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How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Shar VanBoskirk May 8, 2020
The COVID-19 crisis has upended CMO priorities and budgets. Wondering what to plan for now? Read our forecast.
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Blog

Values, Ethics, And Algorithms, Oh My!

Brandon Purcell 1 day ago
At CX North America, you'll learn how to interpret and implement ethical AI principles across your organization to protect your customers, business, and brand.
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Blog

During The Pandemic, Empathetic Brands Build Trust With Wary Consumers

Anjali Lai 6 days ago
Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.
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CX North America 2020

Join this virtual experience for three days of innovative customer experience and marketing thought, tech, and strategy.

Podcast

What B2B Buyers Want

What It Means May 21, 2020
Today’s B2B buyers don’t want to be treated as targets but instead, as equal partners. On this week’s episode of What It Means, Principal Analyst Steven Casey and VP, Principal Analyst Lori Wizdo discuss what’s driving the shift and how B2B marketers and sellers can adapt their strategies to win these buyers.
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Blog

B2B Leaders Will Find CX North America Literally And Virtually Stimulating

Caroline Robertson May 20, 2020
Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020.
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Blog

How To Adjust Your Tech Budget To Survive Or Thrive In The Pandemic Recession

Bobby Cameron May 19, 2020
The normal rules of tech budget management don't apply during the pandemic. Find advice for weathering the coming months.
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Blog

When It Comes To Saving Lives, Cybersecurity Pros Emerge As Influencers

Jinan Budge 2 hours ago
Have you downloaded COVIDSafe yet? Australia’s COVID-19 contact-tracing smarphone app was released April 26th.  To adequately support public health efforts, the government set a target of 10 million downloads, equal to 40% of the population.  A month later, we are still over 4 million people away from that target. As individuals have debated whether or […]
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Blog

Citizen Developers Dominate Audience Q&A At A Recent Conference On Low Code

John Bratincevic 6 hours ago
I recently participated in a low-code conference at the invitation of Ninox, a low-code vendor. My colleague John Rymer gave the keynote, and we then had a lively discussion largely focused on citizen developers. Conference attendees hailed from (literally) all over the world; many were young entrepreneurs building businesses on low-code platforms or businesspeople solving […]
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Fill Your Pipeline To Fuel Your Revenue Engine

A shortage of opportunities in the sales pipeline can lead to missed revenue goals. Uncover how to keep the pipeline filled to drive stronger results.

Blog

COVID-19 Didn’t Break Your Business — Data Did

Michele Goetz 7 hours ago
If you really want to see the health of your business, watch what happens when a market shuts down. What did you wish you knew? What should you have been tracking? If you knew these things, could you have prepared differently? Could you have recovered differently? If your response is “How could anyone predict a […]
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Blog

The 37 Major Machine-Learning Tools For 2020

Kjell Carlsson, Ph.D. 8 hours ago
Enterprises need more artificial intelligence and machine-learning (ML) solutions to drive value, transform their businesses, and outperform the competition. But firms find it challenging to navigate the lifecycle of developing, deploying, and maintaining their ML models and AI solutions. A key problem? They don’t have the right PAML (predictive analytics and machine learning) solutions that […]
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Webinar

A Marketer’s Survival Guide to Disruptive Go-to-Market Change

1 day ago
During this webinar, Forrester | SiriusDecisions analysts Paul Ferron and Katie Fabiszak will reveal a survival guide that will enable marketers to respond swiftly to go-to-market strategy chang
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins 1 day ago
Ensuring Employee Mental Health Is Crucial For COVID-19 Economic Recovery The mental health impact of COVID-19 is coming to light, and it’s not reassuring. In a survey conducted by SAP, Qualtrics, and Mind Share Partners, over 40% of respondents said their mental health has declined since the outbreak of COVID-19. Returning to work is not likely to fix the issue. The workplace is […]
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Blog

Forecasting In Uncertainty: What If Stores Reopen And No One Comes?

Andrew Bartels 1 day ago
Despite state and local governments allowing stores to reopen, consumer traffic will most likely remain well below pre-pandemic levels, making it likely that the pandemic recession will last well into 2021.
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Reducing Software Costs In 2020

Learn negotiation tactics to find short term software cost savings for both existing contracts and upcoming renewals.

Blog

QSRs — Digital Disruption Was Coming, But Now It’s Sink Or Swim

Scott Compton 1 day ago
Quick-service restaurants (QSRs) have been bracing for digital disruption for some time. However, the seismic impact of COVID-19 has catapulted restaurants into immediate disruption and left them with two options: One, they can quickly pivot and embrace digital strategies to transform the business operation and serve customers in this new climate, or two, shut down […]
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Blog

I consumatori italiani si sono concentrati sul digitale. Ora tocca alle aziende.

Enza Iannopollo 2 days ago
La pandemia sta cambiando rapidamente le abitudini dei consumatori Italiani. Alcune di queste abitudini passeranno con il passare dell’emergenza, ma altre rimaranno. Per saperne di più, abbiamo appena completato una ricerca su un vasto campione di consumatori in Italia. I nostri dati suggeriscono che i consumatori italiani continuano ad essere preoccupati, ma non solo dal […]
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Video

Le futur du travail commence maintenant

Thomas Husson 2 days ago

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Blog

Les conséquences de la crise du Covid-19 sur le bien-être financier des consommateurs français

Aurelie L'Hostis 2 days ago
Déjà bien avant que l’épidémie de coronavirus ne frappe, les recherches menées par Forrester révélaient qu’un grand nombre de consommateurs français s’inquiétaient de l’état de leurs finances personnelles et considéraient la gestion de ces dernières comme une tâche difficile. De fait, un an avant la crise, un quart des consommateurs français interrogés déclaraient se sentir […]
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Blog

Schrödinger’s SOAR: Feature Or Abstraction?

Josh Zelonis 5 days ago
“Security orchestration, automation, and response” (SOAR) is not a term that Forrester has used in the past, but its prevalence in the market is such that I’ve decided it’s better to use a slightly broken acronym that’s adopted by the market than to continue to leverage the different and more concise “security automation and orchestration” […]
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Webinar: The Employee Experience Of A Pandemic

Forrester has surveyed hundreds of workers about their experience of the COVID-19 pandemic. Discover how the people who help you deliver value — arguably your most critical asset — are experiencing this state of potential anxiety.

Video

Healthcare Is Making The Shift To Virtual-First Delivery Across Routine And Specialty Care

Arielle Trzcinski 6 days ago

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Video

Are We All Technophiles Now? How Consumer Tech Attitudes Are Changing During COVID-19

Anjali Lai 6 days ago

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Blog

Gli Effetti Del COVID-19 Sul Benessere Finanziario In Italia

Aurelie L'Hostis 6 days ago
This blog post was translated by Corrado Loreto. Una nostra recente ricerca ha dimostrato che, ancor prima della pandemia di Covid-19, i consumatori italiani stavano affrontando molteplici difficoltà finanziarie ed erano preoccupati per la loro generale situazione finanziaria. Per capire come la pandemia sta influenzando le finanze e i comportamenti dei consumatori, abbiamo intervistato 1.137 […]
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Blog

Stay Connected To Consumers Via Mobile Engagement Automation

Stephanie Liu 6 days ago
The COVID-19 pandemic has put a major dent in our mobile lifestyles. But even as many of us shelter in place or stay at home, our smartphones are still with us, offering a necessary link to the outside world. In a typical morning, you can probably expect to receive messages from family members and friends […]
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Blog

Manage Through The Pandemic’s Next Stage With Technologies In Four Categories

Stephen Powers 6 days ago
As firms continue to grapple with the business impact of COVID-19, they will need to expand their tech strategy beyond enabling remote workers.
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Revitalize CX Measurement & Prioritization

A guide to prioritizing CX projects with the greatest business impact and demonstrating their contributions in a cost-sensitive environment.

Blog

RPA And Test Automation Are More Friends Than Foes

Diego Lo Giudice May 20, 2020
If robotic process automation was not on companies' roadmap before COVID-19, it is now. The focus will be on reducing costs, conducting remote business, and using AI to improve resiliency.
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Blog

The Promising Case Of Low-Code Testing

Chris Mines May 20, 2020
Low-code dev platforms have been around for 30 years, but in 2020, adoption has reached an inflection point. Today, a majority of developers report they are either planning on or have already implemented a low-code platform to build digital business applications (see figure). As proponents push into more mission-critical use cases and pro-dev shops look […]
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Blog

Facebook, Inc. Extends Its Tentacles With GIPHY Acquisition

Jessica Liu May 19, 2020
There may be more to the move than meets the eye. The acquisition will give Facebook access to data it will find useful.
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