Featured Blogs

Blog

Get To “Yes” Faster By Embracing The Switch From Relay To Adventure Racing

Seth Marrs September 7, 2021
Revenue organizations need to work together to optimize human and digital interactions with buyers, rather than restricting functional groups to “their” position in the buyer’s journey.
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Podcast

A CISO’s Guide To Employee Empowerment

What It Means 6 days ago
What’s the most important thing a security leader can do to empower their direct reports? Delegate. Learn how to do it effectively from VP, Principal Analyst Jeff Pollard in this week’s episode.
Listen Now
Blog

For B2B Marketers, This Is The Next Best Thing To Time Travel

Craig Moore September 13, 2021
It's impossible to know what the future holds for marketing campaigns in development. But you can audit your progress and course-correct when needed.
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Build A B2B Marketing Content Strategy That Focuses on Your Audience

Learn how to develop a content strategy that places buyers front and centre.

Blog

Words Matter: Inclusive Experiences Start With Inclusive Language

Gina Bhawalkar September 13, 2021
Are you creating inclusive experiences for your customers? Many companies aren’t. For example, here’s a sampling of what we heard when we evaluated typical approaches to collecting personal information from consumers: “There is no open box to identify yourself. Ticking ‘other’ is alienating; therefore, if I didn’t identify as male or female, I wouldn’t feel […]
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Blog

Siemens Energy: Seizing Opportunity With A Clear, Aligned Marketing Strategy

Susan Macke September 9, 2021
As a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales to achieve its ambitious goals. Learn how working with Forrester helped them lay the foundation to succeed.
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Blog

Double Down On People Skills In Data Analytics Work

Cinny Little September 9, 2021
Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.
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Blog

Consumers Aren’t Ready For The Metaverse Yet

Mike Proulx 12 hours ago
In its current state, the metaverse is prime (virtual) real-estate for brands looking to make press headlines, test and learn, and reach a subset of the Gen Z audience. Brands that expect a revenue-based ROI from their metaverse custom media buys will be sorely disappointed.
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Blog

What Is A “Hybrid” Sales Kickoff?

Eric Zines 22 hours ago
Yay, autumn! The time when those of us who didn’t put last winter’s work into building this summer’s beach body can finally relax … some more. We’re trying to figure out what to do with enough garden tomatoes to start a small Italian restaurant and what to do with the balance of our vacation days […]
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Empower Your Sales Reps With Data

How can you equip your sales team to succeed with today's empowered, digitally savvy buyers? In this webinar, learn how dynamic guided selling can give your sales force a competitive edge.

Blog

European Organisations Are Underinvesting In Customer Experience

Martin Gill 1 day ago
European organisations are under-investing in customer experience as they see CX improvement as a lower priority than their global peers. This is a mistake.
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Blog

Stormy Times For Cloud Compliance?

Lee Sustar 2 days ago
Enterprise Risk Management (ERM) professionals are taking a hard look at compliance in the cloud.
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Blog

What’s In A Name? “Product” Versus “Service”

Charles Betz 2 days ago
“What’s in a name? That which we call a rose By any other name would smell as sweet.” — William Shakespeare, Romeo and Juliet, Act 2, Scene 2 One conversation I’ve found myself in over the past 20 years is the debate over IT portfolio terminology: Application Service Product Platform Why is this important? Because organizations use […]
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Blog

Three Trends Transforming The Video Game Market

William McKeon-White 2 days ago
Over the past year and a half, we’ve been building out our coverage of the video game market, specifically on how enterprises can model their strategies to take advantage of innovation (see Level Up Your Cloud Strategy With Video Game Innovation and Lessons From Gaming: Lead With Cloud, Continuous Improvement, And Innovation). From this research, […]
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Blog

Introducing The Forrester New Wave™: Workday Implementation Partners, Q3 2021

Amanda LeClair 2 days ago
Workday has captured the hearts of many enterprise buyers looking to modernize their employee experience with its human capital management (HCM) software in a way competitors have struggled to match. In recent years, Workday has sought to expand that foothold and compete more broadly to serve as a digital operations platform by expanding into financials […]
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Drive Business Value With Your Marketing Strategy

Learn the steps for building a B2B marketing strategy that delivers demonstrable business results.

Blog

Common Total Economic Impact™ (TEI) ROI Modeling Questions Answered

Corey McNair 5 days ago
Answers to a few common questions that we hear from clients around constructing financial models and common ways in how Forrester approaches modeling them.
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Blog

Navigate The Storm Of ESG Data

Ryan Skinner 5 days ago
Business leaders will soon need to get on top of ESG data. Regulatory changes and stakeholder expectations are driving the change.
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Webinar

Planning Assumptions 2022: B2B Marketing

Get crucial clarity on the trends that will impact marketing in 2022 and discover how to profit from the changes they’ll bring.
Register Now
Blog

Your People Are Your Most Important Technology Asset

James L. McQuivey, PhD 6 days ago
If you're using emerging technology in the right way, it should unleash creativity in your organization. Find out how.
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Blog

CRM And DX Programs Are Set To Collide — Here’s What You Should Do About It

Kate Leggett September 15, 2021
When it comes to your customer engagement strategy, digital experience (DX) and customer relationship management (CRM) teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or […]
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Rev Up Sales Productivity. Drive Performance

Explore our sales productivity resources to enhance sales efficiency and effectiveness. Find videos, frameworks, guides, and more.

Blog

Conférence Forrester Expérience Client — 30 Septembre/1er Octobre

Thomas Husson September 15, 2021
L’expérience client est la priorité stratégique des dirigeants marketing. C’est moins vrai en France (45% des décideurs) qu’en moyenne dans les autres pays (61%). Les derniers résultats (Septembre 2021) de notre baromètre de l’expérience client (CX Index) montrent que -dans l’ensemble- la perception de la qualité de l’expérience client est inférieure en France par rapport […]
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Blog

Industrial IoT Platform Vendors Focus On Getting The Basics Right

Paul Miller September 15, 2021
In Forrester's 35-criterion evaluation of industrial internet-of-things (IoT) software platform providers, we identified the eight most significant — Bosch, Cisco, GE Digital, Hitachi, PTC, Samsung SDS, Siemens, and Software AG — and researched, analyzed, and scored them.
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Blog

MRM Is Your Essential Marketing Workhorse In The Pandemic And Beyond

Stephanie Liu September 14, 2021
Insulation. Plumbing. Circuit boards. Marketing resource management (MRM) tools. All things that aren’t front and center but are critical for daily operations. MRM tools are the marketing engine that make your marketing department go. Resource planning and performance management in the key areas of money, people, content, and brand facilitate agile marketing across channels — critical […]
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Blog

Marketers, Sharpen Your Mobile Messages

Julie Ask September 14, 2021
It's time to meet your customers where they are. Use these five criteria to enhance the efficacy of your mobile messaging practices.
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Blog

How To Join The Connected World With Data And AI

Michele Goetz September 14, 2021
Are your data and AI foundations ready to make the most of the connected intelligence future? Find out in this sneak peek of our upcoming Data Strategy & Insights event.
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Moving Beyond Digital To Become Future Fit In Manufacturing

European manufacturers are evolving to stay competitive. Discover how and learn best practices from experienced industry leaders.

Blog

Wondering If Your Sales Enablement Efforts Are Visible? Try These Four Quick-Hit Options

Peter Ostrow September 14, 2021
Sales enablement can often be a squirrelly thing to quantify. For starters, most practitioners are compensated via the same mechanisms — quota attainment, deal size, sales cycle — that are deployed to reward just about everyone in the direct sales hierarchy: leaders, coaches, overlays, managers, and, of course, the reps and partners they support. But […]
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Blog

Introducing The Forrester Now Tech: Cybersecurity Consulting In APAC — A Push Toward New Pricing And Delivery Models

Jinan Budge September 13, 2021
I am thrilled to announce the release of our latest Now Tech: Cybersecurity Consulting Services In Asia Pacific, Q3 2021. This report (available to Forrester clients) showcases Forrester’s overview of 24 cybersecurity consulting providers in Asia Pacific. Our clients leverage these insights to understand the diverse set of vendors by size, capability, geography, and vertical […]
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Blog

A Crack In The Garden Wall

Andrew Cornwall September 13, 2021
On Friday, US District Judge Yvonne Gonzalez Rogers released her ruling in the suit and countersuit by Epic and Apple. Neither party could claim complete victory. Epic was judged to have breached its contract with Apple (which it admitted) and now owes Apple more than $3.6 million. Apple escaped on almost all counts. The court […]
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