Featured Insights

I had the opportunity to speak with the founders of Laan Labs today — Jason Laan, Christopher Laan, and Will Perkins. I learned a couple of really important points about the limitations of augmented reality (AR) today. They include: Consumers expect magic, but it just isn’t there today when it comes to precision. Some of […]

When approaching a business case, identifying the impacted areas can seem daunting. Luckily, with a little help, anyone can start estimating the impact that a new technology solution can have on revenue, cost savings, and other benefits. Technology solutions come in a variety of shapes and sizes; they are tailored to address needs across all types of industries, channels, and business segments. While no single technology solution can solve every problem, one business […]

Learn about the faulty logic of digital advertising and simple techniques for getting an accurate handle on the real ROI.

Leaders are using the term “company values” with such force and frequency that it’s hard not to toss it into the infamous camp of marketing buzzwords. Google data shows that “company values” as a search term is twice as popular today as it was in 2015. Talk of company values is not to be dismissed […]

At the PTC’20 conference in Hawaii earlier this year, myself, Joe Weinman from XFORMA LLC, and Dave Temkin from Netflix conducted a power session on how new networking technologies (such as 5G), plus emerging software, computing, and storage approaches, are driving massive corporate IT transformations. These technologies are coming together to help clients drive up […]

Recent Acquisitions Set The Stage For A Scalable Learning And Talent Powerhouse Cornerstone OnDemand, a long-standing provider of corporate learning and talent management solutions, entered into an agreement to acquire Saba, an early innovator in corporate learning and talent management solutions. This is not the first acquisition announcement by Cornerstone this year. In January, it […]

This morning, InMoment announced that it will be acquiring fellow Utah-based customer feedback management (CFM) vendor MaritzCX. For InMoment, this acquisition will do more than increase its customer base — it moves the vendor from being classified as a medium-sized voice-of-the-customer (VoC) vendor to a large one sitting along with Cisco Webex XM, Medallia, NICE, […]

Cliché, but true: Digital transformation takes more than a village. The Forrester Analytics Global Business Technographics® Business And Technology Services Survey, 2019, revealed that working with services providers to accelerate transformation is the top transformation action that surveyed services decision makers are taking this year. Despite the importance of and significant investments in these relationships, […]

The COVID-19 outbreak is taking a toll on the global luxury industry that is heavily dependent on the spending of Chinese shoppers at home and abroad. In spite of difficulties, leading luxury brands responded quickly to the crisis and took positive initiatives in brand communication, customer engagement, and digital marketing. Best Practice No. 1: Increase […]

Augmented reality (AR) has improved dramatically in the past 10 years. Ten years ago, AR was far too often gimmicky, unstable, and disappointing to consumers. It surfaced simple information well but fell short on animations. The digital content was more cartoonish or rough, and the tracking leaned toward being unstable (you needed perfect or steady […]

Ask three people what they mean by “value,” and you’ll get five definitions. Unfortunately, that lack of clarity means that your stakeholders and colleagues won’t understand the different concepts behind value and will talk at cross-purposes, which wastes time and energy, holding back your organization from making the changes it direly needs. When discussing value […]

Lately, we’ve received many questions about whether customer relationship management (CRM) vendors, specifically Salesforce, can do the same things that customer feedback management (CFM) platforms and voice-of-the-customer (VoC) specialists can do. The short answer is no. They can, however, complete some of the actions. When Salesforce acquired Tableau back in June, the acquisition wasn’t a […]

With Brexit official as of January 31, the UK and the EU now have just 10 months to hammer out the policy details of their separation. In the meantime, rules — including those applicable to data privacy — will continue to apply as normal. However, Google isn’t waiting for the end of the transition period […]

The Federal Trade Commission (FTC) recently sued to block Edgewell’s acquisition of shaving direct-to-consumer (DTC) company Harry’s, fearing industry consolidation since Edgewell owns the Schick and Wilkinson blade brands. It’s a disappointment to Harry’s founders and VC investors, to be sure, and perhaps even a deterrent to further VC investment in DTC disruptor companies. But […]

In 2017, the US, famously and controversially, made the decision to withdraw from the Paris climate change agreement. And some of the 187 countries that remain in the agreement are struggling to meet their commitments. Recently, Australia came under international criticism for proposing to use a dubious accounting method to meet its 2030 carbon reduction […]

Don’t Read This Before Dinner There are some things that can’t be unseen. Chief among them, a Whopper decomposing in high definition to demonstrate that Burger King plans to remove artificial colors, flavors, and preservatives from the burger. Industry pundits are all abuzz with opinion (ahem!), and Burger King is the toast of media town, posed for ad award glory. But will it help Burger King sell more burgers? So far, Burger […]

We recently evaluated seven of the most-visited US federal websites. Here’s a sampling of the good and the bad from what real users of these websites told us: “I found the website very easy to navigate. Everything was on the home page. The links were easy to understand.” “Each page has a lot of information, […]

Most of us have heard about the vulnerabilities in smart devices that enable hackers to spy on, and communicate with, unsuspecting victims. While regulators struggle to standardize security requirements for the internet-of-things (IoT) market, companies and their employees remain vulnerable to a slew of unsecured devices. Considering the consumer IoT market is expected to grow […]