Eric Brown
Author Insights
Blog
How Would You Define A Customer Outcome?
Executives at large accounts with complex problems want more than your “solution” – and rarely have a line item in their budget for your offering. Instead, they have an initiative, with a goal, an objective…and a desired outcome. And they lament that salespeople are often unprepared to have a discussion about the buyer’s issues and […]
Blog
The Lesson Of Meaningful Use: Selling Doctors On Electronic Records
It seems like a no brainer. Moving from paper-based medical charts to electronic health records (EHRs) will go a long way to improving the quality and reducing the costs of health care in the US. But it’s it been a tough sell, with only about 20% of doctors using even basic EHRs today. To move […]
Blog
White Bean Chicken Chili
I’m Eric Brown, a research director and 13-year veteran here at Forrester. I love to talk about topics like role-based marketing, customer experience, sales enablement, and healthcare IT. I’ll be back to blog about those things another day. Today, I want to talk about food. In Cambridge, five of us on the tech industry marketing […]