Blog
Generative AI is already widely adopted in B2B marketing across a range of applications, often deployed by Revenue Operations teams on behalf of the wider revenue ecosystem. How should revops teams themselves use AI though to maximise their own efficiency and performance?
Blog
In the rapidly evolving landscape of smart manufacturing, generative AI (genAI) is driving a shift in industry standards and operating models. In China, this emerging technology is enabling leading manufacturing firms to enhance their innovation and efficiency, positioning them as key players on the global stage. Our latest report delves into the adoption of genAI […]
Blog
Forrester’s biennial State of ABM survey is back, and we’re inviting you to participate! Everyone who completes the survey will gain access to the latest trends regarding the current state of account-based marketing (ABM) and how their peers are focusing their efforts. Overview We’ve been speaking about the convergence of demand and ABM for years. […]
Blog
The proliferation of data and the shift towards buying groups have set MAP and ABM platforms on a collision course. It also has paved the way for what we now call Revenue Marketing Platforms — an innovation that merges the best of both MAP and ABM into a single, comprehensive hub.
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Generative AI was supposed to disrupt how we analyze data using BI tools. Find out why that hasn't happened yet.
Blog
Salesforce and Workday announced a strategic partnership to blend customer, financial, and employee data in a shared data foundation that negates the need to duplicate data or build custom integration. The result? Optimized employee and customer experiences that up-level business outcomes for joint Salesforce-Workday customers. The strategic objective? Salesforce extends its power into back-office workflows […]
Blog
Digital banks are gaining traction among consumers globally. Learn what incumbent banks should do to compete.
Blog
At long last, The Forrester Wave™: Cloud Cost Management And Optimization [CCMO] Solutions, Q3 2024 is published! This process is incredibly long and thorough. We go through hours-long briefings and customer calls and perform multiple iterations on scoring; the vendors go through the same. They put in many hours setting up customer references, product demonstrations, […]
Blog
Die Ergebnisse der Forrester-Umfrage „2023 State of VoC and CX Measurement Practices“ liegen vor. Sie zeigen einige anhaltende Trends - und einige interessante Verschiebungen.
Blog
How do companies tie Net Promoter Score to financial success, and should you benchmark NPS? Find answers to these questions and others in the second blog of a two-part series.
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Learn what to expect at Forrester's premier event for B2B marketing, sales, and product leaders and teams in Asia Pacific this October.
Blog
The future of mobility means much more than electric vehicles or autonomous mobility. Any discussion of the future of mobility must consider the movement of individuals and small groups, the movement of larger groups, and the movement of goods. Learn more in this preview of an upcoming client webinar.
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From June 10–12, Accenture hosted clients, consultants, analysts, and SAP staff in Cannes for the 25th Accenture SAP Leadership Council. Get four key takeaways from the event in this blog.
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CrowdStrike's recent global incident underscores businesses' need to have robust crisis communication plans in place before a crisis occurs.
Blog
Do executives understand generative AI (genAI) better than consumers do? Nope — apparently not. Our research shows that among consumers, generative AI is poorly understood or not at all (see The State Of Consumer Usage Of Generative AI, 2024). And you might think that execs would be better informed, considering the high-stakes decisions they must […]
Blog
In our previous blog post on retrieval-augmented generation (RAG), we explained the motivation for implementing a RAG architecture and presented a very basic example architecture for retrieving enterprise knowledge. But the solution doesn’t stop there; in this blog post, we’ll describe advanced RAG architectures for enterprise knowledge applications. In the previous post, we showed how […]
Blog
Digital Transformation Is A Cornerstone Of Innovation And Sustainable Growth The World Economic Forum estimates that more than two-thirds of new value creation over the next decade could come from digitally enabled platforms. Forrester’s new Global Digital Economy Forecast measures the size and growth of the digital economy across technology spend, retail, travel e-commerce, insurance […]
Blog
Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application. What […]
Podcast
CX event season may be over, but we're not done with it on the CX Cast yet! VP, Research Director Rick Parrish joins us this week to compare and contrast his experience hosting CX North America with Martin's experience hosting CX EMEA this year.
Blog
What do discrimination, harmful content, unexpected outcomes, and catastrophic business failure have in common? They are all potential consequences of misaligned AI. They are also largely avoidable. Misaligned AI erodes trust among employees, customers, government, and other stakeholders, and trusted AI holds the key to enterprise AI success. Without trust in AI, enterprises will not […]
