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Too Cool For School? Try These Four Tips For Effective Product Manager Upskilling

Lisa Singer April 6, 2021
Many of the product management leaders we speak to say improving their team’s competencies is a key priority. Learn the training approaches that can yield the best results.
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Blog

Are You Ready To Step Up To B2B Marketing’s New Destiny?

Lori Wizdo 1 day ago
As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.
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Podcast

Business Resiliency Lessons Learned From COVID-19

What It Means 6 days ago
What resiliency lessons can businesses learn from the pandemic? In this episode, VP Amy DeMartine and Senior Analyst Alla Valente review some of the best examples.
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B2B Summit North America

Join us for the year’s premier event for B2B marketing, sales, and product leaders. Get expert insights and analysis to define your vision and accelerate growth.

Blog

Toss Those Tea Leaves: Reading Real Signals Of Growth And Retention

Amy Bills April 9, 2021
Teams supporting retention, cross-sell, and upsell are most effective when they focus on the right signals from buyers and customers. At B2B Summit North America, learn more about these signals and how to use them.
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Blog

A Brand’s Values Must Withstand The Pressure Of Politics

Mike Proulx April 8, 2021
The lines between brands and politics have blurred. If companies are committed to standing with their values, politics are unavoidable. But that doesn’t mean a given brand must or should take on every single issue. Company values will determine when to choose a side.
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Blog

Three Human-Centered Imperatives For Our Tech-Enabled Future

Christopher Gilchrist April 8, 2021
Learn the three tactics your organization can use to shift from technology supporting business value to technology shaping business value.
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Blog

Marketplaces Unlock New Markets for Sellers – And Tech Providers

Allen Bonde 59 mins ago
Online marketplaces offer a lower cost route to market for many sellers, and a more convenient way for buyers to find, compare, and purchase products and services. Sure, there can be risks for sellers when they give over some control to a third-party. And a few brands like Nike have moved their focus to DTC […]
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Blog

Den kulturellen Wandel der Mitarbeitererfahrung in Europa vorantreiben

Thomas Husson 4 hours ago
Die derzeitige Krise zeigt, dass eine ausgezeichnete Mitarbeitererfahrung (oder EX für Employee Experience) entscheidend für die Marke und den CMO ist. EX war auch vorher schon ein wichtiger Treiber für die Kundenerfahrung (auch CX für Customer Experience) und die Unternehmensleistung. Die aktuelle Situation verlangt jedoch von Markenunternehmen, dass sie ihre Mitarbeiter noch stärker einbinden. Unsere […]
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Connected Experiences. Inform. Integrate. Grow.

A more connected experience is possible. Learn more at CX North America, Forrester’s must-attend event for CX practitioners.

Blog

Four Common Strategy Mistakes B2B Marketing Leaders Make

Jennifer Ross 6 hours ago
At a time when many firms are trying to regain their footing or set a new course, having a clear, comprehensive marketing strategy that supports the business’s future vision is critical. Avoid these common missteps.
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Blog

The Three Reasons Portfolio Marketers Must Enable All Buyer- And Customer-Facing Roles

Barry Vasudevan 24 hours ago
When considering portfolio marketing’s role in enablement, take a revenue enablement approach to ensure that knowledge is delivered to the various teams that require it in the way they want to receive it, and delivered when they need it.
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Blog

New Research: How To Establish, Scale, And Evolve Your Design Practice

Gina Bhawalkar 1 day ago
The design industry is booming. Our recent research, “The Design Industry, 2021,” estimates the size of the global design industry to be $162 billion and growing. But the increasing recognition of the importance of design creates a challenge for design leaders: How do you effectively establish, scale, and evolve a high-performing design practice that reliably […]
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Blog

Product Centricity Is Coming To Your Organization

Charles Betz 1 day ago
I talk to many Forrester customers every week who are transforming: digital, agile, DevOps, or some mix of the three. One common theme is an interest in product team organization. This has been a hot topic for some time, and interest still seems to be increasing. To explain what a product team is, I use […]
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Blog

Financial Services Firms Need A More Relevant Customer Segmentation Model: Introducing Forrester’s Financial Well-Being Segmentation

Aurelie L'Hostis 1 day ago
Even before the onset of the COVID-19 pandemic, consumers were already facing multiple financial challenges, and many were worried about their financial situation. The pandemic has impacted consumers’ finances further, with many lacking financial resilience and confidence in their financial future. Financial Services Firms Need A Framework To Better Understand Their Customers’ Financial Mindset And […]
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Discover The New Normal For Technology Leaders In Europe

Join Forrester analysts as they provide key next steps for european technology leaders entering the “new normal."

Blog

A Privacy Primer For Marketers

Joe Stanhope 4 days ago
Privacy is firmly in the limelight as businesses weigh in on whether privacy is a human right and legislatures around the world debate new regulations and protections for consumers. Marketers are on the front lines of customer engagement, championing the consumer within the enterprise and taking an active role in privacy discussions.  But for marketers who aren’t already privacy […]
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Blog

Event-Driven Architecture: This Time It’s Not A Fad

David Mooter 4 days ago
Clients sometimes ask me, “Why is there so much buzz about event-driven architecture (EDA)? This isn’t a new idea.” Indeed, it isn’t new. From complex event processing to the hardware interrupts of the UNIVAC, computers have been responding to events of some sort since the 1950s. But advances in technology and architecture have elevated the […]
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Blog

Four Mistakes To Avoid In Customer Advocacy Content

Lisa Gately 4 days ago
Customer advocacy content has high demand and impact, but B2B organizations need a more intentional, aligned approach to its planning, creation, and use.
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Blog

Meet Your New Public Cloud, Container, And App Modernization Analyst

Lee Sustar 4 days ago
As of March, I joined Forrester’s infrastructure and operations (I&O) team, covering cloud, containers, and modernization and the wider transition to cloud-native computing and practices. It’s a fascinating time to take on this assignment alongside Forrester analysts whom I’ve long admired. I’m eager to get started. By way of introduction, I’ll start with my current […]
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Blog

Positioning For Fast Thinking: Priming Your Buyer To Gain Market Advantage

John Buten 4 days ago
Why do so many new products fail? Our fast-thinking brains reject the novel in favor of the familiar. Good positioning capitalizes on fast thinking and making your offering feel familiar to buyers.
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Reimagine Three Core Drivers For Tech Strategy Success

Get an inside look at the tech strategy to power your path to customer obsession.

Blog

European Businesses Must Redouble Their Recovery Efforts For 2021

Dan Bieler 4 days ago
European businesses must start preparing for a post-pandemic world. They need to target emerging business growth opportunities, devise a policy for hybrid remote and office working, and plan a way to return to business travel. Boosting employee experiences and employee engagement plays a central role for these endeavors.
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Blog

Brands: Gauge The Size Of Your Digital Commerce Prize

Michelle Beeson 4 days ago
All brands need to be selling to and engaging with consumers online. The experiences of the 2020 pandemic have only accelerated consumers’ shift to digital touchpoints. When it comes to brands’ digital commerce opportunity, it’s not “one size fits all.” So, where should brands focus their digital direct-to-consumer (DTC) efforts, and what will each yield […]
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Blog

Dell Divests VMware: Investors Cheer While Customers Yawn

Glenn O'Donnell 5 days ago
When Dell Technologies completed its acquisition of EMC in 2016, it gained a sweetheart of an asset: VMware. More precisely, it gained 80% of VMware, making the software dynamo a mostly autonomous company in the Dell Technologies family of companies. Dell Technologies just announced the expected spinoff of that 80% ownership, making VMware a fully […]
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Blog

Clairvoyance Should Not Be Required For Revenue Planning

Marcia Trask 5 days ago
Marketing, sales, and customer engagement leaders need a structured, facts-based approach to achieving revenue and growth goals. Learn what that requires.
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Blog

Culture Is Critical To Your Customer Obsession Strategy

Angelina Gennis 5 days ago
Tired of hearing the phrase “Culture eats strategy for breakfast”? As more CEOs put customer obsession at the heart of their corporate strategy, the mantra bears repeating — because customer-obsessed companies put in the culture work to educate and encourage the workforce on everyone’s role in the customer-obsession strategy. Otherwise, the strategy stalls out or even negatively impacts the culture. If that sounds daunting, know […]
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European Banking Brands: Improve Your Mobile Banking Experience

5 best practices and actionable tips to implement in your journey.

Blog

Microsoft Doubles Down On Healthcare And Conversational AI With $19.7B Purchase Of Nuance

Daniel Hong 5 days ago
Earlier this week, Microsoft announced its intent to acquire Nuance for $19.7 billion in its second-largest acquisition after LinkedIn. For the past 15 years, Nuance has been the largest independent speech recognition vendor servicing healthcare and enterprise customer service markets. With this acquisition, Microsoft gets serious healthcare chops, an arsenal of conversational AI assets (including […]
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Blog

Three Seismic Shifts In Buying Behavior From Forrester’s 2021 B2B Buying Study

Beth Caplow 6 days ago
Forrester’s 2021 B2B Buying Study, with more than 950 respondents from around the world, reveals significant changes in buying behavior.
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Blog

The Rising Bar For Retailer Mobile App Experiences — Are You Ready?

6 days ago
Use best-in-class examples to prioritize your retail mobile app development.
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