Carrie Johnson

Chief Research Officer

Forrester Bio

Carrie Johnson

Author Insights

Blog

Launching Forrester Tech Tide™: B2B Payments Research

Meng Liu August 5, 2021
Forrester is launching new research focusing on technology innovation in the B2B payments space. We are on the lookout for companies that are automating and adding value to B2B payments services, particularly those driving innovation.
Read More
Blog

COVID Drives M&A Activity In DevOps And IT Management

Sandy Carielli December 4, 2020
Learn how the pandemic's increased uncertainty and volatility has produced some attractive M&A opportunities in DevOps and IT Management.
Read More
Blog

Moments Map: Resolve The Paradox Of Choice To Optimize Your Digital Experience Portfolio

Julie Ask September 3, 2020
At surface level, brands have a plethora of avenues to connect to their consumers. But alas, it’s the paradox of choice: How do brands prioritize their technology investments to maximize consumer reach? Introducing Forrester's 2020 Moments Map.
Read More
Video

The Future Of Banking: Invisible, Connected, Insights-Driven, And Purposeful

Alyson Clarke July 30, 2020

Watch Now
Blog

COVID-19 — Vendors Step Up To Help IT Manage Increased Digital Loads

Nigel Fenwick April 1, 2020
To help IT teams manage traffic surges while employees work from home, vendors have begun offering free access to their performance monitoring tools.
Read More
Blog

What To Expect From Predictions 2020 Singapore

Frederic Giron November 15, 2019
Forrester's leading analysts share what to expect at our 2020 Predictions event in Singapore on November 19.
Read More
Blog

Voice Of The Attendee: Data And Analytics Strategy, AI/ML, CX, And Growth

Srividya Sridharan October 22, 2019
Learn the topics that data professionals want to hear about most at the upcoming Data Strategy & Insights Forum.
Read More
Blog

The Key To Your AI Transformation: Think Like A Supervillain

Kjell Carlsson, Ph.D. October 4, 2019
Want to take over the world using AI? Contrary to popular belief, AI technology isn’t going to design a plan for AI-enabled world domination for you. (And don’t hold your breath, it won’t be doing so anytime soon.) Instead, it is on you to identify the untapped, world-changing business opportunities that best leverage AI’s unique […]
Read More
Video

Data Strategy & Insights 2019: The Data And Analytics Leader — Reinvented

Brandon Purcell September 13, 2019

Watch Now
Blog

Understand The Location Intelligence Tech Landscape And Get Over Your Maps

James McCormick July 19, 2019
A breakdown of location intelligence providers.
Read More
Blog

PSD2 Security Requirements Are Restricting Fintech Innovation

Paul McKay May 30, 2019
I have recently released a new report looking at the second phase of the Payment Services Directive (PSD2) and its security requirements along with my colleagues Jacob Morgan and Andras Cser. Banks and financial institutions are currently hard at work building APIs and testing their Strong Customer Authentication (SCA) solutions. Banks need to comply with […]
Read More
Blog

Game, Set, Match: Deliver Fan Obsession In Sports With Fanalytics

Brandon Purcell April 29, 2019
With millions of rabid fans tuning in and turning out to watch these spectacles unfold in real time, customer insights pros are met with a tremendous opportunity to create meaningful moments of engagement for their fans using data and analytics.
Read More
Blog

Scoring Big With Data: The New Age Of Analytics In Sports

Brandon Purcell February 1, 2019
Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i] One of the most anticipated games in […]
Read More
Blog

Location, Location, Location!

James McCormick January 16, 2019
There are three things that matter in real estate: location, location, location. It is the real estate agent’s mantra and is largely believed to be the most important factor to consider when buying property. In the same vein, location has the power to affect your business: how it operates, total sales, which customers to target, […]
Read More
Blog

The Forrester Wave™: Location Intelligence Platforms, Q4 2018 — Eight Key Players To Help Understand Customers In The Real World

James McCormick December 14, 2018
The relentless march of digital transformation has not left the physical world untouched — particularly when it comes to understanding and engaging with customers. First, customers digitally connected to brands via PCs, then mobile devices, and now via a continuous tidal wave of emerging owned IoT devices (e.g., wearables, connected cars, etc.) and non-owned IoT devices […]
Read More
Blog

Predictions 2019: Transformation Goes Pragmatic

Carrie Johnson November 8, 2018
Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. It’s a good description for what we are seeing in a market that carried ambitious strategies into 2018 but ran afoul of internal headwinds. Don’t get me wrong, the […]
Read More
Blog

Predictions 2018: A Year Of Reckoning

Carrie Johnson November 6, 2017
When we put together our 2018 predictions, four overarching themes caught my attention: separation, speed, money, and time. Separation. The uncertain fate of many companies seems at odds with the reality that most economies, labor markets, and industries are relatively healthy. But firms born with or driving customer-led, digitally centered strategies are separating themselves from […]
Read More
Blog

Selecting an Emerging Technology? Let Forrester Help You With Our New Technology Portfolio

Carrie Johnson October 23, 2017
A new crop of emerging technology stands poised to unleash another cycle of raised consumer expectations, changing behaviors, and disruption. The stakes for business leaders are high — a wrong investment could put your firm out of business; make the right move and you’ll vault over your competitors.   Which tech should you bet on? Which […]
Read More
Blog

Thinking Of Hiring A Product Manager? Read This First.

Danielle Jessee September 19, 2017
Do you currently have someone in your organization who fits this job description? If not, then it’s time you do. In the past year, we’ve seen a spike in inquiries on the topic of product managers, primarily from brands that are considering embedding this role into their organization for the first time. Why now? The […]
Read More
Blog

Forrester’s New Breakout Vendor Series: Stay On Top Of Disruptive Technology

Carrie Johnson May 11, 2016
Have you heard of Hubba? Coupa? What about APX Labs? Forrester features these technology vendors, alongside 19 others, in our new Breakout Vendor reports. To keep pace with the expectations of digitally empowered customers and clients, firms must stay on top of disruptive and emerging technologies. Keeping up with new providers of potentially game-changing technologies […]
Read More
More posts