Seven New Buying Patterns Reshape The 2017 Enterprise Collaboration Market

Craig Le Clair
Vice President, Principal Analyst
March 9, 2016

The enterprise collaboration (EC) landscape is rife with innovative products that begin with a narrow feature set (e.g., Box for document collaboration or Slack for group messaging). Viral growth and company value often follow — along with competitors that target the newly identified market. A fragmented and overlapping landscape results as newer entrants pursue broader EC goals. Over the next two years, firms will purchase enterprise collaboration in seven fundamentally different ways. The report below aims to helps companies sift through confusing use cases to best apply EC.

What did we find? Firstly, the torrent of information, lack of critical-mass adoption, and context switching create barriers to effective EC adoption, and secondly, platforms that support lead applications, targeted group messaging, project management tools, external communities, or just finding expertise in an organization are the winning formulae for many firms.

Read the report here: Seven New Buying Patterns Reshape The 2017 Enterprise Collaboration Market.

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