Brian Hopkins

VP, Principal Analyst

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The Top Technology Trends To Watch: 2016 To 2018

Brian Hopkins September 9, 2015
Enterprise architects face more exciting — and greater — challenges as the age of the customer takes off. But technology invention, innovation, and spending are notoriously cyclical. In fact, our first tech trends report in 2009 predicted a boom cycle through 2016. And we have seen this — with social, mobile, cloud, analytics, and big […]
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Think A Data Lake Is THE Answer? Think Again. Here Comes Elastic Analytics

Brian Hopkins July 27, 2015
Enterprise architects, are you mired in a tangled web of data marts while your business pursues customer engagement without you? If you think a Hadoop-centric architecture is going to save the day, you may need to rethink. Your customers expect you to create systems of insight to deliver win-win engagement in real time. I’m seeing […]
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“Big Data” Has Lost Its Zing – Businesses Want Insight And Action

Brian Hopkins June 27, 2015
I saw it coming last year. Big data isn’t what it used to be. Not because firms are disillusioned with the technology, but rather because the term is no longer helpful. With nearly two-thirds of firms having implemented or planning to implement some big data capability by the end of 2015, the wave has definitely […]
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A Travel Nightmare: How To Ignore Data, Remain Clueless, And Anger Your Customers

Brian Hopkins June 18, 2015
Firms are blowing opportunities to engender their customers’ lifelong loyalty. Here’s an example from my own recent experience: As an analyst, I fly 100,000-plus miles with a preferred airline every year, and I’m a mobile mind-shifted consumer; therefore, I have made some assumptions that have led to an expectation. Assumption — weather delays are not […]
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Systems Of Insight Will Power Digital Business

Brian Hopkins April 27, 2015
In digital business analytics, only delivering insight at the point of action matters. Did your customer get the right information, in context, at her moment of need? Did your firm use that engagement to make the right offer and up sell? Do your sales or call center reps have the insight they need to set […]
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Big Data, Welcome To Those Awkward Teenage Years

Brian Hopkins February 20, 2015
Just a few years ago, when big data was associated primarily with Hadoop, it was like a precocious child…fun for adults, but nobody took it seriously. I’m attending Strata in San Jose this February, and I can see things have changed. Attendance doubled from last year and many of the attendees are the business casual […]
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Blog

Is Big Data Enough? (Ramping Up For Strata In San Jose)

Brian Hopkins February 9, 2015
I’m ramping up to attend Strata in San Jose, February 18, 19 and 20th. Here is some info to help everyone who wants to connect and share thoughts. Looking forward to great sessions and a lot of thought leadership. I’ll be setting aside some time for 1:1 meetings (Booked Full) [Updated on 2/17] – I […]
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Blog

Elephants, Pigs, Rhinos and Giraphs; Oh My! – It’s Time To Get A Handle On Hadoop

Brian Hopkins November 26, 2014
By now you have at least seen the cute little elephant logo or you may have spent serious time with the basic components of Hadoop like HDFS, MapReduce, Hive, Pig and most recently YARN. But do you have a handle on Kafka, Rhino, Sentry, Impala, Oozie, Spark, Storm, Tez… Giraph? Do you need a Zookeeper? […]
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Forrester’s Top Emerging Technologies To Watch, Now Through 2020

Brian Hopkins October 31, 2014
Technology has given your customers choices and digital predators the edge. Ask marketing, they will tell you about the decreasing effectiveness of traditional campaigns. Look at your business strategy and find plans to address new digital competitors that have become serious threats overnight. Across the board, Forrester finds high expectations that emerging technology will help […]
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How Do New “Systems Of Insight” Power Great Mobile Moments And Customer Experiences?

Brian Hopkins October 31, 2014
Customers crave contextual and personal experiences on their mobile devices. Companies are looking to the reams of location and behavior data spun off mobile device to deliver them. Meanwhile, executives long for the insights lurking just below the surface of the new data they collect on customers and prospects to improve services and chart the […]
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Blog

Reset On Big Data Or Miss The Big Change

Brian Hopkins May 28, 2014
Big data is undergoing big change, but most companies are missing it or just grasping at the edges. My colleague Fatemeh Khatibloo and I have just completed an exhaustive study of the big data phenomenon. We found a familiar pattern: business confusion in the face of stern warnings about the dangers of big data and […]
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Blog

Why Bitcoin Is Here To Stay

Brian Hopkins January 29, 2014
When I stumbled across Bitcoin (or Bit-O-Coin, as my wife likes to call it) a few years back, my spidey sense started tingling. Since that time, I’ve made a few off hand remarks about the future of crypto-currency and received the expected “it’s another Dutch Tulip thing”. While I’m not an expert on the financial […]
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Blog

Engagement, Smart Systems, and Nimbleness Anchor The Top Tech Trends To Watch

Brian Hopkins November 4, 2013
Mobile, social, and cloud computing have created seismic shifts in the business technology landscape over the last seven years. Instead of simply evolving our 2011 top trends research, this year we’re taking a fresh look at how technology is fueling business change anchored by three broad themes: Engagement: Engaged customers drive the pace of business […]
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Big Data For Telco Begins To Unleash Systems Of Engagement

Brian Hopkins October 1, 2013
In our recently completed Q3 2013 Global State Of Enterprise Architecture Online Survey, big data for real-time analytics moved from the No. 3 most revolutionary technology to the No. 2 position, according to the 116 enterprise architects who participated. This reflects the importance firms now place on turning vast amounts of data into immediate insight. […]
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Blog

Don’t Have A Big Data Strategy Yet? Good.

Brian Hopkins September 11, 2013
Big data noise has reached the point where most are reaching for the ear plugs. And with any good hype bubble, the naysayers are now grabbing attention with contrarian positions. For example, The New York Times expressed doubt about the economic viability of big data in "Is Big Data an Economic Big Dud?" This post […]
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Digital Disruption Via Big Data — Coming To Your Neighborhood Soon!

Brian Hopkins June 28, 2013
I had the privilege of watching the recent NSA surveillance story unfold from my hotel room in London this June. Seeing the story from a decidedly non-American viewpoint got me thinking a bit differently about the implications for our society. From my point of view — no matter how you define the squishy and now […]
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Blog

What’s Cooking – Emerging Tech Update 2013 (Part 1)

Brian Hopkins April 18, 2013
  As the analyst covering all things emerging information technology, I spend a bit of time watching web and social feeds looking for interesting and potentially disruptive stuff. Fortunately, it’s a good time for me to be doing this, as there are all kinds of things going on. I’ve decided to pass some of the […]
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Blog

The Emerging Technology Juggernaut

Brian Hopkins April 5, 2013
I heard a great analogy from a client recently; buying new technology is like buying a new car – there are a lot of different strategies. Some people want a new car every couple of years and pay a premium to have it, some choose to lease so they get a new car every few […]
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Blog

Avoid Becoming A One-trick Pony: Embrace Your Business’ Need For Real-time

Brian Hopkins March 13, 2013
  The term “one-trick pony” allegedly originated back in the 19th-century days of the traveling circus, where low-end ones were sarcastically called “dog and pony shows.” The really bad ones got the reputation of having a pony that only knew one trick. Today many IT shops are in danger of becoming like those sad circuses, […]
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Blog

Forrester’s Top 15 Emerging Technologies To Watch: Now To 2018

Brian Hopkins February 7, 2013
The pace of technology-fueled business innovation is accelerating, and enterprise architects can take a leading role by helping their firms identify opportunities for shrewd investment. In our 2012 global state of EA online survey, we asked again what the most disruptive technologies would be; here’s what we found: The results shouldn’t surprise anybody; however, if […]
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