Maximize value of tech
Get Ready For The Self-Driving Economy
Autonomous transportation. If you’re reading this, you have an internet connection, so you’ve heard all about how autonomous vehicles (AVs) are coming to take our……
Forrester Blogs
The Counterintuitive CEO
Apple Should Buy IBM
Why? It needs the company’s AI software Watson in its fight against Google, Facebook, Microsoft, and Amazon. Apple is in a death match with these companies as they strive to trap consumers in their ecosystems……
June 29, 2017
George Colony
Build an insights-driven org
The Data Digest: Social Media And The Summer Getaway
The many automated “out of office” messages that return when I send emails each day are a sure sign that summer vacations are in full……
July 13, 2017
Anjali Lai
Amazon to acquire Whole Foods
Understand what the acquisition means for the rest of retail.
Understand what the acquisition means for the rest of retail.
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Customer-obsessed marketing
Amazon Product Content: A New Space Race?
The Whole Foods acquisition by Amazon weeks ago was only the latest milepost in the latter’s inexorable march to the top of retail. The company……
July 13, 2017
Ryan Skinner
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Customer-obsessed marketing
The Road To Customer Obsession Is Paved With Good (Data) Intentions: New Report And Webinar
Everyone knows they need good data: marketers, sellers, even analysts evangelizing about customer obsession. But for too many B2B marketers, bad data is a…
July 24, 2017 | Steven Casey
Maximize value of tech
Differentiate with digital
Privacy & security
Black Hat Buzzword Bingo 2017
Every year at Black Hat, the buzzword factory is in full swing. Last year the word of the day was Artificial Intelligence or Machine…
July 24, 2017 | Chase Cunningham
Privacy & security
Applying Our Research To Black Hat 2017
I summarized RSA 2017 in the following way: It’s a bit like the supermarket, you’ll make far healthier choices if you stick to the outer…
July 24, 2017 | Jeff Pollard
Build an insights-driven org
Differentiate with digital
Orange Business Services Is Connecting The Digital Dots For Its Customers
Orange Business Services Analyst Event 2017 Orange Business Services (OBS) hosted its analyst event in Paris in July 2017. The event’s theme was “Digital…
July 24, 2017 | Dan Bieler, Frederic Giron
Privacy & security
Calling All Endpoint Detection And Response Vendors
On July 25, we’re going to start sending out detailed questionnaires to vendors that qualify for our upcoming report entitled Vendor Landscape: Endpoint Detection And…
July 21, 2017 | Josh Zelonis
Does Your Channel Run In A Silo?
I have spent my entire career in the channel. With 75% of world trade flowing through indirect channels according to the World Trade Organization, I’m…
July 21, 2017 | Jay McBain
A New Forrester Wave Assesses The Market For Hosted Private Cloud In Europe
(Photo Credit: justusbluemer Flickr via Compfight cc) Working closely with colleagues in North America and Asia, we just published the…
July 21, 2017 | Paul Miller
And the Duopoly Strikes Again
The acquisition of Rocket Fuel by Sizmek is not so much an example of ad tech consolidation as it is one of the power of…
July 20, 2017 | Susan Bidel
Customer-obsessed marketing
Introducing Forrester's New Brand Energy Framework – Emotions Fuel Your Brand's Energy
To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley,…
July 18, 2017 | Dipanjan Chatterjee
An Interview: Lily Varon And The E-commerce Brasil Org On -- You Guessed It -- eCommerce In Brazil
An interview I did with E-commerce Brasil published online today in Portuguese. I’ve been getting requests for it in English so I thought I’d post…