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Top Design Projects Of 2021: What They Are Versus What They Should Be

Andrew Hogan March 30, 2021
Are you investing your design efforts in the right place? Are you wondering if your company is really designing in ways that attract and create more loyal customers? Learn what could be standing in your way.
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Blog

Toss Those Tea Leaves: Reading Real Signals Of Growth And Retention

Amy Bills 5 days ago
Teams supporting retention, cross-sell, and upsell are most effective when they focus on the right signals from buyers and customers. At B2B Summit North America, learn more about these signals and how to use them.
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Blog

A Brand’s Values Must Withstand The Pressure Of Politics

Mike Proulx 6 days ago
The lines between brands and politics have blurred. If companies are committed to standing with their values, politics are unavoidable. But that doesn’t mean a given brand must or should take on every single issue. Company values will determine when to choose a side.
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Enhance Your Customer Experience Strategy

Join us for two complimentary webinars on how European CX leaders can establish and grow their CX function, and measure CX within privacy regulations.

Blog

Three Human-Centered Imperatives For Our Tech-Enabled Future

Christopher Gilchrist 6 days ago
Learn the three tactics your organization can use to shift from technology supporting business value to technology shaping business value.
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Podcast

What’s The Role Of Vaccine Passports In The Return To Work?

What It Means 6 days ago
As many businesses prepare to return to in-person working, they are exploring the use of vaccine passports. Learn the benefits and risks of this strategy from Principal Analyst Heidi Shey and VP and Research Director Daniel Hong.
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Blog

Why The Tech-Enhanced Sales Rep Will Be Your Differentiator

Anne Slough April 6, 2021
Learn how dynamic guided selling gives sales teams a competitive edge — and join us at this year's B2B Summit to go deeper.
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How Real-Time Feedback Collection Can Help With A Smooth Post-Pandemic Reopening

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Blog

Is Your IT Operating Model A Speed Bump In Waiting?

Gordon Barnett 9 hours ago
Learn the key design principles to making your IT operating models more adaptive.
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Connected Experiences. Inform. Integrate. Grow.

A more connected experience is possible. Learn more at CX North America, Forrester’s must-attend event for CX practitioners.

Blog

GRC Platforms: What You Need To Know Before You Buy

Alla Valente 11 hours ago
Businesses always need to adapt their operations to changing circumstances, and the pandemic has only exacerbated the need to rethink risk management strategies. COVID-19 has simultaneously highlighted the necessity of risk management and exposed the gaps that exist in many governance, risk, and compliance (GRC) programs today. The pandemic also accelerated digital strategy and transformation […]
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Blog

Core Web Vitals: What It Is, Why Google Is Doing It, And What It Means

Collin Colburn 12 hours ago
SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process. I’ve told you before about how my high school computer teacher gamed Google’s search algorithm years ago. Even […]
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Blog

SAP’s Newly Independent Financial Services Entity Could Bring Lots Of Benefits To The Industry, But Will It?

Jost Hoppermann 13 hours ago
Today, SAP announced a strategic shift: Its financial services entity will become a separate firm. German investment company Dediq and SAP will form a separate financial services firm, which will be jointly owned by the two companies. The new firm is meant to take up its operations in the second half of 2021 and “fully […]
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Blog

Navigating The Struggles Of Data Deletion And Secure Data Disposal

Heidi Shey 1 day ago
How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? In the absence of explicit regulatory mandates, when and how to delete different types of records and personal data can become a tug-of-war between line-of-business, legal, and security teams. There are consequences of improper deletion and disposal, as well as excessive retention. In Italy, telecommunications company TIM received a fine […]
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Blog

Sales Operations As Switzerland: How Sales Leaders Can Avoid The Politics Of Territory Design

Anne Slough 1 day ago
Territory design and the subsequent application and management of those plans is fraught with opportunities for distortion by human intervention. In her latest blog post, Anne Slough discusses the critical role that sales operations plays to maintain equity in the territory design process.
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Discover The New Normal For Technology Leaders In Europe

Join Forrester analysts as they provide key next steps for european technology leaders entering the “new normal."

Blog

Why Your Brand Needs More Of Your Attention

Mavis Liew 1 day ago
Brand is a primary purchase-decision driver, yet it often takes a backseat in terms of investment. At this year's B2B Summit North America, learn how to better manage this critical asset.
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Blog

March 2021 Research Recap — Cloud And Tech Operations

Lauren Nelson 2 days ago
Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls — but I’d […]
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Blog

Digital Accessibility Enters The Spotlight As A Business Priority

Gina Bhawalkar 4 days ago
When the COVID-19 pandemic struck, in many cases making digital the only channel through which customers could interact with brands, Forrester saw a significant uptick in inquiries related to accessibility, mostly from companies getting serious about accessibility for the first time. The pandemic served as a wake-up call not just about the importance of digital […]
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Blog

TAM, That’s A Big Number!

Andrew Hogan 5 days ago
In the last few weeks, I’ve had a few conversations about my recent report on how money is flowing into design: The Design Industry, 2021. Forrester’s estimate: Current spending is $162 billion ­— but some have told me our estimate is too conservative. Let’s look at one part of the report: $35 billion in current […]
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Blog

Four Steps To Overcome The Audience-centric Transformation Paradox

Paul Ferron 5 days ago
Even with the best intentions and C-level support, it is difficult to transform a B2B organization from having a product-centric to an audience-centric go-to-market strategy.
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B2B Summit North America

Join us for the year’s premier event for B2B marketing, sales, and product leaders. Get expert insights and analysis to define your vision and accelerate growth.

Blog

CMOs At Sustainable Brands Are Bold

Thomas Husson 6 days ago
In my recent report, “Embrace The Green Business Opportunity,” I demonstrated how new entrants and innovative brands, especially in Europe, are disrupting the status quo and becoming profitable sustainable businesses. This is not just about the iconic Patagonia, but also about Allbirds, Arcadia Power, Backmarket, BlaBlaCar, C’est qui le Patron?!, Ecotone, Enfuce, Frosch, Imperfect Foods, […]
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Blog

Respond To The Unknown With Competitive Advantage, Not Panic

Amy DeMartine 6 days ago
Jump scares are those crazy moments in films, video games, horror films, or haunted attractions that are usually preceded by a quiet moment and have you involuntarily jumping. You are responding to a rush of adrenaline. Here’s an unexpected one in the movie “The Lord of the Rings: The Fellowship of the Ring,” where scary […]
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Blog

Don’t Let A Crisis Waste Innovation Opportunity

Phil Brunkard 7 days ago
Crisis-Driven Innovation — A Wake-Up Call There is nothing like a crisis to fuel innovation. In a crisis, people and businesses can behave in extraordinary ways. Throughout the COVID-19 pandemic in 2020, innovation and invention jumped to the fore as industries pivoted. Distillers and brewers repurposed alcohol for hand sanitizers, and engineering companies made ventilators. […]
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Webinar

The New Normal For Technology Leaders In Europe

Uncover what it takes to be a future-fit technology leader and the vital leadership skills, qualities, and tactics needed to be successful.
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Blog

Too Cool For School? Try These Four Tips For Effective Product Manager Upskilling

Lisa Singer April 6, 2021
Product management leaders continue to identify team upskilling as a key priority for business success. At Forrester, we’ve been upskilling product management teams for years and have identified the best training approaches for driving the understanding and adoption of best practices for product managers.
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Reimagine Three Core Drivers For Tech Strategy Success

Get an inside look at the tech strategy to power your path to customer obsession.

Blog

The One Where The Car Inspection Expired Due To Malware

Joseph Blankenship April 6, 2021
We kept our research associate Alexis pretty busy during the first three months of the year, and she procrastinated getting her annual car inspection in Massachusetts done. When she showed up to get her car inspected early last week (the day before her inspection sticker expired), the service center couldn’t do the inspection. She was […]
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Blog

Google V. Oracle: Sanity Prevails At The Supreme Court

David Mooter April 6, 2021
Yesterday, the United States Supreme Court ruled that Google’s usage of Java APIs was legal, and the US IT industry breathed a sigh of relief. At issue was Google writing its own implementation of the Java language, which happened to use the same APIs as Oracle’s Java SE. The Supreme Court’s Decision What exactly did […]
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Blog

Finally, A US Digital Stimulus Package … But One That Only Keeps The Lights On

Sam Higgins April 5, 2021
When US President Joe Biden signed the American Rescue Plan Act into law, he added $1.9 trillion of economic stimulus to the $2.2 trillion provided by the Coronavirus Aid, Relief, and Economic Security Act and $0.9 trillion included in the federal government’s appropriations bill for 2021. This brings the combined fiscal stimulus of the Trump […]
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