Andrew Hogan

Senior Analyst

Forrester Bio

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Human-Centered Design And Digital Addiction In 2019

Andrew Hogan May 2, 2019
When Forrester’s user experience (UX) analysts put together our “Digital CX Trends, 2019” report, two things stood out to me as especially positive changes: First, modern design practices — like workshops, iterative prototyping, and user research — now direct digital CX efforts. Sophisticated companies are adopting these human-centric methods and abandoning touchpoint-by-touchpoint, feature-focused approaches. Why? […]
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VIDEO

When Design And Algorithms Collide

Andrew Hogan December 13, 2018
Algorithms are a new design material, affecting UX in the form of news feeds, recommendations, and propensity scores. Unfortunately, it’s not all going smoothly . . . Want to learn more? Please reach out with any questions; I’m always happy to discuss over inquiry.
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Experience Design Service Providers Are Changing — Here’s How And What It Means

Andrew Hogan October 22, 2018
Forrester recently surveyed 51 XD providers — agencies and consultancies with varied expertise such as Astro Studios, Fantasy, frog design, Punchcut, and Work & Co — that provide experience design (XD) services. And we frequently conduct interviews with many of them and their clients. We’re publishing a series of blog posts highlighting insights from that research. […]
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Experience Design Providers’ Costs And Timelines Vary Widely

Andrew Hogan October 22, 2018
When we surveyed XD providers recently, they told us that, because of complexity, system integrations required, and many other factors, project costs and timing are all over the map. Some told us they don’t think about it in terms of individual projects at all — instead helping more with full-scale experience transformations that make individual projects […]
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Your Experience Design Provider Builds Its Own Products And Invests In Startups? Good!

Andrew Hogan October 11, 2018
About half of the 51 XD providers we surveyed recently — agencies and consultancies such as Astro Studios and Work & Co that provide experience design (XD) services — are also: Developing their own products. Founding startups and maintaining equity stakes in them. Investing in startups with either money or their talent in the form of […]
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In XD Providers’ Emerging Technology Work, Machine Learning And Chatbots Mature Fastest

Andrew Hogan September 26, 2018
Experience design (XD) providers we surveyed told us that among emerging technologies, clients most often ask them about machine learning, chatbots, the internet of things (IoT), and augmented reality (AR). Providers also reported that chatbot-related terms “intelligent agents” and “voice interfaces” drew significant interest, as well. However, the providers’ revenue is coming more from machine […]
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Design, Data Science, And The Algorithms That Run Our Lives

Andrew Hogan September 13, 2018
We encounter algorithms every day in many different experiences — from YouTube to Facebook to Uber. Personalization and individualization (impossible to do without algorithms) are hailed as keys to the experiences of the future and form the centerpiece of the very best and most seamless experiences. And computing capabilities and services make this more common and […]
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How Do You Get The Right Help With Design In 2018?

Andrew Hogan June 14, 2018
The design market is hotter than ever — especially for human-centered design, which is the right way to do it. There are more jobs, more spending, and more executive interest. But what if your company doesn’t really get design? Or what if you need help because you can’t support a full design team? Or what […]
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