Anjali Yakkundi

Senior Analyst

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Another Agency Gets Gobbled Up: Accenture Announces The Acquisition Of Karmarama

Anjali Yakkundi December 1, 2016
Over the past few years, we’ve seen a flurry of consultancies acquiring agencies. Acquity, BGT Partners, Lunar, and Cynergy  are just some of the agencies that have been scooped up. The agencies and consultancy convergence has radically altered the conversation for marketers looking to purchase marketing services. They now have a new category of provider […]
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Take a Pragmatic Approach To Personalization

Anjali Yakkundi November 28, 2016
Co-authored by Allison Cazalet  Has the topic of personalization come up within your organization recently? Chances are that personalization not only comes up, it’s also a foremost priority: 68% of the firms we surveyed in our Q1 2016 Digital Experience Delivery Online Survey said personalization was one of the most important initiatives for their business […]
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Introducing The Forrester Wave: Digital Asset Management Q3 2016

Anjali Yakkundi August 16, 2016
Today, everyone is a content producer. At Forrester, we’ve seen many companies do this- whether it’s Virgin America’s Hollywood-produced in-flight videos, Kohler’s partnership with parent bloggers to create YouTube content, or Lego’s webisodes available on their website.  Customers' interactions with your firm rely on the content you produce at every interaction point.  Rich media content […]
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Introducing The Forrester Wave: Digital Experience Service Providers

Anjali Yakkundi November 5, 2015
Co-authored by Sarah Sikowitz “We can improve your digital customer experience with our strategy, design, and technical chops.” Does this pitch sound familiar? Digital agencies, consultancies, and technical services firms are all racing to be your digital customer experience partner. They have merged, acquired, and built new practices to meet the multidisciplinary needs of both […]
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Find Premium Digital Development Talent With The 3 C’s

Anjali Yakkundi August 24, 2015
This a guest post by Danielle Geoffroy, a Research Associate on the Application Development & Delivery (AD&D) team. You have a people and organization problem. In our 2015 survey, we asked what the biggest barriers to success are when it comes to delivering customer-facing mobile and web experiences. The answer didn’t surprise us – the top […]
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DAM Faces An Overcast Future Without Cloud

Anjali Yakkundi August 13, 2015
Forrester recently published a report on moving digital experience platforms into the cloud. This effort, led by my colleagues Ted Schadler and Mark Grannan, highlights an important point: digital experience platforms have been slow to embrace cloud delivery and only now, very slowly, are they embracing cloud alternatives. Why now? Forrester data shows us that […]
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Is Your Dream Digital Experience Services Partner Out There?

Anjali Yakkundi April 27, 2015
Today, it is vital for companies to understand and connect to every moment of the digital customer journey. But for most organizations, there are so many delivery challenges that they can’t do it alone:  84% of companies we surveyed use agencies and/or system integrator partners to help deliver digital customer experiences. Choosing the right services […]
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Adobe Tops The Technology Partner Podium

Anjali Yakkundi March 9, 2015
Service providers are vital to the success and failure of digital experience delivery initiatives. In fact, one enterprise told me their services partner was “the saving grace” of their initiative. But only if they implement the right technology products. My colleagues Ted Schadler, Peter Sheldon, and I asked about the technology vendor partner programs of […]
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Join Our 2015 Digital Experience Delivery Survey

Anjali Yakkundi February 10, 2015
Mark Grannan, Ted Schadler, Stephen Powers, and I recently launched our annual survey on delivering customer-facing web and mobile initiatives. If you're someone who is involved in delivering your firms web and mobile experience, we'd love to have you participate in this survey. If you're a vendor or services firm, we encourage you to circulate this […]
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Introducing The Forrester Wave: Digital Asset Management (DAM) For Customer Experience, Q4, 2014

Anjali Yakkundi December 1, 2014
Today, everyone is a content publisher. This is due to lower content creation costs (consider the cost of creating HD videos now versus five years ago) and the increasing need to deliver engaging, rich-media-driven experiences. As organizations across verticals morph to become content publishers, best-of-breed digital asset management (DAM) solutions are garnering increasing amounts of […]
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How Mature Is Your Digital Experience Delivery Practice?

Anjali Yakkundi November 18, 2014
Application development and delivery (AD&D) groups must establish technical services and tools to enable marketing and business groups to deliver and optimize web and mobile customer experiences. But today, we’re falling well short of our goal. Forrester data reveals that 51% of marketing leaders believe that technology management groups don’t accelerate their path to success. […]
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Is Your Agency Or SI Trying To Sell You A Digital Experience Delivery Platform?

Anjali Yakkundi July 22, 2014
We recently published our digital experience delivery platform wave (you can find the blog post and accompanying report here).  These platforms have emerged to help solve customer needs around integration between digital experience technologies and data management.   Over the past year, many agencies and systems integrators (SI) have also gotten on the digital experience […]
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Digital Experience Delivery Creates Many Organizational Headaches

Anjali Yakkundi April 16, 2014
Forrester recently surveyed 148 technology, marketing, and business professionals with decision-making roles in digital experience (DX) delivery technologies, and asked them about their strategies for the coming 12 months. In our recently published report, one of the more interesting trends we found was the “people” issues remain top of mind for most organizations. Our qualitative […]
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DAM Vendors Must Step Up To The Plate

Anjali Yakkundi February 4, 2014
Historically, digital asset management (DAM) has been a niche technology compared with other components of enterprise content management (ECM) and digital experience technology. This has changed dramatically over the last few years as many organizations are using DAM solutions to support digital experience and marketing-focused content and processes.    In the wake of this change, […]
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2014 Digital Experience Delivery Survey

Anjali Yakkundi January 27, 2014
Our application development and delivery (AD&D) team has recently launched our survey on digital customer experience initiatives, and we’re looking for information on your digital customer experience strategy and technology investments. Some of the questions we’d like to get answers to include: What projects (if any) you have planned for this year. Details about what those projects […]
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The Future Of Digital Experience Technologies

Anjali Yakkundi December 27, 2013
Delivering great multichannel digital experiences isn't as easy as plugging in new software and calling it a day. Digital customer experience success comes from combining many elements: a big-picture vision, short- and long-term strategic planning, shifts in roles and responsibilities, and intelligent technology adoption and delivery. For application development and delivery (AD&D) pros and their […]
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Organizing To Deliver Great Digital Experiences

Anjali Yakkundi September 20, 2013
Many have interpreted the customer experience imperative to mean that IT is dead and marketers are the future. We reject this. IT is far from dead. After all, what’s the point of great design and marketing strategy if you can’t deliver the right experience to the right customer based on factors such as location, device […]
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Key Findings From Our Site Search Market Overview

Anjali Yakkundi September 17, 2013
Although often overlooked, site search plays a vital role in your digital customer experience strategy. It helps improve customer self-service, increase sales conversion rates, and increase page views and site traffic. Accordingly, organizations are revisiting their site search technology decisions. They need site search tools that deliver more personal experiences to customers in ways including […]
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What Is The Key To DAM Success?

Anjali Yakkundi September 13, 2013
In a world with increasing numbers of rich media assets and a diverse set of distribution channels, more and more organizations are taking a closer look at rich media management options. Despite this increased interest, most organizations I talk to have relatively nascent digital asset management (DAM) initiatives. To better help organization create mature and […]
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What’s Next For Digital Customer Experience Tools?

Anjali Yakkundi September 10, 2013
Many enterprises we’ve spoken with have discovered that great digital customer experiences matter to their customers and ultimately have tangible bottom-line benefits. If you’re involved in delivering and executing great digital customer experiences, you’ll want to access Forrester’s new TechRadar report that digs into the diverse, rapidly evolving technology ecosystem that supports this strategic business […]
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