Featured Blogs

Tech leaders are being asked to do more with fewer resources available, which makes cultivating the right skills in the workforce essential. The implementation of generative AI (genAI) potentially brings productivity gains but is also a point of concern, with employees experiencing what one chief product officer at a tech workforce development company calls an […]

The seasons are changing, Christmas catalogs are arriving, the clocks have shifted back an hour (in some countries) … yes, the new year is coming. While we don’t advocate for closing the books on 2024 yet (it’s only November, after all!), now is a great opportunity to consider what’s in store for next year. On […]

Marketers are ready to move beyond choosing between full-service media generalists and channel specialists. Insights from the newly published Forrester Wave™ evaluation on media management services shed light on what to look for when evaluating your current agency or looking for a provider.

The global commercial AI software governance market is poised for exceptional growth. Forrester forecasts that by 2030, spending on off-the-shelf AI governance software will more than quadruple, reaching $15.8 billion and capturing 7% of overall AI software spending.

When clients inquire about enterprise business intelligence (BI) platform pricing, I always advise them to simply divide the annual contract price by the number of expected users. If the resulting number is around $10 per user per month, I tell the client they are in a good spot.

Last week’s announcement by automotive parts supplier Schaeffler of plans to cut 4,700 European manufacturing jobs was just the latest in a string of similar news pointing to a growing crisis within the European manufacturing sector.

This is the second episode in a 4-part deep-dive on journey mapping with Forrester’s journey mapping expert, Joana de Quintanilha. In this installment, Joana digs into the journey map creation process, discussing the importance of planning journey mapping workshops and breaking down common challenges and best practices.

If you’re looking to implement a new program or fine-tune your existing brand measurement, we have both bad news and good news for you. Learn what it is and how Forrester's new landscape can help.

Data ingestion into security information and event management (SIEM) have been too expensive for too long. Find out what's driving up the cost and how to manage it better in this post.

To support pipeline deals, B2B marketers need to change their approach in fundamental ways. Discover three critical steps they must take.

Learn more about what is driving AI readiness and adoption in frontline marketing in this preview of a new report.

Once you’ve gathered the input needed to create an annual marketing plan, the next step is to define the plan’s components. Learn how, step by step.

Get a review of the recent TBM Conference which focused on product centricity and transparency in the modern IT operating model.

Opaque experiences and complex jargon have eroded consumer confidence and incentivized some to leave brands behind. Consumers will choose healthcare organizations that emphasize their needs and that increasingly gather and rely on their feedback to deliver value.

In the grand tapestry of the European identity landscape, a new regulation — most audacious in its ambition — has emerged to enable digital identification across the continent.

The Forrester Tech Tide™: B2B Customer Advocacy And Reference Technologies, Q4 2024, shows a fractured market. Yet while recent disruption has caused angst, it has also spurred innovation. Marketers have plenty of options.

Higher medical utilization by members, the growing difficulty of achieving CMS Star Ratings, and reimbursement pressures are pushing many health insurers to the brink. Learn how insurers can regain the Medicare advantage in this preview of a new report.

For a B2B annual marketing plan to be meaningful, marketing leaders need the right information — and to know how to find it.

According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023.