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Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

Martha Bennett January 8, 2019
Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. As you’d expect, the reality is more nuanced: While GPDR poses a challenge to DLT-based architectures, it doesn’t make them obsolete or unviable. Furthermore, DLT can actually form an integral […]
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Gillette’s Path Forward With "We Believe”: Own The Controversy

Jim Nail 3 days ago
In Part 1 of this post, I criticized Gillette for its statement, “We weren’t trying to court controversy. We were just trying to upgrade the selling line that we’ve held for 30 years,” as lacking conviction in the values it claimed that the campaign represented. My first piece of advice was: If you aren’t authentic […]
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Gillette Just Admitted That It Has No Values

Jim Nail 4 days ago
I’ve held off blogging about Gillette’s “We Believe” campaign, as there are plenty of pundits praising and trashing its strategy, execution, and use of the term “toxic masculinity.” But this response published today in Fast Company reveals that Gillette made the most fundamental error of all: wading into a social issue without a strong commitment […]
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January 23, 2019

Predictions 2019 Webinar

Join Forrester thought leaders to dig into the seismic shifts that will affect your business in 2019.

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Gillette’s Close Shave: Its Latest Ad Is A Masterful Emotional Play Let Down By Its Execution

Anjali Lai 4 days ago
Brands are jumping into the messy arena of polarizing issues with greater fervor — and Gillette just raised the stakes. After 30 years of sitting on the sidelines, Gillette is passing its razor like a baton, with an overture that overtly calls masculinity into question. Within 72 hours of launch, Gillette’s “We Believe” TV spot skyrocketed […]
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Lessons From CES 2019: Consumer Technology Drives Brand Experience

What It Means 5 days ago
Consumers have more tech at their disposal than ever before. And it has fundamentally changed how they experience brands. VP & Principal Analyst Dipanjan Chatterjee discusses the latest from CES 2019 and why marketers must understand the impact of consumer tech.  Featuring: Dipanjan Chatterjee, Vice President and Principal Analyst Show Notes: Your customers buy on […]
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New Tech Spotlight: Security Technology Takes Center Stage

Carlton Doty January 14, 2019
Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31 billion in total funding. While that total may pale in comparison to other fast-growing markets such as fintech ($124 billion) or transportation tech ($150 billion), consider that 65% of that $31 […]
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CEOs And Software

John Rymer 5 hours ago
How To Lead The Most Important – and Perplexing — Corporate Domain by John R. Rymer and Jeffrey S. Hammond Summary What if CEOs — not software development and delivery leaders or CIOs — held the keys to the fast, high-quality software delivery that is so crucial to digital business? Many software leaders tell us […]
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Brands: Here Is The Size Of Your Digital Commerce Prize

Michelle Beeson 11 hours ago
Consumer-facing brands know that there is proverbial “gold” in generating direct sales through digital commerce — but the big question is the size of the prize. Where will brands place their digital commerce bets, and what will each yield in terms of digital sales, profitability, and customer relationships? The sales opportunity across different digital commerce touchpoints, […]
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Gillette's Biggest Mistake — And How To Fix It

Jim Nail 3 days ago
This video gives a 2-minute summary of the biggest mistake Gillette has made with the “We Believe” campaign and what the brand can do now to fix it. If you want more comprehensive guidance on how to manage a crisis, read the report I wrote with my colleague, Emily Collins: “Brands Forget The Rules of Modern Marketing When Crisis […]
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Netflix Has Become HBO

Jim Nail 3 days ago
In a 2013 article in GQ, Netflix Chief Content Officer Ted Sarandos laid out the then-nascent streaming company’s challenge: “The goal is to become HBO faster than HBO can become us.” In yesterday’s Q4 2018 earnings interview, CEO Reed Hastings, while not referencing Sarandos’ statement, laid out facts that showed Netflix has achieved — or even […]
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The Future Of Enterprise Computing: It's Time To Develop A Long-Term Vision Of Devices And Apps

Andrew Hewitt 3 days ago
Computing has changed drastically over the past decade. In our report, “The Future Of Enterprise Computing,” we discuss these major changes and examine how computing will evolve in the next 5–10 years. In 2007, Forrester predicted that the device market would fragment beyond its traditional desktop and laptop confines. Not only did that prediction come […]
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NRF 2019: It’s A Visionary Retail Revival

George Lawrie 3 days ago
NRF 2019 attracted more than 800 exhibitors that demonstrated to more than 37,000 attendees. If last year’s theme was (Alexa’s) voice, this year’s show was all about computer vision driving: Frictionless retail. Computer vision specialist Scandit, with clients such as Sephora and Louis Vuitton, showed that any retailer can offer a grab-and-go experience like Amazon […]
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Keep Experimenting To Apply The Best Digital Technology For Your Store Environment

Michelle Beeson 3 days ago
Retailers are slowly moving beyond omnichannel fulfillment capabilities in stores to invest in digital store technologies that empower store associates, improve customers’ engagement, and enhance store operations. There is no single formula for great execution on digital store technologies, and the varied performance of the retailers assessed shows that many are still figuring out the […]
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Luxury Retail 2018: What A Difference A Year Can Make

Michelle Beeson 3 days ago
Luxury brands have gone from relative inertia over digital strategies to a flurry of activity, including technology upgrades, partnerships, and even acquisitions. Back in the summer of 2017, we warned that luxury brands were out of time when it came to improving their digital customer experiences and internal operations. Digitally mature and savvy luxury consumers […]
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The Watershed Of Digital-First Consumer Behavior

Ryan Skinner 4 days ago
Zoom back 10 or even five years ago, and consumers would tell Forrester, “Yes, I use digital channels, but more often than not, I discover, research, or purchase a product offline.” You saw that product on TV, or when looking at a supermarket shelf, or talking to a friend. And imagine buying a sofa online […]
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It’s Time To Mainstream ABM

Lori Wizdo 4 days ago
When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer. It’s taken a couple of years to […]
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Forrester Online Survey: Organize To Deliver And Manage Application Transformation

Luis Deya 4 days ago
Every company faces a central dilemma: how to resolve the standardization and differentiation of its business apps to win, serve, and retain customers. That’s why we are still getting a lot of questions about this report. We have been wondering how much the move to cloud, mobile, and embedded machine learning or artificial intelligence will […]
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Location, Location, Location!

Emily Miller 5 days ago
There are three things that matter in real estate: location, location, location. It is the real estate agent’s mantra and is largely believed to be the most important factor to consider when buying property. In the same vein, location has the power to affect your business: how it operates, total sales, which customers to target, […]
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What I See Coming For The Channel In 2019

Jay McBain 5 days ago
  We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions.   1. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. Verdict: As mentioned in the […]
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Predictions 2019 Live: The Year Transformation Goes Pragmatic

5 days ago
What’s on the horizon in 2019? Join host Victor Milligan, Forrester’s CMO, and Forrester thought leaders at our predictions 2019 online event to understand the major dynamics that will impact your firm in the year ahead.
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How Do You Talk To Your Board About Cybersecurity? An Old Problem In A New World

Jinan Budge 6 days ago
Talking to our firm’s board of directors about security isn’t a new responsibility for most security leaders; it’s been on our collective agendas for years. But many security leaders still second-guess the content and messages they share with their board. Despite years of talking about this problem, it remains unsolved in 2019. The good news: […]
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Nineteen In '19: New Year's Resolutions For The Data-Driven Marketer

Tina Moffett 6 days ago
Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets in the way, and I just fail at tracking progress. But this year is different (I swear). I created […]
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