Featured Blogs

The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear. One of the most important things you can do as a revenue or sales operations leader is ensure that the annual sales goals set across the business are realistic and in line with the business assumptions.

Remember the old Road Runner cartoons where Wile E. Coyote runs over a cliff chasing the Road Runner then hangs in midair for a couple of seconds before plummeting? Right now, the tech market reminds me of that cartoon. Recent tech vendor earnings and other data suggest the pandemic recession’s damage to the US tech […]

B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group

Microsoft announced a new strategic alliance with Epic Systems that will bring providers using Epic an integrated Teams experience within their electronic health record (EHR) clinical workflows. In a Forrester-HIMSS (Healthcare Information and Management Systems Society) April-May survey of health system IT workers, respondents said that poor integration between virtual visit solutions and EHR workflows was the most […]

The COVID-19 pandemic and other major occurrences of 2020 have made this year unlike any other. Sales leaders must consider three key priorities to create a viable plan for 2021.

Automation benefits, such as efficiency and productivity gains and improved customer and employee experience at lower cost, are globally valid and understood. But there are significant differences in adoption speed and intensity of software-based automation technologies across Europe compared to the Americas and Asia Pacific. Software-based automation technologies include robotic process automation, digital process automation […]

Häufig fragen mich Innovatoren, wie sie am besten Ideen priorisieren können. Hier sind vier praktische Tips, die Sie für Ihre Entscheidung nutzen können: Wählen Sie Ideen, mit denen sich ein echtes Geschäftsproblem lösen lässt. Wenn Sie eine Idee wählen und umsetzen, die von einem Geschäftsbereich identifiziert wurde (Vertrieb, Marketing, Forschung und Entwicklung etc.), werden Ihre […]

Technology transformation is a fundamental pillar for reforming the overall workings of government.

Learn how to plan for and adapt to five macro shifts to ultimately turn today’s crisis into a catalyst to achieve true differentiation.

Sales leaders should set themselves and their teams up for a successful 2021 by negotiating a realistic and achievable annual quota.

Forrester SiriusDecisions Summit EMEA is almost here! Don’t miss Seth Marrs and Anne Slough’s presentation “Dynamic Guided Selling: Sales Technology That Actually Works for Sales Reps” and learn how to use quoting results to identify cross-sell opportunities.

Insanity is sometimes defined as repeating the same action over and over and expecting a different result. The future of data breaks this cycle to be your vaccine for chaos.

Security and risk pros rely on Forrester Wave™ evaluations to guide them through their purchase journey, help them understand what is and isn’t important, and help them avoid the pitfalls when identifying strategic partners. This time, our analyses focused on two vendor categories: global and midsize managed security service providers (MSSPs), a market almost 25 […]

Get a detailed preview of the data strategy track at the upcoming Forrester Data Strategy & Insights live virtual event.

This post outlines three key ways product leaders can use customer input and feedback to drive growth in the coming year.

Sales methodology is a topic that evokes a wide range of comprehension among sales professionals, largely depending on their personal history with the methodologies their previous employers used.

When our colleagues Claire O’Malley and Brian Kime wrote their “Point/Counterpoint: The Ethics Of COVID-19 Phishing” blog in March, it turns out they were inadvertently predicting an event that took place this week: An employee took to social media to speak out about a highly insensitive phishing simulation. Tribune Publishing Company, publisher of newspapers like […]

Portfolio marketers today are being asked to lead. They must help their organizations find the new opportunities, identify the trends that can give their organizations lasting success, and ensure that buyers are kept top of mind.

Discover some of the common benefit and cost factors that e-commerce merchants can use to build a business case for adding a new payment type.