Claudia Tajima

Author Insights

Blog

Future Of Retail: How Brands Will Address Employee Experience In 2019

Fiona Swerdlow May 9, 2019
To help retailers and brands, I’m delighted to continue our series, “Applying 2019 Predictions To Retail.” Last week, my colleague Claudia Tajima spoke with Harley Manning about how customer experience (CX) is affecting retailers in 2019. I interviewed Sam Stern, principal analyst, part of Forrester’s employee experience (EX) team, and also an expert on customer-centric culture. Here’s what Sam suggests retailers and […]
Read More
Blog

Future Of Retail: Put Customer Experience Front And Center In 2019

Fiona Swerdlow April 30, 2019
To help retailers and brands in 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke with J. P. Gownder about how automation will affect retailers in 2019. Next, Claudia interviewed Harley Manning, VP and research director of Forrester’s customer experience (CX) team, about his […]
Read More
Blog

Future Of Retail: How Brands Should Handle Automation In 2019

Fiona Swerdlow April 18, 2019
To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect retail for our series: “Applying 2019 Predictions To Retail.” Recently, Claudia interviewed J. P. Gownder, VP and principal analyst on Forrester’s CIO team and an expert in automation technologies. Here’s what J. P. thinks retailers and brands should expect […]
Read More
Blog

Future Of Retail: Applying 2019 Predictions To Retail — Blog Series

Fiona Swerdlow April 17, 2019
To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry.
Read More
Blog

Retailers: Use In-Store Sensor Tech To Understand And Enhance Customer Experiences

James McCormick January 24, 2019
Sensor-based technologies have been around for a while now — remember all the beacon hype? — and are now rapidly gaining traction. In-store sensor technology and, more importantly, its contribution to understanding our in-store customers and businesses, is at a point where it is now truly digitally transforming physical stores and the experiences delivered to customers. […]
Read More
Blog

NRF Big Show 2019 Impressions And Trends

Claudia Tajima January 23, 2019
Last weekend at the NRF Big Show 2019, I walked for miles back and forth across the crowded conference red carpet, meeting with several retailers, brands, and vendors to discuss the current and future state of commerce. In between meetings, I caught a few sessions and spent some time at the innovation lab. Luckily for […]
Read More
Blog

16 Retail Trailblazers To Learn From In 2019

Claudia Tajima January 10, 2019
On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next-generation retail experiences. Somehow, those hoverboarding delivery robots, Amazon Go checkout knockoffs, and frighteningly accurate computer-vision-powered taco stands are most certainly going to put you out of business. No, not quite . . . not yet. […]
Read More
Blog

An Omnichannel Black Friday

Claudia Tajima November 25, 2018
US consumers have turned their attention from consuming turkey, cranberry sauce, and pie to starting their holiday shopping both online and in stores. The National Retail Foundation (NRF) predicts that more than 164 million Americans will shop on Thanksgiving weekend this year.[i] So what did Black Friday look like from a shopper’s perspective? On Friday, […]
Read More