Andrew Hogan

Principal Analyst

Forrester Bio

Author Insights

Blog

Adobe MAX 2020 Takeaways: Creative Systems, AI+Design, And Accessibility

Andrew Hogan 5 days ago
This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. That’s not an indictment; it’s a sign the company has a clear strategy for its creativity offerings and is sticking to it. Adobe Creative Cloud has posted impressive results during the pandemic, […]
Read More
Blog

Must Employees Keep Enduring Bad UX?

Andrew Hogan October 13, 2020
There’s a school of thought that believes employees enjoy mastering complex processes and convoluted interaction design. It’s like the digital equivalent of a hard day’s work chopping down trees or planting a field. The employee then collapses exhausted at the end of a long day feeling fulfilled at the effort they’ve put forth. The explanation […]
Read More
Blog

Designing For Confidence: Good For Business And Good For People

Andrew Hogan September 15, 2020
The main priority for CX design has changed as a result of the pandemic. Analyst Andrew Hogan explains how.
Read More
Video

Four Takeaways About Modern Design From Figma’s Config Conference

Andrew Hogan February 19, 2020

Watch Now
Blog

How To Fight Bias In Machine-Learning-Based Experiences

Andrew Hogan February 10, 2020
AI is not a black box and AI developers must learn to accept and deal with bias. Analyst Andrew Hogan gets some insights on AI and ethics from Carol Smith of Carnegie Mellon's Software Engineering Institute.
Read More
Blog

How Banks Still Make It Too Hard For People To Open An Account

Andrew Hogan February 3, 2020
Four common missteps deter would-be customers from opening bank accounts. Learn what they are and how to avoid them.
Read More
Blog

Just How Much Do Design And Data Science Collaborate?

Andrew Hogan December 18, 2019
Findings from our recent survey show that there's room for improvement.
Read More
Blog

Three Takeaways From Adobe’s MAX Conference — About AI, Design, And Creativity

Andrew Hogan November 14, 2019
Adobe’s recent MAX conference featured the usual (impressive) lineup of creative celebrities and new features, many of which are powered by Adobe’s AI engine Sensei — but the event also touched on some larger points that demonstrate companies should: No. 1) Enable a design team to help AI efforts. AI has amazing potential to improve […]
Read More
Blog

Have You Been Asked To Help Use Dark Patterns?

Andrew Hogan September 16, 2019
“I tried to stop it from happening, but they just ignored me.” That’s what one person told me recently — and many others responded similarly — when I blogged about my upcoming keynote at CX SF and invited people to share their stories with me in confidence about how they respond when asked to help […]
Read More
Blog

Trying To Augment Intelligence With AI Fails When Data Scientists And Designers Don’t Collaborate

Andrew Hogan September 5, 2019
Augmenting human intelligence is the fastest way to get value from AI. The problem? Human-centered design (HCD) is missing from most attempts to augment human intelligence. Sure, the AI teams doing this work sincerely care about humans — but that’s not the same thing as knowing and applying proven HCD methods like iterative prototyping paired […]
Read More
Blog

Data Scientists Aren’t Just About The Numbers — And Other Lessons From IDEO About The Collision Between Design And Data Science

Andrew Hogan August 21, 2019
As part of my research about data science and design, I spoke with Ovetta Sampson, design research lead at IDEO, a global design company. Sampson’s advice that stood out most to me about how to improve the use of data in the design of better experiences: Stop thinking about data scientists as “that nerdy guy […]
Read More
Blog

Data Science And Design Collide — There’s A Better Way

Andrew Hogan August 13, 2019
Last August, a tweet from a data scientist reminding colleagues to get out of tables of data and talk to real people — you know, do qualitative research — went viral among these two constituencies. The resulting debate reflected the state of the relationship between data science and design: They’re not on the same page. One participant even deleted one of his tweets, overwhelmed by the volume and combative tone of the feedback. […]
Read More
Blog

CX SF 2019: Dark Patterns Hurt Customers And The Companies That Use Them — When The Dark Side Calls, How Will You Answer?

Andrew Hogan August 12, 2019
Dark patterns are designs that manipulate customers against their own interests — and ultimately hurt the companies that use them, too.
Read More
Blog

Don’t Waste Your Creativity Spend As You Fight Digital Sameness

Andrew Hogan July 15, 2019
Is your CMO considering shifting investments in marketing technology toward the services of creative agencies, as Forrester recommends? You should find out — because one of two possible scenarios will play out. The winning scenario: If you 1) boost your internal design team and better integrate brand; 2) contract with firms that apply human-centric design; and […]
Read More
Blog

Can Publicis Sapient And John Maeda Supercharge The Average Company?

Andrew Hogan June 24, 2019
Last week, Publicis Sapient named John Maeda its chief experience officer. You might be thinking “Who?” if the rise in business’ focus on design has escaped your radar. Well, Maeda is a world-renowned design leader with a sterling résumé, including an MIT Media Lab professor, president of one of the top design schools in the […]
Read More
Blog

How To Improve UX For Employees

Andrew Hogan June 19, 2019
Better employee UX increases productivity and reduces frustration. Learn how to get started.
Read More
Blog

Human-Centered Design And Digital Addiction In 2019

Andrew Hogan May 2, 2019
When Forrester’s user experience (UX) analysts put together our “Digital CX Trends, 2019” report, two things stood out to me as especially positive changes: First, modern design practices — like workshops, iterative prototyping, and user research — now direct digital CX efforts. Sophisticated companies are adopting these human-centric methods and abandoning touchpoint-by-touchpoint, feature-focused approaches. Why? […]
Read More
Video

When Design And Algorithms Collide

Andrew Hogan December 13, 2018
Algorithms are a new design material, affecting UX in the form of news feeds, recommendations, and propensity scores. Unfortunately, it’s not all going smoothly . . . Want to learn more? Please reach out with any questions; I’m always happy to discuss over inquiry.
Watch Now
Blog

Experience Design Service Providers Are Changing — Here’s How And What It Means

Andrew Hogan October 22, 2018
Forrester recently surveyed 51 XD providers — agencies and consultancies with varied expertise such as Astro Studios, Fantasy, frog design, Punchcut, and Work & Co — that provide experience design (XD) services. And we frequently conduct interviews with many of them and their clients. We’re publishing a series of blog posts highlighting insights from that research. […]
Read More
Blog

Experience Design Providers’ Costs And Timelines Vary Widely

Andrew Hogan October 22, 2018
When we surveyed XD providers recently, they told us that, because of complexity, system integrations required, and many other factors, project costs and timing are all over the map. Some told us they don’t think about it in terms of individual projects at all — instead helping more with full-scale experience transformations that make individual projects […]
Read More