Brigitte Majewski

Vice President, Research Director

Forrester Bio

Author Insights

BLOG

What The Cambridge Analytica/Facebook Drama Tells Us About Brand Safety Today

Brigitte Majewski May 3, 2018

We didn’t think the Cambridge Analytica story could get any darker, but clearly it has. Yesterday, The New York Times reported that Cambridge Analytica filed for bankruptcy, with clients fleeing the firm after improper data harvesting and suspect targeting practices for election manipulation were revealed. The article disclosed that Cambridge Analytica had been planning to […]

Read More
BLOG

What Marketers Need To Know: Social Media Q1 2018 Roundup

Brigitte Majewski May 2, 2018

Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […]

Read More
BLOG

Facebook Fumbles Its Own Brand Crisis

Brigitte Majewski April 19, 2018

Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means for marketers.  If you are looking for more catastrophizing around the near-term death of social marketing, you’ve come to the wrong blog post. What did catch our attention: how poorly the […]

Read More
BLOG

The End Is Near: Advertising Ad Nauseam

Brigitte Majewski November 3, 2016

Marketers: Face it.  Consumers are skipping, blocking, and paying to avoid your ads.  We are in a Tragedy of the Commons for consumer attention.  Consumers are rejecting the modus operandi of “more” – more ads in more places more often.  Forrester Consumer Technographics data for 2016 shows that nearly one third of US online adults say […]

Read More