Featured Blogs

Our research has found that, while most enterprises use multiple public clouds or some form of hybrid cloud implementation, it isn’t done for resilience purposes. The reasons for this are many, but to summarize, building applications to use multiple clouds is hard. There can be massive inefficiencies, complexities, and redundant tasks in managing multiple versions […]

Make your minimum viable content your most valuable content by ensuring it addresses your audience needs and helps you score home runs. 

Last week, we released the Forrester Now Tech: Cybersecurity Incident Response Services, Q4 2021. This research provides a comprehensive overview of the service provider landscape. In the report, we define and describe the vendor segments and then classify each of the 36 vendors into the appropriate segment based on functionality. We also provide information on key industries the vendors support and any reference customers they […]

Our research and recommendations support the use of game mechanics in driving occasional, short-term selling behaviors among B2B sales professionals but not long-term learning behaviors. What salesperson doesn’t love a great contest? Who among us could pass up the opportunity to outwit, outplay, and outlast our peers (or is the word “competitors”?) on a public […]

Make sure your TEI is meeting your organization where it’s currently at. The main objectives should be in-line with your organization’s strategy today, not tomorrow.

With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does. Fifty-five […]

At this point, it’s abundantly clear that if we aren’t extremely careful, AI will identify and exploit harmful biases in training data. And AI-based discrimination — even if it’s unintentional — can have dire regulatory, reputational, and revenue impacts. Knowing this, many companies, governments, and NGOs have adopted “fairness” as a core principle for ethical […]

In India, the subscription business with recurring payments was gaining traction due to its all-in-one bundled offering — convenience, choice, and consent — until a major change in the auto-debit option took effect on October 1, when the Reserve Bank of India (RBI) issued a framework for how businesses and banks must handle recurring credit […]

Tell Us About Yourself I have a mixed academic background in communication and advertising and environmental studies, yet I somehow always end up being attracted to technology. I don’t fully identify with the infamous Millennial label, yet somehow I’m constantly drawn to all things innovation. I have a long list of languages I would like […]

On Monday, December 6, join us for an interactive session covering highlights from the recently published The Forrester Wave™: Unified Endpoint Management, Q4 2021. Unified endpoint management (UEM) helps enterprises better manage employee devices and applications, resulting in improved employee experience, customer trust, and business agility. Want to understand how UEM can address your top […]

Sourcing KPI don´t support the complexity and measurement of marketing activities or ROI optimization. A new set of KPI is required.

In my new report, Now Tech: Bot Management, Q4 2021, I discuss the ongoing scourge of bad bots and define the vendor landscape for bot management solutions. I chatted with my research associate, Isabelle Raposo, about this report over the course of the research process. This is the first time we’ve worked on a report […]

Vidéo du keynote du One to One de Monaco sur les tendances retail et eCommerce

The new PMA has three priorities: employee experience, customer experience, and managing the business of government. In this blog post I evaluate the CX priority and offer advice to implement it.

Get an insightful look at the innovation lessons technology executives can learn from the new commercial space race.

It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Now is also a good time to review the content you published during 2021 and ask some key questions about it. Does your content include data and tech expertise that buyers want? Was it created […]

Vidéo du discours d'ouverture sur le thème de l'authenticité à la conférence Digital Marketing One To One de Biarritz

If COP26 isn’t remembered for an ambitious deal (like Paris or Kyoto), it might be remembered as the finance COP. Learn four key takeaways for business and finance leaders.