Brian Walker

Author Insights

Blog

Welcome To The Era Of Agile Commerce

Brian Walker March 11, 2011
  Multichannel commerce no longer makes sense. As consumers are increasingly connected through a wide array of Internet-connected devices, the traditional multichannel commerce experience is becoming obsolete. Customers no longer interact with companies from a “channel” perspective; instead, they interact through touchpoints. These touchpoints include channels such as stores, branches, call centers, and websites, but […]
Read More