Doug Washburn

Vice President, RoleView For Business Technology

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The Evolution Of Green IT: A Forrester Video Series, Part 1

Doug Washburn May 21, 2010
[Scroll down to view Forrester’s “The Evolution Of Green IT” video… don’t worry, it’s only 3:30 minutes.] At Forrester, we’re always exploring new ways to connect with our clients and fit into their busy schedules. And as an analyst on Forrester’s IT Infrastructure & Operations (I&O) research team, I’m well aware of how time-pressed our […]
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As The Economy Recovers, Spend Your Time On “PPT” (And I’m Not Just Talking About Fancy Presentations)

Doug Washburn May 11, 2010
Whether you love it or hate it, Microsoft PowerPoint — aka slides, deck, .ppt or PPT (which I prefer) — is arguably the de facto medium for communicating complex information using charts, graphics and bullet points. And we’ve all been the victims and perpetrators of PPT eye charts and spaghetti diagrams … this of course excludes […]
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The Evolution Of Green IT: Key Takeaways For I&O Professionals From Interop Las Vegas 2010

Doug Washburn April 28, 2010
The green IT track at Interop Las Vegas kicked off with a session from yours truly on “The Evolution Of Green IT: Projects That Cut Cost, Avoid Risk, And Grow Revenues” to help IT professionals plan for green IT’s current and future state, backed up with a number of real-life examples. Here are the key […]
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Key Takeaways From Interop Las Vegas 2010 For I&O Professionals

Doug Washburn April 28, 2010
This week is Interop Las Vegas 2010, arguably the largest industry conference in North America targeting IT professionals. While the event has its roots in networking, today’s Interop has 13 tracks ranging from cloud computing and virtualization, to mobility and video conferencing, to governance, risk, and compliance. I’ve had the pleasure of chairing the data […]
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Introducing Forrester’s Hot Air Index: How IT Blowhards Are Offsetting Green IT Gains One Breath At A Time

Doug Washburn April 1, 2010
Consider the following: AT&T expects to save $12 million per year and 123,000 tons of carbon emissions per year using 1E's PC power management software to turn off PCs at night. By turning up the temperature in the data center from 69°F to 74°F, KPMG realized a 12.7% reduction in cooling energy usage. And Citigroup […]
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How UK Organizations Are (Still) Going Green

Doug Washburn September 10, 2009
For the last two years Forrester has presented and most recently partnered with the Tech:Touchstone event management company that produces the Green IT 2009 Conference & Exhibition in London. Despite one year in passing and a challenging economic environment, green IT is still top of mind in 2009. Forrester found that 43% of UK IT […]
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How Will Green IT Evolve? In Short, From 1.0 To 2.0

Doug Washburn July 10, 2009
In many of my recent conversations with CIOs and IT infrastructure and ops professionals, I’m noticing an increasing interest in understanding how green IT will evolve. Why do IT leaders want this vision? In the short-term, IT leaders want to ensure they’re not missing out any easy opportunities for savings they haven’t thought of yet. […]
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What Do Green IT, The Economic Crisis, And Best Selling Author, Thomas Friedman, All Have In Common? Poor Accounting.

Doug Washburn June 25, 2009
Consider the following questions posed by Thomas Friedman, New York Times columnist and author of The World Is Flat: A Brief History of the Twenty-First Century, and more recently, Hot, Flat And Crowded: Why We Need a Green Revolution – And How it Can Renew America: “Was it an accident that Citibank, Iceland’s banks, and […]
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What’s Your Green IT Baseline? Introducing Forrester’s Online Green IT Baseline Calculator

Doug Washburn February 19, 2009
You've heard it once and you'll hear it again: You can't manage what you can't measure. This adage is relevant to any IT project — especially if you're getting serious about green IT. Forrester advises that before investing a single dollar, measure your green IT baseline — an annual estimate of the energy consumption, carbon […]
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What Cisco’s EnergyWise Technology Means To Green IT

Doug Washburn February 17, 2009
To date, IT pros have given very little attention to the “greening” of the network. Why? Three words: follow the money. According to recent Forrester research, the top motivation for pursing Green IT is to “reduce the energy-related costs of operating IT.” And when compared to other IT energy-drawing assets – like servers, data center […]
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Five Reasons To Consider PC Power Management

Doug Washburn February 12, 2009
The rolodex of Green IT projects available to IT leadership is seemingly endless. But at some point, prioritization is necessary, and IT professionals tend to gravitate to those projects that produce an acceptable financial return with the path of least resistance. And in recent interactions with Forrester clients, it's becoming clear that PC power management […]
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Is The ‘Green’ In Green IT Dead? No, Because It Was Never Really Alive.

Doug Washburn November 17, 2008
In a number of recent client interactions with both enterprise IT end users and vendors, the question of “Is the ‘green’ in Green IT dead?” has come up. Primarily driven by the current economic climate, IT end users want to understand how relevant the environmental benefits of Green IT should be to their strategic planning; […]
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PC Power Management Heats Up

Doug Washburn August 27, 2008
As the PC power management space is heats up, it’s quite fitting that today is “Power IT Down Day” – a participatory event put on by Hewlett-Packard, Citrix Systems, and Intel to encourage governments and businesses alike to reduce their IT-related energy consumption by powering down computers, monitors, and printers at the end of the […]
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Making Green IT Palatable For The Business: Should You Call Green IT, “Green IT”?

Doug Washburn August 13, 2008
In many of my recent interactions with both enterprise IT end users and vendors, the notion of calling Green IT something other than “Green IT” occurs with fair consistency. Some of the variations to Green IT that I’ve come across purposely call out an environmental agenda, i.e. Greener IT, Sustainable IT, and Eco-Efficient IT. While […]
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Is The “Green” Data Center The Next Generation Data Center?

Doug Washburn August 11, 2008
Yes, but the shade of green will vary. While it’s clear that the next generation data center will be an energy efficient data center, incorporating other green data center features — from reduced water usage, to sustainable site planning, to sourcing IT gear manufactured in a more eco-responsible fashion — are not likely to happen […]
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