Amy DeMartine

VP, Research Director

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The US Is Spending Nearly Half Of A Trillion Dollars On Climate And Infrastructure, Seeding The Green Market Revolution

Amy DeMartine August 15, 2022
Forrester’s research team reviews the major business implications of the Inflation Reduction Act.
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Earth Day 2022: Questionable Momentum With A Side Order Of Panic

Amy DeMartine April 21, 2022
We should be taking confident and courageous strides toward creating future-generation-safe companies through purposeful actions such as reducing carbon through efficient and clean energy usage, minimizing water usage, expanding the use of sustainable raw materials, and increasing recyclable packaging while decreasing packaging altogether. These actions would support the overall theme this year of “Invest In […]
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Every Firm Must Move To Be Future-Generation-Safe

Amy DeMartine October 25, 2021
Forrester has long promoted sustainability practices and believes that firms must move to be future-generation-safe. Discover why and how.
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Qu’Est-Ce Que La Stratégie De Développement Durable D’une Entreprise

Amy DeMartine 22 Avril 2021
La Journée de la Terre est différente cette année parce que les risques climatiques croissants et les demandes d'action climatique transforment la planète et décarbonisent l'économie.
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What’s Your Sustainability Strategy?

Amy DeMartine April 22, 2021
Just over a year after the global pandemic began, Earth Day is upon us again. The reason this year feels different is because it is. Empowered consumers demand sustainability transformation, and a record number of brands have responded in a big way by announcing net-zero or carbon-neutral commitments, establishing targets to reduce greenhouse gas emissions […]
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Respond To The Unknown With Competitive Advantage, Not Panic

Amy DeMartine April 7, 2021
Jump scares are those crazy moments in films, video games, horror films, or haunted attractions that are usually preceded by a quiet moment and have you involuntarily jumping. You are responding to a rush of adrenaline. Here’s an unexpected one in the movie “The Lord of the Rings: The Fellowship of the Ring,” where scary […]
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The Security Snapshot: Are You “More” Normal?

Amy DeMartine November 9, 2020
The COVID-19 pandemic unequivocally changed how employers think the workforce could and should look like. As firms have been growing more acclimated to the “new normal,” insider threats, breaches, and employee unrest are on the rise. You need to know which security vendors fit your needs and which strategies to take. As we head into month […]
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Calling Business Resilience Pros!

Amy DeMartine October 22, 2020
Each year, Forrester Research and the Disaster Recovery Journal team up to launch a study examining the state of business resiliency. We focus on a different, rotating resiliency domain each year: IT disaster recovery, business continuity, or overall enterprise risk management. As is fitting for 2020, this is the year of business continuity! In this […]
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Decade Retrospective: Cybersecurity From 2010 To 2019

Jeff Pollard December 17, 2019
From the Intel-McAfee deal to the Sony Pictures breach, VP and Principal Analyst Jeff Pollard reviews the past decade’s cybersecurity highlights and lowlights.
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The Security Snapshot: Renew Your Security Program This Season

Amy DeMartine October 21, 2019
“Life starts all over again when it gets crisp in the fall.” — F. Scott Fitzgerald, “The Great Gatsby” Fall is officially upon us. Leaves are piling up in our yards, and there is a chill in the air. As everyone digs their sweaters and jackets out of the back of their wardrobes, think about […]
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Top Security Technology Trends In 2019: Transforming The Future Of Work In Security

Amy DeMartine August 7, 2019
Walk the show floor at any security event, and you will be inundated with a multitude of purportedly cutting-edge and disruptive security technologies. When every vendor claims that their solution is unique, and that no security program would be complete without it, how do you cut through the noise to pinpoint what you must pay […]
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TBT: The Top 10 Executive Responses From “Hackers Versus Executives”

Amy DeMartine December 14, 2018
Each year at our Privacy & Security Forums, we run a session called “Hackers Versus Executives.” In this session, we ask a hacker to cause mayhem and then stop at different points in the attack to ask executives what their responses are. This year, we attacked applications, including containerized and serverless applications. Two months ago, […]
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Predictions 2019: Cybersecurity Faces Old Familiar Foes, Costly New Attacks, And Welcome Leadership Changes

Amy DeMartine November 5, 2018
Next year, the biggest challenges to the cybersecurity industry will come from outside forces. In 2019, geopolitical trends will reintroduce old enemies and escalate issues of cyberespionage and sabotage. As criminals follow the money — as they are wont to do — they will use emerging technologies to go after commerce in a BIG way. […]
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Is Your Online Holiday Traffic Naughty Or Nice?

Amy DeMartine October 31, 2018
This blog post is part of Forrester’s Holiday 2018 retail series. By now, you have laid out plans for your holiday sales season in hopes of exceeding customer expectations and sales targets. This includes updates to your websites and mobile apps, reward programs for your loyal customers, and adjustments to ads and sale prices as the […]
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Rushed Privacy Features Result In Sloppy Security

Amy DeMartine September 28, 2018
Facebook Loses More User Data (This Time Unintentionally) Facebook announced that it experienced a breach this week that lost 50 million users’ data. Ironically, the breach happened in part due to exploited bugs in three features developed to give users more control over their privacy. Some quick key lessons to take away from this breach: […]
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Bad Bots Are Stealing Data And Ruining Customer Experience

Amy DeMartine September 22, 2018
Bad Bots Are Affecting Your Company More Than You Might Think Every online customer touchpoint — including websites, mobile apps, and APIs — is being attacked by bots. What are these bad bots doing? Interrupting good customer traffic, committing fraud, and stealing information — just ad fraud alone is set to exceed $3.3 billion in 2018! If all […]
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Imperva Buying Prevoty Signals A Major Shift In Application Runtime Protection

Amy DeMartine July 26, 2018
Changing Of The Guard: RASP Is Gradually Killing WAF In last year’s “Vendor Landscape: Runtime Application Self-Protection,” I noted that eventually runtime application self-protection (RASP) would take over web application firewall (WAF) as the best way to combat web app attacks. They have deeper knowledge than WAFs of the applications that they protect, and they […]
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The Equifax Breach Will Haunt Us In Years To Come

Amy DeMartine December 19, 2017
Data breaches are now so common – and so large – that we measure them in percentage of worldwide internet users. Although Equifax doesn’t even make it into the top 5 at 4.08% of the approximately 3.5 billion internet users, news of it rocked citizens of the US when announced. The Equifax breach has unique […]
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Shining The Spotlight On SAST; Some Vendors Flourish, Others Wither

Amy DeMartine December 12, 2017
Static Application Security Testing (SAST) has gained renewed popularity as pre-release security testing takes advantage of continuous integration automation early in the software delivery life cycle (SDLC). Because SAST does not require running code; it can be integrated into development tools such as IDEs to give developers information about how to remediate a security weakness, […]
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Your Customers Want Intelligent Agents But You Must Win Trust With Security

Amy DeMartine October 11, 2017
We live in time where your car can order your morning latte from Starbucks, and Alexa can order your dinner from Domino’s. Early-stage intelligent agents, also called virtual assistants or digital agents, are shoring up customers’ relationships with their favorite brands. These technologies get to know the habits of the end user and automate tasks […]
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