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You’ve Still Got Mail

Brandon Verblow January 2, 2019
It has been more than two decades since AOL popularized email with the catchy “You’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a rom-com starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL […]
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New Tech Spotlight: Security Technology Takes Center Stage

Carlton Doty 1 day ago
Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31 billion in total funding. While that total may pale in comparison to other fast-growing markets such as fintech ($124 billion) or transportation tech ($150 billion), consider that 65% of that $31 […]
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IBM’s Quantum Announcement Is A Big Step In A 1,000-Mile Journey

Brian Hopkins 1 day ago
IBM unveiled a complete “quantum computing system,” IBM Q System One, last week. What’s more, it chose to do it at CES in Las Vegas. Should you take IBM’s claim of a “commercial” quantum computing system to mean that it is time to put quantum on your tech road map? The short answer is “no” — but, […]
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Predictions 2019

The year that transformation goes pragmatic.

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Hulu Signals An Inflection Point For OTT

Jim Nail 1 day ago
You’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 billion in advertising revenue in 2018. (For more information and analysis, check out this report.) The eye-catching comparison is that Hulu now has more subscribers than any traditional pay TV provider, such as Comcast with just under 21 million […]
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CES 2019 Delivers Dazzling Tech But Disappointing Experiences

Jennifer Wise 3 days ago
I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more. My focus was on who will use […]
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Untangling The Martech Knot

What It Means 6 days ago
Martech changes, provides value, offers vaporware, and proliferates on a regular basis. So where does this leave marketers? Forrester Analysts Joe Stanhope, Rusty Warner, and Lori Wizdo help you untangle the martech knot . . . before your marketing org gets jumbled up. Featuring: Joe Stanhope, Vice President and Principal Analyst, Rusty Warner, Principal Analyst, […]
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Nineteen In '19: New Year's Resolutions For The Data-Driven Marketer

Tina Moffett 6 hours ago
Every New Year, I find myself making lofty goals: eat better, exercise more, spend less time on social media. By mid-February, those goals are a distant blip in my rearview mirror; the reality of life gets in the way, and I just fail at tracking progress. But this year is different (I swear). I created […]
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What Would You Like To See In My RSA Presentation On Cybersecurity Strategies?

Jinan Budge 1 day ago
I have been accepted to co-present at RSA 2019 in San Francisco in March along with my dear ex-colleague Andrew Rose (Vocalink CSO and 2018 European CISO of the year). The topic: “The Fine Art Of Creating A Transformational Cybersecurity Strategy.” I will take the opportunity to not only present but also publish research on […]
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Channel Data Is A Competitive Differentiator

Jay McBain 4 days ago
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation     Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. Smart channel professionals are looking at data across the partner journey as a […]
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16 Retail Trailblazers To Learn From In 2019

Claudia Tajima 5 days ago
On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next-generation retail experiences. Somehow, those hoverboarding delivery robots, Amazon Go checkout knockoffs, and frighteningly accurate computer-vision-powered taco stands are most certainly going to put you out of business. No, not quite . . . not yet. […]
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Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

Diego Lo Giudice 6 days ago
The US Society of Automotive Engineers (SAE) has defined a scale to describe the autonomous capabilities that self-driving cars have — i.e., their levels of automation. Level 5 is full automation, which allows self-driving cars to operate with no human assistance. Google and Uber, among others, are aiming to develop level 5 cars, but many […]
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Blockchain And GDPR: Not Mutually Exclusive But Can Be A Toxic Blend

Martha Bennett January 8, 2019
Depending on who you listen to, the combination of GDPR and distributed ledger technology (DLT, AKA blockchain) is either a poisonous cocktail or a magic potion. As you’d expect, the reality is more nuanced: While GPDR poses a challenge to DLT-based architectures, it doesn’t make them obsolete or unviable. Furthermore, DLT can actually form an integral […]
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China Takes The Moonshot Advantage

James Staten January 7, 2019
The origin of the term “moonshot” — used to describe the most advanced, disruptive innovations — has returned again as an innovation focus of its own. Last week, the China National Space Administration (CNSA) disrupted its competitors, such as NASA, by landing its Chang’e-4 spacecraft on the dark side of the moon.   The CNSA’s own “moon shot” […]
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Forrester + SiriusDecisions

George Colony January 3, 2019
Today Forrester closed the deal to acquire SiriusDecisions. You can find our press release here. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers. Leaders within these companies make more informed business decisions through access to industry analysts, research, benchmark data, peer networks, events, and continuous […]
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Low-Code Platforms: Govern For Greatness

What It Means January 3, 2019
Low-code development and shadow IT are not one and the same. As VP and Principal Analyst John Rymer explains, it’s all in how you govern. Featuring: John Rymer, Vice President and Principal Analyst Show Notes: Low-code platforms — software that allows nonprogrammers to develop apps through a visual interface — have been around for a […]
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Why Corporations Are Bad At Engaging Startups

What It Means December 27, 2018
Corporations can gain much-needed innovation by engaging startups. But as VP, Emerging Technology Research Carl Doty and Venture Scanner CEO Nader Ghaffari explain, most corporations lack the full-sector view and unbiased advice necessary to make the best decision. Featuring Carl Doty, Vice President, Emerging Technology Research and Nader Ghaffari, CEO, Venture Scanner   Show Notes Let’s […]
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Everything I Learned About Training A Machine-Learning Model That I Learned From My Kids

Kjell Carlsson, Ph.D. December 24, 2018
“You who are on the road must have a code that you can live by . . . teach your children well . . . and feed them on your dreams.” Graham Nash was spot-on — about machine-learning. Training a well-adjusted machine learning model that won’t get in trouble and embarrass you in public requires the […]
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Phishing: The Simple Attack That Shreds The Defenses Of Sensitive Networks

Joseph Blankenship December 20, 2018
Diplomatic networks carry some of the world’s most sensitive information: communications between world leaders, key technical intellectual property, trade strategies, and military plans. A recent report by antiphishing vendor Area 1 Security reveals that a three-year-long cyberattack led to the successful breach of the European Union’s diplomatic communications network. By focusing on the cybersecurity of the […]
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Your Corporate Intranet Is Dead

Cheryl McKinnon December 20, 2018
Forrester clients across industries report that their existing intranet projects are struggling to find relevance with employees. New approaches put a focus on collaboration, knowledge sharing, curation, and automation. Understand the value of placing employee experience at the center of a refreshed intranet initiative. Have further questions about employee engagement and knowledge management? Schedule an […]
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Augmented Intelligence Is The Key To Driving Rapid Business Value With AI

Kjell Carlsson, Ph.D. December 20, 2018
Leveraging AI to augment human intelligence leverages the superhuman advantages of AI and the super-AI advantages of humans to drive large, tangible business value quickly. Thanks to easier stakeholder buy-in, quantifiable ROIs, lower R&D costs, fewer technological hurdles, and less change management, AI is being used to augment jobs ranging from data center technicians and […]
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Understand The EAMS Vendor Landscape To Choose The Right Tool

Gordon Barnett December 20, 2018
Forrester defines enterprise architecture management suites (EAMSes) as: A foundation for capturing, managing, and reporting on a firm’s strategic and operational assets, defining the relationships between those assets, and assessing the effectiveness and efficiencies of those assets with the purpose of providing insights that may influence or guide the strategic direction of the firm. Our […]
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What Is Forrester's Definition Of Enterprise AI?

Mike Gualtieri December 20, 2018
There are two types of AI. Watch the video below to learn which one you should forget about and which one you should go full steam ahead with. Have additional questions about enterprise AI? Schedule an inquiry to dive deeper, or check out my latest research here.
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