Fatemeh Khatibloo

VP, Principal Analyst

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Personal Data & Privacy – Big In Austin, Big In LA

Fatemeh Khatibloo March 23, 2012
It’s been a week since I got back from SxSW in Austin, and I still can’t believe how absolutely MASSIVE the coverage of privacy, personal data, and identity issues was at the conference. By my count, there were some two dozen sessions, including the Core Conversation I led, across a range of topics that are […]
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Dear Marketer: The Oval Office Called. It Wants Its Privacy Back.

Fatemeh Khatibloo February 23, 2012
 Yesterday, the White House released a long-awaited set of recommendations that are focused on helping individuals take greater control of how their data is collected and used for online marketing purposes. It includes what's being referred to as a "Consumer Privacy Bill of Rights." The language is vague. The timeline to completion is long. The […]
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CI FAIL: The Valentine’s Day Edition

Fatemeh Khatibloo February 14, 2012
Despite being something of a romantic, I don't really go in much for the so-called "Hallmark Holidays." In fact, this XKCD comic sums up my feelings rather perfectly: Still, I'm very aware that lots of other people enjoy Valentine's Day, and that it's a holiday that's just begging for CI pros to get more strategic […]
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Facebook Or Google: Who Will Win the Customer Engagement Battle?

Fatemeh Khatibloo February 2, 2012
Plenty’s been written already about Facebook’s IPO filing yesterday. I won’t rehash the many excellent analyses that you’ve surely already seen. Instead, I want to take this blog post into thought-experiment territory. I want to think about a world in which Google and Facebook are primary competitors in a mano-a-mano battle—not just for our eyeballs, […]
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Google Data Integration: Could It Drive PIDM Adoption?

Fatemeh Khatibloo January 25, 2012
Yesterday, Google announced that, effective March 1, it would be creating a single view of users across the majority of its products and services and creating a single, simplified, global privacy policy to cover the new approach. Now, as a customer intelligence analyst, I preach a “consolidated view of the customer” to clients nearly every […]
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How Data Sensitive Are Your Customers?

Fatemeh Khatibloo January 18, 2012
Most marketers and customer intelligence (CI) pros tend to lump together most types of customer data. Sure, things like passwords and social security numbers are considered more "sensitive," but for the most part, the systems that protect all the data — and the privacy policies that communicate their capture and governance — are largely the […]
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Google One-Day Shipping + Google Wallet = PIDM, Phase I?

Fatemeh Khatibloo December 7, 2011
By now, you’ve likely read a whole host of stories about Google’s reported play at competing with Amazon’s Prime "one-day shipping" program. The crux of it? The internet giant is planning to leverage its local search product to offer consumers a same-day shipping option if they purchase from a participating retailer. There are plenty of […]
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Yahoo’s Potential Suitors Are A Motley Crew

Fatemeh Khatibloo September 16, 2011
My Customer Intelligence colleagues and I, like many others, can't help but wonder how Carol Bartz's departure from Yahoo! is going to play out for the digital behemoth. Shar VanBoskirk's post last week summarizes Yahoo!'s current state, and I agree with her assessment that the company's assets are worth far more piecemeal than as a whole. As she […]
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A New Pair Of Eyes On CI Services

Fatemeh Khatibloo May 18, 2011
  Dave Frankland is an analyst’s analyst: a critical and perceptive forward-thinker with an encyclopedic knowledge of customer intelligence services and strategy. So it shouldn’t come as a surprise that he has taken over as our Research Director, with the mandate to oversee all research and ensure that we are as relevant and consistent as […]
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The State of Cross-Channel Attribution

Fatemeh Khatibloo December 7, 2010
As you may have read, I've just published a report entitled "Untangling the Attribution Web" (subscription required). In the course of researching that report, it became clear that, despite the many years of discussion surrounding what's commonly called "fractional attribution," there's still a dearth of organizations who have successfully implemented a measurement approach beyond legacy last-touch allocation methods. Financial services firms […]
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