Featured Blogs

A variant of the Mirai DDoS botnet that arrived in late 2016 and has remained active (because its creators released the malware for anyone to use), is using unpatched (and in this case unpatchable) AVTECH closed-circuit television cameras as part of its botnet to attack targets-of-opportunity, such as an early target of the French hosting […]

In May, Forrester announced our Security & Risk Enterprise Leadership Award. The Security & Risk Enterprise Leadership Award will recognize organizations — and their leaders — that have transformed the security, privacy, and risk management functions. This award recognizes those who have transformed the security, privacy, and risk management functions into capabilities that fuel the […]

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30% of program spend going on event activity. High spend demands accountability: According to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months is demonstrating ROI. […]

European B2B marketers are charting their course through a multifaceted and shifting terrain. Confronted with fluctuating economic climates, inefficiencies in processes, data management hurdles, and recruitment challenges, these decision-makers are tasked with driving customer-obsessed growth through enhanced efficiency and a strong emphasis on innovation to stay ahead in the game.  Delving into insights from Forrester’s […]

Cross-functional org models can have a big impact on your digital transformation. Learn how to determine which cross-functional org models are best suited to your business objectives.

Hear from the winners of the Forrester B2B Return On Integration Honors and Program Of The Year Awards at our upcoming B2B Summit EMEA for inspiring stories of business transformation and value delivery.

My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.

The EU AI Act is here. Get a detailed look at its enforcement schedule and learn why you should treat the legislation as a minimum standard, not a best practice.

Read this report to understand where European banks’ mobile banking apps excel, where they fall short, and how to strengthen your own apps.

To gauge the ease and effectiveness of mobile banking experiences, Forrester evaluated the smartphone apps of the “big four” Australian banks.

To launch and sustain successful sales initiatives, revenue enablement teams should embrace all three phases of the Change Management Model as a guide for managing initiatives: set the stage, put the plan in motion, and make the “new” seem like business as usual.

Public cloud may be the major underpinning of enterprise infrastructure strategies, but it comes with risks. Learn the top three cloud trends that CISOs and security leaders need to be aware of in this preview of our upcoming Security & Risk Summit on December 9–11.

In recognition of National Insider Threat Awareness Month, we’ve gathered up some helpful focus areas and next steps to reduce your exposure to insider risk. Learn more at our upcoming Security & Risk Summit in Baltimore on December 9–11.

Having conversations with clients and learning from their experiences often yields new perspectives on familiar topics. We know that research must have a clear objective, be actionable, and be aligned with business goals, but is there more to consider? What does “good” research look like?

As a former hockey mom, I assure you that there is nothing quite as pungent as a travel-team hockey bag. Adolescent sweat, steamy equipment, and skates with remnants of ice all shoved into a giant bag with no ventilation makes for a breeding ground for fungus and bacteria. But ask any player, coach, or hockey […]

Learn the four key questions you need to ask when developing your generative AI business case and move forward with AI copilot investments.

Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. At the Summit, you will get the opportunity to […]

Culture change is necessary for an organization to be more customer obsessed and deliver better customer experiences. That culture change requires specifying the customer-focused behaviors that lead to customer loyalty. CX Cast co-host Angelina describes the process to determine and assess your organization’s ideal behaviors and drive adoption of targeted behavior change to align with customer and business priorities.

In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies. At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. Here’s a sneak peek into the value-packed sessions you won’t want to miss. It’s Time […]