Blog
Amazon's plan to acquire One Medical will disrupt the healthcare industry, forcing healthcare players to improve their patient experience and retail giants to follow in its path. This blog explores what Amazon's acquisition of One Medical will mean for the healthcare industry and what Amazon must do to make their healthcare business successful.
Blog
Is using CVSS scores for risk prioritization leading to misalignment and even mistrust in your organization? Find out in this Security & Risk event session preview.
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Products versus services. For many years, every purchase made by security and tech leaders fell into one of these categories. The same tribes existed for vendors: product and service. In this context, we define security services as “managed security services,” not consulting. In contrast to security services, security pros typically use consulting services for three […]
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We published our report Automation Can Solve The Service Worker Shortage in May 2022. This research defined 11 categories of automation that will most effect frontline service workers. We then ranked the categories based on likely adoption and how ready the required technology is. Client readership was strong, but they asked that we dig a […]
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Despite the heat wave across the United States, summer is quickly coming to a close. In just a few weeks, kids around the globe will be back in the classroom for a new year of learning. Loyalty marketers, you might consider joining them! Since early 2020, concerns for health and safety, supply chain issues, and […]
Blog
Thousands of security practitioners, vendors, and researchers from 111 different countries packed the Mandalay Bay Convention Center in Las Vegas last week for the first in-person Black Hat since 2019. Since the 2019 Black Hat, new technologies and security providers have increased, but so have threats, actors, and social/political/economic concerns. This year’s high attendance demonstrated […]
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Watch this 60-second video to learn the key drivers of value for customers.
Blog
After two long years of virtual, we are getting ready to deliver Forrester’s B2B Summit EMEA in a hybrid format. It will be exciting to join hundreds of customers on October 11–12, 2022, as we uncover endless possibilities to drive measurable impact. Below are the three key reasons and supporting sessions that portfolio marketers should […]
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The tech labor landscape is becoming increasingly nuanced; various economic factors such as cost of living, anywhere work, and preexisting labor clusters within metropolitan areas are contributing to current labor headwinds. Tech execs who continue to rely on traditional tech talent pipelines will increasingly see diminishing returns as talent adopts greater geographic mobility and requires […]
Blog
As CMOs turn to a frictionless marketing partner models Forrester evaluates the 10 top providers of integrated marketing.
Podcast
If aligning your operational platforms with your customer-facing platforms is way down on your IT roadmap, you might want to move it up. Hear VPs Linda Ivy-Rosser and Liz Herbert explain why in this episode.
Webinar
Hear analyst advice on modernizing your cloud with less risk and fewer missteps.
Blog
India’s Unified Payments Interface (UPI) continues to grow at a breakneck pace. As per a recent news article, this year’s transaction volume and value have virtually doubled compared to the previous year, rising 99% in volume and 90% in value. In some ways, UPI has transformed India’s digital economy and has accelerated the country’s transition […]
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Artificial intelligence has fundamentally changed our ability to understand and empower our audiences, whether customer or employee. Discover three ways B2B marketers are leveraging AI now.
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Every advertising channel now parades as “performance” to appear accountable to outcomes. This dilution, along with three trends, is causing performance marketing’s underperformance.
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ALM Is Dead — Long Live MAD In the last 10–15 years, a lot has happened in the application development market; in my opinion, the advent of agile has been a bigger disruptor than what many might think, and still is. Many struggle to succeed with agile, especially in trying to adopt more agile, not […]
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Asia Pacific (APAC) is a vast region with enormous diversity in climate, topography, history, culture, ethnicity, and political and economic development. At $30.9 trillion, the region makes up nearly 40% of the world’s GDP and is now covered by the world’s largest free trade agreement with a market 2.5 times larger than that of the […]
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President Biden just signed the CHIPS for America Act into law as part of a larger $280 billion CHIPS and Science Act appropriation. This “CHIPS Act” allocates $54.2 billion in funding to support US domestic technology innovation, primarily aimed at the semiconductor industry. Much of the lobbying that brought this act to reality is focused […]
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In our 28-criterion evaluation of B2B advertising solution providers, we identified the 14 most significant ones — 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic, Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk
Blog
I have previously written about co-innovation partnerships, outlining the basics here and sharing some key rules here. In this blog post, I would like to share some additional tips to get you started and invite you to learn more about building successful co-innovation partnerships at Forrester’s Tech Leaders Summit, August 18, 2022, in Singapore. Getting […]
