Craig Le Clair

Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints. We included […]

Forrester's security team sifts through the details of the new executive order on cybersecurity and looks forward at its long-term impact.

Yesterday, the United States Supreme Court ruled that Google’s usage of Java APIs was legal, and the US IT industry breathed a sigh of relief. At issue was Google writing its own implementation of the Java language, which happened to use the same APIs as Oracle’s Java SE. The Supreme Court’s Decision What exactly did […]

ServiceNow just announced that it plans to purchase Intellibot and add to its integration and process capabilities. As we predicted in 2020 (graphic below) the major low-code and cloud vendors are starting to move into the robotic process automation (RPA) market. The 2022 snapshot shows cloud low-code vendors such as ServiceNow and specialized domain-focused cloud […]

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria. We also interviewed or surveyed more than 40 reference customers of these vendors. […]

Forrester analysts take a detailed look at what's driving the unprecedented premium being paid in this acquisition.

The intrusion into SolarWinds, FireEye, and multiple US government agencies continues to roil the cybersecurity world. In only a few days, a slew of additional details have emerged about the scope of the intrusions, with more surely to come. Security vendors spend all their time talking about security but not in a way that’s useful […]

The size and scope of SolarWinds as an IT software provider and the nature of the breach announced on December 13 rocked the IT and security world — rightfully so. We’ve provided immediate, actionable advice for security and risk pros and IT leaders in our report here. While security leaders guide their companies to respond, […]

In less than a year automation moved from a long-term goal to a short-term necessity. Find out what Forrester predicts for the automation market in 2021.

Larry Ellison proves that customer acquisition cost (CAC) is no barrier in Oracle’s conquest to expand its cloud credibility and market share. The announcement is murky at the moment, but the particulars indicate that Oracle and ByteDance will enter into a technology partnership to host the US operations of TikTok. This allows TikTok to escape […]

Google’s intention to deprecate the third-party cookie will drastically impact modern marketing. And data management platform (DMP) core capabilities of audience creation, targeting, and syndication will be obsolete unless DMPs evolve to meet current data restrictions.

B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver. Technology supports this but is ineffective without a solid strategy and set of customer experience goals.

How Poor Pandemic Management Destroys A Brand As the rest of the UK started emerging from lockdown, the city of Leicester saw local restrictions reimposed due to a second wave of infections. Leicester’s garment factories, many of which are suppliers to UK-based online fashion retailer boohoo, were identified as the most likely cause of the new outbreak. An investigation into employee conditions found that factory workers were forced to work without any social […]

COVID-19 has accelerated the pace of change in marketing and selling. We've identified six trends that will endure after the pandemic ends.

We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement.

As B2B analysts, we’ve been asking ourselves whether organizations have been responding to this health crisis in a way that is truly helpful to their customers. Our recently published report, “Messaging In The Time Of COVID-19,” which details our findings after reviewing 60 B2B websites and social accounts across 12 industries, seeks to answer that […]

If robotic process automation was not on your company’s roadmap before COVID-19, it likely is now to reduce costs, conduct remote business, and improve resiliency.

Vice President and Principal Analyst Craig Le Clair reviews the three key benefits Microsoft will gain from its acquisition of robotic process automation provider Softomotive.

There is a surprising link between sports and the C-suite. Many of the same attributes that define a successful athlete also apply to a strong executive: the drive for greatness, resilience, determination, love of competition, and appreciation for leading and being a part of a team.