Featured Blogs

Enterprises are using cloud and cloud-native technologies to digitally transform their businesses to be more creative, adaptive, and resilient. As they have done so, however, traditional backup strategies have struggled to protect corporate data in the face of new threats such as ransomware and in new locations such as the edge, hyperscaled cloud, and software-as-a-service […]

As custodians and lenders of money, banks cannot exist without their customers’ trust. But why do so few banks around the world actually track and measure it? We’ve examined how banks themselves look at trust and, even more importantly, what they actually do about it.

As artificial intelligence charges forward on many fronts, computer vision continues to be one of the most, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision […]

Learn how the Forrester Customer Lifecycle Framework helps B2B and B2C business leaders — enterprisewide! — calibrate what are too often internally focused processes instead of the customer’s process and perspective in order to become more customer-obsessed.

On May 9th, 2022, a jury awarded Appian more than $2 billion for misappropriation of trade secrets by Pegasystems (Pega). On May 10th, Pega responded to the decision with this 8K filing to the SEC. The verdict, by any calculations, is huge. Since the verdict, multiple law firms announced legal actions on behalf of Pega […]

The EU announced an updated Code of Practice on Disinformation, aimed at combating the online spread of disinformation via regulatory measures, including “demonetizing the dissemination of disinformation.” Forrester’s research shows that the monetization of disinformation is a vicious cycle in which the ad supply chain infrastructure supports and funds — often inadvertently — the spread […]

Data resilience solutions suites (DRSSes) can provide a holistic structure for a business’s data resilience and backup strategy. A DRSS can address some persistent threats such as cybersecurity attacks, which can increase the complexity of a company’s data protection efforts. It can also provide security around data in case of deletion or disaster recovery. Forrester’s […]

In an uncertain economic climate, having a sound marketing planning process is critical. In this first post of a three-part series, we introduce a methodical approach to B2B marketing planning.

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […]

Recently Forrester released the US Customer Experience Index Rankings for 2022 and one prominent message was the fall of CX quality across industries (see Figure 1). However, it also revealed a bright spot - the emotional quality of customer experiences remains consistent.  According to the Average US CX Index, 60% of customers expressed they had emotionally positive experiences compared with 62% in 2021 and 60% in 2020. 

While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester's new service for digital business and strategy leaders in Asia Pacific can help.

I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the space tech sector. On paper, this appeared to be quite a shift away from my regular day job covering account-based marketing (ABM) in the B2B marketing practice. Space was my gateway […]

Enticing plot, captivating characters, and spellbinding world-building all come to mind when we think about great TV shows. B2B marketers should take lessons from this when it comes to building and enabling effective messaging.

Summer is here, and you deserve a vacation. Whether you’re camping by the lake or snorkeling off the coast, you (likely) won’t be thinking about data, but this summer can still be a good opportunity to build your insights capabilities. In this edition of the Insights Beat, we will cannonball into the business insights team’s […]

There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder perceives value differently. Value is in the eye of the beholder. You Think You “Deliver” Value To Business Stakeholders … But You Don’t Value for stakeholders […]

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

Sales enablement automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers. Over the past decade, these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes. Break down organizational silos. Shorten time-to-competency. Measure the impact of enablement programs. These technologies […]

Runaway Automation Undermines Digital Transformation Success Automation is everywhere: In Forrester’s Q2 2021 Global Digital Process Automation Survey, 76% of respondents indicated they were driving toward end-to-end automation for most business processes. While we share this enthusiasm for automation, we have seen too many companies automate processes before they understand them. Organizations can solve — […]

Marketers are accidentally funding misinformation and fueling the proliferation of dangerous falsehoods. In this episode of What It Means, Principal Analyst Kelsey Chickering discusses how marketers can protect their brand from this phenomenon.