4K Means More Than Just Cooler Movies

Nick Barber
Analyst
April 20, 2016
The 4K revolution is coming. The format, which boasts four times the resolution of full high definition, will impact more than just the media and entertainment industries. 4K in the operating room could consolidate the myriad of displays into a single one thanks to the increased resolution. For sales and marketing it can create more convincing virtual reality experiences. And in enterprises it can enable better collaboration and reduced camera hardware costs for video conferencing. 
 
Read my full report on 4K.
 
With its increased resolution, 4K can make the picture look better, but the format creates specific challenges for online video platforms (OVPs) and content creators. 
 
The higher bit rates and larger files create a delivery problem that OVPs and a new codec can help solve. The format also requires more storage and specialized hardware for production and decoding. Android devices will play an important role in the 4K ecosystem because its chipset supports hardware decoding of H.265. 
 
4K will quicken the growth of virtual reality by delivering more immersive and lifelike experiences. With a higher resolution native video file, the resulting sliver delivered in VR will be higher resolution as well. 
 
 
You can read my full report on Forrester.com. Are you currently using or do you plan to use 4K as a part of your video strategy? What obstacles have you had to overcome? Comment below or find me on Twitter
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