Andrew Hogan

Principal Analyst

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Blog

Pandemic-Induced Collaboration: Adobe’s Billion-Dollar Acquisition

Nick Barber September 2, 2021
The pandemic ripped off the Band-Aid for collaboration. Hybrid and completely remote environments drove businesses to adopt new ways of working. Videoconferencing, virtual events, and collaboration capabilities surged. One by-product is the red-hot acquisition market for these technologies. Most recently, we saw Adobe’s intent to acquire Frame.io, a company that makes video collaboration software. While […]
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Blog

Agent Desktops: The Silent — And Costly — Tax On Your Agents’ Time And Energy

Andrew Hogan August 26, 2021
Coauthored with Kate Leggett.  I’ve asked before if it’s a given that employees should use frustrating systems. Should employees be forced to endure extra effort just because they choose to work at a company? Do their managers believe workers have to strain to feel like a full days’ work has been done?  Kate lives this […]
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Blog

Digital Accessibility: How $10B In Design Spending Will Soon Be Up For Grabs Annually

Andrew Hogan June 29, 2021
(This blog is coauthored with Gina Bhawalkar.) Accessibility is one of the hottest topics in design. More and more companies are making it a business priority. We wanted to determine how big of a monetary impact accessibility will have on design technology vendors and services companies offering design. Based on our analysis, at least $10 […]
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Blog

Figma’s Funding: The Design Funding Wave Won’t Stop

Andrew Hogan June 25, 2021
Figma just announced a new round of funding of $200 million, which will give it a valuation of $10 billion — five times its valuation last year at the beginning of the pandemic. This continues the trend of money flowing into the $162 billion design industry. However, unlike recent analytics investments, this money is going […]
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Blog

How New Digital Analytics Funding Will Improve Design

Andrew Hogan May 26, 2021
Digital analytics will become a more powerful force in design, as recent consolidation in the interface experience analytics technology space indicates. Learn more.
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Blog

Creating Creativity: Proven, Practical Techniques

Andrew Hogan May 18, 2021
When I recently interviewed Bob Baxley (SVP of design and experience at ThoughtSpot) about design for my research about creativity, he emphasized two great points: “Designers tend to get eaten alive by mechanical production questions like, ‘We need a dialog box. Can you design one?'” “Magic happens when you get to third-order thinking like, ‘Why […]
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Blog

TAM, That’s A Big Number!

Andrew Hogan April 9, 2021
In the last few weeks, I’ve had a few conversations about my recent report on how money is flowing into design: The Design Industry, 2021. Forrester’s estimate: Current spending is $162 billion ­— but some have told me our estimate is too conservative. Let’s look at one part of the report: $35 billion in current […]
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Blog

Top Design Projects Of 2021: What They Are Versus What They Should Be

Andrew Hogan March 30, 2021
Are you investing your design efforts in the right place? Are you wondering if your company is really designing in ways that attract and create more loyal customers? Learn what could be standing in your way.
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Blog

The $162 Billion Design Industry Won’t Stop Growing

Andrew Hogan March 24, 2021
We estimate the size of the global design industry to be $162 billion and believe multiple software categories used in design will grow more than 20% this year. Find out why.
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Blog

Why Citi’s $500M Mistake Is Really A Design Debt Interest Payment

Andrew Hogan February 23, 2021
Bad user interface design cost Citi $500M in a painful example of how poor UX affects business results. It’s rarely as dramatic as a single $500M incident — at most companies, poor UX causes a steady drumbeat of avoidable mistakes that cost time and money.
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Blog

Designing For Confidence In 2021

Andrew Hogan February 18, 2021
Coauthored with Senem Guler-Biyikli.  The “Design For Confidence“ report we published last year drew a lot of positive feedback because it describes what companies can do to create user confidence. These practices lead to successful user interactions, build trust, and facilitate adoption. For some companies, the report changed their practices: One company told us it reminded them to aim for emotions other than […]
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Blog

What Do Your Customers Want For The Holidays? Confidence

Andrew Hogan October 29, 2020
Now’s the time to make sure your customers understand whether they’ve found the right product on your site or app, know when they’ll receive their item in time, and know how to easily return the item if it isn’t quite right.
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Blog

Adobe MAX 2020 Takeaways: Creative Systems, AI+Design, And Accessibility

Andrew Hogan October 21, 2020
This year’s Adobe MAX Creativity Conference keynote hit consistent themes that Adobe has focused on for years, such as creativity for all, accelerating creation, enabling collaboration, and elevating skills. That’s not an indictment; it’s a sign the company has a clear strategy for its creativity offerings and is sticking to it. Adobe Creative Cloud has posted impressive results during the pandemic, […]
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Blog

Must Employees Keep Enduring Bad UX?

Andrew Hogan October 13, 2020
There’s a school of thought that believes employees enjoy mastering complex processes and convoluted interaction design. It’s like the digital equivalent of a hard day’s work chopping down trees or planting a field. The employee then collapses exhausted at the end of a long day feeling fulfilled at the effort they’ve put forth. The explanation […]
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Blog

Streaming Apps: Stop Warring, Start Wooing

Jim Nail September 16, 2020
Many pundits and news outlets have declared the onset of “streaming wars,” as all the major traditional media companies have launched robust streaming products this year. The success of these battles is tracked in subscriber counts, new content launches, and the content brands that each platform boasts. Valid enough. But Forrester believes there is another […]
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Blog

Designing For Confidence: Good For Business And Good For People

Andrew Hogan September 15, 2020
The main priority for CX design has changed as a result of the pandemic. Analyst Andrew Hogan explains how.
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Blog

Retailers And Brands: Bring Your Business Users To The Vendor Selection Party

Emily Pfeiffer June 16, 2020
As we (re)discovered in the recent Forrester Wave™ reports for B2B and B2C commerce suites, the experience of the business user increasingly influences vendor selection. As a retailer or brand, you already know this. During our recent commerce suites Wave evaluation process, we interviewed current customers of each vendor, and of those we spoke with, […]
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins June 15, 2020
A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement. At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […]
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Video

Self-Triage Solutions Hold The Keys To The Healthcare Digital Front Door

Arielle Trzcinski May 28, 2020

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Blog

The Promise And Peril Of Apple And Google’s Alliance

Julie Ask April 14, 2020
The new contact tracing partnership provides both optimism and challenges in the fight against COVID-19. Find out how the tracking will work and what its limitations may be.
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