Privacy, security & risk
Zuckerberg vs. US Senate, Round 1: Reasonable Expectations
“…would not reasonably expect.” Those four words form the basis of a fair and ethical data practice. Today, as he was questioned…
Forrester Blogs
Build an insights-driven org
Automation, AI, And Robotics Are Critical CIO Targets
We’ve just released a major new report, The CIO’s Guide To Automation, AI, And Robotics. We find that, to stay ahead, CIOs, CTOs, CDOs, and other executives integrating leading-edge technologies into their companies’ operations and…
April 11, 2018
J.P. Gownder
Customer-obsessed marketing
Amazon Flirts With Banks And Their Customers: Here’s What You Should Do
Like a football team captain at a junior high dance, Amazon just sauntered up to a big group of people and started dropping hints about…
April 3, 2018
Peter Wannemacher
Customers need a reason to remember your brand
Design signature moments into your CX to leave a lasting impression on customers.
Design signature moments into your CX to leave a lasting impression on customers.
Download the report
Customer-obsessed marketing
Walled Garden No More: Digital China Goes Global
As China battles the US for global digital leadership, Chinese digital giants like Alibaba and Tencent are taking the first beachhead: Southeast Asia (SEA). My…
April 5, 2018
Xiaofeng Wang
Trending Topics See All
Latest Posts
6 Metrics That Matter For B2B Marketers And 6 Bonus Fun Facts
In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top…
April 19, 2018 | Allison Snow
Customer-obsessed marketing
Privacy, security & risk
Facebook Fumbles Its Own Brand Crisis
Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means…
April 19, 2018 | Brigitte Majewski, Erna Alfred Liousas, Jessica Liu
Shine The Spotlight On Consumer Insights With Video
None of us are new to watching video content, thanks to over a century of “moving pictures” through cinema and many decades of television programming.
April 19, 2018 | Kristopher Arcand
Poor Websites Are Costing American And Canadian Life Insurers New Customers
It’s good times for Canadian and US life insurance companies. Job and some slight wage growth has spurred an increase in life insurance sales, both…
April 18, 2018 | Ellen Carney, Jennifer Wise
Introducing The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018
Tina Moffett and I are excited to announce the publication of The Forrester™…