Caroline Robertson

Vice President, B2B Marketing Research Director

Forrester Bio

Caroline Robertson

Author Insights

So What Makes Our B2B Marketing & Sales Forum So Special?

Caroline Robertson August 2, 2018

If you are like many marketing or sales leaders we work with, there are two things you struggle to find time to do: Invest time in your own development. Attend conferences that relate more to your practice than your product. I know that was the case for me before I reentered the advisory world a […]

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Sometimes Questions Are The Fastest Path To Solutions

Caroline Robertson April 23, 2018

By nature, people like to help. Anyone who has ever networked their way into a new job by doing a round of purposeful informational interviews knows this. And while the optimal outcome for that discussion is a solution like “I need someone just like you on my team — when can you start?” that’s a […]

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A Social Take On Social Selling

Caroline Robertson April 11, 2018

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. Given this and the recent report that Mary Shea just published, New Tech: B2B Social Selling Tools, Q1 2018, I thought now would be a great time to touch […]

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The View From Backstage: How We Helped Get Customer Obsession Working For You At Forrester’s B2B Marketing Forum In Austin

Caroline Robertson October 17, 2017

Just over a week ago in Austin, I achieved another professional milestone — hosting my first Forrester B2B Marketing Forum. While the team did a wonderful job of preparing me and all the speakers at this event, the one thing I was unprepared for is how different the view is from backstage. The upside was […]

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Top H1 2017 B2B Marketing Blogs — Opening A Window Into Your World

Caroline Robertson August 9, 2017

It’s not quite the dog days of summer, so more often than not, I can keep my windows at home open. And at Forrester, the B2B marketing team is heads down, finalizing a lineup of amazing speakers and reviewing draft content for the (your) B2B Marketing 2017 forum coming up the first week of October […]

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A Healthy Future Welcomes Consultative B2B Sellers

Caroline Robertson May 23, 2017

  Mark Twain unknowingly echoed the state of today’s B2B sellers when he said, “The reports of my death are greatly exaggerated.” As Mary Shea writes in her newest report, “B2B Consultant Sellers Reign In The 21st Century,” it’s a selective sickness that ails today’s sales professionals. Those at greatest risk of the displacement as […]

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How Is Your B2B Marketing Garden Growing? Prune And Plant With Our B2B Marketing Spring Webinar Series

Caroline Robertson March 24, 2017

My former neighbor bought the house next door primarily due to its 9-acre potential. Over the years, I got to see his garden develop from a razed backyard to a well-orchestrated, nearly year-round landscape of seasonal beauty. He’d continually prune out the anemic and plant new varietals that he deemed would more likely thrive in […]

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It’s Time To Take Flight With Social Selling

Caroline Robertson February 7, 2017

The logistics of business travel can be nightmarish, especially when productivity is most crucial, which is business as usual for today’s business-to-business (B2B) sellers. On the surface, million-mile platinum status is evidence of rock-star sellers who are willing to jump on a plane at a moment’s notice to build new and enrich existing relationships on […]

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Thank you if you bothered [formerly 'Why Bother']

Caroline Robertson January 24, 2017

If you had a chance to participate in our survey, thank you so much.  We have now closed the survey.   If you didn't get a chance to but are interested in becoming a panel member, please e-mail Matt Camuso at and we'll be happy to include you in our panel so you can receive regular […]

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Ironic Discontinuity — Today’s Typical B2B Events Experience

Caroline Robertson January 11, 2017

Back in my early days as an industry analyst, one of my first client events was, in essence, a field trip to Portsmouth, New Hampshire, to take a tour of C.S. Longlines (which AT&T’s analyst relations [AR] team arranged). It was the ship from which tens of thousands of fiber optic cable was laid. I […]

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Forrester’s Top 10 B2B Marketing Blogs Of 2016

Caroline Robertson December 21, 2016

As the number of days in 2016 winds down, my own days at Forrester are adding up. I recently joined Forrester as a new B2B marketing research director, working alongside Peter O’Neill. I appreciate how your appreciation of the insights and guidance from our team led to the need for more leadership, and I am […]

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