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A CISO’s Guide To Employee Empowerment

What It Means 1 day ago
What’s the most important thing a security leader can do to empower their direct reports? Delegate. Learn how to do it effectively from VP, Principal Analyst Jeff Pollard in this week’s episode.
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Blog

For B2B Marketers, This Is The Next Best Thing To Time Travel

Craig Moore 4 days ago
It's impossible to know what the future holds for marketing campaigns in development. But you can audit your progress and course-correct when needed.
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Build A B2B Marketing Content Strategy That Focuses on Your Audience

Learn how to develop a content strategy that places buyers front and centre.

Blog

Words Matter: Inclusive Experiences Start With Inclusive Language

Gina Bhawalkar 4 days ago
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]
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Blog

Siemens Energy: Seizing Opportunity With A Clear, Aligned Marketing Strategy

Susan Macke September 9, 2021
As a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales to achieve its ambitious goals. Learn how working with Forrester helped them lay the foundation to succeed.
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Blog

Double Down On People Skills In Data Analytics Work

Cinny Little September 9, 2021
Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.
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Blog

Common Total Economic Impact™ (TEI) ROI Modeling Questions Answered

Corey McNair 17 mins ago
Answers to a few common questions that we hear from clients around constructing financial models and common ways in how Forrester approaches modeling them.
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Blog

Navigate The Storm Of ESG Data

Ryan Skinner 3 hours ago
Business leaders will soon need to get on top of ESG data. Regulatory changes and stakeholder expectations are driving the change.
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Empower Your Sales Reps With Data

How can you equip your sales team to succeed with today's empowered, digitally savvy buyers? In this webinar, learn how dynamic guided selling can give your sales force a competitive edge.

Webinar

Planning Assumptions 2022: B2B Marketing

Get crucial clarity on the trends that will impact marketing in 2022 and discover how to profit from the changes they’ll bring.
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Blog

Your People Are Your Most Important Technology Asset

James L. McQuivey, PhD 1 day ago
If you're using emerging technology in the right way, it should unleash creativity in your organization. Find out how.
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Blog

CRM And DX Programs Are Set To Collide — Here’s What You Should Do About It

Kate Leggett 2 days ago
When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […]
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Blog

Conférence Forrester Expérience Client — 30 Septembre/1er Octobre

Thomas Husson 2 days ago
L’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%). Les derniers résultats (Septembre 2021) de notre baromètre de l’expérience client (CX Index) montrent que -dans l’ensemble- la perception de la qualité de l’expérience client est inférieure en France par rapport […]
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Blog

Industrial IoT Platform Vendors Focus On Getting The Basics Right

Paul Miller 2 days ago
In Forrester's 35-criterion evaluation of industrial internet-of-things (IoT) software platform providers, we identified the eight most significant — Bosch, Cisco, GE Digital, Hitachi, PTC, Samsung SDS, Siemens, and Software AG — and researched, analyzed, and scored them.
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Drive Business Value With Your Marketing Strategy

Learn the steps for building a B2B marketing strategy that delivers demonstrable business results.

Blog

MRM Is Your Essential Marketing Workhorse In The Pandemic And Beyond

Stephanie Liu 3 days ago
Insulation. Plumbing. Circuit boards. Marketing resource management (MRM) tools. All things that aren’t front and center but are critical for daily operations. MRM tools are the marketing engine that make your marketing department go. Resource planning and performance management in the key areas of money, people, content, and brand facilitate agile marketing across channels — critical […]
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Blog

Marketers, Sharpen Your Mobile Messages

Julie Ask 3 days ago
It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.
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Blog

How To Join The Connected World With Data And AI

Michele Goetz 3 days ago
Are you data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.
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Blog

Wondering If Your Sales Enablement Efforts Are Visible? Try These Four Quick-Hit Options

Peter Ostrow 3 days ago
Sales enablement can often be a squirrelly thing to quantify. For starters, most practitioners are compensated via the same mechanisms — quota attainment, deal size, sales cycle — that are deployed to reward just about everyone in the direct sales hierarchy: leaders, coaches, overlays, managers, and, of course, the reps and partners they support. But […]
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Blog

Introducing The Forrester Now Tech: Cybersecurity Consulting In APAC — A Push Toward New Pricing And Delivery Models

Jinan Budge 4 days ago
I am thrilled to announce the release of our latest Now Tech: Cybersecurity Consulting Services In Asia Pacific, Q3 2021. This report (available to Forrester clients) showcases Forrester’s overview of 24 cybersecurity consulting providers in Asia Pacific. Our clients leverage these insights to understand the diverse set of vendors by size, capability, geography, and vertical […]
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Rev Up Sales Productivity. Drive Performance

Explore our sales productivity resources to enhance sales efficiency and effectiveness. Find videos, frameworks, guides, and more.

Blog

A Crack In The Garden Wall

Andrew Cornwall 4 days ago
On Friday, US District Judge Yvonne Gonzalez Rogers released her ruling in the suit and countersuit by Epic and Apple. Neither party could claim complete victory. Epic was judged to have breached its contract with Apple (which it admitted) and now owes Apple more than $3.6 million. Apple escaped on almost all counts. The court […]
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Blog

Security Leaders: It’s Time To Facilitate Employee Productivity, Not Hinder It

Andrew Hewitt 4 days ago
As new generations enter the workforce, your security strategy needs to meet their needs as well. Get tips on how to strike the right balance in this blog post.
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Blog

Tech & Innovation APAC 2021: Building A Future Fit And Creative Workforce

Frederic Giron 5 days ago
Over the past decade, firms have poured significant resources into the digitization of their operations and the creation of new digital experience platforms to win, serve, and retain increasingly fickle customers. The result? Digital sameness for the most part. According to Forrester’s Customer Experience Index (CX Index™) — a study of 100,000 consumers and 300 […]
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Blog

The Insights Beat: Time To Reeducate Your Organization On Data

Srividya Sridharan 5 days ago
(coauthored with Research Associate Fayzan Sabri) The end of summer and beginning of fall is an exciting, yet tumultuous time for both parents and kids alike. Summer camps have ended, vacation time is over, and children have returned to school. Employees and firms heave a heavy sigh to acclimatize to an evolving hybrid work life. […]
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Blog

Meet The Most Interesting Investor Segment: The Digitally Savvy Delegator

Vijay Raghavan September 10, 2021
Digitally savvy delegators are an overlooked segment and represent an attractive opportunity for wealth management firms right now. As incumbents and fintechs alike continue to compete for customers, firms need to understand who digitally savvy delegators are and design the right solutions to attract and retain them. I recently published a report about this customer […]
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Moving Beyond Digital To Become Future Fit In Manufacturing

European manufacturers are evolving to stay competitive. Discover how and learn best practices from experienced industry leaders.

Blog

July And August 2021 Research Recap — Cloud And Tech Operations

Lauren Nelson September 10, 2021
Greetings, everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls […]
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Webinar

How To Scale Digital Accessibility

Discover how to turn a business “must have” into a CX leadership opportunity.
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Blog

CISOs And The Trust Imperative

Jeff Pollard September 10, 2021
There is no executive role that better aligns with the trust imperative than the CISO. Find out why and how it may impact your organization directly.
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