Gene Leganza

Essentially, as CX improves, more customers will comply with a department’s directives, engage with it proactively, speak well of it, trust it, and forgive its mistakes. And if the data is holistic and allows for true representation, it will allow government operations to cost less and run more smoothly.

CX professionals must use customer journey maps as a change management tool to guide employees to deliver customer-centric experiences across products and channels. Read our latest blog to learn more.

We occasionally get asked this question: “Would Zero Trust have prevented [insert high-profile breach]?” The breach in question could be Equifax, SolarWinds, or the United States Office of Personnel Management. We haven’t been asked (yet) about the announcement from Microsoft this month, where they acknowledged that they were a target of, and indeed had an […]

We warn users not to click on suspicious emails and not to open emails from untrusted senders to prevent users from being phished. Sender identity is one of the filtering mechanisms in email security solutions. But what happens when a trusted sender’s email account is compromised and an attacker uses that access to send emails […]

Earlier this week, an op-ed published on The Hill sent information security (infosec) Twitter into a tizzy by blaming cybersecurity industry best practices for recent high-profile security breaches. For the security team at Forrester, the op-ed furthered a number of security myths that we felt compelled to bust here. Myth #1: The Best Infosec Pros […]

There’s no shortage of obstacles holding back folks from finding meaningful employment in the cybersecurity sector. Some of these obstacles are imposed by human resources policies and the software used to automatically scan through resumes in a game of electronic buzzword bingo, one of the most insidious of these being the requirement of a college […]

This report provides tech and business leaders in Europe with a checklist to avoid making the biggest mistakes and develop a solid framework for automation projects.

Most organizations started 2020 planning to tackle digital transformation, innovation, and customer obsession. But then the global pandemic exploded everyone’s agendas, requiring lightning-fast reprioritization and rapid implementation of technology solutions to address a drastically changing work environment. The best enterprise architecture (EA) teams were directly involved in responding to the crisis while continuing to enable […]

You’re probably tired of hearing about 2021 cybersecurity predictions. This is something different. We’re taking a look back to what we predicted would happen in 2020 and grading our predictions. After all, why make predictions in the first place if we’re not going to reflect and assess ourselves afterward? When we make predictions, we aim to identify what is different that we think […]

It’s not that I’m not a gamer. I enjoy board games and card games: Trivial Pursuit, Settlers of Catan, SET, Hive. I’m up to level 3056 in Two Dots. As a kid, I played Super Mario Land on my brother’s Game Boy and Sonic the Hedgehog on the family Sega Genesis. But I’ve never been […]

Today Paul Miller, Tracy Woo, and I released our report that examines the market impact of the GAIA-X project. France and Germany announced an initiative in 2019, which was formalized as the GAIA-X Foundation in early October 2020. For our report, we spoke with several of the GAIA-X founders and studied its potential impact for […]

Firms have gotten better at acting on customer insights. So, what will customer insights leaders do in 2021 to ensure that this improved understanding moves the needle on CX? Something new and different. Learn why in our customer insights predictions for 2021.

Get a detailed preview of the data strategy track at the upcoming Forrester Data Strategy & Insights live virtual event.

When our colleagues Claire O’Malley and Brian Kime wrote their “Point/Counterpoint: The Ethics Of COVID-19 Phishing” blog in March, it turns out they were inadvertently predicting an event that took place this week: An employee took to social media to speak out about a highly insensitive phishing simulation. Tribune Publishing Company, publisher of newspapers like […]

In the Forrester/InfoWorld Enterprise Architecture (EA) Awards competition, we look for the most dramatic stories of EA’s strategic leadership and concrete business impact. The winners of the 2020 Forrester/InfoWorld Enterprise Architecture Awards show the value of a close relationship with the business, a solid vision for enabling digital transformation, and effective governance practices — not […]

NVIDIA just announced that it plans to acquire Arm Limited from SoftBank for $40 billion. The combination aims to conquer the enormous compute market that has long been dominated by the x86 architecture (and, thus, Intel and AMD). The x86 platform remains the leader in PCs and data centers, but the future growth prospects lie […]

Amazon Launches Halo, Its First Wearable Health Device For The Average (Budget-Conscious) Consumer This week, Amazon launched Halo, a screenless wearable device that can monitor activity, sleep, temperature, BMI, and emotion. At $99.99 (plus a small monthly service fee for advanced features), the Halo Band sits closer to Fitbit’s fitness trackers (ranging from $99.95–$169.95) than the Apple Watch ($400-plus). It focuses on what consumers want most: tracking fitness-related activity, […]

How Poor Pandemic Management Destroys A Brand As the rest of the UK started emerging from lockdown, the city of Leicester saw local restrictions reimposed due to a second wave of infections. Leicester’s garment factories, many of which are suppliers to UK-based online fashion retailer boohoo, were identified as the most likely cause of the new outbreak. An investigation into employee conditions found that factory workers were forced to work without any social […]