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Q&A — Uniting CX + Marketing At CX North America

Melissa Parrish February 4, 2020
When CX and marketing work together, they accomplish amazing things. Discover why the time is bring these groups together in this Q&A.
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Podcast

Employee Experience Bill Of Rights

What It Means 8 hours ago
The specter of automation-driven job loss has made employees anxious and resistant to change. Principal Analyst J. P. Gownder joins to explain how an employee experience (EX) “bill of rights” can allay fears and boost morale by: 1) cementing what employees can expect and 2) ensuring that automation won’t cost your firm its valuable talent.
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Blog

Extend Your Team With Security Champions

Jinan Budge 2 days ago
Security and risk pros can’t build a security culture by themselves. Security champions act as extra members of the security team; these people have connections across the organization and can translate security-speak into a language that everyone can understand. Security champions can help make your workforce more receptive to security policies and initiatives. How do […]
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The CIO In 2020: A Window Of Opportunity Webinar

Learn how to transform your organization with a customer-first mindset while your competitors play wait-and-see this year

Blog

Publishers Shift Focus From Advertiser To Customer

Collin Colburn 2 days ago
At Forrester, we talk a lot about the age of the customer — a 20-year business cycle where empowered customers are shaping industries. Within the media industry, publishers usually have two main types of customers: Advertisers that want to buy ad space to reach a publisher’s audience Consumers who read/watch/view the publisher’s content Publishers Have […]
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Blog

The Power Of Technology-Driven Innovation

Patrick Carroll 7 days ago
Firms pursuing technology-driven innovation are growing 3–4 times faster than their industry averages. Find out why.
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Podcast

Is 5G Right For Your Firm?

What It Means February 13, 2020
Firms debating the move to 5G have a number of factors to consider before determining whether it’s the right move. In this episode, Principal Analyst Dan Bieler discusses the benefits and challenges European firms face in moving to the latest cellular standard. 
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Video

Four Takeaways About Modern Design From Figma’s Config Conference

Andrew Hogan 13 hours ago

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Blog

Future Of Retail 2020: Retail Industry CIOs Will Invest In Automation, Data, And Employees

Fiona Swerdlow 19 hours ago
To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the CIO predictions for the year, we spoke with Bobby Cameron, a Forrester expert on CIO-targeted business technology research. Madeline Cyr: You […]
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Webinar: How To Prove The ROI Of CX

Learn more about the ROI of CX and CX measurement 

Blog

Millennials Want Credible Digital Content — So Give It To Them!

Laura Ramos 1 day ago
Mmmmm . . . Millennials. If you haven’t already heard (about a million times), this generation is taking over the workforce and becoming more responsible for making purchasing decisions on the job. Whether or not you believe the projections that most of the US labor force will be run by Millennials by 2025, many studies […]
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Blog

Back To The Future: My Return To Forrester

Sam Higgins 2 days ago
Fifteen years ago, I faced a crossroads in my career. At the time, I was working for the Queensland Department of Transport and Main Roads, reporting directly to the CIO, leading a team of exceptional individuals in the innovation and planning unit of the Information Services Branch. In late 2004, my team had completed development […]
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Blog

A Belated Gift For Retailers: Holiday 2019 Recap Webinar

Fiona Swerdlow 2 days ago
This blog post is part of Forrester’s Holiday 2019 retail series. During the past few weeks, retailers have begun to release their Q4 earnings, which include holiday results for many of them. Holiday 2020 is still months away, but retailers know that it’s never too early to start planning for the biggest season of the year. […]
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Blog

We Evaluated Top US Government Websites So You Don’t Have To

Rick Parrish 2 days ago
Websites are the centerpiece of the US federal customer experience (CX). To gauge how well they serve customers, we evaluated seven of the most-visited sites. Our new report reveals how well they perform on 27 proven criteria and what they — and government organizations everywhere — can do to improve. The full report, “The Forrester […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins 2 days ago
The Demise Of The Cookie Is Only One Crumb Of The Data Deprecation Issue When marketer inquiries began to flood after Google’s announcement that it will phase out third-party cookie support by 2022, we had to share some bad news: There isn’t a simple solution. Data deprecation is a much bigger trend that is changing how marketers work. As privacy regulations, browser restrictions, and walled gardens constrict the availability of consumer data, advertisers, publishers, and providers are all looking for beyond-the-cookie strategies […]
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The CIO In 2020: A Window Of Opportunity

The IT leader's guide to capitalizing on uncertain times.

Blog

The Martech Roundtable: The Past, Present, And Future Of Marketing Technology For Business And Consumer Marketers, Part 3

Rusty Warner 2 days ago
In December, B2C marketing analysts Joe Stanhope and Rusty Warner and B2B marketing analyst Lori Wizdo hosted the second annual martech roundtable to help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology. In the third and final installment of our martech roundtable webinar recap, we’ll discuss important […]
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Blog

The Martech Roundtable: The Past, Present, And Future Of Marketing Technology For Business And Consumer Marketers, Part 2

Lori Wizdo 2 days ago
In December, B2C marketing analysts Joe Stanhope and Rusty Warner and B2B marketing analyst Lori Wizdo hosted the second annual martech roundtable to help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology. In part two of our martech roundtable webinar recap, we’ll delve into high-level marketing trends […]
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Blog

Augmented Reality (AR) Headsets: My Experience With FORM Swim Goggles

Julie Ask 2 days ago
Bottom Line Here’s what I learned with my experience with wearing an AR headset: I must and do concentrate more, given the complexity of swimming and consuming data at the same time. At least now, it takes more of my mental capacity. I daydream less. Seeing data in real time changes my behavior. When you […]
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Blog

RSA Conference 2020: What’s On My Risk Management Wish List

Alla Valente 3 days ago
Waiting for the RSA Conference is a bit like counting down the days until Christmas. And RSA with a full conference pass is the security and risk version of the Toys”R”Us “Big Toy Book” but better — my only limits are good time management, a realistic assessment of logistics, and a pair of comfortable shoes. […]
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Blog

Coronavirus’ Impact On Tech Markets Is Likely To Be Limited In Time And By Country — For Now

Andrew Bartels 3 days ago
It is still too early to map out the full impact of the coronavirus (or COVID-19, as it is now called) on the global economy or on global tech markets. The disease has not yet run its course or been contained in China, and it could still pop up and spread in other countries. There […]
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SiriusDecisions

SiriusDecisions Summit 2020

Summit is the premier gathering of b-to-b sales, marketing and product leaders.

Blog

The Road To RSA Conference 2020: What Am I Looking For?

Sandy Carielli 3 days ago
Attending RSA Conference is like being at a giant class reunion where everyone still has homework to do. Catching up with old friends working at new companies is great (and it usually starts at the airport), but most of us work hard during the week. Depending on where I worked, I have spent previous conferences […]
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Blog

How Data-Literate Are You? Build A Curriculum Of ACES

Jennifer Belissent, Ph.D. 3 days ago
How data-literate are you? Is your team? Is your organization — that is, everyone in it? It’s not enough to create and distribute reports and dashboards if decision makers don’t know how to interpret them or apply them to their business contexts. What is a book if you don’t know how to read? Or, as […]
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Blog

Consultancies Are Reinventing Their Service Model For AI

Achim Granzen 3 days ago
Even as the power of AI technologies grows, getting business value from AI-enabled projects still eludes most firms. AI adoption requires outcome-based design and a multidisciplinary approach. This challenges traditional service models. Service Providers Are Both Shaping AI And Being Transformed By It When we assessed AI consultancies both globally and in Asia Pacific for […]
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Blog

Introducing The Forrester Now Tech: Adobe Implementation Services, Q1 2020

Xiaofeng Wang 3 days ago
Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. Despite the fact that Forrester has been covering services research for major tech vendors such as Oracle, Salesforce, and SAP, we haven’t done it for Adobe until now. As the first step, […]
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Blog

RSA Conference 2020: The Talks I Want to See 

David Holmes 6 days ago
You’ve reached the point in your #infosec career where you get a full conference pass to RSA. Not coincidentally, this means you are now so busy every day that you don’t have the time to preview the RSA full conference schedule to map out interesting talks. If you fail to get that prep work done, you can cheat by looking at my list — I had chosen these for my […]
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CX North America 2020

Join 50 Forrester analysts and 1,500 CX industry leaders for three days of innovative customer experience thought, tech, and strategy.

Infographic

The Power Of The Values-Based Consumer — And Of Authentic Brand Values

Jim Nail 6 days ago
As consumers look to align their purchases with their principles, opportunities arise for brands — though genuine commitment is key.
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Video

FinovateEurope 2020: Has Fintech Lost Its Buzz?

Oliwia Berdak 6 days ago

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Blog

RSA Conference 2020: My Wish List

Jinan Budge 6 days ago
Last year was my first year attending the RSA conference as a Forrester analyst, and I loved and hated it in equal measures. I am now a year older and wiser, and I’m so looking forward to so many things, including being in the beautiful city of San Francisco. Conversely, if I’m 100% honest, there […]
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