Blog
Adobe MAX 2024 announced several key developments that offer a window into creative work's future. Read the Forrester blog to learn about the opportunities creative teams have to step into a more satisfying, collaborative future.
Blog
Digital teams are primarily tasked with designing, delivering, and managing digital products or services, launching digital innovations, and developing the digital roadmap.
Blog
Every week, I get inquiries about technical debt, whether from enterprise architects, CIOs, CTOs, offices of the CIO, or strategic portfolio managers. It’s a broad concern in IT and digital management, as well as in the minds and operating models of Forrester clients.
Blog
Last week, I attended the fourth annual ChurnZero conference, ZERO-IN (formerly Big RYG), in Washington, DC, and the energy and inspiration are still resonating.
Blog
AI’s promise of transforming underwriting, claims, and customer experience remains untapped, and only a tiny fraction of insurers will harness its full potential by 2025. Tech-driven product innovation such as embedded insurance and usage-based insurance may yield faster results, but long-term AI gains remain on the horizon.
Blog
The upcoming year will see investment firms wrestle with restless offspring and technologies that have moved from “emerging” to “almost there.” In other words, 2025 will feel like a centuries-old industry has just hit its teens.
Blog
Das Versprechen der KI, Underwriting, Schadenregulierung und Customer Experience zu transformieren, kann nach wie vor nicht eingelöst werden. Nur ein kleiner Bruchteil der Versicherer wird 2025 das volle Potenzial ausschöpfen. Technologiegetriebene Produktinnovationen, wie eingebettete Versicherungen und nutzungsbasierte Versicherungen, könnten schnellere Ergebnisse liefern, langfristige KI-Gewinne bleiben jedoch in weiter Ferne.
Blog
After a challenging 2024, manufacturing and transportation firms and leaders will use technology to adapt to the tricky environment in which they and their customers find themselves. Find out more in our 2025 predictions for smart manufacturing and mobility.
Blog
The key to automation success in 2025 will be balancing AI innovation with the scale and reliability of traditional automation tools and methods. To help you strike that balance, here’s a preview of Forrester’s automation predictions for 2025.
Blog
Nach einem herausfordernden Jahr 2024 werden Unternehmen und Führungskräfte der Fertigungs- und Transportbranche Technologien einsetzen, um sich an das schwierige Umfeld anzupassen, in dem sie und ihre Kunden sich befinden. Erfahren Sie mehr in unseren Prognosen 2025 zu Smart Manufacturing und Mobilität.
Blog
After a challenging 2024, two themes will dominate the enterprise software market in 2025: trust and value. Learn more in our 2025 predictions for enterprise software.
Blog
AI assistants are only the beginning of the generative AI software development revolution. Find out what’s in store for software developers in our 2025 predictions for software development.
Blog
Banks need to get ready for a major challenge in 2025: a simultaneous decline in customer experience and worsening profitability. But fear not, because there is a solution to this double whammy: innovation.
Blog
It’s been quite a ride for payments in recent years. So what awaits us in 2025? More fits and starts, and significant disruptions to the status quo.
Blog
Nach einer Zeit erheblicher Technologie-Investitionen wird sich der Fokus 2025 darauf verschieben, das Potenzial der vorhandenen Technologien durch eine verbesserte Anwendung, Integration und Optimierung auszuschöpfen. Erfahren Sie mehr in unseren Prognosen 2025 für Technologie-Führungskräfte.
Blog
Tesla unveiled its self-driving robotaxi at an event on a movie studio that was full of hype and bold promises but light on proof points.
Podcast
Eighty percent of UK consumers believe that firms should always disclose when they use AI, yet only 48% believe that AI powers self-driving cars. With such a mismatch between consumer expectations and knowledge, Enza Iannopollo, Forrester Principal Analyst, joins us to discuss how to use emerging EU legislation as a foundation to build trusted AI.
Webinar
Explore the 2025 technology predictions that Asia Pacific leaders need to prepare for today. Reserve your seat for our November 26 live webinar to discover the AI, privacy, data, and customer trends driving success.
Webinar
Get ahead of the 2025 shifts in B2C marketing and customer experience trends. Explore our predictions for customer and brand loyalty, genAI, privacy, tech stacks, and more.
Webinar
Join us for a live webinar on the human and tech-related challenges ahead for B2B teams. Explore our 2025 predictions for CMOs and CSOs that you’ll want to plan for now.
