Arielle Trzcinski

Senior Analyst

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Blog

Will Virtual Care Stand The Test Of Time? If You’re Asking The Question, It’s Time To Catch Up

Arielle Trzcinski 10 hours ago
Virtual Care Blog Series — Part 3 Forrester made the call that 2020 would be the tipping point for virtual care adoption. The pandemic accelerated digital transformation for many healthcare organizations (HCOs) from a matter of years to a matter of months. Previous barriers to virtual care for consumers have been removed, such as lack […]
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Blog

Virtual Care Is A Requirement — Not A “Nice-To-Have”

Arielle Trzcinski 1 day ago
While the pandemic accelerated virtual care adoption, the reasons for seeking it have shifted. Learn more from our recent survey of healthcare organizations.
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Video

Self-Triage Solutions Hold The Keys To The Healthcare Digital Front Door

Arielle Trzcinski May 28, 2020

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Healthcare Is Making The Shift To Virtual-First Delivery Across Routine And Specialty Care

Arielle Trzcinski May 21, 2020

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Optimize Your Digital Front Door Strategy In Healthcare To Fend Off New Competitors

Arielle Trzcinski April 20, 2020

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Blog

Quick Resource Guide To Help Organizations Scale Healthcare Support During COVID-19

Arielle Trzcinski April 3, 2020
Forrester has curated a list of companies that are delivering virtual care services and support for health insurers, healthcare providers, employers, and consumers during the COVID-19 pandemic. While some vendors initially offered temporary discounts or free services, many have discontinued these practices. From self-triage to virtual care, these services allow healthcare organizations (HCOs) to screen […]
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Blog

Hockey Stick Adoption Of Virtual Care Is Nigh As The Government Pushes Toward More COVID-19 Resources For Citizens

Arielle Trzcinski March 16, 2020
Teleheath is on the cusp of mass adoption as the COVID-19 pandemic intensifies. The move will usher in longer-term change for healthcare and the ecosystems surrounding it.
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Blog

Your Employees Need More Healthcare Options During The COVID-19 Pandemic

Arielle Trzcinski March 13, 2020
As the number of COVID-19 cases surge in the US there is a looming threat facing the US — healthcare capacity. Given this stark reality senior executives at companies, must make swift decisions to protect their employees, their communities, and even the US healthcare system.
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Blog

Healthcare Customers Not Engaging? Time To Optimize Your Digital Front Door Strategy

Arielle Trzcinski March 12, 2020
Less than 50% of consumers logged into their health insurer or healthcare provider’s website or mobile app in 2019. That figure tells a lot. Despite heavy investments in digital and the customer experience, healthcare organizations (HCOs) are failing to meet customer needs and expectations. This is resulting in poor customer acquisition and retention rates. HCOs […]
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Blog

Healthcare CRMs Are The Key To Unlocking The Digital Front Door: Takeaways From The Forrester Wave™

Arielle Trzcinski March 12, 2020
Healthcare organizations (HCOs) should look to healthcare customer relationship management systems (CRMs) to enable their “digital front door” strategy and meet the growing demands of their customers for a great experience — both digitally and beyond. The recently published report, “The Forrester Wave™: Healthcare CRM Providers, Q1 2020,” identified the seven most significant players in […]
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Blog

Why Mental Health Needs To Be On Every Company’s 2020 Agenda

Arielle Trzcinski December 9, 2019
Lack of access to mental health services costs employees and employers a lot. Discover three ways to foster better employee mental health.
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Blog

Participate In A Forrester Research Survey On Healthcare Customer Engagement Technologies

Arielle Trzcinski October 9, 2019
Healthcare organizations, vendors, and practitioners: Help us understand the technologies that enable differentiated customer experiences.
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Blog

The (Amazon) Doctor Is In: Amazon Launches Amazon Care For Employees

Arielle Trzcinski September 25, 2019
The pilot healthcare program, which includes virtual and in-person visits and courier-delivered prescription drugs, should put the healthcare industry on notice.
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Blog

Apple Puts The Promise Of Health Innovation In The Hands Of Consumers . . . Pun Intended

Arielle Trzcinski September 12, 2019
“Today’s announcement carries our commitment to health even further by engaging with participants on a larger scale than ever before.” — Jeff Williams, Apple’s chief operating officer At Apple’s special September event earlier this week, the tech titan announced key research initiatives designed to help improve population health. The research builds from data shared by […]
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Blog

One Medical Bridges Digital And Physical Experiences Inside — And Outside — The Doctor’s Office

Arielle Trzcinski July 16, 2019
The critical need to improve the patient experience has given rise to providers such as One Medical that have been adept at delivering best-in-class digital and physical experiences through innovations in digital touchpoints, process enhancement, and wellness management.
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Blog

The Rise Of Virtual Care: Key Takeaways From Forrester’s New Wave™

Arielle Trzcinski June 17, 2019
Virtual care is about to hit a major tipping point — in 2020, investments in virtual care are expected to outpace those in traditional care delivery. While the virtual care market continues to mature, healthcare organizations (HCOs) must develop an enterprisewide strategy to support comprehensive virtual care deployment. We identified three key observations that should […]
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Blog

Stop Chasing After All Things Smart Home — Build Connected Health Experiences

Arielle Trzcinski June 3, 2019
IoT can be transformative for healthcare. But don't get distracted by tech for tech's sake. Read how to keep our IoT investments focused.
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Blog

Use-Case Selection Will Make Or Break Your AI Strategy In Healthcare

Arielle Trzcinski May 6, 2019
“AI” is shorthand for an ecosystem of technologies. We’ve created a chart that explains components of AI and how they may apply to healthcare uses cases.
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Blog

How To Leverage CX As A Strategic Differentiator In Healthcare

Arielle Trzcinski April 25, 2019
Use these sample questions to assess where your healthcare organization stands on the journey toward customer obsession.
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Blog

The Future Of Health: How Our 2019 Predictions Fared In Q1

Arielle Trzcinski April 23, 2019
How did our 2019 healthcare predictions stack up? Read to find out what’s happened, and what’s still to come.
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