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This is the fifth and final entry in a short blog series highlighting lessons about consumer behavior and attitude to take away from the previous decade. Here, you can find the first, second, third, and fourth posts. I close by emphasizing an age-old, fundamental human truth that takes on renewed significance given the latest shifts […]

AI, Privacy, And Transparency Dominate The Marketing Discussion At CES 2020 Rather than trolling the floor of the more than 4,400 exhibits at this year’s Consumer Electronics Show (CES) looking for the technology of the future, Jay Pattisall tried something different: listening to the conversations of marketers and agency executives for hot issues. Artificial intelligence […]

At last week’s CES event, I saw the latest and greatest advancements that will make TVs better and digital humans a reality. But my real focus: What changes will impact the retail industry? The headline: AI + computer vision + robotics = easier and more personalized customer experiences and the chance for companies to keep […]

Want To Know The $ Value Of Improving CX By One Point? We calculated it for you — at least if you are in one of the 15 industries that our new report “How Customer Experience Drives Business Growth, 2019” features. And if you aren’t, check out how we calculated the upside of CX (see […]

In the last decade, the term “boycott” pulsed through global consumer chatter and search queries. Whether consumers were talking about sneakers, seltzer, or the Academy Awards, the frequency of the word “boycott” spiked to some of the highest levels since the early 2000s. It’s tempting to assume that consumer activism will subside as swiftly as […]

Today I present the third of five key consumers lessons to take away from the 2010s. You can find the previous two here and here. Ten years ago, a wave of demonstrations and protests in the Middle East reshaped our understanding of social media’s influence; the Arab Spring turned up the volume on debate about […]

This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. If a retrospective look on the 2010s conjures feelings of uncertainty, peering through the lens of legacy brand leaders only dramatizes the sense of instability as the volume and […]

There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias. But certain changes are undeniable — after all, we entered 2010 at a time […]

Appian will acquire native robotic process automation (RPA) capability with the purchase of Jidoka, which will be rebranded “Appian RPA.” It will be an additionally priced feature of the Appian Cloud platform. For 5K a month, enterprises can build as many robots as they need. Relatively small, with 25 employees, Jidoka clients are mostly unattended […]

Mounting pressures on marketing leaders to deliver better brand experiences are forcing agencies to evolve. On this week’s What It Means, Principal Analyst Jay Pattisall discusses the changes ahead for agencies in 2020 and beyond. 

  Preparing for this year’s list of future channel trends has been an immersive experience, to say the least. In 2019, I was able to talk to 497 companies one on one about their channel strategy and programs, including 130 of those face to face. I received 78 briefings from the technology companies that are […]

Get 6 tips on how your brand can engage values-based consumers more directly.

Think you know enough about machine learning? Senior analyst Kjell Carlsson identifies some surprising misperceptions to help you increase your machine-learning literacy.

It’s that time of year: when folks make up their minds that things are going to change. The gym is full of new members who are eager to get into their journey toward some other semblance of better health, or a beach body, or some change that they desire. Others are in that annual state […]

Excellence in digital experience is fast becoming a nonnegotiable expectation that customers have of a brand. The thing about expectations is that once they rise, they become par for the course. Payments apps are no exception! We recently analyzed eight apps from Indian payments providers. We found that with the next-to-zero cost of switching in […]

2020 will be another year of dramatic change in the emerging tech space, pushing IT leaders to keep pace. In this episode, Forrester analysts provide their top predictions in IoT, AI, edge computing, and cloud computing.

In the next two years, digitally mature companies will shift focus from digital transformation to digital product development. What will it take for them to execute?

With F5 Networks buying itself a $1 billion Christmas present in Shape Security, it’s a good time to review the state of the bot management market. The Shape Security sale caps off a year of bot management acquisitions by web application firewall (WAF) vendors. In January, Radware announced that it had acquired ShieldSquare, and in […]

My colleagues Danny Mu, Guannan Lu, and I attended Alibaba ONE Business Conference on December 18 in Hangzhou. The conference attracted 2,000 business leaders from brands across industries and focused on how Alibaba enables brands’ business growth with its digital ecosystem, data and technology capabilities, and business methodologies. Alibaba wrapped these tools, methods, and capabilities […]