Featured Insights

Our team is busy gearing up for the Data Strategy & Insights 2019 Forum in about three weeks. My co-RD Gene Leganza and I are having some great speaker prep conversations, and we’ve been lucky to get a sneak peek into how these industry speakers are making an impact in their organizations by leading the […]

If you attended Dell Technologies World in May in Las Vegas, you’ll remember a unique moment during that event when Michael Dell, Pat Gelsinger, and Satya Nadella all joined each other on stage to describe some of the new ways their companies are working together to deliver end user computing tech to their customers. While […]

Today we see some signs of optimism from the EU and the UK about the potential to conclude a withdrawal agreement following private talks between the UK and Ireland yesterday. Since I last wrote a blog about this, we have seen a change of UK government, a brand-new UK negotiating position, a Conservative Party leadership […]

Two weeks ago, I attended Alibaba Cloud’s Apsara Conference 2019 in Hangzhou, China. I was struck by the progress of tech-driven innovation in China and was reminded that China is no longer trailing Silicon Valley in many areas but is leading. I also received good answers on how Alibaba Cloud plans to grow outside of China […]

(coauthored with Han Bao, senior research associate) Blockchain solutions are maturing, yet speculation on their value is rife. Most business and technology decision makers are still unclear about what actual business value this technology can deliver to their organizations. This is what I have been researching and writing about — to determine how enterprises can […]

AISA’s (Australian Information Security Association) annual CyberCon conference was a sight to behold, with an amazing lineup of panelists, keynote speakers, and some female attendees (at last!). Set against the (unusually) sunny, crisp backdrop of Melbourne’s South Wharf, the conference was an immersive two days of contentious debates and discussions on just how pervasive and […]

Cybersecurity strategy is on the agenda of most boardrooms and the pressure is on for CISOs. Get 6 tips for Cybersecurity Awareness Month.

Are you trying to understand how much value you deliver to customers? In my research on value for customer I came across an interesting method, called Potential Gain In Value (PGV). I want to share it with you because PGV gives you a simple way to approximate the value delivered. And it helps you prioritize your CX […]

In a brand-new stream of research, VP and principal analyst James Staten and I will be taking a close look at open source software (OSS) as a strategy for modern businesses. We are seeking your help on answering a few burning questions related to our initial upcoming report, “The Case For An Open Source Strategy,” […]

“The Forrester Wave™: Social Suites, Q4 2019“ is live! We’re particularly excited about this report because it represents a culmination of years of Forrester research on social technologies. Since 2015, we’ve covered five distinct social tech categories: Social listening platforms aggregate and analyze social conversations. Social adtech buys, manages, and optimizes social ads. Word-of-mouth platforms identify and […]

Patients have a variety of choices, now more than ever, when it comes to seeking care. The entrance of new disruptors, including retail health clinics and direct-to-consumer virtual care services, is increasing competition and making it more difficult to attract and retain customers. Healthcare organizations (HCOs) will drive patient acquisition and retention through investments in […]

Hackathons can be an excellent way for financial services firms to round out their innovation portfolios. Innovation events like these can help address changing consumer needs and behaviors, as well as competitors’ responses to them. They can help ensure the firm’s survival by adding net-new value to consumers. The Citizens Challenge, held by Citizens Bank […]

Allen Bonde and I chat about key takeaways and our take on the recent Oracle OpenWorld 2019 event.

We’ve just finished a report on the next wave of innovation in what we call the mapping industry. Here’s the blurb and a video introducing the ideas. Please let me know if you’d like to talk about the potential for developers in every company to build unique applications for the physical future. Forrester clients can […]

As of September, I’m the new identity and access management (IAM) analyst on Forrester’s security and risk research team. I am grateful to have joined a very talented group of analysts at a company that is fun, intellectually stimulating, and committed to high-quality, objective research. In my role, I will be taking over some of […]

Corporate VC and innovation teams are at a crossroads. Rampant speculation of an imminent global recession, election-fueled economic uncertainty in the US, and headline-grabbing stories of high-profile unicorn CEOs falling from grace dominate our headlines today. This environment could easily lead corporate VCs to tighten those purse strings in the coming year. But should they? […]

Retailers: Customers care about your commitment to social and environmental sustainability. This holiday season, be sure to weave your brand values into your messaging.

Having just been through an onslaught of work related to the Forrester Wave™ evaluation on Zero Trust eXtended ecosystem platform providers, I think that it’s worthwhile to put some guidance out there that might help folks as they interact with analysts (well, me, mainly, but maybe it will help with others, as well). And a […]

Activating The Holding Company The Interpublic Group of Companies (IPG) announced the creation of Kinesso, a martech company that will build products and software solutions to scale precision marketing. This move gives IPG the opportunity to power both media and creative with technology and data-driven solutions that use Acxiom as the data management layer and […]