Customer experience (CX) is finally gaining the attention it deserves, with 84% of companies seeing CX as a higher priority than they did two years ago. But there’s a disconnect when it comes to executing…
In last week’s episode of Forrester’s What It Means podcast, Principal Analyst Martha Bennett disentangles the hype from the reality of blockchain technology — and provides a passionate…
For marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking…
On August 14, Judge Richard Seeborg of the US District Court for the Northern District of California upheld a ruling requiring Google…
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away…
This is a guest post by Salvatore Schiano a researcher serving Security & Risk Management professionals The dark web is an underground marketplace for…
A very, very long time ago, a sales training instructor told me, “It’s the job of the sales person to teach the buyer how to…
After reading through some other blogs and strategy papers over the weekend, (Don’t judge me. To some of us, this activity constitutes a good time…Yes,…
Customer-Obsessed B2B firms are 2X more likely to report revenue growth of 10% or more in the last fiscal year. Now there’s a headline! These…
