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The Future Of Work Is An Adaptive Workforce

J.P. Gownder July 25, 2019
Adaptive enterprises have a distinct advantage over their competitors. To begin your transformation, start with your workforce. Learn more.
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PODCAST

To Transform Your Business, Start With The Employee Experience

What It Means 33 mins ago
Confident, well-prepared employees fuel business transformations. Overwhelmed employees who fear the future can’t. Learn how to build an empowering employee experience on this week’s What It Means.
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CX SF 2019: Don’t Claim A Good CX Until Customers Say They’ve Succeeded

TJ Keitt 3 days ago
Shortly after I joined Forrester’s customer experience (CX) research team, I took a trip out to San Francisco to visit with some of my old friends and contacts in the tech industry. While there, I asked each one a simple question: “What do you do for your customers?” Without fail, my interlocutors went into detailed […]
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Sept 12–13 • National Harbor, Maryland

A New Hope

Learn the latest in cybersecurity innovations and strategies at Security & Risk 2019.

PODCAST

Let’s Reverse Cybersecurity’s Self-Inflicted Staffing Shortage

What It Means August 15, 2019
On this episode of What It Means, VP and Group Director Stephanie Balaouras and VP and Principal Analyst Jeff Pollard dissect the myths, misconceptions, and half-truths within the current cybersecurity staffing shortage — and discuss a more effective way for security and risk leaders to build a complete, qualified team.
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VIDEO

The Future Of Insurance

Jeffery Williams August 14, 2019
Given the pace of social change and technological innovation, the future of insurance is very interesting! We recently published research on the future of insurance in which we offer perspectives on three central themes: insurance solutions vs. a products-based focus; ecosystem convergence; and virtual vs. vertical integration. For deeper insights, Forrester clients can check out […]
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Business Gets Personal: Why Executives Cannot Decouple Individual Values From Company Values

Anjali Lai August 9, 2019
Consumers have been assessing companies’ political and social affiliations for years. Now, executives’ personal values are critical to the assessment.
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US Tech Spending Slowdown Amidst Rising Cloud Adoption Will Squeeze Tech Budgets

Andrew Bartels 7 hours ago
Recent stock and bond market turmoil has highlighted the growing risk of a US economic slowdown and even a recession — a prospect that 74% of economists think will happen by 2021, according to a survey of US economists by the National Association of Business Economists.   We at Forrester are not quite as pessimistic. But […]
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Why Chatbots Can’t Read Your Mind

Charles Betz 12 hours ago
Chatbots — And Why They Can’t Read Your Mind Chatbots are cropping up everywhere, from customer service to internal help desks, but what makes them tick? When we interact with chatbots, we’re often coming in from the end-user side and confronting a chatbot window. When we ask a question, the chatbot may or may not […]
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A Call To Action For Marketers

Marketers have eroded customers’ trust in their quest to know them better. What’s the best path forward?

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Maintain Your Security Edge: Develop And Retain Cybersecurity Talent

Heidi Shey 12 hours ago
As an industry, we gripe about hiring and struggle with retention. My colleagues Jeff, Chase, and JB have written about how the cybersecurity staffing shortage is predominantly self-inflicted in hiring practices, while Stephanie and Claire have written about best practices for recruiting and retaining women in cybersecurity. What’s Next? Recruiting and hiring is one part […]
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Data Scientists Aren’t Just About The Numbers — And Other Lessons From IDEO About The Collision Between Design And Data Science

Andrew Hogan 14 hours ago
As part of my research about data science and design, I spoke with Ovetta Sampson, design research lead at IDEO, a global design company. Sampson’s advice that stood out most to me about how to improve the use of data in the design of better experiences: Stop thinking about data scientists as “that nerdy guy […]
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Product Teams For Infrastructure And Operations

Charles Betz 16 hours ago
As an analyst at Forrester, I talk to a lot of IT professionals. One of the most common inquiries lately goes something like this: “We’ve piloted DevOps and Agile and like the results. However . . . ” and then come the “what-abouts.” What about ITIL, the NOC, the auditors, the service desk, and perhaps […]
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The Importance Of Defining Event ROI In The B2B Marketing Mix

Laura Ramos 2 days ago
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question, first attributed to philosopher George Berkeley in 1710, raises debates about observation and perception.* Both are important to consider when assessing the value that physical events deliver. While you can attribute some ROI […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski 3 days ago
The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift — the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground. The Advertising Standards Authority (ASA), the UK’s independent advertising […]
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Findings From The US CX Index™ 2019

Read key insights about the state of US customer experience.

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The Future Of Retail: From Store To Stage

George Lawrie 3 days ago
Did you know that 90 former Toys R Us big-box stores are now Urban Air Adventure Parks? Here at Forrester, we’ve been anticipating that retail, entertainment, and hospitality would ultimately merge. We discussed the trend here and have more research in the pipeline for you. Application development and delivery professionals must look sharp and emulate […]
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Reflections On Bosch ConnectedWorld 2019

Dan Bieler 3 days ago
Bosch ConnectedWorld — Bosch’s premier customer and partner event held annually in Berlin — has become a destination event for European internet of things (IoT) professionals.
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Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

Brigitte Majewski 5 days ago
A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion. The iconic company’s 2016 acquisition of brand Elizabeth Arden apparently isn’t rescuing it from the Sephoras and direct-to-consumer businesses (DTCs) of the world. […]
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The Insights Beat: The Times They Are A-Changin’

Srividya Sridharan 5 days ago
Come gather ’round, people, wherever you roam And admit that the waters around you have grown And accept it that soon you’ll be drenched to the bone If your time to you is worth savin’ Then you better start swimmin’ or you’ll sink like a stone For the times they are a-changin’. — Bob Dylan The […]
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Introducing Autonomous Finance: Forrester’s New Research On Algorithm-Based Financial Services

Peter Wannemacher 6 days ago
People’s lives are becoming ever more automated as millions of algorithms make decisions — and, in some cases, take actions on those decisions — on behalf of a consumer. While it’s still early days, the shift toward autonomous services is already happening in financial services thanks to evolving customer expectations, advances in AI and other […]
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The Future Of Work

Forrester thought leaders discuss future-of-work strategies that are tangible, measurable, and tested.

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Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Meenakshi Tiwari 6 days ago
While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years. This growth will be driven by increasing revenue per user and will be fastest in Asia […]
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Data Science And Design Collide — There’s A Better Way

Andrew Hogan August 13, 2019
Last August, a tweet from a data scientist reminding colleagues to get out of tables of data and talk to real people — you know, do qualitative research — went viral among these two constituencies. The resulting debate reflected the state of the relationship between data science and design: They’re not on the same page. One participant even deleted one of his tweets, overwhelmed by the volume and combative tone of the feedback. […]
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Rated H For Headless (Is Headless CMS For Mature Audiences Only?)

Mark Grannan August 13, 2019
My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless content management systems (CMSes), which we started covering over three years ago (“The Rise Of The Headless Content Management System“). However, […]
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Headless Commerce And The Horseless Carriage

Joe Cicman August 13, 2019
As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit . . . Nurse tells me you’re losing sleep. The pain in your shoulder is a case of a brachial plexus avulsion. […]
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Build Your Next-Generation Business Case Using A Lifecycle

J.P. Gownder August 13, 2019
So you’ve got a great new idea for how technology-driven innovations can transform your business, reinvent the way employees work, and/or drive customer obsession. That’s a great start! But too many of you tell us, “I’m really excited about this new idea, but I can’t get the internal buy-in that’s needed to fund the initiative.” […]
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Digital Business: Bosch ConnectedWorld 2019 Analysis

Nigel Fenwick August 13, 2019
Bosch ConnectedWorld — Bosch’s premier customer and partner event held annually in Berlin — has become a destination event for European internet of things (IoT) professionals. What started several years ago as a hands-on-type of event where lots of practitioners demonstrated Bosch’s most innovative solutions has now become a more typical conference, with polished marketing […]
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Embed AI In Your Digital Supply Chain To Win, Serve, And Retain Customers

George Lawrie August 13, 2019
It’s now just over 12 months since we first published research on digital supply chains. Some Forrester clients have made progress with integrated business planning and with control towers. And they are on the lookout for blockchain opportunities. But the most common question we hear is about the role of AI in supply chains. The […]
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CX SF 2019: Dark Patterns Hurt Customers And The Companies That Use Them — When The Dark Side Calls, How Will You Answer?

Andrew Hogan August 12, 2019
Growth hacking. Chief growth officer. Conversion rate optimization. Engagement. All terms and titles that highlight the interests of the company over the interests of its customers. Is it any wonder, amid the obsession with growth and the deepening understanding of human psychology, that some businesses find ways to steer customers toward choices they didn’t really […]
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