Collin Colburn

I’ll admit it: I’m a podcast newb. I just got into them at the end of last year because of Wondery’s Business Wars, which sucked me in on my daily commute. While I’ve been late to the game, my colleague Sarah Dawson — a podcast lover and aficionado — listens regularly and knew much more […]

With advertising budgets cut, SEO strategy is more important now than ever before. Learn three key takeaways from the new Forrester Wave report on SEO platforms.

Recent moves by Spotify and SiriusXM reinforce that podcasts are indeed the Next Big Thing.

The whole world and economy has changed over the past several months due to the pandemic. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies. But consumers are seeking entertainment and connection during this time and are increasingly […]

Publishers are placing their bets on consumers, investing in quality content and better subscriber experiences. Yet they know they still need ad dollars to thrive.

Google’s parent company, Alphabet, released earnings on Monday. For the first time, the company more specifically broke out YouTube and Google Cloud’s revenues, which gives us better insights into the growth of the overall ad business and how much Google is investing in Cloud to be its next big cash cow. What We Learned Google […]

Learn how to get the most from your paid search and search engine optimization efforts.

The battle for customer loyalty and wallet share will intensify. What happens in 2020 will have implications that extend well into the new decade.

I’m excited to share that “The Forrester Wave™: Performance Marketing Agencies, Q3 2019” is live. This is the newest iteration of one of Forrester’s longest-running Wave evaluations: search marketing agencies. We first evaluated search marketing agencies in 2006, led by my colleague Shar VanBoskirk. Since then, we’ve done six Waves from 2006 to 2017. In […]

Google and Facebook have long dominated the digital advertising landscape. Now, Amazon has staked its claim. What could this mean for the ad industry and for marketers?

Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs). Marketers, agencies, and vendors alike are all excited about this potential voice search future. But have you ever had a voice search experience with an IA like the cartoon below? We wanted […]

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a search marketing survey. From last year’s survey, we highlighted five key trends that we saw in the search marketing industry. This survey will look into the challenges, tasks, budgets, and […]

It’s unbelievable how much attention Amazon Advertising now gets. Prior to 2018, very few media outlets or Forrester clients even spoke about Amazon’s ad products. That has all changed, and we are now seeing a surge of questions from clients across the ecosystem — tech vendors, agencies, CPG clients, non-CPG clients — asking about Amazon Advertising. Over […]

Pick a sport. Any sport. You are now tasked with managing that team’s success. Sounds pretty fun, right? Apply this to managing a company’s search engine optimization, and it quickly turns into a cumbersome task. You know the desired outcome and KPIs you’d like to achieve, but numerous obstacles can stand in the way of […]

The holiday season is upon us once again. For many in the retail and consumer goods industries, this is the most crucial time of the year. Bonuses are made or lost during the holiday season as some toys, electronics, and clothing items become the hit of the season and others fall flat. We know customers […]

Who’d have thought that in 2018 we would be publishing a Forrester Wave™ evaluation on SEO platforms? Honestly, even I’m a bit surprised. We published this Wave because we have seen a rising number of inquiries from Forrester’s clients about SEO and how to improve their websites for searchers. A pivotal part to any enterprise […]

The European Union’s General Data Protection Regulation (GDPR) has been in place since May 25. Marketers in all areas of the world have been abuzz about GDPR’s impact and what they need to be doing about it. Forrester published a podcast on it before the regulation went into effect that you can listen to here. […]

Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant — an announcement that was made over a week ago — was the retirement of the AdWords and DoubleClick brands in […]

Yesterday (Thursday, April 26), Amazon released its Q1 2018 financial results. Amazon knocked it out of the park! In fact, Jim Cramer on CNBC called it “the best quarter I’ve ever seen from a company.” I would argue that it’s the best quarter ever because of a little-known business Amazon has: advertising. In fact, Amazon […]