November 25, 2014
Continuing the theme of agency selection, my next report, Revamp Your Agency Roster To Lead A Connected Brand Experience (subscription required), came out yesterday.
This report helps CMOs reorient themselves to the shifting agency landscape and identify partners to help move them from channel expertise to leading a connected experience.
In establishing this new model, CMOs must partner with agencies to:
- Create transformative experiences
- Craft and distribute a connected brand story
- Deliver technology to drive a connected brand experience
This report makes up the Performance Management module of the Brand Experience Playbook.
Please reach out to schedule an inquiry if you would like to discuss further. I look forward to hearing from you.