Blog
India is emerging as a powerhouse in mobile banking adoption. According to Forrester’s Consumer Asia Pacific Survey, 2023, a staggering 87% of online Indian adults expressed their desire to do all their banking on a smartphone. This statistic marks the highest percentage among the countries surveyed in the Asia Pacific region. It also underscores the […]
Blog
How customers perceive a brand influences how much they are willing to spend with the brand, whether they will recommend it to others, and how likely they are to forgive the brand’s missteps. Our annual Customer Experience Index (CX Index™) benchmarking study, which has been conducted in Malaysia since 2021, answers the question, “Which banks […]
Blog
Get Forrester's key takeaways and unique insights from the recent Intel Innovation 2023 conference.
Podcast
CX pros are used to focusing on the customer, often using tools like personas and workshops to create stellar customer experiences. This week, Forrester Senior Analyst Su Doyle makes the case for using those same strategies to prove CX value internally.
Blog
Here’s what to consider when evaluating platforms as part of adopting an opportunity-based waterfall.
Blog
Environmental, social, and governance (ESG) reporting is a required capability for organizations in the European Union and beyond, with most of them legally required to implement new regulations (starting in 2025 for the financial year of 2024) when the EU’s Corporate Sustainability Reporting Directive (CSRD) directive comes into law. ESG leaders often grapple with significant […]
Blog
As Salesforce quietly debuts a new tier to customers, the advice for buyers is simple: do the math. Learn more in this post.
Blog
Find out what Cisco's $28 billion planned acquisition of Splunk could mean for both observability and security.
Blog
Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department. Marketing adoption of low-code appdev is still nascent, but the […]
Blog
Full stack developers are concerned with accessibility, usability, reliability, scalability, and performance. So, who's responsible for the security of an application?
Blog
The European Parliament and Council have reached a provisional agreement on new rules to ban misleading advertisements and provide consumers with better product information. Generic Environmental Claims Will Be Banned Specifically, terms such as “environmentally friendly,” “natural,” “biodegradable,” “climate-neutral,” or “eco-” will be banned without proof of recognized excellent environmental performance relevant to the claim. […]
Blog
Vulnerability risk management (VRM) solutions look very different today than they did in 2019. Learn what's changed in our new Wave report.
Blog
In this week’s Saying Goodbye to MQLs blog, we identify three common points in the revenue process where organizations can create the opportunity entity.
Blog
Learn how our APAC Enterprise Architecture Award winner and finalists use outcome-driven enterprise architecture for business success.
Blog
Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.
Blog
The short answer is no but the long answer is much more intriguing.
Blog
Découvrez quelles prévisions Forrester se sont réalisées, et lesquelles ne se sont pas concrétisées en 2023.
Blog
Wir haben mutige Prognosen für 2023 gestellt. Sind sie wahr geworden? Entdecken Sie die Genauigkeit der Forrester Prognosen 2023, während wir uns auf die Prognosen 2024 vorbereiten.
Blog
Savvy (business) captains know the four personas of developer experience. Do you? Find out in this blog.
Blog
“The Blob” in the security industry can prevent us from having the deep, real conversations about the actual issues practitioners are facing today. Find out how to avoid this.