Bill Doyle

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Q&A With Fergal Coburn, Head of Channel Strategy and Development, Allied Irish Banks

Bill Doyle October 23, 2013
It's happened. A critical mass of consumers have become "digital first." And the banking industry is no exception. In less than 20 years, Internet-based touchpoints have become the channel of choice for bank customers worldwide.  Despite this massive shift in channel preferences, few banks have made a radical shift in spending. They still budget far […]
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Q&A With Paul Barker, Senior Vice President and Chief Digital Officer, Hallmark Digital, Hallmark Cards

Bill Doyle October 21, 2013
Digital will become the backbone of your entire business strategy. More than half of eBusiness & Channel Strategy Professionals we speak with agree, yet a mere 20% have mastered yesterday’s basics, such as a seamless handoff between channels.  And as Paul Barker, Senior Vice President and Chief Digital Officer, Hallmark Digital, Hallmark Cards notes:  “Today, digital […]
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Q&A With Dwayne Chambers, Chief Marketing Officer, Krispy Kreme Doughnuts

Bill Doyle October 9, 2013
Even doughnuts have gone digital. Between offering mobile alerts for hot doughnuts and interacting with evangelists on Twitter, Krispy Kreme Doughnuts has set out to integrate digital programs into its customer interactions and relationships – while still staying true to the 76-year-old global company’s core brand DNA. In the run-up to Forrester’s Forum For eBusiness & Channel […]
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E-Trade and Fidelity Are Leaders In Mobile Investing

Bill Doyle July 24, 2013
It's still early in the mobile investing game, but with investor expectations rising and substantial business at stake, digital wealth management teams know they must improve their portfolios of mobile sites and apps. To help, Forrester developed the Mobile Wealth Management Functionality Benchmark. Early this year, we published our first scorecard of five global leaders. […]
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The Secret To Loyal Financial Services Customers

Bill Doyle March 8, 2011
Eight years ago, Forrester set out to find the corporate trait that does the most to create loyalty among financial services consumers. Loyalty, of course, is about more than simply retaining customers: Loyal customers are willing to buy more, borrow more, save more, and invest more with the firms they already use. We tested dozens […]
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Mobile Investing Heats Up

Bill Doyle February 16, 2011
Most wealth management firms have gotten a pass on mobile, because the people with the most money – older Boomers and Seniors – are the ones least likely to use the mobile Web or mobile apps. But that pass is expiring. Mobile is exploding, and even the older investors are part of the surge. As […]
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