Cheri Keith
Principal Analyst
Author Insights
Blog
Avoiding “It’s Not You, It’s Me”: Why You Should Be Honest With Agencies That Lost Your Bid
- Companies making agency selection decisions often neglect to let agencies know why they didn’t win
- They avoid this conversation or put their effort into celebrating the champion
- This insight can be valuable for the agencies, which may also have valuable feedback for you
Blog
Connecting the Technology Dots for Event Measurement Success
- Companies often measure leads simply to evaluate the success of an in-person event
- When companies take a holistic view of event measurement, they also look at reputation and other demand and sales metrics
- Marketers must look beyond event management technologies to achieve holistic event measurement reporting
Blog
Are Sales and Marketing In Sync on Content Technology?
- Content is the thread that connects sales and marketing, but marketing content often goes unused because sellers can’t find it when they need it
- Marketing and sales teams have been quick to adopt technologies that help with findability, but many struggle to get the end-user adoption they need to see measurable progress
- Join us at this year’s SiriusDecisions TechX for the “Assessing Sales and Marketing Content Technology” SiriusLab session
Blog
Pumpkin Spice Lattes, Patriots Football and Planning for 2019: Fall Is Here for Demand Leaders
- With the 2019 planning season in full swing, demand marketing leaders must prioritize efforts for the coming year
- Changes in the technology landscape are shifting how companies consider demand programs
- Take a moment to reconsider preconceived notions and entrenched assumptions before completing the planning process
Blog
What You Don’t Know About How Your Agency Uses Technology CAN Hurt You
- Most clients or prospective clients of agencies aren’t asking questions about technology utilization
- Brand and communications agencies use technologies on behalf of their clients
- Use these questions to better understand and evaluate the technology landscape of these agencies
Blog
Are Buyers Actually Consuming Your Webinars?
- Webinars are a mainstay in a B2B digital marketer’s toolbox
- However, there is a gap between how buyers are consuming webinars and where marketers are deploying them
- By better monitoring webinar usage, marketers can improve alignment between tactics and the appropriate buying stages
Blog
Are You Making the Most out of Your Webinar Technology Investment?
- Webinars continue to be a critical component of the demand marketing toolkit
- Webinar technologies have evolved in the past five years
- Marketers need to keep up with the evolving technologies and better enable their teams to deliver effective webinars
Blog
What’s New With Social Media Technology?
- Social media technologies have greatly evolved over the past decade
- Once only viewed by whoever held the Twitter password, social media insights are now used across teams
- When selecting a new social media management technology, communications leaders must consider additional capabilities
Blog
Getting the Most Out of Your Event Investment With Measurement
- Event measurement is critical for B2B marketing and events leaders
- One of the keys to success in any event measurement initiative is interlock with sales
- Use this blog post to understand the best practices for event measurement
Blog
The Influencer Marketing Technology SiriusView
- Influencer marketing technology helps companies identify and engage with third-party influencers
- These solutions support a data-driven approach to searching for, selecting and managing relationships with influencers
- This blog post highlights seven vendors in the influencer marketing technology category
Blog
Influencer Marketing Tech and My PR Internship
- Influencer marketing technology is an emerging field in B2B technology
- The providers in this space approach solving the influencer marketing challenge from different angles
- B2B organizations must consider the goals and scope of influencer marketing efforts before evaluating technology
Blog
Untangling the Content Technology Knot
- The content issues pervasive at B2B organizations are a tangle of process and technology
- Companies need to start by separating their content priorities from their technology concerns
- Next, companies can decide how to use technology to address content priorities
Blog
DIY? Call for Help? Not a Black-or-White Decision
- Many B2B organizations think the decision to outsource is black or white, outsourcing a complete function or deciding to do it themselves
- There is an opportunity to structure work with an agency so it is clear what the roles on each side will be
- This blog post shares three common examples of shared work between agency and client
Blog
Considerations for Selecting a Webinar Technology
- When selecting a webinar technology, carefully consider requirements and use cases
- Webinar technologies vary in editing capabilities and how they can be shared
- This post shares four considerations for making a webinar technology selection
Blog
Which Vendor Do I Select for My Webinar Needs?
- Webinars continue to be a critical component to any B2B demand marketer’s toolkit
- Webinar vendors vary based on their editing capabilities, ability to support simulated live events, and marketing integrations
- This blog post summarizes the webinar technology landscape
Blog
The Seven Deadly Sins of Agency Selection
- Selecting an agency or services provider is a daunting task
- Most B2B organizations focus exclusively on the companies they are evaluating
- By not also focusing on themselves, B2B organizations could be committing one of seven deadly sins
Blog
Looking for an Agency for a Branding Project?
- B2B organizations commonly hire an agency for branding and rebranding projects
- Finding the right agency is critical, given the cost and strategic nature of this work
- This post provides a summary of six North America-based brand agencies
Blog
Microsoft Buys LinkedIn: Stakeholder Implications
- Microsoft announced intent to acquire LinkedIn for $26.2 billion
- The pairing gives Microsoft access to more than 400 million LinkedIn member records
- SiriusDecisions believes that this is a win for prospects and current Microsoft customers and will cause a big disruption in the sales/marketing cloud
Blog
Brand Agency: Specialist or Jack of All Trades?
- A branding initiative is a major project for any B2B organization
- External partners provide a beneficial outside-in perspective
- Project scope is critical in deciding which type of agency to use
Blog
How Do I Choose a Content Marketing Technology?
- Content marketing technology helps a specific department or an entire organization operationalize the content lifecycle
- Content marketing vendors vary in many ways, including solution basis (platform/points), third-party content availability and digital asset management
- This blog post summarizes the landscape for content marketing technology vendors