Adele Sweetwood

Principal Analyst

Forrester Bio

Author Insights


The Bridge Between Strategy And Planning: Don’t End Up In The Water

Adele Sweetwood March 22, 2021
To achieve growth and success, B2B marketing leaders need both a long-term strategy and actionable annual plans.
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Kindness Is Sticky

Adele Sweetwood August 18, 2020
  • Nuance Communications’ response to how it could aid customers during COVID-19 was simple — “Kindness before commerce”
  • Delivering specific value based on what your customers requested is possible
  • Demonstrating your company’s values in real time will make a lasting impression
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Reimagining Marketing Skills: Is There a Better Way?

Adele Sweetwood June 25, 2020
  • Reacting too impulsively to the present may end up preventing a future state of growth
  • Creative reengineering during a time of crisis does not only apply to your products or solutions, but to your staff as well
  • Marketing skill sets are transferable across disciplines, you simply need to enable the path
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