Featured Blogs

A new Forrester report, The Store Associate Tools Landscape, Q4 2023, has published, and this blog breaks down how retailers can leverage these tools for their associates.

Decode the meaning of digital-led and scaled customer success.

Salesforce and Amazon Web Services announced earlier this week that Salesforce will be available on the AWS Marketplace. This has multiple implications for Salesforce customers, including: The ability to save money through AWS discounts. With cost savings top of mind for everyone these days, one of the key benefits of this partnership will be the […]

It’s not every day that a prominent business owner tells its revenue suppliers to “go f— [themselves],” but that’s exactly what Elon Musk said to X advertisers yesterday during The New York Times’ DealBook Summit — not once but three times (the latter instance using the acronym “GFY”). This came just shortly after Musk apologized […]

CX leaders must set goals for standard CX beacon metrics such as NPS and CSAT, but every organization is at a different point in their measurement journey. Rich Saunders, Senior Analyst, describes the challenges in setting the right metric goals and how to take a tailored approach that matures over time. 

Cigna has set its sights on Humana and plans to close a cash and stock deal to acquire its fellow insurer before the year’s end, according to The Wall Street Journal. STAT News talked about this possibility several weeks ago, in the context of Cigna potentially selling off its Medicare Advantage (MA) business. Take that […]

With the UN Climate Change Conference, COP28, starting today in Dubai, increased media and activist attention on the implications of climate change is shaping consumers’ perceptions of and attitudes toward environmental sustainability. Forrester Believes That Firms Can No Longer Ignore The Green Market Revolution Massive government spending with the Inflation Reduction Act in the US, […]

Women remain underrepresented in the tech and security fields. Get five tips from the recent T&I APAC ForrWomen session on how to change that in your organization.

Learn how to enhance your company’s personalization efforts over the holidays — and well into next year.

The big attraction at the GitHub Universe event was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT-4 technology. Find out more in this review of the event.

It can be hard to determine which product will best serve companies. Learn why investing in a business case can help your company stand out.

Across B2B, organizations are often overreliant on org design to drive change. Revenue operations (RevOps) implementation discussions are filled with questions of centralization, decentralization, or centers of excellence. But structures are just one lever of change. Structure tells you nothing about which customers or stakeholders to support and prioritize, the offerings that you should provide, […]

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023 To 2030 supports this, as content marketing is the third-largest category for specialized genAI software spend. The rapid evolution of generative AI technology within the social tech landscape has sparked a race […]

Find which Forrester research can help navigate, manage, and prepare for the newly announced Australian Cyber Security Strategy.

Expansion is gaining focus across the board at B2B organizations. While large enterprises have long been focused on expanding their influence and share of wallet with top customers, more small and midsize businesses are now emphasizing cross-sell and upsell targets in their revenue goals. This is for good reason. It’s more cost-effective to mine existing […]

Forrester predicted that endpoint detection and response (EDR) as we know it would be replaced by extended detection and response (XDR). That day has finally come. Learn the implications of that shift in this blog post.

Use our tips to help your email programs perform better and strengthen long-term customer loyalty this holiday season.

Learn how poor UX directly affected this analyst’s choice of insurance provider — and how to avoid the same mistakes.

For OpenAI to further scale its grand ambitions, it will need to evaluate five routes to monetization. We rank them from most to least likely.