Customer-obsessed marketing
The Data Digest: Empowered Customers Paint Their Own Future
Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media…
Forrester Blogs
The Counterintuitive CEO
Apple Should Buy IBM
Why? It needs the company’s AI software Watson in its fight against Google, Facebook, Microsoft, and Amazon. Apple is in a death match with these companies as they strive to trap consumers in their ecosystems…
June 29, 2017
George Colony
Customer-obsessed marketing
Interruptions To The Advertising Market
The advertising headwinds have been gathering. The $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers…
July 25, 2017
Victor Milligan
Amazon to acquire Whole Foods
Understand what the acquisition means for the rest of retail.
Understand what the acquisition means for the rest of retail.
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Differentiate with digital
Three Key Questions And Answers About How To Make Digital Transformation Go Right
We recently hosted a complimentary webinar titled Your Digital Transformation Is Not Bold Enough — Five Actions To Take Now. Forrester clients can also…
July 26, 2017
Liz Herbert
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AI Will Fundamentally Transform Customer Service
AI improves the economics and capabilities of everything around us. Amazon and Netflix recommend products based on our history, Yahoo and Facebook tag photos, Waze…
July 27, 2017 | Kate Leggett
Retail
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Drive revenue with CX
Customer-obsessed marketing
Digital Store Technologies Take the Stage For Both Customer and Associate Experience.
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater? …
July 27, 2017 | Ananda Chakravarty
Canadian Tech Market Will Perk Up In 2017 And 2018, But Still Lags Behind US Tech Market Growth Rates
Forrester has just published its annual Canadian tech market forecast for 2017-2018 (see “The Canadian Tech Market Outlook For 2017 To 2018”). We are…
July 27, 2017 | Andrew Bartels
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Progress At The White House: A TBM In Every Pot
I was fortunate to participate in a historic morning gathering last week at the White House! Industry-leading private sector CIOs discussed and shared their technology…
July 25, 2017 | Eveline Oehrlich
Customer-obsessed marketing
Google Keeps Chuggin’ Along
Two significant things happened yesterday: Google released its Q2 earnings and yours truly was on Bloomberg to talk about it. Obviously, one of…