Anjali Lai

Senior Analyst

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Anjali Lai

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Blog

The Data Digest: Do Mobile Phones Make Us More Productive?

Anjali Lai May 16, 2014
In the early 1900s, author Kin Hubbard said, “A bee is never as busy as it seems; it’s just that it can’t buzz any slower.” A century later, things haven’t changed much — except that today, those bees are us and that buzzing comes from our mobile phones. Survey data tells us that consumers regard […]
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What Does “Heartbleed” Mean To Consumers?

Anjali Lai May 7, 2014
With Kristopher Arcand When news about the Heartbleed bug captured worldwide attention last month, consumers learned that their personal information, initially thought to be secure, had in fact been vulnerable to hackers for years. Arguably the worst Internet breach of all time, the revelation left many questioning what to do next. To understand how consumer reaction to […]
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The Data Digest: Emotional Connections, Engaged Employees, And Better Business Results In Asia Pacific

Anjali Lai May 1, 2014
When Satya Nadella assumed his role as CEO of Microsoft, he shared a profound statement in a companywide email: “I truly believe that each of us must find meaning in our work. The best work happens when you know that it’s not just work, but something that will improve other people’s lives. This is the opportunity that […]
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The Data Digest: Global Brand, Local Strategy: Forrester’s Global Retail Segmentation Helps To Hone Your Regional Approach

Anjali Lai April 18, 2014
Coffee-lovers just about anywhere around the world are intimately familiar with the sweet feeling of indulging in a Starbucks Frappuccino – but their blended beverages of choice might be starkly unique. Although the Starbucks brand is familiar to consumers worldwide, the taste of a Starbucks beverage varies regionally according to the diversity of palates. Chinese […]
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The Data Digest: Variation In Tax Preparation Behaviors Among US Online Adults

Anjali Lai April 4, 2014
Do industry innovations change the consumer or do consumer demands change the industry? That's the question when looking at how US online adults prepare their annual income tax returns. When the IRS ceased its mailings of paper forms before the 2011 tax season, approximately 15 million more consumers began filing their taxes online. But would this have […]
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The Data Digest: Digital – A Game Changer

Anjali Lai March 21, 2014
When March comes to a close, the madness in the US picks up: March Madness, the national college basketball championship, gives sports fanatics the chance to rally around their alma maters, while sports novices get to observe college basketball culture at its best. Personally, I tend to lean to the latter end of the spectrum […]
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The Data Digest: Photo Uploads: Awareness, Excitement, Engagement

Anjali Lai March 7, 2014
Walt Disney once said, “of all our inventions for mass communication, pictures still speak the most universally understood language.” Perhaps he was more prescient than anyone realized at that time: Decades later, the onslaught of social media and the emergence of mobile phones have made his assertion seem truer than ever, as consumers have gained […]
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The Data Digest: Auto Technology Gets The Green Light From Consumers

Anjali Lai February 21, 2014
At the intersection of technology, mobility, and consumer centricity, the automotive industry is kicking into gear. From the International Consumer Electronics Show highlights early this year to commercials aired during the nightly Winter Olympics coverage this week, it’s hard to miss the news and promotions around increasingly sophisticated in-car technologies. Vehicles are: Evolving as channels […]
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The Data Digest: For Super Bowl Ads, The Games Have Just Begun

Anjali Lai February 7, 2014
Between the tackles and touchdowns of Super Bowl XLVIII, about 35 brands went head to head in a competition for consumer attention by airing highly anticipated commercials at $130,000 per second. Which brands won? It’s hard to tell: Bets were in well before Sunday, play-by-plays have been highlighted, trends analyzed, and commentators are still discussing […]
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The Data Digest: The Future Hits Home

Anjali Lai January 24, 2014
When Ellen DeGeneres shined her spotlight on Nest’s “learning thermostat,” she was only foreshadowing the attention that the smart home device maker would soon receive. Google’s recent decision to acquire Nest Labs has sparked questions in the marketplace ranging from privacy concerns to marketing implications and everything in between. But with these questions comes a […]
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The Data Digest: US Consumers Embrace Convergence Of The Physical And Digital

Anjali Lai January 10, 2014
A recent opinion piece in The New York Times describes the unique beauty of ecotones, an environmental term for the border between two habitats where cultures merge — where forest meets grassland or water meets shore. According to the article, people are deeply attracted to these areas of convergence and interaction because the edge is […]
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