Featured Blogs

Blog

Facebook’s Outage: Breaking The Ad Empire — For A Day?

Mike Proulx October 4, 2021
The Facebook ecosystem outage should remind advertisers to have proactive risk mitigation plans in place.
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Blog

US Consumer Pandemic Recovery Outlook, August 2021: Ongoing Uncertainties Caution Consumers

Anjali Lai 1 day ago
In the wake of chronic caution fatigue, US consumers are looking to their most trusted brands to provide a sense of stability and reliability.
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Blog

Employee Vaccination Mandates: Indecision Is The Riskiest Decision Of All

Alla Valente 2 days ago
Whether it's the carrot or the stick approach, the key to a decision on vaccination mandates is to make a definitive decision. Failing to do so constitutes a risk in itself. Find out why in this post.
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Technology & Innovation North America

Learn how to turn creativity into competitive advantage at our flagship technology event Nov. 2–3.

Podcast

The Risks And Rewards Of Biometric Data

What It Means 2 days ago
Biometric data use is at a crossroads. Consumers love the convenience it provides but have privacy concerns. In this episode, VP, Research Director Merritt Maxim and VP, Principal Analyst Andras Cser dive into the benefits and risks of biometric data.
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Blog

The Two Pillars Of Successful Annual Sales Planning

Robert Munoz October 7, 2021
Many factors go into effective sales annual planning. Yet without close revenue engine alignment and use of data-driven insights, your plan may be doomed to failure.
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Podcast

Transformation, Not Adaptation, Will Be Key For B2B Sales Leaders In 2022

What It Means October 7, 2021
To succeed in 2022 and beyond, B2B sales leaders need to transform and embrace the new digital normal. Vice Presidents Mike Pregler and Stephanie Sissler explain what that requires in this discussion of Forrester’s 2022 Planning Assumptions for sales executives.
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Blog

The Emerging Mental Health Ecosystem Will Help Drive Down Costs And Increase Accessibility

Daniel Hong 5 hours ago
It was World Mental Health Day this past Sunday–a day designated by the WHO to raise awareness of mental health issues globally and to mobilize efforts in support of mental health. It’s a solid reminder to embrace the progress we’ve made in mental health support but also recognize that there’s a long way to go […]
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Blog

Mutuals And Challengers With Great Digital Offerings Or Customer Service Provide The Best Banking CX In Pandemic Europe

Oliwia Berdak 17 hours ago
Forrester surveyed customers of the 38 of the largest and most important banking brands in France, Germany, Italy, Spain, and the UK about the quality of their experiences as a part of our European Banking Customer Experience Index, 2021. As in 2020, mutuals and challengers (banks founded as alternatives to traditional banks) offer the best experiences across Europe.
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Data Strategy & Insights

You’ve got an unprecedented amount of data at your fingertips. Are you making the most of it? Find out November 18–19.

Blog

LinkedIn Has Not Given Up On The China Market

Xiaofeng Wang 19 hours ago
On October 14, 2021, Mohak Shroff, senior vice president of engineering at LinkedIn, published a blog post: China: Sunset of Localized Version of LinkedIn and Launch of New InJobs App Later This Year. It triggered multiple follow-up reports from major media outlets, with titles containing words like: LinkedIn to Shut Down Service in China Microsoft […]
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Blog

The Five Tenets Of A Sticky Retail Subscription

Lily Varon 2 days ago
Subscription offerings from brands and retailers have been popping up everywhere. But as many subscription services have found — and Rent the Runway’s recent IPO filings also underscore — creating a compelling subscription includes getting customers to subscribe and then keeping them subscribed, with continued value from that subscription. Otherwise, churn and operational complexity can […]
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Blog

Play The Long Game With Email Marketing This Holiday Season

Shar VanBoskirk 2 days ago
The stakes around your email program are higher. Think and plan long term to do right with email marketing this holiday season.
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Blog

Build Contingencies To Prepare For Inflation That May Not Be Transitory

Christopher Gilchrist 2 days ago
For tech execs, it’s key to understand where inflation is occurring, its short- and long-run effects, and the practical steps that can be taken to manage it. Inflation can be classified in three ways: supply-side, demand-side, and built-in. Supply-side inflation pushes costs higher, weakening industry purchasing power; demand-side inflation pulls prices higher, weakening consumer purchasing […]
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Blog

Forrester’s Digital Go-To-Market Review: Kid, Baby, And Toy

Sucharita Kodali 2 days ago
Forrester’s Digital Go-To-Market Review series evaluates a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.
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Technology & Innovation APAC, October 19–20, 2021

Join our top analysts, industry thought leaders and hundreds of your peers to explore how creativity can help you drive competitive advantage in an era of rising digital sameness.

Blog

Three Outcomes Sales Leaders Should Expect From Marketing In 2022

Nancy Maluso 3 days ago
“Disappointment is the gap that exists between expectation and reality.” — John C. Maxwell To avoid disappointment at the end of 2022, sales leaders must drive a new reality in their relationship with marketing. Leaders need to ensure that alignment and integration with marketing is front and center in their 2022 sales plan. First, sales […]
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Blog

Announcing The First And Only Evaluative Research On XDR — The Forrester New Wave™: Extended Detection And Response (XDR) Providers, Q4 2021

Allie Mellen 3 days ago
Over the past three years, there’s been no shortage of hot takes on XDR. From a plethora of vendors across industries to security luminaries laying claim to the term, opinions abound. Yet, until recently, no research established a firm definition of XDR, let alone conducted evaluative research on XDR vendor capabilities. That is why I […]
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Blog

Take The Leap To Form Creative Partnerships And Scale Innovation

Achim Granzen 3 days ago
Learn how to elevate your technology organization’s creative problem solving capabilities in this preview of our upcoming Technology & Innovation events.
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Blog

The Recipe For Holiday Success: A Heaping Helping Of Confidence

Andrew Hogan 4 days ago
It’s the second holiday season of the COVID-19 pandemic. And, like last year, your prospects and customers want confidence, not questions, when using apps and websites. Learn how to provide that confidence.
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Webinar

2022 Planning Priorities For APAC Marketing Leaders

Join this live webinar with marketing experts from Forrester, Adobe, Salesforce, and SoftBank, where they will discuss the planning priorities in 2022 and how to drive business growth.
Register Now

How To Scale Digital Accessibility And Expand CX’s Influence

Discover how to turn a business must-have into a CX leadership opportunity.

Blog

APAC Countries Look To Strengthen Sustainable Finance Regulations

Diane Deng 4 days ago
In APAC, vast political, economic, and social differences among countries pose an impact on sustainable finance regulations. Even for ESG factors that are easiest to measure and compare — carbon emission, for example — there are still no common goals in the region. Only China (pledged to become carbon-neutral in 2060), South Korea (2050), Japan (2050), New Zealand (2050), and Indonesia (2060) have set a net-zero target, leading to different approaches and progress in regulating sustainable finance activities.
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Blog

Marketers, Stop Being Part Of The Facebook, Inc. Problem — Start Being The Solution

Jessica Liu 4 days ago
Facebook, Inc. is in the hot seat again due to a recent The Wall Street Journal “Facebook Files” exposé and 60 Minutes whistleblower interview. As we’ve said again and again, a singular event won’t be enough to bring down the social media behemoth. Facebook will experience a degradation of its reputation by a thousand cuts: […]
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Blog

The European Union’s Sustainable Finance Regulation Jigsaw Is Almost Complete

Oliwia Berdak 5 days ago
The EU has committed to becoming the first climate-neutral bloc in the world by 2050 and has adopted a slew of regulation to support this transition.
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Blog

Creative Consumers Demand Your Creative Response

Anjali Lai 5 days ago
More consumers are open to trying new brands, products, and experiences. Learn the three key implications of this trend in this post.
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Blog

ServiceNow To Partner With Celonis — What To Make Of This Announcement

Bernhard Schaffrik 5 days ago
ServiceNow and Celonis recently announced a strategic partnership that is looking to create a closer linkage between ServiceNow’s low-code platform and Celonis’ Execution Management System. The partnership goes far deeper than your standard press release and actually includes some serious co-engineering by both firms, as well as an investment in Celonis by ServiceNow. We looked […]
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Empower Your Sales Reps With Data

How can you equip your sales team to succeed with today's empowered, digitally savvy buyers? In this webinar, learn how dynamic guided selling can give your sales force a competitive edge.

Blog

Digital Requirements Force Legacy Tech Out Of The Way — But Not As Fast As Businesses Wish

Emily Pfeiffer October 8, 2021
Today’s world, rife with supply chain emergencies, natural disasters, and pandemic responses, requires agility and adaptability that businesses cannot deliver with static, overly-customized tech.
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Blog

Se Centrer Sur Le Groupe D’Achat Est La Clé Du Succès

Laura Cross October 8, 2021
Alors que les responsables de la demande et du marketing basé sur les comptes (ABM) cherchent à établir de nouvelles bases en 2022, il sera essentiel de se concentrer sur les groupes d'achat pour réussir.
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Blog

Les Points Clés Des Tendances Pour Les Directeurs Du Marketing B2B en 2022

Nick Buck October 8, 2021
Explorez quelques tendances clés du marketing B2B qui définiront les priorités des CMO en 2022, et comment agir pour stimuler la croissance des revenus.
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