Arielle Trzcinski

Senior Analyst

Forrester Bio

Author Insights

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Participate In A Forrester Research Survey On Healthcare Customer Engagement Technologies

Arielle Trzcinski October 9, 2019
Healthcare organizations, vendors, and practitioners: Help us understand the technologies that enable differentiated customer experiences.
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The (Amazon) Doctor Is In: Amazon Launches Amazon Care For Employees

Arielle Trzcinski September 25, 2019
The pilot healthcare program, which includes virtual and in-person visits and courier-delivered prescription drugs, should put the healthcare industry on notice.
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Apple Puts The Promise Of Health Innovation In The Hands Of Consumers . . . Pun Intended

Arielle Trzcinski September 12, 2019
“Today’s announcement carries our commitment to health even further by engaging with participants on a larger scale than ever before.” — Jeff Williams, Apple’s chief operating officer At Apple’s special September event earlier this week, the tech titan announced key research initiatives designed to help improve population health. The research builds from data shared by […]
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One Medical Bridges Digital And Physical Experiences Inside — And Outside — The Doctor’s Office

Arielle Trzcinski July 16, 2019
The critical need to improve the patient experience has given rise to providers such as One Medical that have been adept at delivering best-in-class digital and physical experiences through innovations in digital touchpoints, process enhancement, and wellness management.
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The Rise Of Virtual Care: Key Takeaways From Forrester’s New Wave™

Arielle Trzcinski June 17, 2019
Virtual care is about to hit a major tipping point — in 2020, investments in virtual care are expected to outpace those in traditional care delivery. While the virtual care market continues to mature, healthcare organizations (HCOs) must develop an enterprisewide strategy to support comprehensive virtual care deployment. We identified three key observations that should […]
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Stop Chasing After All Things Smart Home — Build Connected Health Experiences

Arielle Trzcinski June 3, 2019
IoT can be transformative for healthcare. But don't get distracted by tech for tech's sake. Read how to keep our IoT investments focused.
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Use-Case Selection Will Make Or Break Your AI Strategy In Healthcare

Arielle Trzcinski May 6, 2019
“AI” is shorthand for an ecosystem of technologies. We’ve created a chart that explains components of AI and how they may apply to healthcare uses cases.
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How To Leverage CX As A Strategic Differentiator In Healthcare

Arielle Trzcinski April 25, 2019
Use these sample questions to assess where your healthcare organization stands on the journey toward customer obsession.
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The Future Of Health: How Our 2019 Predictions Fared In Q1

Arielle Trzcinski April 23, 2019
How did our 2019 healthcare predictions stack up? Read to find out what’s happened, and what’s still to come.
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Interoperability And The Empowered Consumer Set The Stage At HIMSS19

Arielle Trzcinski March 12, 2019
The largest healthcare event, the Healthcare Information and Management Systems Society’s (HIMSS) conference, highlights the key themes that will be most influential for the industry in the coming year. Big names in healthcare, tech giants, and startups alike present their newest innovations and fight for attention on and off the exhibit floor. This year there was a strong focus on how innovative technologies can empower patients and create […]
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Healthcare Providers: Don’t Become The Next Blockbuster Video Story

Arielle Trzcinski March 8, 2019
Providers are under threat from new entrants and disruptors, from being pushed to take on more financial risk to facing potential closure due to poor financial performance or the inability to meet evolved customer needs. As healthcare providers face these threats, we’ve identified nine trends that CIOs need to be aware of and respond to […]
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How To Build A VoC Program In Healthcare

Arielle Trzcinski February 19, 2019
There is a customer experience (CX) imperative taking over in healthcare. To drive success, healthcare organizations (HCOs) must be able to understand how good — or bad — experiences are and where to focus improvement efforts. Watch the video below to understand the role voice of the customer (VoC) programs play to effectively drive CX improvements. […]
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Learn The Key Players Making Virtual Visits A Reality In Healthcare

Arielle Trzcinski February 5, 2019
Virtual Care Alleviates Key Pain Points In The Care Journey Don’t you miss summer? That time of year when there isn’t a flu epidemic or polar vortex sweeping across the country. Unfortunately, we are in the “darkest hour” of seasonality, when you and your family feel the need to wear a HAZMAT suit to avoid […]
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HCOs Need To Double Down On Virtual Care And Interoperability In The Post-CVS–Aetna Era

Arielle Trzcinski November 30, 2018
Shifts in consumer lifestyle and expectations have given innovators the opportunity to enter the healthcare space and capture market share with their modern, enhanced patient experiences. Instead of standing on the sidelines, CVS and Aetna have banded together to compete with healthcare disruptors. Today, CVS and Aetna finally closed their long-expected merger ringing in at […]
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VIDEO

Healthcare In 2019: Five Bold Predictions

Arielle Trzcinski November 28, 2018
The healthcare industry is experiencing some much-needed transformation and disruption. Looking ahead to next year, we made five bold predictions. Watch the video below to learn what is in store for the future of healthcare. Check out the full report here, and join our webinar on December 3 for a more in-depth understanding of our predictions. Click here to […]
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VIDEO

Advanced Analytics Is Required To Win, Serve, And Retain Healthcare Customers

Arielle Trzcinski November 27, 2018
There is an imminent market need to understand which analytics vendors truly help healthcare organizations (HCOs) make sense of their growing data assets and turn them into customer-level insights. HCOs need to better understand their customers, whether patient or member, so they can ensure they take the next best action that will lead to the […]
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Predictions 2019: In Healthcare, CX Measurement Frameworks, Virtual Care, And AI Come To The Fore

Arielle Trzcinski November 7, 2018
The US population is growing and aging. The volume of patients and the prevalence of chronic conditions are rising. Payers and providers alike are feeling the strain of healthcare’s antiquated system and the damaging effects it has on quality of care and revenue. As a result, the US healthcare market is going through a much-needed […]
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Invest In Virtual Care Now To Ensure Relevance In Tomorrow’s Healthcare Ecosystem

Arielle Trzcinski October 5, 2018
Virtual care is about to radically change the way that healthcare organizations deliver care. The silver tsunami looms, and within the next decade, the number of adults age 65 and older will increase by 41%.* Chronic disease prevalence is set to rise 57% by 2020.** Patients need to be supported beyond traditional care settings to guide their […]
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Focus On The Quadruple Aim For Success With AI In Healthcare

Arielle Trzcinski September 6, 2018
For Artificial Intelligence In Healthcare, The Quadruple Aim Isn’t Just A Goal — It’s A Requirement There is enormous excitement around using artificial intelligence in healthcare, and at the same time, there is growing consensus among healthcare organizations (HCOs) to focus on the “quadruple aim.” This includes improving the customer experience, driving better outcomes, lowering costs, […]
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Focus On The Quadruple Aim For Success With AI In Healthcare

Arielle Trzcinski September 6, 2018
For Artificial Intelligence In Healthcare, The Quadruple Aim Isn’t Just A Goal — It’s A Requirement There is enormous excitement around using artificial intelligence in healthcare, and at the same time, there is growing consensus among healthcare organizations (HCOs) to focus on the “quadruple aim.” This includes improving the customer experience, driving better outcomes, lowering costs, […]
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