Featured Blogs

Blog

Top Design Projects Of 2021: What They Are Versus What They Should Be

Andrew Hogan March 30, 2021
Are you investing your design efforts in the right place? Are you wondering if your company is really designing in ways that attract and create more loyal customers? Learn what could be standing in your way.
Read More
Blog

A Brand’s Values Must Withstand The Pressure Of Politics

Mike Proulx 4 days ago
The lines between brands and politics have blurred. If companies are committed to standing with their values, politics are unavoidable. But that doesn’t mean a given brand must or should take on every single issue. Company values will determine when to choose a side.
Read More
Blog

Three Human-Centered Imperatives For Our Tech-Enabled Future

Christopher Gilchrist 4 days ago
Learn the three tactics your organization can use to shift from technology supporting business value to technology shaping business value.
Read More

Enhance Your Customer Experience Strategy

Join us for two complimentary webinars on how European CX leaders can establish and grow their CX function, and measure CX within privacy regulations.

Podcast

What’s The Role Of Vaccine Passports In The Return To Work?

What It Means 5 days ago
As many businesses prepare to return to in-person working, they are exploring the use of vaccine passports. Learn the benefits and risks of this strategy from Principal Analyst Heidi Shey and VP and Research Director Daniel Hong.
Listen Now
Blog

Why The Tech-Enhanced Sales Rep Will Be Your Differentiator

Anne Slough 6 days ago
Learn how dynamic guided selling gives sales teams a competitive edge — and join us at this year's B2B Summit to go deeper.
Read More
Blog

Build Better Help-Desk Chatbots

William McKeon-White April 2, 2021
Chatbots haven't lived up to their promise. Learn the the three common missteps firms make in rolling out their chatbot initiatives.
Read More

Subscribe to updates

Thanks for signing up.

Stay tuned for updates from the Forrester blogs.

All Insights

Blog

March 2021 Research Recap — Cloud And Tech Operations

Lauren Nelson 1 hour ago
Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but all of the work and client insights that went into its creation. For those who know me, I am quick to call these out via inquiry calls — but I’d […]
Read More
Blog

Digital Accessibility Enters The Spotlight As A Business Priority

Gina Bhawalkar 3 days ago
When the COVID-19 pandemic struck, in many cases making digital the only channel through which customers could interact with brands, Forrester saw a significant uptick in inquiries related to accessibility, mostly from companies getting serious about accessibility for the first time. The pandemic served as a wake-up call not just about the importance of digital […]
Read More

Connected Experiences. Inform. Integrate. Grow.

A more connected experience is possible. Learn more at CX North America, Forrester’s must-attend event for CX practitioners.

Blog

TAM, That’s A Big Number!

Andrew Hogan 3 days ago
In the last few weeks, I’ve had a few conversations about my recent report on how money is flowing into design: The Design Industry, 2021. Forrester’s estimate: Current spending is $162 billion ­— but some have told me our estimate is too conservative. Let’s look at one part of the report: $35 billion in current […]
Read More
Blog

Toss Those Tea Leaves: Reading Real Signals Of Growth And Retention

Amy Bills 3 days ago
Teams supporting retention, cross-sell, and upsell are most effective when they focus on the right signals from buyers and customers. At B2B Summit North America, learn more about these signals and how to use them.
Read More
Blog

Four Steps To Overcome The Audience-centric Transformation Paradox

Paul Ferron 4 days ago
Even with the best intentions and C-level support, it is difficult to transform a B2B organization from having a product-centric to an audience-centric go-to-market strategy.
Read More
Blog

CMOs At Sustainable Brands Are Bold

Thomas Husson 4 days ago
In my recent report, “Embrace The Green Business Opportunity,” I demonstrated how new entrants and innovative brands, especially in Europe, are disrupting the status quo and becoming profitable sustainable businesses. This is not just about the iconic Patagonia, but also about Allbirds, Arcadia Power, Backmarket, BlaBlaCar, C’est qui le Patron?!, Ecotone, Enfuce, Frosch, Imperfect Foods, […]
Read More
Blog

Respond To The Unknown With Competitive Advantage, Not Panic

Amy DeMartine 5 days ago
Jump scares are those crazy moments in films, video games, horror films, or haunted attractions that are usually preceded by a quiet moment and have you involuntarily jumping. You are responding to a rush of adrenaline. Here’s an unexpected one in the movie “The Lord of the Rings: The Fellowship of the Ring,” where scary […]
Read More

Discover The New Normal For Technology Leaders In Europe

Join Forrester analysts as they provide key next steps for european technology leaders entering the “new normal."

Blog

Don’t Let A Crisis Waste Innovation Opportunity

Phil Brunkard 5 days ago
Crisis-Driven Innovation — A Wake-Up Call There is nothing like a crisis to fuel innovation. In a crisis, people and businesses can behave in extraordinary ways. Throughout the COVID-19 pandemic in 2020, innovation and invention jumped to the fore as industries pivoted. Distillers and brewers repurposed alcohol for hand sanitizers, and engineering companies made ventilators. […]
Read More
Webinar

The New Normal For Technology Leaders In Europe

Uncover what it takes to be a future-fit technology leader and the vital leadership skills, qualities, and tactics needed to be successful.
Watch Now
Blog

Too Cool For School? Try These Four Tips For Effective Product Manager Upskilling

Lisa Singer 6 days ago
Product management leaders continue to identify team upskilling as a key priority for business success. At Forrester, we’ve been upskilling product management teams for years and have identified the best training approaches for driving the understanding and adoption of best practices for product managers.
Read More
Blog

The One Where The Car Inspection Expired Due To Malware

Joseph Blankenship 6 days ago
We kept our research associate Alexis pretty busy during the first three months of the year, and she procrastinated getting her annual car inspection in Massachusetts done. When she showed up to get her car inspected early last week (the day before her inspection sticker expired), the service center couldn’t do the inspection. She was […]
Read More
Blog

Google V. Oracle: Sanity Prevails At The Supreme Court

David Mooter 6 days ago
Yesterday, the United States Supreme Court ruled that Google’s usage of Java APIs was legal, and the US IT industry breathed a sigh of relief. At issue was Google writing its own implementation of the Java language, which happened to use the same APIs as Oracle’s Java SE. The Supreme Court’s Decision What exactly did […]
Read More

B2B Summit North America

Join us for the year’s premier event for B2B marketing, sales, and product leaders. Get expert insights and analysis to define your vision and accelerate growth.

Blog

Finally, A US Digital Stimulus Package … But One That Only Keeps The Lights On

Sam Higgins 7 days ago
When US President Joe Biden signed the American Rescue Plan Act into law, he added $1.9 trillion of economic stimulus to the $2.2 trillion provided by the Coronavirus Aid, Relief, and Economic Security Act and $0.9 trillion included in the federal government’s appropriations bill for 2021. This brings the combined fiscal stimulus of the Trump […]
Read More
Blog

The Insights Beat: Renew Your Insights-Driven Aspirations This Year

Srividya Sridharan April 5, 2021
After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics, and AI research team. It’s been a fast start to the year, and there is so much amazing research that the team has published […]
Read More
Blog

National Poetry Month And The Case For Whimsy In Security & Risk

Sandy Carielli April 5, 2021
We all need a bit of whimsy in our lives. This is not just an excuse for a whimsical blog post, though there is that. Whimsy and laughter build bridges. And in the security world, where empathy is a critical resource, whimsy can be a first and recurring step in connecting with the teams outside […]
Read More
Blog

Introducing: Your New Loyalty Analyst And A Forrester Wave™ On Loyalty Solutions

Mary Pilecki April 5, 2021
Hi there! Mary Pilecki here, reintroducing myself as your Forrester analyst covering loyalty marketing. During the 10 years I’ve been at Forrester, I’ve worn a few different hats: financial services analyst, research director for our customer insights and B2C marketing teams, and, perhaps most importantly, unofficial “snack drawer fulfillment manager” back when we were still […]
Read More
Blog

How To Make Sense Of Consumer Behavior After The Pandemic

Anjali Lai April 2, 2021
Here in New York City, COVID-19 vaccinations are opening to all residents ages 16 and up; the fluttering arrival of warmer weather and easing of restrictions are lifting spirits and drawing locals out to the parks and sidewalk restaurants. As the world gradually starts to recover, marketing leaders are asking a burning question: Are the […]
Read More

Reimagine Three Core Drivers For Tech Strategy Success

Get an inside look at the tech strategy to power your path to customer obsession.

Blog

Focusing Demand Teams On The Buying Group Experience Is A Valuable Mind Shift

John Arnold April 2, 2021
Still jamming leads down a funnel? Buying-group obsession is more likely to achieve growth for demand and ABM. John Arnold explains the mind shift and what teams need to focus on.
Read More
Blog

How Innovation Can Make Your Firm More Resilient

Bernhard Schaffrik April 2, 2021
The firms that prove most resilient have innovation processes built into their culture and leverage adaptive technology platforms. Learn how you can do this at your firm.
Read More
Blog

Don’t Let Pandemic-Driven Tech Decisions Impact Your Opportunity To Be Future Fit

Matthew Guarini April 2, 2021
After a period of scrambling many technology leaders are looking to get their technology strategy back on track. Here's how you can do it.
Read More
More posts