Boris Evelson

Vice President, Principal Analyst

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The BI Fabric Baby Is Slowly But Surely Growing Up

Boris Evelson August 4, 2021
BI fabric has been growing, but slowly. Learn the five architectures and technologies where it's expanding most.
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Blog

Qualtrics’ $1.125B Acquisition Of Clarabridge Upends The Customer Feedback Management Market

Judy Weader July 30, 2021
Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on […]
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Blog

Push-Down Query Capabilities: Five Questions To Ask Your Cloud BI Provider

Boris Evelson March 8, 2021
Learn how to balance your need for a hybrid environment with the benefits of an elastic cloud-based BI platform.
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Blog

TIBCO’s Acquisition Of Information Builders Signals More BI Market Consolidation

Boris Evelson October 22, 2020
The business intelligence (BI) vendor consolidation trend that started earlier in 2019 continues. Today, TIBCO announced its intent to acquire Information Builders, Inc. (IBI) — one of the oldest players in the market. Want to get the real sense of how far back IBI goes? It was one of the first vendors to offer reporting and analytics on mainframes! It still does, and it’s quite a unique capability today, only […]
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Blog

Amplify Intelligence With AI And Analytics — Forrester’s Virtual Data & Insights Forum, October 13–15

Boris Evelson October 5, 2020
They say data is the new oil. They say data is the new currency. They say data is the key competitive differentiator. All true. But reality is sobering: Only 7% of firms report advanced, insights-driven practices. Respondents to the same survey claimed that less than half (49%) of all business decisions in their enterprise are […]
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Blog

BI Is Dead; Long Live BI

Boris Evelson September 21, 2020
Enterprise BI is not dead, It's alive and thriving. But there are changes ahead. Learn about five of them here.
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Blog

Just Published: Dual Forrester Wave™ Evaluations On Text Analytics

Boris Evelson June 17, 2020
Enterprises have been successfully leveraging analytics platforms such as business intelligence (BI), predictive analytics based on machine learning (PAML), cognitive search, and others for multiple applications and use cases for decades. That has not been the case with text analytics or natural language processing (NLP) technologies. Forrester tracks over a hundred vendors whose platforms are […]
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Blog

Data, Analytics, And Insights Investments Produce Tangible Benefits — Yes, They Do

Boris Evelson May 18, 2020
If you set out to build a “boil the ocean” business case for why to invest in data, analytics, and insights initiatives — stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business-insights maturity, because they will yield tangible benefits — both top- and bottom-line […]
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Blog

Forrester 2019 Enterprise BI Platform Wave™ Evaluations — Research Update

Boris Evelson July 29, 2019
Forrester has just published 2019 refreshes of our enterprise business intelligence (BI) platform Wave™ evaluations. As the BI market and the technology continue to evolve, so does our research. This year, we emphasized: New market segmentation by both vendor-managed and client-managed platforms, which roughly equate to on-premises and cloud-based platforms, respectively, but not quite. Since […]
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Blog

Business Intelligence Market Consolidation — What To Expect Next

Boris Evelson July 24, 2019
The past two years have seen a significant divergence in the maturity of the supply and demand sides of the business intelligence (BI) market. This divergence will influence market dynamics for the next two years and affect enterprise insights leaders making strategic vendor and platform decisions. Specifically, the: Supply side is very mature. BI technology […]
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Blog

Enterprise BI Platforms Are Low-Code App Dev’s Best Kept Secret

Boris Evelson July 11, 2019
I recently had the privilege (not to mention a lot of fun) to participate in a brainstorming session with a large enterprise software vendor and my esteemed colleagues John Rymer, Rob Koplowitz, and Jeffrey Hammond on the topic of low-code app dev. It’s not a well-known fact (but Forrester has been publicizing it for a […]
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Blog

The BI Vendor Landscape Is Going Through Significant Changes — What Can You Do To Protect Your Investments?

Boris Evelson June 10, 2019
The business intelligence (BI) market is going through a round of significant consolidation. Earlier this month, Sisense acquired Periscope Data; last week, Google announced its intention to acquire Looker; and today, Salesforce announced the intention to acquire Tableau Software. A smaller company, Logi Analytics, has also been on an acquisition spree, acquiring Zoomdata today and […]
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Blog

Forrester’s 2019 Business Intelligence Vendor Landscape

Boris Evelson March 26, 2019
Information technology keeps moving forward at an ever-increasing pace. Business intelligence (BI) technology isn’t falling behind and keeps constantly evolving. Gone are the days when vendors categorized themselves as: IT-focused and enterprise-scalable vs. business-user-focused BI platforms mostly going after departmental and line of business use cases. All legacy, formerly IT-focused BI vendors have moved squarely […]
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Blog

Transform Your Organization From Data-Driven To Insights-Driven

Boris Evelson November 14, 2018
Over the last five years, most large enterprises have slowly but surely matured from being data-aware to data-driven. They all collect data from operational and transactional applications; process the data into data lakes, data hubs, data warehouses, and data marts; and build business intelligence (BI) and analytics applications to understand what the data is telling […]
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Blog

Creative Adtech: The Most Important Category You’ve Never Heard Of (Plus, A Forrester Wave™)

Joanna O'Connell November 5, 2018
For the past 30-plus years, and for a host of reasons, the age-old connection between creative and media has been severed. In the programmatic era, the focus has been dominantly on media, as though creative didn’t contribute to enticing consumer attention and engagement and driving media performance. The results have been dismal: The digital advertising […]
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Blog

Two Forrester Waves™ Evaluate The Top Insights Services Providers

Jennifer Belissent, Ph.D. October 2, 2018
Struggling to meet the needs of data- and analytics-needs decision makers? There is help out there! Executives across industries recognize their organizations’ need for digital transformation — and the accompanying priority to become insights-driven. For many that’s easier said than done, however. Firms struggle with resource and talent requirements needed to deliver timely insights or to […]
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Blog

A Use Case For Business Intelligence Vs. Text Analytics Tools

Boris Evelson July 26, 2018
I recently answered a client question regarding an application that could be based on either business intelligence (BI) or text analytics technology. Question: “We receive quarterly and yearly account statements for our investments. Each statement will contain key pieces of information, such as total contributions, expenses, interest income, etc. However, each vendor may format their […]
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Blog

BI Buyers Look For End-To-End Platforms — Qlik Acquires Podium Data

Boris Evelson July 24, 2018
Qlik, a Leader in our recent Forrester Wave™ evaluation on business intelligence (BI), has acquired Podium Data, a Contender in our big data fabric Wave. In a humble opinion of yours truly, this is further proof of a trend showing that BI buyers are increasingly seeking end-to-end platforms and solutions, rather than separate BI/ETL components that need […]
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Blog

Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Boris Evelson June 14, 2018
Enterprises are sitting on mountains of unstructured data — 61% have more than 100 terabytes, and 12% have more than five petabytes! Luckily, there are mature technologies out there that can help. First, enterprise information architects should consider general-purpose text analytics platforms. These are capable of handling most, if not all, text analytics use cases, both […]
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Blog

Continued Convergence Of Analytics Products And Services

Boris Evelson May 17, 2018
I’ve been watching this trend with great curiosity (and first wrote about it in 2008). On the one hand, software product vendors are slowly but surely migrating from just selling products to selling solutions — and solutions always require professional services. IBM led the trend when it acquired PwC Consulting in 2002. For the last few […]
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