January 4, 2011
In the last few months, we've talked a lot about how quickly the mobile marketing space is moving — and with nearly 75% of marketers telling us they're implementing or planning to implement mobile campaigns in the next year, we're not expecting the pace to slow any time soon.
Since we've just switched over to our 2011 calendars, now is the time to make some predictions about what that mobile marketing growth is really going to look like. In our new report, we take a look at:
- The potential for marketer-branded application fatigue. (Warning: Those allergic to puns may want to tread lightly on this section.)
- Emphasis on interactive fundamentals — like display and search — for the mobile marketer.
- The carving out of mobile-specific expertise both within and independent of interactive teams.
- Innovation on the marketing potential of location-based services.
Forrester clients can read the full report here. Whether you're a client or not, I invite you to share your own mobile marketing predictions in the comments below. What do you think will happen in the world of mobile marketing this year?