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Predictions 2020: Cloud Computing Sees New Alliances And New Security Concerns

Dave Bartoletti November 4, 2019
In 2020, the cloud computing market will sees interesting new alliances and face new security concerns. Read Forrester's 2020 cloud predictions to find out more.
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Google Makes Moves Into Banking: Should Banks Be Worried?

Alyson Clarke 4 days ago
Google may offer consumers checking accounts as soon as next year. Principal Analyst Alyson Clarke explains what the move means for banks.
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How Marketing Became Too Personal

What It Means 5 days ago
Marketers’ efforts to get to know customers via data collection and personalization may be driving them away instead. On this week’s What It Means, Vice President and Group Director Melissa Parrish discusses what’s gone wrong and how marketers can end the disconnect.
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Predictions 2020

Discover the dynamics that will define 2020 and beyond.

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Facebook Has The Scale To Build A Strong Payments Business But Not The Consumer Trust

Lily Varon 5 days ago
Only 5% of US online adults polled say they would trust Facebook to provide digital payment services, well below Amazon, Apple, and Google. Here's what digital businesses need to understand about Facebook Pay.
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Three Key Factors That Drove Alibaba’s 2019 Singles’ Day Success

Xiaofeng Wang November 11, 2019
Another year, another successful Singles' Day for Alibaba. Read how it generated a staggering $38.4 billion in online GMV on November 11.
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Agile Procurement In Government Is Not An Oxymoron

Amanda LeClair November 11, 2019
Analyst Amanda LeClair debunks the biggest myths about why government procurement agencies can't be agile.
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski 5 hours ago
Nike Just Does It First, the age of the customer shifted power away from institutions to individuals, drastically reducing the control companies had over their own brands. Then came Amazon: The competitive juggernaut ripped whatever shred of control brands had left, leaving them to figure out the algorithmic enigma of eCommerce while competing on price […]
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SaaS Billing Technology: A Sleeper Agent For Business Agility

Lily Varon 5 hours ago
“When [billing] goes well, no one cares. When it goes wrong, it’s the end of the world,” one business customer summed up. As a digital business strategist, you may not think billing technology is in your purview. But your ability to keep up with market changes and the quality of your customer experiences will depend […]
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The Future of CX

The spotlight will shine on CX as brands wrestle with disruption. Is your firm ready?

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Organization Design Capability Maturity Drives Transformation Success

Gordon Barnett 5 hours ago
Over the past 24 months, Forrester has received a significant number of inquiries from clients requesting assistance in their organization design initiatives. There has been a range of more basic questions along with some more nuanced queries: “What are others doing?” “What is the best organization design process?” “What digital capabilities should I be investing […]
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Empirical Innovation: Prioritize Evidence Over Instinct To Innovate Successfully

David Truog 6 hours ago
Innovating based on instinct is a gamble — the right way is through design research. But its repertoire and relevance are widely misunderstood.
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MRM Has A Marketing Problem

Steph Liu 6 hours ago
In my four years at Forrester, I’ve crossed paths with a lot of three-letter technologies: CDP, DMP, OTT, ITP, and ETP . . . the list goes on. But MRM, or marketing resource management, has a unique challenge amid this alphabet soup: Marketers rarely call it by its name. Instead, when we speak to marketers, […]
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No Testing, No Artificial Intelligence!

Diego Lo Giudice 10 hours ago
AI is being infused into new and classic software everywhere. However, only one-third of developers claim to know how to test AI-based systems. This report is a call to action for application development and delivery (AD&D) professionals in enterprise organizations to apply testing disciplines and practices to AI-infused applications and address the testing of AI-based autonomous software, which will open up a new world for software testers and their tools. The research related to this post is the first in a series of documents on testing AI-based software. Read the second in the series, "No Testing Means No Trust In AI: Part 2," next.
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Can You Deliver A Great Partner Experience Without Great Onboarding?

Jay McBain 14 hours ago
With the influx of new channel partner types across the ecosystem, moving them quickly and efficiently from recruitment to productivity relies on automated and scalable onboarding technology. Channel leaders can overwhelm new channel partners with too much information that is not relevant to their role or focus. The unfortunate, and too frequent, result is a […]
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The Future Of Work

Forrester thought leaders discuss future-of-work strategies that are tangible, measurable, and tested.

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Sydney Predictions 2020: The Highlight Reel

Seles Sebastin 21 hours ago
It’s a magical time of the year . . . Forrester Predictions! It’s like Christmas morning, but there aren’t any cookies or presents under the tree — it’s a different kind of excitement and energy. The research team huddles together, full of anticipation and excitement, reflecting on the year that’s been and looking forward to […]
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Yet More DevOps Trends For 2020

Charles Betz 1 day ago
So we issued our 2020 DevOps predictions, but we were limited in number and format, and there were a lot of great ideas. Here are some of the additional trends Forrester is tracking in DevOps for 2020: The end of plan/build/run and stage gates. We’ve governed and managed IT for decades on the plan/build/run operating model, […]
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Marketing’s Customer-Obsession Paradox (Infographic)

Melissa Parrish 3 days ago
In their embrace of new tools and tactics, marketers have at times lost sight of the people they aim to connect with. A shift in approach requires no new investment — but it does require revisiting core assumptions.
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Adobe’s Artificial Intelligence And 3D Offerings Drive Creative Efficiency And Scalable Experiences

Nick Barber 3 days ago

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Brand Protection In The Age Of The Internet: Takeaways From The Vorys eControl360 Summit

Sucharita Kodali 3 days ago
In light of Nike’s latest news that it will avoid doing business directly with Amazon, I’ll gloat just a little. It reinforces what Forrester has been saying for years, which is that brands in the digital age will need to own more of their destiny and be very mindful of the pitfalls associated with eCommerce. […]
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The Case For Strategic Learning

Empower human capital in a market defined by disruption.

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What To Expect From Predictions 2020 Singapore

Frederic Giron 4 days ago
Forrester's leading analysts share what to expect at our 2020 Predictions event in Singapore on November 19.
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Three Takeaways From Adobe’s MAX Conference — About AI, Design, And Creativity

Andrew Hogan 4 days ago
Adobe’s recent MAX conference featured the usual (impressive) lineup of creative celebrities and new features, many of which are powered by Adobe’s AI engine Sensei — but the event also touched on some larger points that demonstrate companies should: No. 1) Enable a design team to help AI efforts. AI has amazing potential to improve […]
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Three Technologies Will Redefine “Core HR” To Power The Future Of Work

Mark Brandau 4 days ago
During the past several months, I’ve attended global industry events, analyst days, and vendor customer events from ADP, Workday, the HR Technology Conference & Expo, SAP SuccessFactors, and Unleash World. At the Unleash World event in Paris, and in addition to moderating the talent management track there, I was also a featured speaker and unveiled […]
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5G In The Retail Sector

Dan Bieler 5 days ago
5G will speed up the transformation of the retail sector by delivering technology building blocks for frictionless end-to-end experiences.
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EY Flexes Its Blockchain Muscles In China

Meng Liu 5 days ago
EY’s Asia Pacific Blockchain Summit took place for the second time in Shanghai on November 6. It was an opportunity for EY to showcase its most recent blockchain projects happening around the globe, as proofs of concept or in production. Here are my key observations from this event. EY Is Betting On Public Blockchain For […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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Who Should Design: Blend Democratization, Expertise, And Representativeness

David Truog 5 days ago
The best CX arises when every employee learns design basics and a pro design team — that's representative of the intended audience — guides the process.
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RPA Impacts Employee And Customer Experiences — And That’s A Big Deal

Kate Leggett 6 days ago
Customer service organizations use robotic process automation (RPA) as a tactical and short-term approach to digitize common agent tasks. There are two forms of RPA: unattended and attended RPA. A task can start with an agent and be supported by attended automation, which can kick off unattended RPA to complete the process. Customer service leaders […]
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New “Prescriptive” Low-Code Segment Emerging

John Rymer 6 days ago
Developers deliver major types of business applications many times faster with low-code platforms than they can by coding alone. How will low-code vendors keep raising software-delivery speed? I see two big sources of innovation: 1) applying AI to low-code development and operations and 2) embracing a new approach I’m calling “prescriptive low-code.” Four vendors embrace […]
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