Featured Blogs

Forrester originated the Zero Trust Model over a decade ago and defines Zero Trust as: An information security model that denies access to applications and data by default. Threat prevention is achieved by only granting access to networks and workloads utilizing policy informed by continuous, contextual, risk-based verification across users and their associated devices. Zero Trust advocates […]

You might have seen the latest issue of TIME magazine — the title on the cover is “The Quantum Leap.” It has been four years since I published my report with my colleague Brian on the technology infrastructure deep dive of quantum computing (QC). At that time, QC was still in its infancy, and we […]

In Forrester’s Business And Technology Services Survey, 2022, nearly all services decision-makers have or anticipate challenges in executing their digital transformation. Learn the top three challenges cited and get some practical solutions to overcome them.

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual, and hybrid formats. Selecting the right B2B event management technology provider is a critical part of this process but one […]

Accounts receivable (AR), including invoice issuing and payment processing, is one of the core processes in a company’s financial operations. The rising adoption of e-invoices has spurred more firms to acquire AR automation software to support customer demand and respond to digital transformation. My recently published report, The AR Invoice Automation Landscape, Q1 2023, will […]

The growth of the data economy in China is accelerating. Financial services (FS) firms are actively participating in it, increasingly commercializing their data to create new revenue streams and expand business opportunities. Danny Mu and I have recently published a report, The State Of Data Commercialization In China’s Financial Services Industry, which presents current trends […]

Tech execs, do not be too aggressive with short-term cuts that inevitably will force you to play catch-up in the long run. Instead, be aggressive with repositioning your workforce to expand core business growth and strengthen the durability of your advantage in the market.

What do Live Nation’s Taylor Swift ticketing debacle and cyber risk have in common? Bad assumptions. Whether you confidently believe that you can anticipate record ticket demand or believe that your payment processing infrastructure is secure enough to handle it, that belief is based on an assumption, and that assumption is based on the past […]

The question I’m asked most often is “Is retail media overhyped, or is it the next big thing?” This question comes, in part, from media coverage and forecasts, including Forrester’s, that project a significant share of ad spend — nearly $100 billion, according to Boston Consulting Group — being absorbed by retail media networks (RMNs) […]

In the era of data deprecation, many B2C marketing clients are asking me “How can I get more first-party data?” or “How do I get more customers to share data with me?” It’s a valid question and a totally understandable one. A common recommendation (including from Forrester) to contend with the loss of third-party cookies, […]

Software composition analysis (SCA) has lived for many years in the shadow of static application security testing (SAST) and dynamic application security testing (DAST) tools that have commanded bigger budgets, stakeholder attention, and vendor competition. This changed in May of 2021 when President Biden called on the public and private sector to secure the US […]

We ended 2022 with the announcement of a vulnerability within SiriusXM Connected Vehicle Services, which has a broad impact because of the ubiquity of these units. In 2023 the vehicle-related software vulnerabilities just keep on coming, this time within API endpoints used by vehicles’ telematics systems, an issue with a wide impact across 16 different […]

There’s a significant shift ahead for how public firms and their boards treat cybersecurity risk. The last two years increased the amount of cybersecurity oversight in terms of regulations and guidelines. Voluntary “recommendations” such as the National Institute of Standards and Technology’s guidelines for AI offer a starting point for safer use of artificial intelligence, […]

There’s something about entering a new year. Unbridled optimism, renewed hopes, and general positivity about having a fresh start are typical emotions. But 2023 is not like any other year. The pandemic-fueled growth that many firms experienced in 2022 appears to have come to a halt as organizations enter 2023 facing the prospect of an […]

If you’re in product management, your skills are needed today! According to Glassdoor, the number of product manager job openings has increased 135% over the past five years, with up to 17,000 available job openings on the site today. Product management has appeared consistently in Glassdoor’s top 10 list of job roles since 2018, scoring […]

The days of marketing "hyper-personalization" are ending. Let these three mantras guide you as customer data deprecation takes hold.

Indian enterprises have had software as a service (SaaS) on their radar for the last seven-plus years, if not more. SaaS uptake in India was slow, and cost used to be the only major driver toward SaaS adoption. Indian enterprises were in dilemma when major software vendors shelved their on-premises solutions in favor of SaaS-only […]

As one of the most popular loyalty programs in the world, the stakes for the Starbucks Rewards program are high. Today, the program boasts nearly 29 million active members, and over half of Starbucks sales are driven through the program. Starbucks Rewards members collect “stars” for every purchase they make, redeemable for free drinks, food, […]

An e-book is a great way to illustrate and add a bit of color to your TEI content. The digital content focuses on visually representing your TEI results and highlighting your customer quotes in a beautiful and easy-to-browse website-embedded format.