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Blog

Is Your IT Operating Model A Speed Bump In Waiting?

Gordon Barnett April 13, 2021
The pandemic taught technology leaders the value of being adaptive. Learn five key design principles to make your IT operating models more adaptive.
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Podcast

The Pandemic’s Long-Term Lessons For Retailers

What It Means 6 hours ago
As reopening slowly begins, we’re joined by VP and Principal Analyst Sucharita Kodali to explore how the pandemic has reshaped the retail industry and where retailers should focus their resources going forward.
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Blog

Solve Customer Mysteries With Quantitative And Qualitative Investigation

Brandon Purcell 2 days ago
Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.
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Blog

Introducing Forrester Decisions

George Colony 3 days ago
Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan ​and tackle their most pressing initiatives and priorities for driving growth.
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Blog

The 100 Best Channel Podcasts Of 2021

Jay McBain 7 days ago
With more than 2 million podcasts available how do you find the best channel podcasts? Forrester's Principal Analyst Jay McBain has you covered. Check out the list of the best 100 channel podcasts of 2021.
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Podcast

The Secret To Installing Creativity In Your Organization

What It Means April 29, 2021
How do you install creativity in your organization to drive growth? VP, Principal Analyst Ted Schadler and Principal Analyst Jay Pattisall provide some answers in this week’s episode.
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Blog

Forecasting In Uncertainty: Q1 2021 Data Confirms The Strength Of The US Tech Market

Andrew Bartels 17 hours ago
New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises. 
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Blog

Let’s Refocus Industrial IoT Software Platforms On The Things

Paul Miller 1 day ago
At Forrester we are tightening up our previous definition of an industrial IoT software platform, to focus on connecting, securing, and managing physical devices. We are introducing a new term, the digital industrial platform, to address the broader requirements and use cases around advanced analytics, customer-facing applications, etc.
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Connected Experiences. Inform. Integrate. Grow.

A more connected experience is possible. Learn more at CX North America, Forrester’s must-attend event for CX practitioners, June 7-9.

Blog

What’s Wrong With Quick-Fix Products For Digital Accessibility

Gina Bhawalkar 2 days ago
Let’s get straight to the point: There’s no quick fix for making your digital experiences accessible. That’s true even if your approach to accessibility is narrowly focused on being compliant with the Web Content Accessibility Guidelines (WCAG) and the laws in your region of the world. Many companies I speak with these days are tempted […]
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Blog

What Matters Most For Kubernetes? It Depends

Lee Sustar 2 days ago
As KubeCon + CloudNativeCon Europe 2021 unfolds in a virtual setting during the first week of May, users will be sorting through the usual blizzard of announcements to determine just what matters to them — and when and how they could incorporate it into their environments. The conference schedule is packed with Kubernetes at the […]
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Blog

Demandbase’s Acquisitions And Solution Expansion Highlight Accelerating ABM And Martech Evolution

Steven Casey 2 days ago
Demandbase’s recent announcement that it has acquired the data providers InsideView (profiled in the recent “The Forrester Wave™: B2B Marketing Data Providers, Q2 2021“) and DemandMatrix (included in our “Now Tech: B2B Marketing Data Providers, Q1 2021“) and expanded its solution portfolio is significant news for the company, for account-based marketing (ABM), and for the […]
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Blog

Figma Improves Collaboration And Workflows With Branches And Version Control

Karine Cardona-Smits 2 days ago
I recently attended the Config 2021 design conference, and my big takeaway from its opening keynote is the introduction of branches and version control capabilities that will allow design teams to benefit from all the comfort that version control systems such as GitHub, Subversion, CVS, or Bitbucket have been offering to software engineers for decades. […]
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Blog

Another One Bites The Dust: Why Verizon’s Divestiture Of AOL And Yahoo Is No Surprise

Jim Nail 3 days ago
Today, Verizon announced it is selling AOL and Yahoo to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. This news should come as no surprise. When Verizon acquired AOL in 2015 and then Yahoo […]
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Drive Business Value With Your Marketing Strategy

Learn the steps for building a B2B marketing strategy that delivers demonstrable business results.

Blog

Adobe “Catchy Content” Shows How Content Intelligence Powers Personalization

Nick Barber 3 days ago
Marketers are obsessed with data. But when that obsession turns into tunnel vision on customer data only, it becomes impossible to achieve personalization at scale. Instead, brands need to know both their customer and their content, and Adobe took the wraps off a prototype that aims to do just that. At the company’s fully virtual […]
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Blog

Optimizing The Outside Sales/Inside Sales Mix

Robert Munoz 6 days ago
Inside sales and field sales activities and roles have blurred, as both sellers and buyers enabled with digital tools have confirmed the physical and virtual boundaries that separate “outside” and “inside” sellers don’t matter anymore. Inside sales reps can close big deals — often more efficiently and at a lower cost than traditional field sellers, […]
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Blog

Forr The Planet: Sustainability Interview Series — Akamai

Abhijit Sunil 6 days ago
Photo by Abhinav Sunil In my research pursuit of technology sustainability, I speak with many technology and business leaders around the world about their sustainability initiatives. Occasionally, I encounter someone doing something special in this important business quest. I hope to interview as many of them as I can and share their insights with you. […]
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Blog

CX Leaders Have The Opportunity And The Responsibility To Drive Growth

Su Doyle 6 days ago
What customer experience (CX) leaders care about and what CEOs care about don’t usually line up, and that’s a problem. It impacts budgets, staffing, and the overall clout of the CX function. As a former CX leader and as an executive in charge of growth strategies, I know we can do better! At CX APAC and CX […]
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Blog

The Four-Step B2B Formula For Achieving “Right Audience, Right Content, Right Place, Right Time”

Christine Polewarczyk 6 days ago
The concept of “right audience, right content, right place, right time” has been around the B2B world for ages. For many organizations, however, these four R’s are still more philosophy than reality. According to the 2021 Business Technographics Marketing Survey, 75% of all B2B marketing respondents agreed that “buyers expect an immediate response to their […]
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Discover The New Normal For Technology Leaders In Europe

Join Forrester analysts as they provide key next steps for european technology leaders entering the “new normal."

Webinar

Incorporating Sustainability Into Your Tech Strategy

Join Forrester’s experts, along with guest speakers from Akamai Technologies, as they explore the ever-growing importance of sustainability for Future Fit Technology Leaders.
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Blog

To Innovate Better, Choose Evidence-Based Innovation

David Truog 7 days ago
Most companies know they need to innovate in their products, services, and customer experience (CX) but struggle to do it well. To find out what they’re doing to overcome that challenge, we surveyed organizations about their business priorities — including specifically whether improving their ability to innovate is a priority. Read our findings.
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Blog

Third-Party Providers Want In On The Retail Media Boom

Collin Colburn 7 days ago
Retail Media Is Booming I’ve taken more questions on retail media in the past 12 months than any other digital marketing topic that I cover. And it shouldn’t be any surprise, as consumer purchasing and behavior has significantly shifted online during the pandemic. We had already noted growth in retail media in the middle of […]
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Blog

Why Sales Leaders Must Leverage A Systematic Approach To Earn, Retain, And Grow Customers

Phil Harrell 7 days ago
Changing buyer preferences and remote work have forced sales organizations to rethink how and where they sell. An insights-driven, team-oriented approach is needed to succeed. Learn more at next week's B2B Summit North America.
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Blog

Reboot Your Marketing Strategy With Cross-Channel Campaign Management

Rusty Warner April 29, 2021
Done right, CCCM delivers more than outbound campaigns. In this Forrester Wave™, we compare CCCM solutions from enterprise marketing software suite vendors.
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Reimagine Three Core Drivers For Tech Strategy Success

Get an inside look at the tech strategy to power your path to customer obsession.

Blog

Say Goodbye To The Pander-demic

Christine Brozek April 28, 2021
Here's how to create empathetic content that’s actually useful 1) Target an audience 2) Select a goal 3) Forget about your product.
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Blog

The Future Of Apple’s (And Others’) App Store

Julie Ask April 28, 2021
Are app stores at risk? Get a detailed analysis of the broader implications of Epic's lawsuit against Apple.
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Blog

Order Management And Retail: A Love Story (Or: Key Findings From The 2021 OMS Forrester Wave™)

Emily Pfeiffer April 28, 2021
2020 was the year that every digital business fell in love with their order management system (OMS). With the pandemic exacerbating the need for diverse and effective fulfillment options, retailers and vendors were forced to innovate — and innovate quickly. As a sign of the times: A year ago, there were a handful of little-known […]
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