Featured Blogs

Blog

Follow Four Steps To Prepare Your Marketing Practice For Data Deprecation

Tina Moffett June 8, 2021
Consumer data deprecation is poised to upend B2C marketing. Take these four immediate actions to prepare your data-driven marketing practice.
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Podcast

To Succeed In B2B Sales, Talent Alone Won’t Cut It

What It Means 4 days ago
The days of relying on superstar sales reps to land huge, quarter-saving deals are over. Winning and retaining today’s buyers takes a systematic, broader-based approach to selling. Vice President and Senior Research Director Phil Harrell explains what this approach entails on this week’s podcast episode.
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Blog

The Top Five Lies Security Vendors Tell About The SIEM

Allie Mellen 4 days ago
Security information and event management systems aren't what they were a decade ago. Here, we dispel a few common misconceptions.
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Rev Up Sales Productivity. Drive Performance

Explore our sales productivity resources to enhance sales efficiency and effectiveness. Find videos, frameworks, guides, and more.

Blog

How To Master Emerging Technologies In The 2020s

Brian Hopkins 5 days ago
AI will be important in the 2020s -- but many other emerging technology changes are happening under the radar. Learn about Forrester’s "recipe" for researching and experimenting with emerging technology.
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Podcast

The Pandemic’s Lasting Impact On Employee Engagement

What It Means June 10, 2021
The pandemic highlighted the value of effective employee engagement. But what now? VP, Principal Analyst Thomas Husson and Principal Analyst David Johnson discuss the future of employee engagement.
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Blog

Follow Four Steps To Prepare Your Marketing Practice For Data Deprecation

Tina Moffett June 8, 2021
Consumer data deprecation is poised to upend B2C marketing. Take these four immediate actions to prepare your data-driven marketing practice.
Read More

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Blog

To Formulate Marketing Strategy, Understand Your Business Context

Susan Macke 3 days ago
B2B marketing strategy development isn't a one-size-fits-all process. To build a marketing strategy that drives business growth, understand these six factors.
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Blog

Digital Experience: The Inside Scoop As Told By 36-Plus Executives

Julie Ask 3 days ago
“When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?” Dozens of digital business and experience executives across numerous industries and geographies shared their thoughts with us about digital experience’s current state, emerging tech, priorities, and inhibitors. I’ve summarized the findings […]
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Drive Business Value With Your Marketing Strategy

Learn the steps for building a B2B marketing strategy that delivers demonstrable business results.

Blog

Be Early, Be Empathetic: How To Show Your Customers The Value Of Participating In A Forrester TEI

Sam Sexton 4 days ago
Since most TEIs involve multiple anonymous interviews, access to a TEI case study presents a rare chance for your customers: They can read about how other organizations — possibly even their competitors — dealt with the same problems they have and how they made use of your solution.
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Blog

Unified Agent Augmentation Tools: A Fractured And Disorganized Landscape In Customer Service

Ian Jacobs 4 days ago
Agent augmentation tools make the lives of contact center agents easier by enabling them to deliver high-caliber customer support. Yet today’s technology is siloed; there isn’t a unified agent augmentation solution that aggregates all of the tools that agents need and/or should have. This gap in the customer service technology market creates the conditions for […]
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Webinar

How to Build B2B Content Measurement Dashboards

In this webinar, Christine Polewarczyk will go through best practices for effective B2B marketing content performance measurement.
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Blog

Feature Management Is Hot — Feature Experimentation Is Just Warming Up

Christopher Condo 5 days ago
Feature management and experimentation tools assist agile-plus-DevOps teams in achieving progressive delivery. Read more about our recent evaluation of these tools.
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Blog

The Forrester Wave™: Content Platforms, Q2 2021 Is Live — ECM Continues Its Evolution

Cheryl McKinnon 6 days ago
The latest edition of “The Forrester Wave™: Content Platforms, Q2 2021” is now available to Forrester clients! The enterprise content management (ECM) market continues its evolution, with vendors stepping up their investments in cloud-first, flexible platforms. While many vendors still offer products that can be deployed on-premises or in a hosted model, cloud has become […]
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Plan For The Return To The Workplace

Join our technology experts as we explore the future of work, emerging workplace legislation and how to enhance employee experience.

Blog

Got Kubernetes In Production? Let’s Talk

Lee Sustar June 11, 2021
Kubernetes is going mainstream — at least, that’s what we were told at the KubeCon conferences, in the Cloud Native Computing Foundation (CNCF)’s case studies, and via various vendor success stories. But those high-profile use cases are dominated by cloud hyperscalers, software and software-as-a-service providers, tech equipment makers, and telcos. Big banks and other financial […]
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Blog

April And May 2021 Research Recap — Cloud And Tech Operations

Lauren Nelson June 11, 2021
Each month, the infrastructure and operations (I&O) team writes incredible research (sorry for missing April initially!). As a research director, I get to not only see the final outcome but also all of the work and client insights that went into its creation. For those who know me, I am quick to call these out […]
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Blog

iOS 15: Making 100 Mobile Moments Better Every Day

Julie Ask June 11, 2021
Apple kicked off its annual developer conference on Monday, June 7, 2021. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. In some ways, you could say […]
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Webinar

Moving Beyond Digital To Become Future Fit In Manufacturing

European manufacturers are evolving to stay competitive. Discover how and learn best practices from experienced industry leaders.
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Blog

5G Will Become A Key Enabler For Digital Transformation Of The Public Sector

Dan Bieler June 10, 2021
Technology transformation is a fundamental lever to change the workings of government. Government priorities, including higher citizen engagement, improved productivity, and stronger economic growth increasingly depend on digital technology.
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Incorporating Sustainability Into Your Technology Strategy

Sustainability initiatives come with more than just goodwill, they result in tangible “green money” for the leaders willing to innovate their technology strategy.

Blog

Future Fit Companies Build Success Through Partner Ecosystems

Ted Schadler June 10, 2021
In our recent research, we have demonstrated how a future fit tech strategy gives your company the foundations for customer and business success. And we have determined that companies that are customer obsessed grow 2.5 times faster than others. Creativity — finding new solutions to old problems and making breakthroughs to new business models, new […]
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Blog

Rationalize Your Product Portfolio For Real Customer Focus

George Lawrie June 8, 2021
Smart Manufacturing Offers More Choice If you follow our research on smart manufacturing and product lifecycle management, you know that manufacturers today have more ability than ever before to develop and bring to market exciting new product variants. You have also seen our work on collaborative work management, project portfolio management, and accelerating product delivery with […]
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Blog

COVID-19 Accelerates Digital Business In 2021

Nigel Fenwick June 7, 2021
For companies that were early in their digital transformation journeys pre-pandemic, catching up with more digitally advanced firms has been hard. What separates the two groups?
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Blog

Measure Value Behaviors And Value Outcomes To Drive Customer Obsession

Maxie Schmidt June 7, 2021
In my previous blog, we called on all (aspiring) customer-obsessed companies to balance the value of their customers with the value they deliver for their customers. This follow-up blog will introduce the three steps for how to do that, along with a new value metrics framework. Step One: Define The Value That Target Customers Seek […]
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Blog

Win The Trust Of Your LGBTQ+ Millennial Targets

Mike Proulx June 7, 2021
Brands, you’ve got work to do with LGBTQ+ Millennials who, as it turns out, have trust issues with you. The data is hot off the presses from Forrester Analytics Consumer Technographics® Benchmark Survey, 2021 — a survey of close to 200,000 global online adults. Given that it’s Pride Month, I was extra eager to compare […]
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Add Precision To Your CX Measurement

Join this webinar and discover how to identify valuable CX metrics and root out time-wasters.

Blog

Customer-Obsessed Firms Must Balance Value FOR And Value OF Customers

Maxie Schmidt June 7, 2021
JP Morgan collected more than $1.5 billion in overdraft fees in 2020. This came during a time when many households were struggling to keep their bank balances positive due to COVID-19. Take Ally Bank as a contrast: The firm waived overdraft fees during the pandemic. And now, Ally has decided to scrap overdraft fees entirely. […]
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Blog

How To Leverage Innovation To Grow And Differentiate Your Business

Bernhard Schaffrik June 7, 2021
The fastest-growing companies are innovation leaders. Our research reveals that innovation leaders grow at 2.6 times the industry average. This indicates that a tech-driven and sustainable innovation strategy is mission critical for firms to survive disruption and succeed in times of continual and rapid change. Tech executives who nurture a culture of innovation, adopt tech […]
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Blog

Five Digital Audience Types That Help B2B Marketers Deliver Better Experiences

John Arnold June 7, 2021
Defining specific types of digital audiences allows marketers to plan and deliver more respectful and relevant digital experiences at scale using the available information at the moment of each interaction.
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