Featured Blogs

Blog

Helping You Create Superior Digital Experiences And Products

Melissa Parrish June 13, 2022
We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.
Blog

DevOps 2030: People, Practices, And Platforms

Charles Betz 2 days ago
When we imagine the future of DevOps, we see three primary vectors of evolution: people, practices, and platforms.
Podcast

The Trouble With Thought Leadership

What It Means 3 days ago
Thought leadership content is everywhere. But, too often, it’s neither particularly thoughtful nor leading, say analysts Ian Bruce and Lisa Gately. On this week’s What It Means, they discuss what defines good thought leadership and how B2B firms can create it.

Adapt To B2B Buyers’ Changing Behaviours

Gain insights and learn to respond quickly in order to remain competitive and drive growth.

Blog

Healthcare Providers Must Embrace Precision Medicine Or Risk Losing A Competitive Edge

Alexander Shlyankevich 3 days ago
The age of personalized medicine is here. Read about three obstacles that healthcare providers need to overcome to adopt it.
Blog

The Interminable Wait: The NIST Post-Quantum Competition

Sandy Carielli 4 days ago
While we wait to learn the winners, here's a bit of history.
Blog

B2B Firms: Adopt A Bespoke Approach When Collecting Feedback From Large, Complex Clients

Maxie Schmidt-Subramanian 5 days ago
B2B firms work hard to build close relationships with their clients. Yet the way they collect feedback and measure CX can undermine those relationships.

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Blog

Customer Centricity And Personalization In Banking Need Product Externalization

Jost Hoppermann 1 day ago
Application architectures in banks cannot afford to treat product-centricity as a stepchild, but need to focus on it as much as on customer-centricity. Product externalization helps banks move in this direction.
Blog

Enterprises Are Modernizing In The Cloud And At The Edge — Build A Backup Strategy To Match

Brent Ellis 1 day ago
Enterprises are using cloud and cloud-native technologies to digitally transform their businesses to be more creative, adaptive, and resilient. As they have done so, however, traditional backup strategies have struggled to protect corporate data in the face of new threats such as ransomware and in new locations such as the edge, hyperscaled cloud, and software-as-a-service […]
Blog

Banks Must Stop Acting Ad Hoc If They Want To Earn And Keep Customers’ Trust

Tom Mouhsian 2 days ago
As custodians and lenders of money, banks cannot exist without their customers’ trust. But why do so few banks around the world actually track and measure it? We’ve examined how banks themselves look at trust and, even more importantly, what they actually do about it.
Blog

Put Your Computer Vision Models In “The Matrix” With Synthetic Data

Rowan Curran 2 days ago
As artificial intelligence charges forward on many fronts, computer vision continues to be one of the most, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision […]
Blog

The Customer Lifecycle Is The Design Muse To Accelerate Your Journey To Customer Obsession

Lori Wizdo 4 days ago
Learn how the Forrester Customer Lifecycle Framework helps B2B and B2C business leaders — enterprisewide! — calibrate what are too often internally focused processes instead of the customer’s process and perspective in order to become more customer-obsessed.
Blog

Pega Grapples With The Outcome Of The Appian Lawsuit

Rob Koplowitz 4 days ago
On May 9th, 2022, a jury awarded Appian more than $2 billion for misappropriation of trade secrets by Pegasystems (Pega). On May 10th, Pega responded to the decision with this 8K filing to the SEC. The verdict, by any calculations, is huge. Since the verdict, multiple law firms announced legal actions on behalf of Pega […]
Blog

The EU Strikes Again As A Global Leader In Mindful Media: Updated “Code Of Practice On Disinformation”

Kelsey Chickering 28 Juin 2022
The EU announced an updated Code of Practice on Disinformation, aimed at combating the online spread of disinformation via regulatory measures, including “demonetizing the dissemination of disinformation.” Forrester’s research shows that the monetization of disinformation is a vicious cycle in which the ad supply chain infrastructure supports and funds — often inadvertently — the spread […]

Orchestrate Your B2B Marketing Organization For Success

Learn how to align teams, workflows, and tools for optimal results.

Blog

Introducing Forrester’s Now Tech: Data Resilience Solutions Suites, Q2 2022

Brent Ellis 4 days ago
Data resilience solutions suites (DRSSes) can provide a holistic structure for a business’s data resilience and backup strategy. A DRSS can address some persistent threats such as cybersecurity attacks, which can increase the complexity of a company’s data protection efforts. It can also provide security around data in case of deletion or disaster recovery. Forrester’s […]
Blog

Annual Planning Season Is Approaching — Make It As Productive As Possible

Craig Moore 5 days ago
In an uncertain economic climate, having a sound marketing planning process is critical. In this first post of a three-part series, we introduce a methodical approach to B2B marketing planning.
Blog

Picking An Agency To Maximize The Value Of Your First-Party Data

Stephanie Liu 5 days ago
For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships. In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […]
Blog

Emotional Quality Of Experiences: The 2022 CX Index Bright Spot

Linda Ivy-Rosser 5 days ago
Recently Forrester released the US Customer Experience Index Rankings for 2022 and one prominent message was the fall of CX quality across industries (see Figure 1). However, it also revealed a bright spot - the emotional quality of customer experiences remains consistent.  According to the Average US CX Index, 60% of customers expressed they had emotionally positive experiences compared with 62% in 2021 and 60% in 2020. 
Blog

Drive Profitable Growth And Deliver Value Through Digital

Zhi Ying Barry 6 days ago
While APAC firms understand that digital is a business imperative, many struggle to measure digital’s impact. Forrester's new service for digital business and strategy leaders in Asia Pacific can help.

Design Better Chatbots

Here's how to create chatbots that customers will love.

Blog

Lessons In B2B Growth Strategy That Are Literally Out Of This World

Nicky Briggs 6 days ago
I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the space tech sector. On paper, this appeared to be quite a shift away from my regular day job covering account-based marketing (ABM) in the B2B marketing practice. Space was my gateway […]
Blog

Three Ideas To Make Your Messaging A Hit With Buyers

Barry Vasudevan June 24, 2022
Enticing plot, captivating characters, and spellbinding world-building all come to mind when we think about great TV shows. B2B marketers should take lessons from this when it comes to building and enabling effective messaging.
Blog

The Insights Beat: This Summer, Take A Trip To Insights Capabilities Paradise

Aaron Katz June 24, 2022
Summer is here, and you deserve a vacation. Whether you’re camping by the lake or snorkeling off the coast, you (likely) won’t be thinking about data, but this summer can still be a good opportunity to build your insights capabilities. In this edition of the Insights Beat, we will cannonball into the business insights team’s […]
Blog

Value Is In The Eye Of The Beholder — When It Comes To Tech’s Business Value

Phil Brunkard June 24, 2022
There’s more to ensuring that technology enables business value than meets the eye. There is no single value proposition to communicating the value of technology to stakeholders. Each stakeholder perceives value differently. Value is in the eye of the beholder. You Think You “Deliver” Value To Business Stakeholders … But You Don’t Value for stakeholders […]
Blog

B2B Buyers And Digital Selling (Part 1): Self-Service, PLG, And Consumption Pricing

Rick Bradberry June 24, 2022
Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

How To Prioritise Your Customer Experience Projects

Too many CX projects, not enough resources? Make better prioritisation decisions with Forrester's proven framework. Watch the on-demand webinar.

Blog

Sales Enablement Technology Decisions Just Got Easier: Introducing The Now Tech Report For 2022

Peter Ostrow June 23, 2022
Sales enablement automation (SEA) solutions equip sellers with personalized training and content to effectively engage with and meet the expectations of increasingly digital-first buyers. Over the past decade, these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes. Break down organizational silos. Shorten time-to-competency. Measure the impact of enablement programs. These technologies […]
Blog

Is Your Organization Ready To Democratize Its Automation Strategy With Citizen Process Expertise?

Bernhard Schaffrik June 23, 2022
Runaway Automation Undermines Digital Transformation Success Automation is everywhere: In Forrester’s Q2 2021 Global Digital Process Automation Survey, 76% of respondents indicated they were driving toward end-to-end automation for most business processes. While we share this enthusiasm for automation, we have seen too many companies automate processes before they understand them. Organizations can solve — […]
Podcast

Why Are Brands Funding Misinformation?

What It Means June 23, 2022
Marketers are accidentally funding misinformation and fueling the proliferation of dangerous falsehoods. In this episode of What It Means, Principal Analyst Kelsey Chickering discusses how marketers can protect their brand from this phenomenon.
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