Brigitte Majewski

VP, Research Director

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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski 3 days ago
By Silencing Hackers With NDAs, Uber Could Legitimize Ransom Attacks As A Business Despite a half-billion-dollar marketing campaign last year to rebuild Uber’s image, the ride-sharing giant’s reputation problem just keeps getting worse. On Wednesday, two of the (now known to be) three hackers responsible for the 2016 breach and ransom of 57 million riders’ […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski November 4, 2019
Apple TV+ launches; the coming Streampocalypse; and more.
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The Marketer’s Take On Facebook’s Q3 2019 Earnings: Waiting For More

Brigitte Majewski October 31, 2019
My team at Forrester joins Facebook’s quarterly earnings calls, but not with a financial analyst’s mindset. Instead, we listen for the benefit of our B2C marketing clients. Many of them likely contributed to Facebook’s amazing ad revenue growth of 28% year-over-year. As it seems every quarter lately, markets continue to up their spend with the […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski October 28, 2019
Humana Commits To Cloud-Based Innovations To Reimagine Heathcare Humana signed a multiyear strategic partnership with Microsoft to build predictive and personalized healthcare solutions to help its members manage and overcome health issues. Among its broad innovation portfolio are moves to empower doctors to deliver personalized, proactive health care by providing a holistic view of their […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski October 21, 2019
Cisco’s Ex-CEO Has Launched A Startup, Taking Enterprise CX To The Next Level John Chambers, Cisco’s longtime CEO (1995–2015) founded a startup, Pensando, focused on making edge computing more scalable, agile, and efficient. His firm unveiled its flagship software-defined edge services platform last week, which it claims delivers 5–9 times better technological advantage, productivity, performance, […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski October 15, 2019
The California Attorney General just Published CCPA rules, and they're clear as mud.
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski October 7, 2019
Cybersecurity Awareness Month Is Underway Executives consider cyberattacks the second leading global risk to doing business, per the World Economic Forum’s 2019 Global Risks Report. The US Senate passed a law to help firms suffering from ransomware attacks, and the NSA launched a new Cybersecurity Directorate. With a flurry of activity already underway, it’s going […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 30, 2019
Amazon’s New Echo Lineup Does What Fire Phone Never Could Remember when Amazon created a new phone, hoping it could revolutionize the smartphone business? Remember how badly that failed? This week, Amazon released new products that prove it doesn’t need a smartphone to get up close and personal with its most engaged customers, who now […]
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Marketers: Embrace A Better CX

Brigitte Majewski September 24, 2019
Marketers' attempts to reach and win customers may be driving them away instead. Take the first steps toward a truly customer-centric marketing strategy that drives retention and growth.
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 23, 2019
IBM Reduces Rising Risks As Data Flows Between Partners With New Hybrid Cloud Data Protection Last week, IBM unveiled a new solution — IBM z15 — that provides data privacy passports and helps clients manage who gets access to data via policy-based controls. As Forrester’s security research has shown, one of the biggest risks in […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 16, 2019
Apple’s 2019 Event: What’s Missing Is What’s Telling — Branding When Apple cuts prices, you know there’s a problem. A price premium signals brand strength; any contraction is a cause for concern. Yes, Apple’s decisions to start monetizing services is a good strategy, but is it enough? It comes straight out of every management consulting […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 9, 2019
Le Tote Buys Lord & Taylor — A Most Peculiar Way To Buy Growth Fashion subscription company Le Tote agreed to acquire the storied (if tired) department store Lord & Taylor. We have several questions. For starters, the price. Le Tote, a popular yet relatively nascent rental company, has raised $62.5 million in venture capital […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski September 4, 2019
An Oklahoma court ordered Johnson & Johnson to pay $571M for involvement in “false, misleading, and dangerous marketing campaigns” that contributed to the state’s opioid crisis. Here’s both a risk and brand perspective on why business leaders should care. J&J Shares Recover — But Its Reputation May Not Our Security & Risk Analysts Alla Valente […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski August 19, 2019
The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift — the great gender blur. The male-female binary and all its associated tropes that have pervaded brand marketing for decades are on shaky ground. The Advertising Standards Authority (ASA), the UK’s independent advertising […]
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Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

Brigitte Majewski August 16, 2019
Revlon learned the hard way that influencer marketing is an ever evolving and finicky proposition. Learn more.
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski August 12, 2019
Salesforce Crosses The Physical-Digital Divide With ClickSoftware Acquisition Salesforce signed a definitive agreement to acquire Israeli field service software firm ClickSoftware for approximately $1.35 billion. The two companies already went to market as partners to provide integrated field service solutions, but ClickSoftware’s large presence in the utilities, telecom, cable, and industrial verticals will expand Salesforce’s customer […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski August 5, 2019
Automation And The Future Of Work Enters The Political Dialogue Andrew Yang is a long shot to make the next round of debates but deserves credit for bringing the conversation about automation and the future of work to the debate stage. To be fair, the impact of AI and automation on work is a difficult […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski July 29, 2019
Are Maps For Self-Driving Cars A Public Good? A public/private organization in the UK thinks so. Zenzic, a UK government and industry self-driving vehicle organization, believes that the country needs a standard map for all self-driving cars, not a different map encoded in each car manufacturer’s machine. The battle for “HD maps,” which purport to […]
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FORRward: A Weekly Read For Tech And Marketing Execs

Brigitte Majewski July 22, 2019
What We Don’t Know About Facial Recognition Could Hurt Us This week, on the heels of the viral craze that is FaceApp, we got some disquieting news. It turns out the app developer is based in Russia, meaning that 150 million people’s facial data is now, for all intents and purposes, readily accessible to the […]
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The FTD Lesson For Long-Standing Brands: Don’t Rest On Your Laurels

Brigitte Majewski June 7, 2019
FTD Gets Caught In A Terrible Game Of Pickle Century-old floral delivery stalwart FTD filed for Chapter 11, sending shivers through C-suites of venerable brands everywhere. In a growing US flower market, this pioneer should have dominated. It’s long offered eCommerce and delivery, features that competitive direct-to-consumer (DTC) upstarts now play to disrupt markets. But […]
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