New Tech Spotlight: Health Tech Puts Wellness In The Hands Of The Customer
Picture the following: You wake up from a fitful night of sleep feeling under the weather. From your sickbed, a voice assistant gathers your symptoms, accesses your patient history, and orders a prescription for you. But you want to talk to a human as well, so you initiate a video chat with your physician using […]
New Tech Spotlight: Fintech Investments Reach All-Time High In Q2 2018
Fintech is white-hot. Venture capital and private equity firms just can’t get enough of it. You’re probably thinking that fintech has been hyped for years now, but Q2 2018 turned out to be the largest quarter of private investment dollars we’ve seen in this category — EVER. Fintech is a parent category of technology that includes […]
How Are You Using IoT Technology To Drive Business Innovation?
Over the past several months, I’ve spoken to dozens of Forrester clients about many emerging technologies. A common thread that I’ve observed is they all need help seeing around the corner, identifying the next “big thing” before it becomes the next big thing. Since I recently explored additive manufacturing and autonomous vehicles in-depth, I’ve spoken to several […]
The Future Is Here: Want A Ride In A 3D-Printed Autonomous Shuttle?
I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event sponsors are gathering for a day-and-a-half of content about emerging technologies. Quantum computing, artificial intelligence, blockchain . . . it’s all here. I look forward to some great discussions about how […]
Our New Tech & Innovation 2018 Forum Is Right Around The Corner
We’ve been busy researching emerging technology markets this year at Forrester, and the time has come to showcase much of that research. Whether you’re interested in the latest developments in AI-based technology, blockchain, robotics, or quantum computing, Forrester analysts and external speakers will cover all the bases at our upcoming New Tech & Innovation Forum […]
New Tech: Transportation Technology And The Self-Driving Economy
Less than a year ago, my colleague Laura Koetzle and I published a report on the transformative effects of autonomous vehicles on the global economy. While conducting the research in the year leading up to that publication, the news cycles were sparsely populated (at best) with stories of the marvel of self-driving cars. We are […]
New Tech: Forrester Helps Navigate Uncertainty In Emerging Technology Markets
Do you know what the following 10 things have in common? Airbnb iPad iPhone Kickstarter Lyft Spotify Tesla Roadster Uber Venmo WhatsApp None of these things existed when I joined Forrester in 2006. Today, WhatsApp boasts more than 1 billion daily users; Venmo processes more than $20 billion in P2P payments annually; Kickstarter has raised […]
How To Make Smarter MarTech Investments
Forrester has covered marketing technology for 15 years, and I’ve been here for nearly 11 of them. Over the years, the MarTech landscape has exploded and what we have today is frankly an unsustainable ecosystem of thousands of software vendors that can supposedly do just about anything, except make you a turkey sandwich while you […]
Stop The Martech Madness!
How much are you spending on marketing technology? How do you know if you’re spending it on the right solutions? What are your peers and competitors doing? Are you sure you’re delivering what your customers really need? If you’re a B2B marketer and wondering about these or similar questions, you’re not alone. Lucky for you we’ll […]
Martech That Matters (For Marketers Who Actually Use It)
Sick of scouring sector landscapes with thousands of vendor logos organized into loosely defined categories? I mean, do you really need to know the names of 150 programmatic display advertising vendors out there? What’s the total Martech ecosystem going to tally this year – 7000+ vendors? Actually, yes. Yes it is. As my colleague Joe […]
Why You Need To Attend Consumer Marketing Forum 2017
To be blunt, if you miss this event, you’ll be sorry. Sure there are loads of marketing conferences out there, but Forrester’s Forums clear the clutter and help you focus on the issues that matter most to your success. Last year, we told you that we're in a post-digital world now, and that marketing must […]
What Advertisers Must Do Now To Counter The “Fake News” Phenomenon
My colleagues Melissa Parrish, Richard Joyce, Susan Bidel and I spent a lot of time since the US Presidential election researching the effect of the so-called “fake news” epidemic. Why is this so prominent, and why now? The truth is this 2016 election cycle shed an enormous spotlight on a nagging problem for advertisers that […]
Will Microsoft’s Big Bet On B2B Social Pay Off?
Okay, you’ve read countless opinion pieces on the blockbuster deal where Microsoft paid a notable (nearly 9x) premium for LinkedIn. One could argue that it’s about time someone snatched up LinkedIn…that was my initial reaction, and perhaps yours too. But why Microsoft, and why now? Well, it should be obvious that this is a B2B […]
Have What It Takes To Win In A Post-Digital World?
We had a fantastic event last week in New York, as 750+ marketing leaders converged on Forrester’s Marketing 2016. The big theme this year was how to succeed as a marketer in a post-digital world. What’s “post-digital” you ask? Well, we’re living in that world today and it’s time to acknowledge it. Digital technology is […]
MARKETING 2016 Guest Q&A with Antonio Sciuto, Nestlé Waters
The customer journey is vital to success in the age of the customer, and as technology advances, collecting data can help personalize the experience from start to finish. At MARKETING this week, Antonio Sciuto, CMO of Nestlé Waters, will share insight into the company’s brand new ‘war room’ that displays real-time data showing customer journeys […]
MARKETING 2016 Guest Q&A – The Next Wave: Age Of The Customer
You might have read my blog post last month about why you should attend this year’s MARKETING Forum in New York. The event is just around the corner, and I’m looking forward to all the sessions we have in store that will help marketers learn to deliver brand promise in every customer touchpoint. I recently caught […]
Why You Should Attend Forrester’s MARKETING 2016 Forum
I’ll be brief, because I know you’re busy. If you’re a customer-obsessed marketer, you should plan to attend Forrester’s annual Forum designed just for you – MARKETING 2016. Join us and 600+ marketing leaders in New York City on April 26-27 as we dive deep into the issues that matter most to you. Our agenda […]
MarTech + AdTech: An Embarrassment Of Riches
A CMO and a CIO walk into a hotel bar (Let’s call them Tom and Dick). After ordering a drink, Tom says, “Dick, I really need to start working with a DMP this year, and I want your help selecting one.” Dick says, “A DMP? My enterprise architecture team is building a near real-time, self-service […]
Forrester’s 2016 Predictions: All That Data Will Finally Drive Business Action
Do you consider yourself “data-driven”? If you’re like most business and technology leaders, you do. But the reality is that most businesses have only scratched the surface when it comes to transforming all of that data into insight that drives real business action. In our 2016 predictions report, my colleagues Brian Hopkins, Jennifer Belissent, PhD., […]
Q&A With Walter Levitt, CMO, Comedy Central
HBO Now. Sling TV. CBS All Access. It seems almost every day we learn about a new deal or a new service that will continue to fragment the way consumers watch the content they love. It’s also just one of the reasons I’m excited to hear from Comedy Central at this year’s Forum for Marketing […]