Customer-obsessed marketing
Drive revenue with CX
Differentiate with digital
Apple’s Brand Playbook Unlocked
Do you want to be like Apple? In 2010, Apple ranked as the 17th most valuable brand in the world. Just three years later, it…
Latest Posts By Dipanjan
Customer-obsessed marketing
Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee
WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer…
March 19, 2018
Customer-obsessed marketing
Drive revenue with CX
Top Gear Marketing: How Honda Measures The “Rhythm Of The Brain”
Why Should You Care? Ever seen puppies on ads? How about babies? If you have, chances are that you weren’t seeing much of anything else.
February 12, 2018
Customer-obsessed marketing
Drive revenue with CX
The Power Of Our Brand Energy Framework, Now In Your Hands
A FOND FAREWELL TO BRAND MANAGEMENT (AS WE KNEW IT) It is apparent to marketers who’ve chosen to look with a critical eye that the…
December 4, 2017
Customer-obsessed marketing
Drive revenue with CX
Three Emotional Territories That Winning Brands Get Right
Sell, Sell, Sell? Up-selling and cross-selling are extremely popular activities to boost profit margins. In my many years of consulting with financial services organizations, I…
November 6, 2017
Customer-obsessed marketing
Emotion and the B2B brand experience
If I asked you for a list brands that might air a commercial during the Super Bowl, you’d probably include a brand like Pepsi, perhaps…
October 10, 2017
Customer-obsessed marketing
Drive revenue with CX
Brand 2020: Act 3. Redemption
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away…
August 21, 2017
Customer-obsessed marketing
Drive revenue with CX
Brand 2020: Act 2. Soul-Searching
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away…
August 14, 2017
Customer-obsessed marketing
Drive revenue with CX
Brand 2020: Act I. Crisis
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or…
August 7, 2017
Customer-obsessed marketing
Introducing Forrester’s New Brand Energy Framework – Emotions Fuel Your Brand’s Energy
To most marketers, this is an age-old axiom: emotions drive brands. And emotional motivators, like pixie dust, are sprinkled by the likes of Apple, Harley,…