Featured Blogs

Blog

“You’re Dead To Me,” Said The Patient To Their Patient Portal

Natalie Schibell July 19, 2022
Read this blog to understand what precision nudging is and how it will help improve patient communication, engagement, and outcomes.
Blog

Recession Fears Transcend The US Culture War

Mike Proulx 3 days ago
Recent Forrester survey data shows universal pessimism towards the outlook of the US economy — regardless of one’s politics.
Podcast

Why The CIO-CMO Partnership Matters More Than Ever

What It Means 4 days ago
Technology and marketing leaders need each other, and companies need strong technology-marketing partnerships. On this week’s What It Means, VP, Senior Research Director Matt Guarini and VP, Principal Analyst Thomas Husson explain why the CIO-CMO relationship matters more than ever and the key benefits of effective CMO-CIO collaboration.

Starting Your Annual Marketing Planning? What You Need To Know

Learn a step-by-step method for building a B2B marketing plan that delivers for the business. Join us for a complimentary webinar.

Blog

Getting Marketing Leaders Back Together At Forrester’s B2B Summit EMEA 2022

David Parry 5 days ago
From leadership strategies to planning best practices to elevating marketing's role, here's a look at what to expect at Forrester's B2B Summit EMEA this fall.
Blog

The Forrester Technology Strategy Impact Award Finalists For North America

Frederic Giron 5 days ago
Read how the technology organizations in these three companies have driven customer-obsessed transformation.
Blog

Key Takeaways From Health Insurers’ Q2 Earnings Calls: What We Can Learn About The Future Of Healthcare

Natalie Schibell 6 days ago
The top health insurers' recent earning calls reveal where the healthcare industry might be headed.

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Blog

Announcing the CRM waves – and how to use them

Kate Leggett 8 hours ago
The global customer relationship management market is projected to grow from $63.91 billion in 2022 to $145.79 billion by 2029, at a CAGR of 12.5%. This second wave CRM is experiencing is aimed at transforming engagement and business outcomes across an enterprise, surpassing its initial remit of increasing front-office productivity. Companies use CRM to support […]
Blog

Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Stephanie Liu 2 days ago
Meta is no stranger to bad press, but the latest headlines about Meta’s tracking pixel are (for once) not entirely its fault. Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors. This includes the federal student financial aid program FAFSA sending […]

Unlock The Full Potential Of Your B2B Marketing Organization

Discover why an ecosystem approach to running a marketing organization is essential to success.

Blog

Productivity And Customer Focus Are Top Of Mind For German Manufacturers And Financial Services And Insurance Providers

Christina Schmitt 5 August 2022
In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries. Putting a […]
Blog

2022 AIOps Now Tech Data Overview Sheds Light On Current Capabilities

Carlos Casanova 3 days ago
The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.
Blog

Australian Mobile Banking Apps Are Put To The Test As Consumers Grapple With A Volatile Economic Climate

Zhi Ying Barry 3 days ago
(Written by Seles Sebastin, Riccardo Pasto, and Zhi-Ying Barry) We live in a turbulent world. While the Australian economy is set to continue its (albeit bumpy) recovery with a record-low unemployment rate, a resurgence of COVID-19 cases and severe flooding have led to work stoppages and left many communities economically vulnerable. Australian consumers also face […]
Blog

First-Line Sales Managers Are Your Secret Agents Of Change

Jennifer Bullock 3 days ago
Spies. Secret agents. They represent a world of intrigue. When major change is disrupting some portion of humanity, a government force quietly sends in their top agent to resolve the issue, mitigate the risk, and get things back on track. But even in movies and books, the best agents accomplish nothing without a great supporting […]
Blog

Forr The Planet: Sustainability Interview Series — Thoughtworks

Abhijit Sunil 4 days ago
Cloud carbon footprint calculation and optimization is a critical part of an organization’s overall sustainability strategy. Forrester’s technology sustainability framework highlights the importance of addressing cloud and technology architecture for reducing the overall scope 1, 2, and 3 emissions in any industry. I recently talked with the core leadership team at Thoughtworks that led the […]

Orchestrate Your B2B Marketing Organization For Success

Learn how to align teams, workflows, and tools for optimal results.

Blog

Cloud-Native Development Leaders Must Embrace Serverless Approaches

Devin Dickerson 4 days ago
Serverless approaches are an emerging but rapidly maturing paradigm for organizations looking to deliver modernized applications while minimizing operational friction and overhead. With markets tightening across the globe and an increasingly competitive environment for tech talent, serverless is an excellent fit for organizations that want to focus on writing code for the business and to […]
Blog

By 2027, US Online Retail Spending Will Reach $1.6 Trillion

Jitender Miglani 5 days ago
Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.
Blog

Despite The Hype, Most Consumers Still Don’t Know About The Metaverse

Mike Proulx 5 days ago
Fewer than one-quarter of US survey respondents are familiar with the metaverse — and even early tech adopters aren't sure what exactly it is. Explore these and other findings from our recent survey.
Blog

Asia Pacific MSS Firms Are The New “Minions” In “The Incredibles” Suits

Fahad Ehsan 5 days ago
For many years, managed security services providers (MSSPs) have been sold as shining knights and superheroes that will come to the rescue and solve all of your security problems. From what we have seen, this is far from the truth, and most MSSPs have not been able to provide a consistent client experience. The problem […]
Blog

Bread, Milk, Eggs … Health Equity — The Fifth Aim Is A Staple For All Americans

Kyle Rybarczyk 6 days ago
The Triple/Quadruple Aim has long been recognized as a framework to optimize the US healthcare system. This daunting ambition was given hope with the proposal of accomplishing three goals equally in 2008 and the addition of a fourth in 2014. Theoretically, achieving these goals would alleviate the burden experienced by the healthcare ecosystem and increase […]

Is Your Data Ready For AI?

Learn the 8 phases of shifting to an AI-first data strategy.  

Blog

Announcing The Forrester EUEM Wave™: The Race To Improve DEX Is On

Andrew Hewitt 6 days ago
We are thrilled to today release our second-ever end-user experience management (EUEM) Wave: The Forrester Wave™: End-User Experience Management, Q3 2022. We looked at the top nine vendors in the market today and evaluated them across a whopping 32 criteria — up from 10 in our previous New Wave™ report. Why is EUEM so important? […]
Blog

Stay Ahead Of Competition With An Anywhere-Work Approach To Talent

Christopher Gilchrist 6 days ago
Forrester’s research shows that two-thirds of US firms are moving to anywhere-work models, bringing a significant shift to the tech labor market. For most companies, the labor market is tight and continuing to tighten. The highest attrition rates and hardest jobs to fill are concentrated in the IT labor force. But there is another side to […]
Blog

Step Up Your Governance Game With Our Information Security Steering Committee Charter Template

Jess Burn 6 days ago
We’ve said it many times: Security matters, and security leaders have more influence and access to boards and senior executives than ever. Thanks to external forces like ransomware attacks, evolving security and privacy legislation, and existential loss of cyber insurance dread, they get it at the top. But that doesn’t always translate into engagement or […]
Blog

Next On The Data Deprecation Docket: Location Data

Stephanie Liu 6 days ago
Location data is getting a lot of attention lately — most recently thanks to the Federal Trade Commission’s announcement that it is “committed to fully enforcing” laws that protect sensitive data, including location and health, after the overturning of Roe v. Wade. This is part of a long-running saga that includes Vice calling out data […]
Blog

Unified Payments Interface (UPI) For Feature Phone Users — A Step Toward Financial Inclusion

Pushpa Marwal July 31, 2022
UPI is a leader in India’s digital retail payments, processing record-breaking transactions worth INR 10 trillion in May this year. In this era of instant gratification, payment happens in real time with smartphone apps. However, until recently, this was not the case for feature phone users. They may be able to surf the web and […]

Drive Engagement With Your Digital Experiences

A five-step breakdown of how to get customers to embrace new digital experiences.

Blog

Port In The Storm: Takeaways From Amazon’s Q2 2022 Earnings

Nikhil Lai July 29, 2022
For B2C marketers, Amazon's latest earnings report yielded insights on advertising, e-commerce, and more.
Blog

Customer Service Unplugged — Or Why Empathy Matters

Max Ball July 29, 2022
When you strip a song down to its base, you end up with a simple acoustic version, free of overproduction or electronic distractions. The most striking example of this for me is Eric Clapton’s version of “Layla” from MTV Unplugged. When you strip a contact center down to its base, you end up with one-on-one […]
Blog

US Federal Government Continues Cybersecurity Leadership With New OMB Memo

Heath Mullins July 29, 2022
The guidance in the new memorandum enables federal civilian agencies to properly assign cyber-initiative funding toward the most critical areas. Here, we take a closer look.
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