Every Company Needs An SEO Platform
Who’d have thought that in 2018 we would be publishing a Forrester Wave™ evaluation on SEO platforms? Honestly, even I’m a bit surprised. We published…
Latest Posts By Collin
How GDPR Impacts Search Marketing
The European Union’s General Data Protection Regulation (GDPR) has been in place since May 25. Marketers in all areas of the world have been abuzz…
August 1, 2018
Customer-obsessed marketing
Six Key Takeaways From Google Marketing Live 2018
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were…
July 12, 2018
Customer-obsessed marketing
Retail
Amazon’s Multibillion-Dollar Ad Business Propels Its Profitability
Yesterday (Thursday, April 26), Amazon released its Q1 2018 financial results. Amazon knocked it out of the park! In fact, Jim Cramer on CNBC…
April 27, 2018
Customer-obsessed marketing
Amazon Has Officially Invaded The Advertising Industry
Amazon is seemingly part of every sector of the economy – and that now includes advertising. We fielded many questions from clients about Amazon ads…
February 28, 2018
Customer-obsessed marketing
Determine How Prospects Will Find Your Brand And Products
Fess up: you don’t know how your customers or prospects originally find your brand/products. I posed this simple question on my blog several months ago:…
February 5, 2018
Customer-obsessed marketing
Last Chance To Take Our Search And Digital Marketing Survey
There are less than two days to take our Search And Digital Marketing Survey – if you have not already taken 15 minutes to answer…
January 18, 2018
Join Our 2017 Search And Digital Marketing Survey
I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering to field a Search And Digital Marketing Survey to…
December 13, 2017
Introducing The 2017 Search Marketing Agencies Wave
I am pleased to announce that the new Forrester Wave: Search Marketing Agencies, Q4 2017 report is now live! This report looked at the…
October 31, 2017
How Do Your Customers Search And Find?
Search marketing has gone through lots of changes over the past several years. The most significant of those changes is the way that customers…