Featured Blogs

Blog

Can Your Sales Rep Be Influenced By Commission?

Seth Marrs January 5, 2021
Compensation is important — but it isn't always the primary sales motivator. Evaluate these three factors to determine the true impact of commission.
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Podcast

The Well-Being Opportunity For Financial Services Firms

What It Means 5 days ago
The interests of financial services firms no longer align with those of the customers they serve, Senior Analyst Aurélie L’Hostis argues. In this week’s What It Means episode, she explains why a strategic focus on consumers’ financial well-being is key to driving loyalty and future growth.
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Blog

Frustrated With Findability? Tagging Content Takes Teamwork

Kathleen Pierce 6 days ago
Best-in-class organizations pair SMEs with content operations to optimize all aspects of content performance at scale.
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Predictions 2021

Discover the most critical business trends of 2021 and how firms can accelerate out of the crisis.

Blog

Why The Service Mesh Should Fade Out Of Sight

David Mooter 6 days ago
Service meshes need to fade away into the background of development platforms. To understand why, one must first understand the quiet revolution happening with Kubernetes.
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Blog

Brands Bear (Some) Blame For Conditions At Outsourcers

Ian Jacobs 6 days ago
Between really bad press (here and here) and bankruptcy (here), large contact center outsourcers have seen a rough last few months. Bad press for outsourcers spells trouble for and affects the brands that contract with them: Consumers will react regardless of whether the news comes from the company itself or up the supply chain. Negative […]
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Blog

Emerging-Company Sales Leaders: Shape-Shift Or Face Failure

Nancy Maluso January 11, 2021
Sales leaders at emerging-growth companies must evolve their skills and focus to successfully execute and build the revenue engine. Those who don’t will hurt the company’s ability to grow.
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Blog

Awareness Isn’t Enough, It’s Time To Change Behaviors

Jinan Budge 11 hours ago
I am thrilled to announce my latest research, “How To Manage The Human Risk In Cybersecurity”.  It’s research I’ve been leading and evolving since 2010, changing my mind about the title with each refresh to reflect the times.  In 2010, for example, we focused on “How To Communicate And Promote Security To Gain Influence And […]
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Blog

What B2B Marketing Leaders Are Measuring: Five Key Takeaways

Ross Graber 4 days ago
Instead of asking leaders which metrics they feel are most important, we simply asked leaders which metrics appear on their top-level dashboards.
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European Banking Brands: Improve Your Mobile Banking Experience

5 best practices and actionable tips to implement in your journey.

Blog

Voulez-Vous Parler Social Networks’ Content Moderation Policies?

Jessica Liu 4 days ago
My father told me once, “If you see something wrong happening in the world, you can either do nothing, or you can do something.” And I already tried nothing. — Steve Trevor, Wonder Woman Social networks, tech vendors ingesting social data, and brands running social listening practices might all be wondering the same thing right […]
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Video

Reaching Gen Z Starts With Understanding Their Truths

Mike Proulx 5 days ago

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Blog

COVID-19 Offers The Opportunity To Redesign The Physical Office

Dan Bieler 5 days ago
In the wake of Covid-19, organizations must redesign mobility solutions to shape resilient and adaptive future workspaces.
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Blog

Prodigal Son Gelsinger Returns As Intel CEO

Glenn O'Donnell 5 days ago
Early today, Intel announced CEO Bob Swan will be replaced by VMware CEO Pat Gelsinger. Facing stronger competitive challenges, Intel has struggled. As you can see, Intel’s stock (INTC) has languished while its peers grew exceptionally well. In the past 12 months, INTC stock lost 5.3% while Qualcomm (QCOM) gained 66.29%, AMD gained 80.18%, and […]
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Blog

Forecasting In Uncertainty: Georgia’s Senate Elections Improve The Outlook For The US Tech Market In 2021

Andrew Bartels 6 days ago
In our last US tech market forecast (“US Tech Market Outlook For 2021: After The Election — How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets“), we projected that US business and government spending on tech goods, services, and staff would be weak, with a 0.4% decrease. At that time, the Republicans […]
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Thrive In The New Era Of B2C Buying

Discover how your firm can grow and thrive over the next decade as new consumer buying patterns emerge.

Blog

Navigating Your Way Through The Maze Of B2B Marketing Data Providers

Steven Casey 6 days ago
We just published a new report on the B2B marketing data providers landscape — Forrester clients can read the “Now Tech: B2B Marketing Data Providers, Q1 2021” here — but I also wanted to share a few additional observations that place this point in time within the context of the market’s ongoing evolution. For this […]
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Blog

Update Your Understanding Of Emotion (Hint: It’s Not Just Feelings)

Jim Nail 6 days ago
2020 was an emotional rollercoaster. A global pandemic, economic upheaval, social unrest, and a contentious election have all left consumers reeling. Marketers know that emotion is the biggest driver of purchase decisions and naturally attempt to tap into these turbulent consumer emotions. But those attempts can fall flat (see: this mash-up of pandemic advertisements that […]
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Blog

Channel Software Tech Stack 2021

Jay McBain 7 days ago
^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows, and partner programs, channel software is becoming increasingly critical to a […]
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Blog

Four Levers That Drive Cloud-Native Decision-Making

Jeffrey Hammond January 11, 2021
Happy New Year! As 2020 gives way to 2021, I find my briefing dance card quickly filling up with “YAKS” (Yet Another Kubernetes Solution briefing). It’s to the point where it’s easy to wonder, “Does the market really need, and can it sustain, more than three dozen platform providers?” In some ways it takes me […]
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Blog

Just In Time, The SAST Market Has Embraced The Developer

Sandy Carielli January 11, 2021
The classical challenge with static application security testing (SAST) was bridging the gap between security and development. In SAST’s early days, it was a tool for security pros, who threw the results of prerelease scans over the wall to developers to fix. Developers had to contend with large numbers of unclear findings and false positives, […]
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Predictions 2021 Hub

Explore our blog posts, videos, guides, and other resources to understand the dynamics that will shape 2021.

Blog

The New Change Management: Automated And Decentralized

Charles Betz January 11, 2021
Change management has continued to be a hot topic on social media and customer inquiry. As a process symbolizing traditional IT service management and the ITIL framework, it’s under increasing pressure to modernize in response to agile and DevOps trends. However, change management emerged for a reason, and I think it’s prudent to look at […]
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Blog

CDOs Wanted: Dedicated, Expanded Data Insights Leadership

Jennifer Belissent, Ph.D. January 8, 2021
Decision-makers cast a widening net for insights into their customers and operations: 85% of decision-makers prioritize the use of data insights, incorporating quantitative information into the decision-making process. And their demands have become more sophisticated — not just historical views of performance but actionable insights to guide decisions. Moving from dashboards and reports to advanced […]
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Blog

How Did I Score On My Channel Outlook For 2020?

Jay McBain January 8, 2021
In what was one of the most challenging years for many of us, the channel experienced more change in 2020 than in the past 39 years combined. Revisit our 2020 channel predictions, and see which of our calls proved true, which accelerated, and what it means for 2021. That being said, many of the calls that I did make not only became true but accelerated due to COVID-19. That being said, many of the calls that I did make not only became true but accelerated due to COVID-19.
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Blog

The Best Is Yet To Come For Grocery E-Commerce In 2021

Scott Compton January 8, 2021
2020 was a banner year for grocery e-commerce as grocers swiftly responded to a massive pandemic-induced shift in consumer demand. But throughout the year, many grocers faced significant supply chain disruptions as well as costly (and rising) last-mile consumer expectations for same-day delivery and curbside pickup. It was a perfect storm of challenge and consequence, […]
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Blog

What To Expect From CES 2021

Thomas Husson January 8, 2021
For the first time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris, or IFA in Berlin, this is one of the few key global technology and innovation events. Physical networking usually enables both startups and large companies to meet prospects, generate leads, sign […]
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Inspire Your Sales Force. Produce Results.

Build and maintain a sales incentive program that both drives revenue and motivates your sales force.

Blog

Are You Ready For The Convergence Of ABM And Demand Technologies?

Steven Casey January 7, 2021
Since the earliest days of Forrester’s coverage of account-based marketing (ABM) in 2016, we made sure to emphasize that while ABM is a strategy and not a technology, it’s also a strategy that has been revitalized and made more scalable by a range of new technology solutions. And while we noted in a New Wave™ […]
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Blog

Emerging-Company Leaders, Are You Prepared For Exit?

Barbie Mattie January 7, 2021
Only one in 10 startups lasts longer than 10 years. In her latest blog post for Forrester, analyst Barbie Mattie shares how she wants to help increase those odds. Take our five-minute survey and learn how!
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Podcast

Tech Trends To Watch In 2021

What It Means January 7, 2021
Forrester analysts provide their predictions for IoT, AI, blockchain, and cloud in this special edition of What It Means.
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