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Want To Improve Employees’ Insights-Driven Decision-Making? Data Literacy Programs Alone Won’t Help

Kim Herrington November 23, 2022
In their quest to become insights-driven, tech execs rely on data literacy programs to change employee behavior. But it takes more to move the needle.
Podcast

How A Sharper Customer Focus Will Fuel B2B Growth In 2023

What It Means 3 hours ago
As inflation woes, market turbulence, and supply chain disruptions cloud the 2023 landscape, B2B organizations will look to their existing customers to forge a more predictable path to growth. On this week’s What It Means, VP, Principal Analyst Ross Graber discusses this and other 2023 predictions for B2B marketing and sales leaders.
Blog

A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2022

Nicole Murgia 2 days ago
We reviewed 115 retailer and brand home pages during Black Friday and Cyber Monday. Read our takeaways.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

Blog

Three Competitive-Strategy Actions For B2B Marketers To Take In 2023

Barry Vasudevan 3 days ago
As the holiday season approaches, my thoughts often turn to friends, family, food, and … presents! And buying those presents often brings me to thoughts of COMPETITION. Should I buy the latest and greatest gadget, or should I get the one that can be returned when I make the wrong choice? Yes, every company out […]
Blog

Key Takeaways From Conversations With Patient Engagement Vendors

Natalie Schibell 5 days ago
The shift to more accountable care and the high prevalence of chronic disease demand more proactive — versus reactive — care delivery models. Healthcare organizations and policymakers recognize that patient engagement improvement is a top priority to move this initiative forward. Discover key insights from conversations with patient engagement vendors.
Blog

Tech Companies May Be Laying Off Employees, But Tech Workers Are Still In Demand

Fiona Mark 6 days ago
Demand for tech talent remains extremely high, despite the high-profile layoffs in the tech sector.

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Blog

A Customer-Obsessed Analyst Joins The Customer Experience Team

Shar VanBoskirk 14 hours ago
I’m pleased to share that on November 1, 2022, I joined Forrester’s customer experience (CX) team reporting to Rick Parrish. This group is core to creating Forrester’s customer experience service and the CX Leader Success Cycle, which guides how CX leaders improve performance and justify greater investment in customer experience. Now, this doesn’t mean that […]
Blog

‘Tis The Season To Be Messaging

Christina McAllister 16 hours ago
We look at a few ways that retailers can use messaging to support customers through the holidays and beyond.

Planning Guides 2023

Get planning and budgeting guidance for tech, CX, marketing, and other functions to help you make the right decisions in the year ahead.

Blog

Calling All Healthcare And Life Sciences Companies: Give Yourself The Gift Of Digital Experience Insights This Holiday Season!

Julie Ask 18 hours ago
Healthcare and life sciences companies: Fill out Forrester’s executive survey in exchange for personalized feedback on your state of digital experiences, as well as key industry benchmarks.
Blog

Introduction: Chuck Gahun, Principal Analyst For Content Management And Digital Experience Technology

Chuck Gahun 18 hours ago
Competitive business strategy will primarily be driven by an organization’s ability to compete through digital experiences on the digital shelf. It is estimated that more than $500 billion is spent annually to get increased digital shelf visibility every year. The enterprise applications and services that bring these digital experiences to life will become the lifeblood of organizations. As a part of this accelerating evolution, the delivery of enterprise content is becoming critical to help businesses attain their goals and meet their customers where they are. I am very excited to focus my research on examining the intersection of content technologies and digital business strategy.
Blog

Designers Are Your Anchor In An Uncertain Economy

Sheila Mahoutchian 1 day ago
As we head into another year of economic uncertainty, panic and fear seem to be gripping many organizations. From mass layoffs in the tech sector to hiring freezes, the world of CX has a right to be concerned. Given the shifts in design awareness and transitions over the last decade from “what it looks like” to “how it works,” however, we predict that designers and the experience design community will be more important than ever.
Blog

Good News/Bad News About VoC And CX Measurement Practices

Colleen Fazio 1 day ago
“Help us help you.” This was the call to action we put out in July and August of 2022 to voice-of-the-customer (VoC) and customer experience (CX) measurement leaders around the world. We asked CX professionals responsible for VoC and CX measurement activities to tell us about their teams’ scope and structure, practices, and challenges. In […]
Blog

Meet Matt Steffen, Forrester’s New Analyst Covering Account-Based Marketing

Matt Steffen 2 days ago
Get To Know Matt Most people who know Matt know he has a passion for travel and immersing himself in other cultures. He studied abroad in destinations including Argentina, Morocco, and Hong Kong in high school, college, and grad school. His career also provided him with the opportunity to take up residence in Turkey and […]

Shape Your 2023 Cybersecurity Priorities For Uncertain Times

Join us for a planning webinar to learn how you can budget and align your 2023 cybersecurity plans for what’s ahead.

Blog

Cloud Cost Management Is Key For Apptio

Steven Russman 2 days ago
Apptio, a pioneer in the technology business management (TBM) field, welcomed some 1,000-plus in-person attendees to its annual conference November 7–9, 2022, in Austin, Texas. Now years in the running, the company launched TBM and the Technology Business Management Council, a quasi-user group and think tank for viewing, understanding, and analyzing IT cost data. The […]
Blog

The Three Key Inputs You Need For B2B Marketing Planning

Craig Moore 2 days ago
For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.
Blog

Meet The New EMEA Cybersecurity Analyst

Tope Olufon 3 days ago
Meet Tope Olufon, the new analyst covering cybersecurity in EMEA.
Blog

The State Of CDP In APAC

Xiaofeng Wang 3 days ago
Following the previously published report covering key CDP vendors in Asia Pacific, I interviewed 10 customer data platform (CDP) customers in the region and published a new report, The State Of Customer Data Platforms In Asia Pacific. Here are the key findings on the state of CDP in APAC. CDP Popularity In APAC Varies By […]
Blog

Data Mesh In 2023 And Beyond

Michele Goetz 5 days ago
Read our 2023 predictions for data mesh: Clarity, challenges, more confusion, and opportunities are all just part of the journey.

Avoid These Seven Pitfalls Of Cloud Modernization

Attend our webinar to explore the missteps holding your cloud modernization back – and get analyst approaches for success

Blog

Annual Planning Season Is Here — Make It As Productive As Possible

Craig Moore 6 days ago
In an uncertain economic climate, having a sound marketing planning process is critical. In this first post of a three-part series, we introduce a methodical approach to B2B marketing planning.
Blog

Crucial Intel: Customer Obsession Matters

Sam Karpinski 7 days ago
This blog was written in collaboration with Anna Synakh. Intel, a tech giant with over 121,000 employees, sets an example for organizations that are considering becoming more customer obsessed. Despite its size and complexity, Intel has made big strides in all three customer obsession competencies: leadership, strategy, and operations. In our new report, Case Study: […]
Blog

Identifying Your Critical Chat Integrations For Employee Enablement

William McKeon-White 7 days ago
… Or, What We Should Plug Into Slack, Teams, And Other Chat Platforms Over the past decade, chat platforms have become a fixture of the workplace (yes, somehow it’s already been more than 10 years). This is due to them supporting rapid informal communication as well as their extensibility. For years, organizations have had success […]
Blog

How Innovation Can Make Your Firm More Resilient

Bernhard Schaffrik 7 days ago
The firms that prove most resilient have innovation processes built into their culture and leverage adaptive technology platforms. Learn how you can do this at your firm.
Blog

Don’t Let Crisis-Driven Tech Decisions Impact Your Opportunity To Be Future Fit

Matthew Guarini 7 days ago
After a period of scrambling many technology leaders are looking to get their technology strategy more future fit. Here's how you can do it.

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Podcast

An Inside Look At Forrester’s Top 10 Emerging Technologies Report

What It Means December 1, 2022
Which emerging technologies should be on your radar in the year ahead? VP, Emerging Tech Portfolio Brian Hopkins and VP, Principal Analyst Julie Ask walk through Forrester’s list of the top 10 emerging technologies to watch.
Blog

Does My RO&I Or Sales Engagement Platform Need To Be Native To Salesforce?

Seth Marrs November 30, 2022
Have you considered buying a revenue operations and intelligence (RO&I) or sales engagement platform? If so, you’ve likely seen vendors touting the benefits of their native Salesforce capabilities. That’s a good thing, right? Most clients I’ve spoken with believe a native application is a positive feature. Vendors know this and look for any opportunity to […]
Blog

Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies

Ellen Carney November 30, 2022
The global insurance industry will face a challenging market in 2023, with policy lapses, lower IT spending, and insurtech turbulence.
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