Craig Le Clair

Vice President, Principal Analyst

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Blog

Our Take On The Microsoft Power Apps Portals Data Leak

John Bratincevic September 1, 2021
In light of the recent Power Apps portals data leak, learn three key points about the security of low-code platforms.
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Blog

Promotions And Offer Management Providers Want To Help You Deliver Personalized And Compelling Incentives

Mary Pilecki August 11, 2021
Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints. We included […]
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Blog

Biden Executive Order Bets Big On Zero Trust For The Future Of US Cybersecurity

Jeff Pollard May 13, 2021
Forrester's security team sifts through the details of the new executive order on cybersecurity and looks forward at its long-term impact.
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Blog

Google V. Oracle: Sanity Prevails At The Supreme Court

David Mooter April 6, 2021
Yesterday, the United States Supreme Court ruled that Google’s usage of Java APIs was legal, and the US IT industry breathed a sigh of relief. At issue was Google writing its own implementation of the Java language, which happened to use the same APIs as Oracle’s Java SE. The Supreme Court’s Decision What exactly did […]
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Blog

ServiceNow Buys Intellibot

Craig Le Clair March 24, 2021
ServiceNow just announced that it plans to purchase Intellibot and add to its integration and process capabilities. As we predicted in 2020 (graphic below) the major low-code and cloud vendors are starting to move into the robotic process automation (RPA) market. The 2022 snapshot shows cloud low-code vendors such as ServiceNow and specialized domain-focused cloud […]
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Blog

Key Takeaways From The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021

Laura Ramos March 9, 2021
In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria. We also interviewed or surveyed more than 40 reference customers of these vendors. […]
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Blog

Okta Acquires Identity Orchestration And CIAM Vendor Auth0 For $6.5B

Andras Cser March 4, 2021
Forrester analysts take a detailed look at what's driving the unprecedented premium being paid in this acquisition.
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Blog

Security Vendors: It’s Time To Come Clean About Intrusions

Jeff Pollard December 15, 2020
The intrusion into SolarWinds, FireEye, and multiple US government agencies continues to roil the cybersecurity world. In only a few days, a slew of additional details have emerged about the scope of the intrusions, with more surely to come. Security vendors spend all their time talking about security but not in a way that’s useful […]
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Blog

The SolarWinds And US Government Breach Is Not A Marketing Opportunity

Jeff Pollard December 14, 2020
The size and scope of SolarWinds as an IT software provider and the nature of the breach announced on December 13 rocked the IT and security world — rightfully so. We’ve provided immediate, actionable advice for security and risk pros and IT leaders in our report here. While security leaders guide their companies to respond, […]
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Blog

Predictions 2021: Automation Becomes A Business Imperative

Craig Le Clair October 22, 2020
In less than a year automation moved from a long-term goal to a short-term necessity. Find out what Forrester predicts for the automation market in 2021.
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Blog

Oracle Sort Of Buys TikTok (But Not Really)

Jeff Pollard September 14, 2020
Larry Ellison proves that customer acquisition cost (CAC) is no barrier in Oracle’s conquest to expand its cloud credibility and market share. The announcement is murky at the moment, but the particulars indicate that Oracle and ByteDance will enter into a technology partnership to host the US operations of TikTok. This allows TikTok to escape […]
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Blog

With Data Deprecation Picking Up Steam, B2C Marketers Must Rethink Their DMP Strategy

Tina Moffett August 19, 2020
Google’s intention to deprecate the third-party cookie will drastically impact modern marketing. And data management platform (DMP) core capabilities of audience creation, targeting, and syndication will be obsolete unless DMPs evolve to meet current data restrictions.
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Blog

Virtual Event Momentum Will Move Strategy And Tech Forward Rapidly

Laura Ramos August 4, 2020
B2B marketers are turning to virtual event solutions as an alternative to physical conferences and meetings during the coronavirus pandemic. Successful marketers start with strategy and define the customer experience they want their online events to deliver. Technology supports this but is ineffective without a solid strategy and set of customer experience goals.
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Blog

FORRward: A Weekly Read For Tech And Marketing Execs

Emily Collins July 13, 2020
How Poor Pandemic Management Destroys A Brand As the rest of the UK started emerging from lockdown, the city of Leicester saw local restrictions reimposed due to a second wave of infections. Leicester’s garment factories, many of which are suppliers to UK-based online fashion retailer boohoo, were identified as the most likely cause of the new outbreak. An investigation into employee conditions found that factory workers were forced to work without any social […]
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Blog

What Are The Sustained Implications Of COVID-19? Here’s What Our B2B Marketing And Sales Analysts See

Caroline Robertson June 23, 2020
COVID-19 has accelerated the pace of change in marketing and selling. We've identified six trends that will endure after the pandemic ends.
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Blog

Help Your Employees Adapt To The Post-Pandemic “Adjusted Normal”

James L. McQuivey, PhD June 12, 2020
We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement.
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Blog

Two Questions To Ask Yourself About Your COVID-19 Messaging

Laura Ramos June 5, 2020
As B2B analysts, we’ve been asking ourselves whether organizations have been responding to this health crisis in a way that is truly helpful to their customers. Our recently published report, “Messaging In The Time Of COVID-19,” which details our findings after reviewing 60 B2B websites and social accounts across 12 industries, seeks to answer that […]
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Blog

RPA And Test Automation Are More Friends Than Foes

Diego Lo Giudice May 20, 2020
If robotic process automation was not on your company’s roadmap before COVID-19, it likely is now to reduce costs, conduct remote business, and improve resiliency.
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Blog

Microsoft Strengthens Its RPA Portfolio With Softomotive Acquisition

Craig Le Clair May 19, 2020
Vice President and Principal Analyst Craig Le Clair reviews the three key benefits Microsoft will gain from its acquisition of robotic process automation provider Softomotive.
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Blog

Why We All, Especially Leaders, Need Sports To Return

Katy Tynan May 4, 2020
There is a surprising link between sports and the C-suite. Many of the same attributes that define a successful athlete also apply to a strong executive: the drive for greatness, resilience, determination, love of competition, and appreciation for leading and being a part of a team.
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