Blog
The days of creating an IT strategy in a vacuum are long gone. With technology embedded ever deeper in the business, strategy conversations between business and IT organizations must stay fluent and on point. Get a blueprint of the steps needed to rapidly create a technology strategy, in a preview of our recently published research.
Blog
Personas are a seemingly foundational and simple tool, yet deceptively challenging. At Forrester, we’ve fielded numerous client requests to better understand how to create, evolve, and operationalize personas. And we’ve seen a range of success with personas: from companies who have created best-in-class, well-adopted personas to personas that are left on a shelf or lead […]
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Learn how one of the largest stock exchanges in the world uses information technology to deliver services that meet stringent regulatory standards as well as unique investor needs.
Blog
In 1898, Elias St. Elmo Lewis developed the advertising funnel. He was the Association of National Advertisers’ first president and, along with the funnel, developed the AIDA model, an acronym that models a consumer’s journey from awareness to interest, desire, and then action. More than 125 years after its conception, brand marketers are still planning […]
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An API program must move beyond its tech orientation. Forrester’s Three-Pillar API Enablement Model provides you direction.
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In an era when AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. Forrester’s Technology & Innovation Summit APAC is your gateway to navigating this transformative landscape. Join us in Sydney on October 29, 2024, to harness the power of tech, talent, and AI and drive your business to new […]
Blog
Does “revenue operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational Capabilities Alignment Impacts Its Revenue Ecosystem Marketing ops, sales ops, and customer success ops are integral components of a B2B organization’s revenue operations (RevOps). Traditionally, these teams have developed their capabilities to support their specific domain, but in today’s challenging economic landscape, […]
Podcast
How can CX leaders apply generative AI to creating customer experiences or transforming their work? Listen to learn how CX leaders can run genAI hackathons to help Forrester teams and clients experiment with genAI tools in a safe, fun, and engaging environment.
Blog
Singapore’s Financial Service Industry Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience (CX) at leading financial service providers in Singapore since 2018. This year, we’ve expanded the coverage of our Customer Experience Index (CX Index™) beyond retail banking and auto and home insurance to include […]
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When successful customers share their experience with your company, they support your brand, reach, and reputation. To ensure that those successful customers are ready, willing, and able to provide references and success stories to support your brand, invest in strategic customer advocacy.
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As changes in media and technology have upended how consumers discover and engage with companies, marketing organizations need a more flexible approach.
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I’m pleased to announce the release of The Forrester Wave™: Email Marketing Service Providers, Q3 2024. This marks what I believe is the 15th time I’ve authored the Forrester Wave evaluation of this vendor category! For those of you interested in doing a little “now and then” analysis, you’ll want to find the 2004 version […]
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Hewlett Packard Enterprise recently announced an agreement to acquire Morpheus Data, a multicloud management solution. Find out what this means for the two firms and their customers in this blog.
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Forrester research reveals that 46% of US healthcare organizations are in initial production implementation of generative AI (with departmental-scale use cases), scaling up to enterprise-level deployment. But it will take time, trial and error, training, and talent to make meaningful strides that positively impact the clinical workforce.
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Curious about the top cloud trends in 2024? Learn three of the top 10 cloud trends for 2024 in this preview of a new report.
Blog
For a time, it appeared that the reach of serverless platforms had exceeded their grasp. After some notable success stories like the high-profile “serverless-first” Capital One strategy, hype appeared to be dying down. This is partly because serverless has always struggled from unclean definitions, and despite the lack of infrastructure and application servers to wrangle […]
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The newly launched "Time Is Money" initiative may have unintended consequences. Learn what they are, and what actions might be more meaningful.
Blog
If you’ve ever seen The Wizard of Oz, you might remember the moment when Dorothy realizes the Wizard is not in fact all-powerful. He is just a man with a very loud voice. She also learns that she doesn’t need his power or magic to send her home — the power lies within herself. This […]
Blog
Global travel spending is roaring back and will fully recover to pre-pandemic levels by the end of 2024, surpassing $2 trillion. The resurgence of international travel demand in Asia Pacific and strong leisure travel demand in North America and Europe will power this growth. The road to recovery has been uneven across regions, however. Among […]
Podcast
Medical deserts — geographic areas that lack essential healthcare services — encompass over 80% of counties in the US. How did we get here, and what will it take to reverse the trend? Principal Analysts Arielle Trzcinski and Judy Weader discuss on What It Means.
