Arielle Trzcinski

Senior Analyst

Forrester Bio

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Blog

It’s Time To Put Security And Privacy Front And Center For Virtual Care

Arielle Trzcinski December 22, 2020
(Written with Benjamin Corey, senior research associate at Forrester) Telehealth (virtual care) usage has skyrocketed during the pandemic. When you roll back the tape a few months, healthcare providers were able to (very quickly) stand up virtual care capabilities without having to go through the intensive HIPAA compliance protocols required in the healthcare industry. Some […]
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Blog

Amazon Launches Pharmacy Offering, Furthering Its Strategy To Make Healthcare Shoppable And Convenient For Consumers

Arielle Trzcinski November 19, 2020
The Amazon Effect Comes Full Swing To Prescription Services Amazon Pharmacy, the company’s much-anticipated online prescription fulfillment service (built from its acquisition of PillPack two years prior), launched this week. With this announcement (and its past healthcare investments), Amazon becomes a direct competitor with legacy retail pharmacies CVS Health, Walgreens Boots Alliance, and others. In […]
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Research Collection

Healthcare Leaders: Review Your Marketing And CX Budgets In The Wake Of COVID-19

Arielle Trzcinski November 11, 2020
Healthcare Leaders: Consider Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different firms and industries, including healthcare, face disparate consumer trends, resource availability, and revenue potential during the pandemic and its aftermath. […]
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Blog

The FDA Just Launched A Digital Health Center Of Excellence — Why It Matters And What It Means To You

Arielle Trzcinski October 28, 2020
Last month, the US Food and Drug Administration (FDA) launched the Digital Health Center of Excellence (DHCoE), bolstering the shift toward digital that the healthcare industry has already been embracing. Investment in digital health is at an all-time high. The market cap created from nine IPOs in 2019 from companies in the digital health space […]
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Blog

Predictions 2021: Digital Goes Mainstream As The New Normal Sets In For Healthcare

Arielle Trzcinski October 20, 2020
The forced digital transformation of 2020 was just the beginning for the healthcare industry. In 2021, transformation — and not just digital — will continue on a grander scale.
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Blog

Employee Mental Health Must Be Front And Center For Every Employer

Arielle Trzcinski October 9, 2020
Mental health has become the focus of the discussion when it comes to employee benefits. As an organization — whether you have remained open, are planning for “return to work” in an office setting, or will continue to keep your workforce remote indefinitely — you need an employee mental health strategy. To set the stage: […]
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Research Collection

The Definitive Guide To Digital Health Experiences

Arielle Trzcinski September 11, 2020
As COVID-19 sparked a huge uptake of virtual care, what would have taken years of digital transformation happened in just a few short months. But even before the pandemic, rising consumer expectations and increased competition in healthcare were forcing healthcare organizations (HCOs) to shift from a reactive model to a proactive and personalized one. To […]
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Blog

The Biggest Digital Health Deal Of All Time: Teladoc Health And Livongo Merge To Deliver Proactive, Broad Spectrum Digital Health

Arielle Trzcinski August 7, 2020
Telehealth megamerger ushers in a new era of digital health.
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Research Collection

HCOs: Optimize Self-Triage Now To Better Serve Patients And Members And Get The Greatest ROI

Arielle Trzcinski July 20, 2020
COVID-19 has fueled a boom in digital self-triage tools. Healthcare organizations need to broaden their use cases.
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Blog

Walmart Doubles Down On ‘Save Money. Live Better.’ As It Wants To Help You Shop For Your Next Health Insurance Plan

Arielle Trzcinski July 13, 2020
Recently, Walmart quietly launched Walmart Insurance Services LLC. To better understand and triangulate what this move means for the future of healthcare, a team of Forrester analysts weighed in. Read their takes.
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Blog

Mental Health: Keep The Conversation Open

Arielle Trzcinski June 12, 2020
With fear and anxiety on the rise, mental health support is a critical element of any post-pandemic business continuity plan. Learn the key trends and next steps for employers.
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Blog

Will Virtual Care Stand The Test Of Time? If You’re Asking The Question, It’s Time To Catch Up

Arielle Trzcinski June 4, 2020
The past barriers to virtual care for consumers have been removed and the coronavirus pandemic has accelerated the adoption of virtual care models. Get the latest on this emerging healthcare trend.
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Blog

Virtual Care Is A Requirement — Not A “Nice-To-Have”

Arielle Trzcinski June 3, 2020
While the pandemic accelerated virtual care adoption, the reasons for seeking it have shifted. Learn more from our recent survey of healthcare organizations.
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Video

Self-Triage Solutions Hold The Keys To The Healthcare Digital Front Door

Arielle Trzcinski May 28, 2020

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Video

Healthcare Is Making The Shift To Virtual-First Delivery Across Routine And Specialty Care

Arielle Trzcinski May 21, 2020

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Video

Optimize Your Digital Front Door Strategy In Healthcare To Fend Off New Competitors

Arielle Trzcinski April 20, 2020

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Blog

Quick Resource Guide To Help Organizations Scale Healthcare Support During COVID-19

Arielle Trzcinski April 3, 2020
Forrester has curated a list of companies that are delivering virtual care services and support for health insurers, healthcare providers, employers, and consumers during the COVID-19 pandemic. While some vendors initially offered temporary discounts or free services, many have discontinued these practices. From self-triage to virtual care, these services allow healthcare organizations (HCOs) to screen […]
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Blog

Hockey Stick Adoption Of Virtual Care Is Nigh As The Government Pushes Toward More COVID-19 Resources For Citizens

Arielle Trzcinski March 16, 2020
Teleheath is on the cusp of mass adoption as the COVID-19 pandemic intensifies. The move will usher in longer-term change for healthcare and the ecosystems surrounding it.
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Blog

Your Employees Need More Healthcare Options During The COVID-19 Pandemic

Arielle Trzcinski March 13, 2020
As the number of COVID-19 cases surge in the US there is a looming threat facing the US — healthcare capacity. Given this stark reality senior executives at companies, must make swift decisions to protect their employees, their communities, and even the US healthcare system.
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Blog

Healthcare Customers Not Engaging? Time To Optimize Your Digital Front Door Strategy

Arielle Trzcinski March 12, 2020
Less than 50% of consumers logged into their health insurer or healthcare provider’s website or mobile app in 2019. That figure tells a lot. Despite heavy investments in digital and the customer experience, healthcare organizations (HCOs) are failing to meet customer needs and expectations. This is resulting in poor customer acquisition and retention rates. HCOs […]
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