Gene Cao

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Microsoft Cortana Accelerates The Business Transformation Of Chinese Manufacturers

Gene Cao September 17, 2015
Microsoft officially launched Cortana Suites — a key part of Windows Azure Intelligent Cloud — in China last week, together with MySQL Database on Azure. Windows Azure Intelligent Cloud provides real-time analytics and open source database services to Chinese customers in nationwide data centers operated by 21Vianet. To give Chinese customers a better idea of […]
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Nestle Used The Four Ps To Achieve Social Intelligence

Gene Cao July 27, 2015
Nestlé took a different approach to its Chinese social command center than it did in other countries. Nestlé China used the firm’s global digital acceleration team (DAT) framework to create a centralized social command center in its Beijing headquarters. The four Ps — purpose, people, process, and platform — are all important to establishing a […]
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China Unicom Monetizes Customer Behavior Data

Gene Cao July 20, 2015
China Unicom demonstrated its big data analytics platform, including customer analytics, during the Shanghai World Mobile Congress last week. Huawei is helping China Unicom’s Shanghai affiliate build a big data analytics platform that can collect and analyze customer demographics and operational and behavioral data. For instance, it can estimate a consumer’s monthly income based on […]
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Financial Institutions Can Create New Customer Value With Huawei’s FusionInsight Analytics Platform

Gene Cao April 27, 2015
I attended Huawei’s 2015 global analyst summit in Shenzhen last week and studied its latest strategy for big data innovation. In a change from its previous big data offerings around storage, Huawei has reorganized the data analytics department and focused on infrastructure software that enables big data applications from ISV partners. Mr. Zhu, General Manager […]
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Contextual Interactions Changes Marketing In China: A Brief Survey

Gene Cao April 1, 2015
At Forrester’s recent annual Marketing Leadership Summit in Shanghai on March 25, I gave a presentation focusing on ways to build a contextual marketing engine and propel customers to the next best interaction. Key takeaways included: Heavy mobile users in China are generating many new customer contexts. Heavy usage of mobile devices in China has […]
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Chinese Enterprises Should Revamp Their Loyalty Programs

Gene Cao March 10, 2015
Firms in China focus on improving customers’ awareness of their brand and increasing their market share. Most of the Chinese marketers I spoke with for my latest customer loyalty research have built frequent-buyer programs that dish out lots of points and coupons but don’t do nearly enough to positively affect customer retention. Such fixed, one-dimensional […]
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Apply Social Listening To The Entire Organization

Gene Cao January 19, 2015
Chinese organizations started monitoring social media for purposes of PR crisis management. As I noted in an earlier report, Spring Airlines decided to build social listening functions to identify crises and perform basic brand tracking after struggling with a public relations crisis — the backlash from airline staff blacklisting a passenger for complaining about flight […]
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Apply Social Listening To The Entire Organization

Gene Cao January 19, 2015
Chinese organizations started monitoring social media for purposes of PR crisis management. As I noted in an earlier report, Spring Airlines decided to build social listening functions to identify crises and perform basic brand tracking after struggling with a public relations crisis — the backlash from airline staff blacklisting a passenger for complaining about flight […]
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Customer Obsession Differentiated Uber’s Hailing Services In China

Gene Cao January 14, 2015
Uber faces fierce competition in China from local taxi hailing service providers Didi and Kuaidi Taxi, which both launched Uber-style e-hailing services in 2014. Both providers use a costly subsidy model to entice taxi users to switch to e-hailing services. Kuaidi Taxi, which recently received $700 million in Series D funding to buy more self-owned […]
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Chinese Banks Benefit From Customer Analytics

Gene Cao December 24, 2014
China has experienced a fast expansion of credit card usage in the past 10 years, accumulating more than 390 million credit cards by the end of 2013, around 16 times more than 2003. But Chinese banks suffered from low activation rates of credit cards. In my recent report, I found China CITIC Bank (CNCB) faced […]
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Can Visual Analytics Stimulate Social Commerce In China?

Gene Cao December 17, 2014
with Allison Smith, Xiaofeng Wang and Vanessa Zeng Chinese social platforms have started to engage in commerce via partnerships with eCommerce marketplaces, but online sales conversion rates from social traffic have been disappointing. For example, in May, 360buy (JD.com) — the second-largest B2C eCommerce marketplace — received a level-one access point on WeChat, the hottest […]
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Brands In China Start Considering Digital Analytics To Avoid Disruption

Gene Cao December 10, 2014
Chinese businesses have been in a state of digital transformation for the past two decades. Since the early 1990s, many enterprises owned by national or local governments have been privatized, and many of those realized that they could make information technology their key competency. However, traditional retail and manufacturing brands in China are very fragmented. […]
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Dell Is Testing The Waters Of Customer Analytics For Marketers

Gene Cao November 20, 2014
On November 5, Dell announced new data and analytics services at its annual Dell World customer event. Having integrated the analytics products it acquired — such as Kitenga (from Quest), Boomi, and StatSoft — Dell is now trying to build big data analytics capabilities based on a big data platform, visualization, and advanced analytics. These […]
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Is Mobile Analytics Ready For Marketers In China?

Gene Cao November 5, 2014
Many clients have asked me this question, following it up by asking how to extend their web analytics capabilities to mobile in China. It’s not always an easy job. Marketers in China are becoming more familiar with web analytics tools to leverage internal customer data and external data from sources like social media to understand […]
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It’s Still Early Days For Big Data In Thailand

Gene Cao October 23, 2014
On October 14, I attended Big Data & Business Insights 2014 in Bangkok — the first public big data event in Thailand. I spoke about how to use big data to increase customer value in the age of the customer — a topic that seemed a bit distant from the audience’s daily reality. Most of […]
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Chinese Businesses Embrace Social Intelligence

Gene Cao September 22, 2014
Chinese people are hypersocial in their lifestyle and daily work, and Forrester forecasts that 681 million of them will be using social media by 2019. Online Chinese are actively engaging with brands and companies on social media: 29 brands or companies on Sina Weibo and 32 brands or companies on WeChat on average. Chinese businesses […]
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Ease Your Selection Of Customer Analytics Providers In China

Gene Cao August 25, 2014
Forrester surveys in China show that business data and analytics are increasing as the No. 1 technology priority for Chinese businesses; 55% of technology decision-makers in the country plan to use data and analytics to improve business decisions and outcomes in 2014, up from 43% in 2013. Chinese digital marketers are looking for powerful tools […]
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Big Data Analytics Can Help Beijing Cut Through The Smog

Gene Cao July 27, 2014
China faces a growing air pollution problem — one of the consequences of its significant economic growth over the past two decades. Surrounded by a large number of coal-burning factories in Hebei province, Beijing faces ever-worsening smog. To tackle this problem, city government has implemented new policies and laws, such as the Beijing Air Pollution […]
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Tencent’s News Portal Is Differentiating Itself By Using IBM Social Analytics During The World Cup

Gene Cao July 3, 2014
Contributed by James McCormick and Allison Smith Tencent’s news portal is one of the largest online news portals in China, with more than 25 channels covering all types of news. Tencent faces fierce competition, which it intends to combat by building its analytics competency. With the eyes of millions of Chinese soccer fans on the World Cup, […]
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Big Data Adoption In Hong Kong Lags Behind Mainland China By At Least 18 Months

Gene Cao June 25, 2014
I was invited to speak at the Big Data and Business Analytics Forum in Hong Kong last week, and introduced our latest research on big data in Asia Pacific for both marketing and technology management professionals in the age of the customer. Listening to other speakers at the event who discussed Hadoop and explained the […]
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