Arielle Trzcinski

Principal Analyst

Forrester Bio

Author Insights

Blog

Fueling The Consumer’s Healthcare Journey — Focusing On Ease And Individualized Care Will Accelerate Trust

Shannon Germain Farraher November 8, 2024
Opaque experiences and complex jargon have eroded consumer confidence and incentivized some to leave brands behind. Consumers will choose healthcare organizations that emphasize their needs and that increasingly gather and rely on their feedback to deliver value.
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How Health Insurers Can Regain The Medicare Advantage

Arielle Trzcinski November 7, 2024
Higher medical utilization by members, the growing difficulty of achieving CMS Star Ratings, and reimbursement pressures are pushing many health insurers to the brink. Learn how insurers can regain the Medicare advantage in this preview of a new report.
Blog

HLTH 2024: Bold Commitments And Key Takeaways

Arielle Trzcinski October 29, 2024
This year’s HLTH conference embraced the theme of “Be Bold.” Speakers committed strongly to tackling some of the toughest challenges in healthcare, such as lack of access, clinician shortages, and frustrating prior authorization (PA) processes.
Blog

Predictions 2025: Healthcare Tackles Tough Terrain To Reach New Horizons

Arielle Trzcinski October 24, 2024
Healthcare organizations will have a challenging yet opportunity-abundant year in 2025 as they prioritize cybersecurity enhancements and generative AI investments. Find out more in our 2025 healthcare predictions.
Blog

CVS Eyes A Splitting Heart Decision: Separating Its Core Business To Shock Future Growth

Arielle Trzcinski October 9, 2024
A potential split at CVS marks a significant shift in the retail company’s strategy from one-stop-shop for all things healthcare.
Blog

Get Visibility Into Healthcare’s Biggest Blind Spot: Concentration Risk

Alla Valente October 9, 2024
It’s been a banner year for healthcare, and not in a good way. As a healthcare provider, if your patients had trouble filling a prescription, if you struggled to submit claims to generate much-needed revenue, or if you had to ask a patient to reschedule a non-essential medical procedure, your organization has been a victim of healthcare concentration risk.
Blog

CX Platforms For Healthcare Transform Engagement From Transactional To Trustworthy: Key Takeaways From The Forrester Wave™

Arielle Trzcinski September 23, 2024
Healthcare providers and health insurers are exhausted from point-solution fatigue. Narrow focus on the “digital front door” in healthcare has yielded some success on customer acquisition but left much to be desired on the trust frontier. To earn trust, healthcare organizations (HCOs) must create value with customers. To create value, HCOs need to curate personalized […]
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The PBM Paradox: Catalysts Of Concentration Risk In The Healthcare Ecosystem

Arielle Trzcinski September 20, 2024
A recent study by the American Medical Association (AMA) noted that just four firms dominate 70% of the pharmacy benefit manager (PBM) industry, a textbook definition of an oligopoly. Learn more about what's driving this trend and what the impact could be.
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US Health Insurer CX Quality Plummets To A Five-Year Low

Judy Weader June 17, 2024
There’s just no way to sugarcoat this: US health insurer Customer Experience Index (CX Index™) ratings for 2024 have landed with a resounding thud. This is the second time since 2021 that the industry average rating had a statistically significant decline — and it’s easy to see why: Ten brands scored their lowest ratings in […]
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Redefining The Fate Of Virtual Care

Arielle Trzcinski June 12, 2024
Following shocks to virtual healthcare, providers, payers, and partners will have to revitalize this important modality of care. Learn how in this blog post.
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It’s Not A Mirage: We Need A Way Out Of The Medical Desert

Arielle Trzcinski June 11, 2024
All healthcare ecosystem players must act swiftly and boldly to curb the rise of medical deserts before the healthcare system reaches a point where more preventable tragedies sweep the US.
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It’s Time To Wake Up To Healthcare’s Concentration Risk

Alla Valente May 30, 2024
The US healthcare industry is riddled with concentration risk. Now regulators are getting involved making the pain too great to ignore.
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Navigating The Regulatory Maze: Enhancing Customer Experience In Finance And Healthcare

Arielle Trzcinski May 20, 2024
No regulation was designed to ruin the customer experience, yet poor experiences in regulated industries abound. At CX Summit North America, we'll explore how leading organizations are navigating these challenges.
Blog

Introducing The Customer Experience Platforms For Healthcare Landscape, Q2 2024

Arielle Trzcinski April 30, 2024
Healthcare consumers’ expectations for easier, faster, retail-like experiences are not fading away. It is no longer enough to offer a digital front door alone — healthcare organizations must intercept consumers and customers as they navigate an increasingly complex and diverse healthcare ecosystem.
Blog

Stormy Seas Ahead: Top Trends On The Horizon For Healthcare In 2024

Arielle Trzcinski February 21, 2024
Healthcare organizations (HCOs) are navigating turbulent waters as they confront long-standing industry challenges and broad economic currents. Learn how how HCOs can weather the storm and overcome these challenges.
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A New Year’s Resolution For HCOs In 2024: Take Stock Of Your Digital Transformation Efforts

Arielle Trzcinski January 29, 2024
Learn six categories healthcare organizations can use to assess the maturity of their digital transformation efforts and identify areas for improvement in 2024.
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The Business Case For Investing In Women’s Health

Arielle Trzcinski November 16, 2023
Employers and health insurers can invest now in digital health offerings and tailored benefits that better serve this population. Keep these valuable women in the workforce. You’re not only doing what’s good for business — you just might save the life of someone you care for or who cares for you.
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The Retail Race In Healthcare Is A Marathon, Not A Sprint

Arielle Trzcinski October 2, 2023
Learn the impact of Costco moving into the retail healthcare space through a new partnership with healthcare marketplace Sesame.
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Healthcare Insurers Must Address Trust, Disruptive Competitors, And Platform Modernization To Meet Evolving Consumer Expectations In 2022

Arielle Trzcinski August 17, 2021
The headwinds that rocked health insurers throughout 2021 persist unabated as 2022 nears. As the calendar year approaches its terminus, insurers must remain nimble, deliver on their brand promise, and address immediate competitive threats as legislative requirements loom. In 2021, a plurality of trends emerged for healthcare insurers: Insurers are homing in on measuring and […]
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Healthcare Providers Must Address Equity, Burnout, Security, And Digital Experiences To Remain Competitive In 2021

Arielle Trzcinski June 21, 2021
Over the past year, the healthcare industry flexed its strength and accelerated digital transformation timelines at an unimaginable rate. At this midpoint of 2021, healthcare providers (HCPs) must continue to focus on optimizing their newly adopted and expanded care modalities. They must maintain their focus on agility while supporting their employees, protecting vulnerable patient populations, […]
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