Featured Blogs

Meta is no stranger to bad press, but the latest headlines about Meta’s tracking pixel are (for once) not entirely its fault. Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors. This includes the federal student financial aid program FAFSA sending […]

In reviewing the new Forrester Marketing Survey, 2022, where we have asked marketing executives globally about their opinions on marketing strategy, interesting insights have been captured. Looking at the growth strategies and marketing priorities of B2B organisations for 2022, differences in their marketing strategies are clearly displayed, especially when comparing regions or industries. Putting a […]

The 2022 AIOps NowTech generated a wealth of data that has been captured in the AIOps Data Overview, Q2 2022 report about AIOps software vendor capabilities. Three items from the overview report; digital experience, OpenTelemetry, and audit trails are highlighted in this blog. Read the full data overview report to learn more about the other capabilities that it covers.

(Written by Seles Sebastin, Riccardo Pasto, and Zhi-Ying Barry) We live in a turbulent world. While the Australian economy is set to continue its (albeit bumpy) recovery with a record-low unemployment rate, a resurgence of COVID-19 cases and severe flooding have led to work stoppages and left many communities economically vulnerable. Australian consumers also face […]

Spies. Secret agents. They represent a world of intrigue. When major change is disrupting some portion of humanity, a government force quietly sends in their top agent to resolve the issue, mitigate the risk, and get things back on track. But even in movies and books, the best agents accomplish nothing without a great supporting […]

Cloud carbon footprint calculation and optimization is a critical part of an organization’s overall sustainability strategy. Forrester’s technology sustainability framework highlights the importance of addressing cloud and technology architecture for reducing the overall scope 1, 2, and 3 emissions in any industry. I recently talked with the core leadership team at Thoughtworks that led the […]

Serverless approaches are an emerging but rapidly maturing paradigm for organizations looking to deliver modernized applications while minimizing operational friction and overhead. With markets tightening across the globe and an increasingly competitive environment for tech talent, serverless is an excellent fit for organizations that want to focus on writing code for the business and to […]

Forrester’s 2022 Online Retail Forecast, US, provides insights about US total retail sales, online retail sales, and the online retail penetration forecast for 30 product categories for the next five years.

Fewer than one-quarter of US survey respondents are familiar with the metaverse — and even early tech adopters aren't sure what exactly it is. Explore these and other findings from our recent survey.

For many years, managed security services providers (MSSPs) have been sold as shining knights and superheroes that will come to the rescue and solve all of your security problems. From what we have seen, this is far from the truth, and most MSSPs have not been able to provide a consistent client experience. The problem […]

The Triple/Quadruple Aim has long been recognized as a framework to optimize the US healthcare system. This daunting ambition was given hope with the proposal of accomplishing three goals equally in 2008 and the addition of a fourth in 2014. Theoretically, achieving these goals would alleviate the burden experienced by the healthcare ecosystem and increase […]

We are thrilled to today release our second-ever end-user experience management (EUEM) Wave: The Forrester Wave™: End-User Experience Management, Q3 2022. We looked at the top nine vendors in the market today and evaluated them across a whopping 32 criteria — up from 10 in our previous New Wave™ report. Why is EUEM so important? […]

Forrester’s research shows that two-thirds of US firms are moving to anywhere-work models, bringing a significant shift to the tech labor market. For most companies, the labor market is tight and continuing to tighten. The highest attrition rates and hardest jobs to fill are concentrated in the IT labor force. But there is another side to […]

We’ve said it many times: Security matters, and security leaders have more influence and access to boards and senior executives than ever. Thanks to external forces like ransomware attacks, evolving security and privacy legislation, and existential loss of cyber insurance dread, they get it at the top. But that doesn’t always translate into engagement or […]

Location data is getting a lot of attention lately — most recently thanks to the Federal Trade Commission’s announcement that it is “committed to fully enforcing” laws that protect sensitive data, including location and health, after the overturning of Roe v. Wade. This is part of a long-running saga that includes Vice calling out data […]

UPI is a leader in India’s digital retail payments, processing record-breaking transactions worth INR 10 trillion in May this year. In this era of instant gratification, payment happens in real time with smartphone apps. However, until recently, this was not the case for feature phone users. They may be able to surf the web and […]

For B2C marketers, Amazon's latest earnings report yielded insights on advertising, e-commerce, and more.

When you strip a song down to its base, you end up with a simple acoustic version, free of overproduction or electronic distractions. The most striking example of this for me is Eric Clapton’s version of “Layla” from MTV Unplugged. When you strip a contact center down to its base, you end up with one-on-one […]

The guidance in the new memorandum enables federal civilian agencies to properly assign cyber-initiative funding toward the most critical areas. Here, we take a closer look.