Predictive analytics uses statistical and machine learning algorithms to find aptterns in data that might predict similar outcomes in the future. Check out this less than 3 minute, fun and fruity video to understand the six steps of predictive modeling.  For tools that use machine learning to build predictive models, Forrester clients can read The Forrester Wave: Big Data Predictive Analytics Solutions, Q2 2015 and A Machine Learning Primer For BT Professionals.