ally Bank as a contrast: The firm waived overdraft fees during the pandemic. And now, Ally has decided to scrap overdraft fees entirely. […]
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Blog

How To Leverage Innovation To Grow And Differentiate Your Business

Bernhard Schaffrik 6 days ago
The fastest-growing companies are innovation leaders. Our research reveals that innovation leaders grow at 2.6 times the industry average. This indicates that a tech-driven and sustainable innovation strategy is mission critical for firms to survive disruption and succeed in times of continual and rapid change. Tech executives who nurture a culture of innovation, adopt tech […]
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Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy.

Blog

Five Digital Audience Types That Help B2B Marketers Deliver Better Experiences

John Arnold 6 days ago
Defining specific types of digital audiences allows marketers to plan and deliver more respectful and relevant digital experiences at scale using the available information at the moment of each interaction.
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Blog

Retailers Take Four Of The Top Spots In The US CX Index, 2021

Fiona Swerdlow 6 days ago
Retailers snagged four of the top 11 spots in the Forrester US CX Index 2021, more than any other single surveyed industry. Discover which retailers soared during a challenging year, and why.
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Blog

Announcing The First Forrester Wave™ Covering Cross-Channel Campaign Management Solutions In Asia Pacific

Xiaofeng Wang June 3, 2021
Following up the previously published Now Tech report, I’m excited to announce that “The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021” is now live. Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […]
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Blog

Revenge Of The SaaS: Mandiant Uses Services To Escape FireEye

Jeff Pollard June 3, 2021
Revenge Of The SaaS: Mandiant Dumps FEYE In a cybersecurity divorce that had fewer leading indicators than the dissolution of Kim and Kanye, Mandiant has finally untangled itself from FireEye (FEYE) by selling the product portion of the firm to Symphony Technology Group (STG) for $1.2 billion. FireEye’s history as the most “almost acquired vendor” […]
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Blog

Learn How Modern PLM Lays The Foundation For Smart Manufacturing And Supply Chain Resilience

George Lawrie June 3, 2021
Manufacturers used to compete on economies of scale. Design engineers were the only users of product lifecycle management (PLM) systems. Their task was to design the lowest unit-cost piece parts for mass production. But now manufacturers must compete on customization and on time-to-market. It’s why industrial giants have bet their future on software. Drivers and […]
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Add Precision To Your CX Measurement

Join this webinar and discover how to identify valuable CX metrics and root out time-wasters.

Blog

Forr The Planet: Sustainability Interview Series — Dr. Suku Nair, SMU AT&T Center For Virtualization

Abhijit Sunil June 2, 2021
Photo by Abhinav Sunil The intersection of how technology platforms are evolving and how it both affects and aids sustainability is a topic that Forrester’s sustainability team is currently studying. We spoke with Dr. Suku Nair, one of the most respected computer scientists in the country. He currently heads the SMU AT&T Center for Virtualization […]
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Blog

Dr. Google Just Got Smarter: Big Tech Enters The Dermatology Space

Julie Ask June 2, 2021
Google's AI dermatologist tool will help address key access barriers and empower consumers to take more control of their care.
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Blog

Trusted Third-Party Phish Is The Catch Of The Day

Joseph Blankenship June 2, 2021
We warn users not to click on suspicious emails and not to open emails from untrusted senders to prevent users from being phished. Sender identity is one of the filtering mechanisms in email security solutions. But what happens when a trusted sender’s email account is compromised and an attacker uses that access to send emails […]
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