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During the next round of sales kickoff (SKO) meetings, sellers will seek answers to probing questions. Will there be shortfalls, layoffs, and reorganizations? Better products, achievable quotas, and more support? CSOs/CROs, together with sales enablement leaders, must address these questions and emotions. They must also use their budgets creatively to drive the agenda and energy […]
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Historical data collected during the pandemic might suggest UK consumers buy their annual supply of toilet paper and pasta in March. Today that information remains in companies’ insights and marketing databases alongside data that predicts buyer behaviours. The same applies to B2B data both in terms of areas where sales grew and declined. The question is which behaviours are part of a trend and which are simply anomalies and what can B2B marketing leaders do to ensure they don't sleepwalk into making data driven mistakes.
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Marketing data quality maintenance is an on-going activity, not something that can be carried out every so often and then forgotten.
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Congratulations on making it through another turbulent year! As we toast our glasses to hopes of new opportunities and growth in 2023, it’s important to take some time to review what we’ve learned through the year and adapt to changes that are unfolding into the new year. This was an important year of discovery as […]
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Enterprises are rapidly adopting industry-specific CRM. They are leaning into the promises to speed transitions to the cloud, to modernize the front office, and to enable enterprises to focus talent on creating brand differentiation. According to data and analytics decision-makers at enterprises from Forrester’s Data And Analytics Survey, 2022, the business priorities most frequently identified […]
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Earlier this month, Apple announced several important new data protection features for general availability in 2023 that have numerous implications for security teams in all industries and geographies. Here is the Forrester security and risk team’s collective analysis of these new features. Quick Summary The announcement is not particularly noteworthy in terms of the newly […]
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Regularly evaluating your martech stack helps ensure your technology continues to provide value and support business objectives. Ask five key questions to help bring clarity to your decision-making.
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Tony Robbins says you need the right strategy. But to follow through, you need to tell yourself the right story. But to tell yourself the right story, you need to be in the right state. That’s what he calls the 3 S’s to understand and affect change: state; story; strategy. For example: If you’re in […]
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Learn the three approaches enterprise firewall vendors are taking to work around a shortage of network security techs.
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Many leaders share anecdotes or career highlights to inspire their audience but miss the mark. Learn the three approaches to use storytelling for business leadership.
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(Part two of a two-part series) Sales intelligence, in concept and in practice, has experienced a significant evolution (see part one of this blog series). Today’s sales intelligence providers give insight into buyer behaviors and provide data to salespeople. This helps sales professionals identify, analyze, present, and utilize data to increase win rates for acquisition, […]
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The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2022 evaluated 11 vendors on 35 different capabilities. Read the report to see the vendor that came out on top with the highest-ranked capabilities for the broadest set of organizations.
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Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.
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Long-standing “waterfall” knowledge management (KM) practices are failing to meet the needs of the modern enterprise, and technology leaders must reassess their approach. Agile principles transform knowledge management within the enterprise from lengthy, delay-laden processes to lean practices that seek to make sharing knowledge easy and adaptable. For the same reasons that agile principles have […]
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It’s December, the year is almost over, and most of us will be taking the next week off, so what better way to wrap up 2022 than with a review of some of our favorite security and risk (S&R) reports from this year? I teamed up with Senior Research Associate Alexis Tatro to highlight her […]
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Die CX-Qualität deutscher Auto- und Hausratversicherungsunternehmen ist weiterhin hoch und übertreffen ihre europäischen Konkurrenten. Jetzt mehr erfahren.
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The European tech market is caught between a rock and a hard place. On one side, high inflation and the corresponding fall of the Euro and pound against the dollar is discouraging purchases, especially imports. On the other side, the Russia-Ukraine war has disrupted supply chains and halted the flow of the cheap natural gas […]
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Only 7% of Indian firms qualify as future fit. Learn the five most critical aspects Indian CIOs must review to ensure a successful digital transformation.
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Marketing leaders understand that enablement drives better business outcomes, yet companies spend only about 10% of what they spend to enable sales. Learn what it takes to establish and communicate the value of marketing enablement efforts.
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The four-way hyperscaler horse for market share matters as the leading players continue to invest up and down the stack for new capabilities that set the pace for the industry. Those efforts are reflected in the results of The Forrester Wave™: Public Cloud Development And Infrastructure Platforms, Global, Q4 2022, in which custom silicon and […]
