Featured Blogs

Blog

Introducing Forrester Decisions

George Colony May 3, 2021
Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan ​and tackle their most pressing initiatives and priorities for driving growth.
Read More
Video

The Trust Imperative

Stephanie Balaouras 8 hours ago

Watch Now
Podcast

The Pandemic’s Long-Term Lessons For Retailers

What It Means 7 days ago
As reopening slowly begins, we’re joined by VP and Principal Analyst Sucharita Kodali to explore how the pandemic has reshaped the retail industry and where retailers should focus their resources going forward.
Listen Now

Connected Experiences. Inform. Integrate. Grow.

A more connected experience is possible. Learn more at CX North America, Forrester’s must-attend event for CX practitioners, June 7-9.

Blog

Forecasting In Uncertainty: Q1 2021 Data Confirms The Strength Of The US Tech Market

Andrew Bartels May 5, 2021
New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises. 
Read More
Blog

Solve Customer Mysteries With Quantitative And Qualitative Investigation

Brandon Purcell May 4, 2021
Most companies fall short of cracking the mystery of their customers because of a siloed approach to customer understanding. Discover how to break through by uniting quantitative and qualitative research methods.
Read More
Blog

The Four-Step B2B Formula For Achieving “Right Audience, Right Content, Right Place, Right Time”

Christine Polewarczyk April 30, 2021
Nearly two-thirds of B2B buyers say vendors give them too much content and that the material is more style than substance. Learn how to break through and make an impact.
Read More

Subscribe to updates

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

Blog

Five Productivity Obstacles Sales Organizations Need To Overcome

Phil Harrell 16 mins ago
Improving reps' productivity is one of the top objectives of our sales leader clients. The first step to achieving this is to truly understand the key productivity obstacles today’s sales teams face.
Read More
Blog

Trust Is Your Business Imperative

Enza Iannopollo 8 hours ago
Our society is coping with unprecedented challenges. Your customers, employees, and partners are all facing growing uncertainties and concerns, such as: income inequality and job insecurity, social unrest, and misinformation and disinformation. Meanwhile, systemic risks like climate change, pandemics, and global recessions have wrought significant health, safety, and financial impacts. Established societal institutions have often […]
Read More

Drive Business Value With Your Marketing Strategy

Learn the steps for building a B2B marketing strategy that delivers demonstrable business results.

Blog

Three Key Findings From Our State Of Chat In Retail Research

Nicole Murgia 10 hours ago
Retailers and brands have offered chat for years, but recently it has gained traction thanks to new technology advancements and consumers’ overall comfort using chat. Forrester’s Consumer Technographics® shows that 42% of US online adults said that it was important for retailers to offer live online chat on their websites, up significantly from 27% in […]
Read More
Video

Digital Business, Part 3: Talent Management At Mars

Nigel Fenwick 10 hours ago

Watch Now
Blog

APEX Overcasts Dell Technologies World 2021

Naveen Chhabra 1 day ago
Since its inception, Dell Technologies has had many achievements, of which it should be proud. Dell revolutionized the PC market, made its way into the enterprise data center business, and created the largest tech company of its time. However, the shifting technology industry is forcing Dell to adapt faster than ever, more than ever, and […]
Read More
Blog

Digital Businesses, Prioritize Your Needs In 2021 And Hold Your Commerce Vendors To A Higher Standard

Emily Pfeiffer 1 day ago
Merchants: It’s time to reevaluate the standards you’ve set for your vendors and push them to innovate as quickly as consumers’ needs evolve. Don’t just stay because you’re comfortable: It’s time to choose your “best for me” solutions. This year, be your tech and business users’ hero and look for vendor partners that: Reduce the drain on your resources during upgrades and provide the flexible delivery models to support your […]
Read More
Blog

Building CX Influence? Choose Your Friends Carefully

Amy Bills 1 day ago
Many CX leaders rely on matrixed teams, adjacent functions, and internal alignment to drive transformation. Being an informal “influence officer” might feel like a second job, but leaders who can connect with internal allies to further the cause of customer obsession have the greatest likelihood of success.
Read More

Plan For The Return To The Workplace

Join our technology experts as we explore the future of work, emerging workplace legislation and how to enhance employee experience.

Blog

Spotlight On Southeast Asia: The State Of Digital Transformation In Indonesia

Achim Granzen 2 days ago
In late 2020, we fielded a Forrester Analytics Business Technographics® survey in two key Southeast Asian markets to understand the current state of digital transformation and cloud adoption. This blog post looks at the state of digital transformation (DT) in Indonesia. My previous blog post looked at the state of DT in Malaysia. Just 43% […]
Read More
Blog

The Death And Life Of The Stand-Alone Solution

Jess Burn 2 days ago
While automated malware analysis and network intrusion detection systems remained in our Divest category, three more technologies joined them this year: data loss prevention, managed security service providers, and security user behavior analytics. Why is this? Because these stand-alone technologies simply don’t cut it anymore. This isn’t to say these solutions are dead, mind you. No, they live on in within larger, more comprehensive solutions.
Read More
Blog

Ransomware: Survive By Outrunning The Guy Next To You

Allie Mellen 2 days ago
There are two people in a wood, and they run into a bear. The first person gets down on his knees to pray; the second person starts lacing up his boots. The first person asks the second person, “My dear friend, what are you doing? You can’t outrun a bear.” To which the second person […]
Read More
Blog

Digital Audio Proves Resilient During The Pandemic

Collin Colburn 2 days ago
Digital Audio Continues To Grow Despite Pandemic Headwinds Not many people expected that digital audio would reach new heights amid the pandemic. After all, consumers most often listened to podcasts and online radio during their commuting hours. But commute or not, consumers are still listening. This was showcased best this week when the major digital […]
Read More
Blog

Trust Must Be The Foundation Of Your Employee Well-Being Programme

Enza Iannopollo 2 days ago
New data from the UK’s Office for National Statistics shows that one in five adults in Britain experienced depressive symptoms in early 2021, more than double the proportion before the pandemic. Young adults are coping with a significant increase of mental health issues. Financial concerns, managing children in the household, and disabilities are some of […]
Read More

Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy.

Blog

Build A Culture Of Emotionally Intelligent Employees To Boost Mental Health

Joana de Quintanilha 3 days ago
Many companies get emotion wrong … Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. But real joy and real happiness can only exist in relation to all the emotions — they are a “boxed set.” We cannot just pick and choose our emotions. Anger isn’t joy, just […]
Read More
Blog

Prioritise Your Customers’ Mental Well-Being To Spur Pandemic Recovery

Michelle Beeson 3 days ago
It’s impossible not to see how consumers have felt the pressure of the 2020 pandemic. People have faced job losses, extended furlough, or enforced remote work while also managing homeschooling and the social (and psychological) impact of lockdown. Then there were those on the front lines: key workers struggling to do their jobs while COVID-19 […]
Read More
Blog

Warning: Employee Engagement Is Higher Than You Think — Carefully Monitor The Burnout Factor

Thomas Husson 3 days ago
This week is European Mental Health Week. There are many different facets to mental health, but no doubt our relationship to work is a key component of it, simply because we spend so much time working and because work (or the absence of it) also shapes our very own identities. The pandemic has drastically changed […]
Read More
Blog

Employee Well-Being Is A Shared Responsibility

Martin Gill 3 days ago
I spent the early days of my career in the early ’90s studying manufacturing engineering at university, then working in a ship repair yard. I was taught to weld by a gruff Geordie who handed me a visor and a live arc welder and told me, “Don’t look into the light. You’ll go blind.” I […]
Read More
Blog

Reflecting On KubeCon 2021

Brent Ellis 5 days ago
Kubernetes has made a huge impact on how businesses deploy applications and how they adopt cloud. This year’s KubeCon + CloudNativeCon Europe 2021 virtual agenda was very broad, touching almost every aspect of both developer and operations journeys. As Lee Sustar noted in his blog earlier this week, Kubernetes is being used in a variety […]
Read More

Add Precision To Your CX Measurement

Join this webinar and discover how to identify valuable CX metrics and root out time-wasters.

Blog

How Regional Marketing Can Solve The Top Five B2B Global-Local Content Collaboration Challenges

Kathleen Pierce 6 days ago
Regional marketing can change the dynamic by understanding what global marketing needs from them and making some simple changes in the way they work and communicate.
Read More
Blog

Reflecting On Dell Technologies World And The Shift Toward IT As A Service

Brent Ellis 6 days ago
Dell is in the midst of announcing and defining its IT-as-a-service (ITaaS) platform, named APEX, at Dell Technologies World this week. This shift is a major shake-up to Dell’s business, with the company making organizationwide changes to move from a product-focused vendor to a client-outcomes-based partner. HPE has been on this journey since 2017 and […]
Read More
Blog

Welcome To The Future: Have You Heard About The 5 P’s Of Sales?

Phil Harrell 6 days ago
Learn about the characteristics that sales organizations will need to gain and maintain a competitive edge.
Read More
More posts