Blog
Learn how applying Zero Trust, identity and access management, and endpoint detection and response (EDR) can help protect VMware’s ESXi hypervisor from a newly exploited vulnerability.
Blog
As awareness of generative AI peaks and usage creeps upward, how will consumers engage with genAI in the future? Find out in this preview of a new report.
Blog
AI capabilities are showing up in nearly all business intelligence platforms. Read this blog to learn seven things AI is now responsible for within most BI platforms and get a preview of our upcoming research on BI platforms.
Blog
Struggling to effectively process, analyze, and utilize constantly changing data spread across various systems? Learn three key competencies to help develop a data maturity plan of action in this preview of an upcoming workshop.
Blog
B2B companies are forecasting healthy increases in agency investments this year according to Forrester’s 2024 B2B Brand And Communications Survey, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months. The results generally reveal plans for a net increase in agency spending across all industries and company […]
Blog
In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories. Several notable trends emerged, shedding light […]
Podcast
Culture work underpins every successful customer experience (CX) transformation. Martin and Angelina discuss Forrester’s collection of case studies that capture diverse efforts to build a customer-focused culture change to ultimately improve the customer experience.
Blog
Source: Office Space, GIPHY “What would you say … your marketing operations function does here?” If you can’t quickly and easily answer that question, you need a formal marketing operations charter, STAT! It’s imperative that marketing operations functions codify their existence, remit, and who they serve – for themselves, the broader marketing department, and senior […]
Blog
Organizations must stop working in silos and align their marketing, sales, and customer success strategies to one thing: buyer needs. A unified frontline marketing approach will enhance customer experiences, drive growth, and ensure that marketing efforts contribute meaningfully to the revenue process.
Blog
Apple posted strong Q3 numbers on the back of a reinvigorated iPad and ongoing growth in its high-margin services business. But what happens next?
Webinar
Discover how to connect CX contributions to financial performance with a 5-step approach, showcasing the measurable business value and ROI that CX delivers to business.
Blog
Time flies. For the third time, I’ve published a global Forrester Wave™ evaluation covering Adobe services. We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID-19 pandemic peak. Now, in 2024, we’ve evaluated the 12 prominent Adobe services providers, considering the impact […]
Blog
CMOs have very different experiences depending on where they work, their company’s business model, and their gender. Read a few of the key findings from our recent analysis.
Blog
In overwhelming (and very rare) bipartisan agreement, the United States Senate passed two bills that tackle children’s online safety: the Kids Online Safety Act (KOSA) and the Children and Teens’ Online Privacy Protection Act (COPPA 2.0). This is a big deal because the Senate hasn’t passed internet protections for kids in decades. But the two bills still […]
Blog
Get a preview of Forrester's latest analysis of the digital employee experience landscape, also known as end-user experience management.
Blog
Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Read below for this year’s key planning guide highlights. Benchmark your current spending While […]
Webinar
Join us Sept. 17 for our LIVE webinar where we will dive into the latest data-driven guidance for CX leaders on how to strategically allocate budget for 2025.
Webinar
Join us Sept. 10 for 2025 Budget Planning Guides LIVE: B2B Marketing. Explore benchmarks and advice on where to increase, decrease, and experiment with your marketing budget.
Webinar
Attend our LIVE webinar on Sept. 24! Hear analyst insights on where to invest, divest, and experiment with 2025 tech and security budgets for maximum business impact.
Blog
Wenn Roboter für die Prozessautomatisierung durch KI-Agents ersetzt werden, führt dies dann zu einer unüberschaubaren Anzahl von KI-Agents mit sich überschneidenden Funktionalitäten? Erhalten Sie vier Tipps, um dieses Problem zu vermeiden.
