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Get Ready For The Self-Driving Economy
Autonomous transportation. If you’re reading this, you have an internet connection, so you’ve heard all about how autonomous vehicles (AVs) are coming to take our……
Forrester Blogs
The Counterintuitive CEO
Apple Should Buy IBM
Why? It needs the company’s AI software Watson in its fight against Google, Facebook, Microsoft, and Amazon. Apple is in a death match with these companies as they strive to trap consumers in their ecosystems……
June 29, 2017
George Colony
Build an insights-driven org
The Data Digest: Social Media And The Summer Getaway
The many automated “out of office” messages that return when I send emails each day are a sure sign that summer vacations are in full……
July 13, 2017
Anjali Lai
Amazon to acquire Whole Foods
Understand what the acquisition means for the rest of retail.
Understand what the acquisition means for the rest of retail.
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Customer-obsessed marketing
Amazon Product Content: A New Space Race?
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company……
July 13, 2017
Ryan Skinner
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Privacy & security
Calling All Endpoint Detection & Response Vendors
On July 25, we’re going to start sending out detailed questionnaires to vendors who qualify for our upcoming report entitled, Vendor Landscape: Endpoint Detection &…
July 21, 2017 | Josh Zelonis
Does Your Channel Run In A Silo?
I have spent my entire career in the channel. With 75% of world trade flowing through indirect channels according to the World Trade Organization, I’m…
July 21, 2017 | Jay McBain
We assess market for Hosted Private Cloud in Europe with new Forrester Wave
(Photo Credit: justusbluemer Flickr via Compfight cc) Working closely with colleagues in North America and Asia, we just published the…
July 21, 2017 | Paul Miller
And the Duopoly Strikes Again
The acquisition of Rocket Fuel by Sizmek is not so much an example of ad tech consolidation as it is one of the power of…
July 20, 2017 | Susan Bidel
Customer-obsessed marketing
Introducing Forrester's New Brand Energy Framework – Emotions Fuel Your Brand's Energy
To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley,…
July 18, 2017 | Dipanjan Chatterjee
An Interview: Lily Varon And The E-commerce Brasil Org On -- You Guessed It -- eCommerce In Brazil
An interview I did with E-commerce Brasil published online today in Portuguese. I’ve been getting requests for it in English so I thought I’d post…
July 18, 2017 | Lily Varon
IBM Jumps Into RPA Market With Automation Anywhere -- Perhaps A Turn To More Practical Challenges
IBM and Automation Anywhere (AA’s) today announced a collaboration (note-not a formal partnership yet) to integrate (AA’s) Robotic Process Automation (RPA) platform, used to create software…
July 13, 2017 | Craig Le Clair
Differentiate with digital
Defining Operations
So, my formal area of coverage at Forrester is “digital operations.” But what does this mean? We think of “operations” in terms of NASA mission…
July 13, 2017 | Charles Betz
Rumors Of VMware's Demise Are Greatly Exaggerated
With apologies for paraphrasing Mr. Twain, pundits have sounded VMware’s death knell for years. Whether it be the continuous pressure of public cloud offerings, potentially…
July 12, 2017 | Chris Gardner
Customer-obsessed marketing
Venturing Into ABM? What You Should Be Asking
Is curiosity as important as intelligence when it comes to handling complexity? Some new thinking from HBR suggests that it is — especially when handling ambiguity and…