Customer-obsessed marketing

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Forrester’s Summit for Marketing Leaders Is Coming To Sydney September 15th!

Michael Barnes
Vice President, Research Director
August 19, 2015

I really cannot believe it’s been nearly twelve months since our last Sydney event. But it’s official, we’re now only four weeks away from Forrester’s Summit For Marketing Leaders in Sydney.

This year’s theme is “Connect, Engage, Deliver.” Why that theme? Well, we know from our research that firms in Australia and New Zealand are prioritizing customer experience, but struggling to deliver results. That’s why we’ve tailored this event around three key topics: how to connect with distracted, empowered customers; how to engage customers once those connections are made; and how to nurture customer obsession as a strategic imperative throughout the organization.

Our agenda is packed with marketing executives from leading organizations focused on customer obsession. Key topics they’ll cover include:

  • Driving brand leadership in the age of the customer.
  • Creating seamless brand experiences across the digital and physical divide.
  • Understanding the emotions which drive CX for your brand and how to create them.
  • Reinventing digital user experiences to define and deliver superior CX.

We’ll also be using the Summit as a perfect opportunity to announce the official launch of Forrester's New Customer Experience Index for Australia. Forrester's CX Index helps companies measure how well they are serving customers and identifies weak spots to address in order to accelerate the transformation from being good to great.

Our lineup of confirmed speakers is truly impressive: Taminda Polle, Associate Director, Digital Strategy, Optus Business, Jason Bradshaw, Head of Customer Experience, Target Australia, David Williams, Global Head of Customer Experience, Cochlear, and Julie Nestor, VP, Brand, Rewards and Digital Commerce, American Express.

And of course our team of world class Asia Pacific-based analysts will be there, along with two of Forrester’s global thought leaders: Shar VanBoskirk and Ted Shadler. Together we’ll be doing everything from delivering keynotes to running track sessions, moderating panels and taking one-on-one meetings with attendees.

Hope to see you in Sydney!

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