Enza Iannopollo

Senior Analyst

Forrester Bio

Enza Iannopollo

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Embrace Privacy As Your Corporate Social Responsibility

Enza Iannopollo October 19, 2018

Your organization faces two powerful trends: The growing pressure of regulatory requirements on data protection that are emerging worldwide. The increasing awareness of privacy rights, which causes customers to take action in their relationship with businesses. You can choose to focus on compliance at the minimum possible cost, playing catch-up with regulators while delivering mediocre […]

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It’s Mostly Quiet On The GDPR Front — But This Is Not The Time For Complacency

Enza Iannopollo September 20, 2018

So where are all the GDPR enforcement actions? The General Data Protection Regulation (GDPR) entered into force at the end of May 2018, giving unprecedented powers to regulators. From ongoing regulatory audits to hefty fines and a range of new privacy requirements, the GDPR is the most dramatic change in data protection and governance in the last 20 years. Some […]

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Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers' Eyes

Enza Iannopollo September 12, 2018

We know it: Customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations are recognizing and treating privacy as a value; they’ve successfully created a business reputation for privacy and security and thus inspire customer trust. As a result, their customers are more likely to choose to […]

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Regulators Will Fine Facebook Only A Small Amount, But The Size Matters Less Than You Think . . . At Least This Time

Enza Iannopollo July 11, 2018

The UK data protection authority — the Information Commissioner’s Office (ICO) — has announced that it will fine Facebook £500,000 for its involvement in the Cambridge Analytica scandal. The Information Commissioner, Elizabeth Denham, has defined this investigation as the most important in the history of the ICO. While many might be disappointed at such a small fine — and […]

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Facebook Backtracks On Users’ Privacy One More Time

Enza Iannopollo April 20, 2018

Written with Paul McKay, Senior Analyst at Forrester After Mark Zuckerberg’s hearing in front of the US Congress last week, Facebook announced some changes to its terms of use and privacy policy. Facebook introduced the changes to enable users to manage their data privacy more easily.  It is also a first step to comply with […]

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Celebrate Data Privacy Day By Learning More About Your Consumers’ Privacy Attitude And Behaviors

Enza Iannopollo January 30, 2018

When growing demand for more transparent information and control over personal data meets new rights and safeguards that enable consumers and employees just to do that, it’s an event to celebrate — especially on Data Privacy Day. Many firms around the world are working hard to make the May deadline, when supervisory authorities will start […]

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Not Only GDPR. A New Set Of Privacy Rules Is Here.

Enza Iannopollo January 27, 2017

Just after a few months since the European Parliament approved the final version of the new General Data Protection Regulation (GDPR), the European Commission is working on updating yet another set of privacy rules. The European Commission published a new text  that, when approved, will replace the current ePrivacy Directive: the EU law that ensures confidentiality of […]

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Security and risk professionals: Team up with your marketing peers to design your customers' privacy experiences

Enza Iannopollo May 19, 2016

The battle over ad blockers has never been fiercer: Their popularity with consumers is skyrocketing across the globe. Ad blockers offer a better online experience and have become easier to use. But consumers like them as a way to protect their privacy and their data from being misused. Firms increasingly think that their best bet […]

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The EU General Data Protection Regulation (GDPR) Is Here

Enza Iannopollo April 20, 2016

More than four years after the European Union started its journey toward new privacy rules, the EU Parliament adopted the final text of the new EU General Data Protection Regulation (GDPR) last week. The EU will complete the long and controversial process that led to the new rules next month, publishing the Regulation in the […]

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