Arielle Trzcinski
Senior Analyst

Author Insights
Blog
It’s Time To Put Security And Privacy Front And Center For Virtual Care
(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry. Some […]
Read More
Blog
Amazon Launches Pharmacy Offering, Furthering Its Strategy To Make Healthcare Shoppable And Convenient For Consumers
The Amazon Effect Comes Full Swing To Prescription Services Amazon Pharmacy, the company’s much-anticipated online prescription fulfillment service (built from its acquisition of PillPack two years prior), launched this week. With this announcement (and its past healthcare investments), Amazon becomes a direct competitor with legacy retail pharmacies CVS Health, Walgreens Boots Alliance, and others. In […]
Read More
Research Collection
Healthcare Leaders: Review Your Marketing And CX Budgets In The Wake Of COVID-19
Healthcare Leaders: Consider Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different firms and industries, including healthcare, face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath. […]
Read More
Blog
The FDA Just Launched A Digital Health Center Of Excellence — Why It Matters And What It Means To You
Last month, the US Food and Drug Administration (FDA) launched the Digital Health Center of Excellence (DHCoE), bolstering the shift toward digital that the healthcare industry has already been embracing. Investment in digital health is at an all-time high. The market cap created from nine IPOs in 2019 from companies in the digital health space […]
Read More
Blog
Predictions 2021: Digital Goes Mainstream As The New Normal Sets In For Healthcare
The forced digital transformation of 2020 was just the beginning for the healthcare industry. In 2021, transformation — and not just digital — will continue on a grander scale.
Read More
Blog
Employee Mental Health Must Be Front And Center For Every Employer
Mental health has become the focus of the discussion when it comes to employee benefits. As an organization — whether you have remained open, are planning for “return to work” in an office setting, or will continue to keep your workforce remote indefinitely — you need an employee mental health strategy. To set the stage: […]
Read More
Research Collection
The Definitive Guide To Digital Health Experiences
As COVID-19 sparked a huge uptake of virtual care, what would have taken years of digital transformation happened in just a few short months. But even before the pandemic, rising consumer expectations and increased competition in healthcare were forcing healthcare organizations (HCOs) to shift from a reactive model to a proactive and personalized one. To […]
Read More
Blog
The Biggest Digital Health Deal Of All Time: Teladoc Health And Livongo Merge To Deliver Proactive, Broad Spectrum Digital Health
Telehealth megamerger ushers in a new era of digital health.
Read More
Research Collection
HCOs: Optimize Self-Triage Now To Better Serve Patients And Members And Get The Greatest ROI
COVID-19 has fueled a boom in digital self-triage tools. Healthcare organizations need to broaden their use cases.
Read More
Blog
Walmart Doubles Down On ‘Save Money. Live Better.’ As It Wants To Help You Shop For Your Next Health Insurance Plan
Recently, Walmart quietly launched Walmart Insurance Services LLC. To better understand and triangulate what this move means for the future of healthcare, a team of Forrester analysts weighed in. Read their takes.
Read More
Blog
Mental Health: Keep The Conversation Open
With fear and anxiety on the rise, mental health support is a critical element of any post-pandemic business continuity plan. Learn the key trends and next steps for employers.
Read More
Blog
Will Virtual Care Stand The Test Of Time? If You’re Asking The Question, It’s Time To Catch Up
The past barriers to virtual care for consumers have been removed and the coronavirus pandemic has accelerated the adoption of virtual care models. Get the latest on this emerging healthcare trend.
Read More
Blog
Virtual Care Is A Requirement — Not A “Nice-To-Have”
While the pandemic accelerated virtual care adoption, the reasons for seeking it have shifted. Learn more from our recent survey of healthcare organizations.
Read More
Blog
Quick Resource Guide To Help Organizations Scale Healthcare Support During COVID-19
Forrester has curated a list of companies that are delivering virtual care services and support for health insurers, healthcare providers, employers, and consumers during the COVID-19 pandemic. While some vendors initially offered temporary discounts or free services, many have discontinued these practices. From self-triage to virtual care, these services allow healthcare organizations (HCOs) to screen […]
Read More
Blog
Hockey Stick Adoption Of Virtual Care Is Nigh As The Government Pushes Toward More COVID-19 Resources For Citizens
Teleheath is on the cusp of mass adoption as the COVID-19 pandemic intensifies. The move will usher in longer-term change for healthcare and the ecosystems surrounding it.
Read More
Blog
Your Employees Need More Healthcare Options During The COVID-19 Pandemic
As the number of COVID-19 cases surge in the US there is a looming threat facing the US — healthcare capacity. Given this stark reality senior executives at companies, must make swift decisions to protect their employees, their communities, and even the US healthcare system.
Read More
Blog
Healthcare Customers Not Engaging? Time To Optimize Your Digital Front Door Strategy
Less than 50% of consumers logged into their health insurer or healthcare provider’s website or mobile app in 2019. That figure tells a lot. Despite heavy investments in digital and the customer experience, healthcare organizations (HCOs) are failing to meet customer needs and expectations. This is resulting in poor customer acquisition and retention rates. HCOs […]
Read More