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Finding “Friendlies” And Other Tips For Data Insights Leaders

Jennifer Belissent, Ph.D. November 28, 2019
Learn how to build a broader data and analytics community in your organization by identifying "friendlies.” 
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PODCAST

The Customer In 2020 Searches For Meaning

What It Means 1 day ago
Join us on a journey to the center of the customer’s hollow universe. Forrester Senior Analyst Anjali Lai and VP and Principal Analyst James McQuivey explore why customers will yearn for brands to provide something more meaningful than the rapid escalation of self-centered benefits.
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Why Mental Health Needs To Be On Every Company’s 2020 Agenda

Arielle Trzcinski 4 days ago
When mental health conditions go untreated, employees and companies suffer. Consider these steps to tackle the issue head on.
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Predictions 2020

Discover the dynamics that will define 2020 and beyond.

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The One-Sentence Business Case For Customer Experience

Harley Manning 4 days ago
Learn a simple, straightforward approach to help win executive buy-in.
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PODCAST

The Ambiguity-Laden March Toward People-Centric Design

What It Means December 5, 2019
We’ve gotten used to adapting to technology. But in the future, tech will adapt to us. On this episode, Hector Ouilhet, head of design for Google Search and Google Assistant, shares the latest in people-centric design.
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BLOG

Retailers: Make Your Website Accessible Or Leave Money On The Table

Gina Bhawalkar December 4, 2019
Only a tiny fraction of websites get accessibility right. This holiday season, be sure your online experience doesn't freeze out would-be shoppers.
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Do You Recruit Bad Employees As A Matter Of Policy?

Amit Bhatia 3 days ago
For better or for worse, my family is a customer of a large bank near my home. Once in a while, I step in to the branch to update documents for my mother (she still likes to see her account balance in print) or some other such need. Here’s the kicker, though: Every time I […]
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Avoid Becoming Dumb Money

Nigel Fenwick 4 days ago
The Dos And Don’ts Of Accelerating Innovation With Corporate Venture Capital One former VC partner I spoke with for my research on corporate venture capital (CVC) — “Accelerate Open Innovation Via Corporate Venture Capital” — said he believed there was a direct correlation between the number of CVCs formed in a year and a looming […]
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The Future of CX

The spotlight will shine on CX as brands wrestle with disruption. Is your firm ready?

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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski 4 days ago
Embracing gender evolution; hyperscale cloud emerging tech partnerships; healthcare innovation award winners.
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Twenty Mobile Trends For 2020

Thomas Husson 5 days ago
Fifteen developments we expect to see in the coming year — along with five that won't come to pass.
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BLOG

2020 Marketing Trends

Thomas Husson 7 days ago
In the past three weeks, I have shared the key findings of our predictions research to different clients and at some Forrester events in London and in Amsterdam. It is always interesting to challenge clients on some of their assumptions, discuss what trends will accelerate next year, or be challenged on some of the bold […]
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BLOG

Here’s What Happened On The Biggest US Online Shopping Day Of The Year

Sucharita Kodali December 5, 2019
2019 was a record-breaking year for post-Thanksgiving sales. Learn how retailers worked to attract customers on Cyber Monday — and what opportunities remain.
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BLOG

A Roundup Of Key Machine-Learning Announcements From AWS re:Invent

Leslie Joseph December 4, 2019
For data science practitioners, machine learning developers or insights-driven business leaders, here are the key announcements from Amazon's AWS re:invent 2019 show that you should care about.
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The Future Of Work

Forrester thought leaders discuss future-of-work strategies that are tangible, measurable, and tested.

BLOG

Uberflip Acquires SnapApp: What It Means To B2B Marketers

Laura Ramos December 3, 2019
The purchase may signal a shift toward more thoughtful and better differentiated approaches to B2B content.
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BLOG

The Top Tech That Will Win The Wallets Of Insurance Companies In 2020

Ellen Carney December 3, 2019
Nearly three dozen insurance decision makers and solutions partners told us how they plan to prioritize their tech investments next year.
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BLOG

Retailers Now Choose Commerce Tech Based On How Providers Engage, Not What They Are

Emily Pfeiffer December 2, 2019
Retailers' demands of commerce technology models have shifted. Providers should understand these demands and move toward more open and flexible solutions.
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BLOG

FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski December 2, 2019
LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match LVMH (Moët Hennessy – Louis Vuitton SE) is acquiring Tiffany & Co. for approximately €14.7 billion (or $16.2 billion). For LVMH, this will strengthen its presence in the US market and position in the jewelry category. For Tiffany & Co., it presents an opportunity to […]
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BLOG

How To Prove That Fixing Customer Experience Problems Cuts Costs

Harley Manning December 1, 2019
Learn a simple method for achieving financial results with CX.
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The Case For Strategic Learning

Empower human capital in a market defined by disruption.

VIDEO

The 11 Vision-ary Computer Vision Platforms That Democratize Developing And Deploying AI Solutions

Kjell Carlsson, Ph.D. November 27, 2019
Senior Analyst Kjell Carlsson describes how computer vision platforms can help develop and deploy a broad range of CV models at scale.
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BLOG

Define New Relationships With CX Champions Programs

Angelina Gennis November 27, 2019
Every few years, we round up examples of customer experience (CX) champions (or “ambassadors”) programs: programs that enable CX teams to broaden their reach by training employees or leaders in CX best practices and/or formalizing their roles in CX project implementation. This year, we cast a wide net to capture programs that placed differing focus […]
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BLOG

LVMH Acquires Tiffany & Co.: Why It’s A Prudent Match

Michelle Beeson November 27, 2019
The largest-ever deal in the luxury sector will strengthen LVMH's position in the US and help revive the jeweler's flagging fortunes.
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BLOG

Last-Minute To-Dos For A Positive Customer Experience This Holiday Season

Jennifer Wise November 27, 2019
Retailers: It's too late to launch new in-store features or redesign your site, but you can still prepare to avoid and recover from common holiday CX mishaps.
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BLOG

Understand Connected Shoppers In Southeast Asia

Xiaofeng Wang November 27, 2019
Forrester forecasts that more than 294 million adults in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam are online in 2019 and that 56% of them, 164 million, shop online. In the recently published “Forrester Infographic: Connected Shoppers In Southeast Asia,” we share several insights: Shoppers in Southeast Asia are connected and channel-agnostic. Consumers in […]
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The Future Of IT

Tech-driven innovation will revolutionize the business.

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Retailers, Prepare Wisely: DDoS Remains A Holiday Threat

David Holmes November 26, 2019
A distributed denial of service attack can turn a retailer's holiday season from merry to miserable. Learn how to protect yourself.
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BLOG

Sales Performance International And Richardson To Merge Forces

Mary Shea November 26, 2019
On Friday, November 22, European private credit firm Kartesia announced the acquisition of Richardson, a North American sales training company. Kartesia will merge Richardson with Sales Performance International (SPI), a European sales training and transformation company that it has owned since 2017. SPI and Richardson will soon operate as a single full-service global sales training […]
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Key Takeaways From Salesforce Dreamforce ’19

Liz Herbert November 25, 2019
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