Adele Sweetwood
Principal Analyst
Author Insights
Blog
The Bridge Between Strategy And Planning: Don’t End Up In The Water
To achieve growth and success, B2B marketing leaders need both a long-term strategy and actionable annual plans.
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Blog
Kindness Is Sticky
- Nuance Communications’ response to how it could aid customers during COVID-19 was simple — “Kindness before commerce”
- Delivering specific value based on what your customers requested is possible
- Demonstrating your company’s values in real time will make a lasting impression
Blog
Reimagining Marketing Skills: Is There a Better Way?
- Reacting too impulsively to the present may end up preventing a future state of growth
- Creative reengineering during a time of crisis does not only apply to your products or solutions, but to your staff as well
- Marketing skill sets are transferable across disciplines, you simply need to enable the path