Featured Blogs

As has now become a Forrester Security & Risk Summit tradition, a room full of amazing women and a few brave fellas gathered last week as part of Forrester Women’s Leadership Program to celebrate the successes, and solve for the many challenges women face in this field.  The theme? “To Propel You Career In Security & Risk, Choose Your Advisers And Nuggets Of Advice Wisely.”  

OpenAI's new o3 and o3-mini models are generating excitement with claims of advanced reasoning capabilities, fueling the artificial general inttelligence (AGI) debate. Learn more about the opportunities and challenges of these models for organizations looking to get more impact from AI.

After more than a year of investigations, the Italian privacy regulator – il Garante per la protezione dei dati personali – issued a €15 million fine against OpenAI for violating privacy rules. Violations include lack of appropriate legal basis for collecting and processing the personal data used for training their generative AI (genAI) models, lack […]

With all the relentless buzz about AI, it’s easy to start with the tool and then go searching for a way to use it. The problem with that is you’re letting the technology, not your customers and your goals, drive your strategy. Set your company up for success with AI by following these steps.

B2B buying groups are more complex than ever. Learn how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Join us live on February 12 for buyer insights and analyst Q&A. 

Meet the new Forrester analyst on the security and risk research team focusing on areas such as network analysis and visibility (NAV) and Zero Trust.

The MITRE Engenuity ATT&CK Evaluations 2024 results are out. Get a detailed review in this preview of an upcoming report.

Skoda and Volkswagen are the latest vehicle manufacturers that have had vulnerabilities discovered in their cars that could allow malicious actors to execute code remotely. Find out more about privacy risks in cars and what can be done to minimize them.

The data clean room market is a bit of an anomaly: It’s both an established and emerging market.

Earlier this month, we wrapped up Forrester’s India Predictions 2025 event. I look forward to this event every year, and this year was no exception. This year’s event for India saw record turnout, with over 350 participants across three cities in India including marketing and tech leaders.

New research finds that engaged, healthy, psychologically safe, and collaborative security teams experience fewer breaches. Find out why.

To succeed, customer service organizations must curate a set of technologies that underpin their operations. To discover the most important ones, we surveyed technology decision-makers, suppliers, and other subject matter experts for their opinions about which ones really mattered.

In November 2023, LeanIX was absorbed by SAP; in September 2024, Ardoq acquired ShiftX; and most recently, on December 11, 2024, Orbus Software announced its acquisition of Capsifi. All these acquisitions point to a significant shift in the enterprise architecture management suite space. Orbus Software, recognized as one of the leading vendors in The Forrester […]

Global averages mask a great deal of nuance. Get an overview of our B2B marketing budget benchmark reports and find out how they can help you evaluate your marketing investment.

Philips Healthcare is at the forefront of a dynamic market. Telemedicine, the lasting impact of the pandemic, the aging population, consumer access to healthcare data, and other factors are challenging old business models. Tina Lilje, Global Head of CX at Phillips Healthcare joins us to share how she and her team are embracing AI to enhance CX.

This blog provides a 2024 year in review of the sales technology market, along with a view on how it will impact 2025.

Cohesity and Veritas’ merger just completed last week, creating the single largest data resilience provider in the market by revenue. Learn the details of the merger and find out what it could mean for customers and the market at large.

Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prévisions que Forrester anticipe pour l’année qui vient. Début 2024, j’avais partagé une dizaine de prévisions ici sur ce même blog et ma collègue Sharyn Leaver – Chief Research Officer @Forrester – a analysé la pertinence de nos prévisions en revenant de manière […]

2024 has been a year of profound transformation. Major elections, political unrest, wars, civil uprisings, and ongoing supply chain disruptions have created global turbulence. Despite these challenges, a silent technological revolution is driving fundamental shifts in human behavior, community interactions, societal structures, and government services. This revolution carries the potential to redefine economies and reshape […]