How Data Sensitive Are Your Customers?
Most marketers and customer intelligence (CI) pros tend to lump together most types of customer data. Sure, things like passwords and social security numbers are considered more "sensitive," but for the most part, the systems that protect all the data — and the privacy policies that communicate their capture and governance — are largely the […]
Google One-Day Shipping + Google Wallet = PIDM, Phase I?
By now, you’ve likely read a whole host of stories about Google’s reported play at competing with Amazon’s Prime "one-day shipping" program. The crux of it? The internet giant is planning to leverage its local search product to offer consumers a same-day shipping option if they purchase from a participating retailer. There are plenty of […]
Yahoo's Potential Suitors Are A Motley Crew
My Customer Intelligence colleagues and I, like many others, can't help but wonder how Carol Bartz's departure from Yahoo! is going to play out for the digital behemoth. Shar VanBoskirk's post last week summarizes Yahoo!'s current state, and I agree with her assessment that the company's assets are worth far more piecemeal than as a whole. As she […]
A New Pair Of Eyes On CI Services
Dave Frankland is an analyst’s analyst: a critical and perceptive forward-thinker with an encyclopedic knowledge of customer intelligence services and strategy. So it shouldn’t come as a surprise that he has taken over as our Research Director, with the mandate to oversee all research and ensure that we are as relevant and consistent as […]
The State of Cross-Channel Attribution
As you may have read, I've just published a report entitled "Untangling the Attribution Web" (subscription required). In the course of researching that report, it became clear that, despite the many years of discussion surrounding what's commonly called "fractional attribution," there's still a dearth of organizations who have successfully implemented a measurement approach beyond legacy last-touch allocation methods. Financial services firms […]