George Colony

George Colony, CEO and Chairman of the Board, Forrester

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Book List From The Board Of Clients

George Colony October 18, 2023
Every year, Forrester convenes a group of clients who critique our strategy, give us feedback on our services, and review new products that we are developing. Over the last 25 years, the Board of Clients has been extraordinarily influential, guiding us into a better future and helping us avoid unforced errors. I’ve always called the […]

The GenAI Imperative

George Colony September 7, 2023
Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies, for which we typically advise a cautious approach, we believe you must act on genAI now.

Cryptocurrency For CEOs

George Colony March 20, 2023
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Forrester CEO George Colony breaks down the biggest takeaways for CEOs.

Blockchain For CEOs

George Colony July 12, 2022
Learn what it is, what it does, and what it means for your organization today and in the future.

Artificial Intelligence For CEOs

George Colony April 4, 2022
The hype surrounding AI can get in the way of truly understanding it. Here's a breakdown of what AI is, how it works, and what CEOs should do to reap its benefits.

The Ukraine War And The CEO

George Colony March 14, 2022
Forrester CEO George F. Colony gives his advice to CEOs contending with the ramifications of the Russia-Ukraine War.

Anywhere Work

George Colony December 9, 2021
When our offices reopen, employees and teams will decide when they will come in, based on their work. Yes, there will be challenges — but with the right approach, the opportunity is extraordinary.

Your Experience Doesn’t Match Your Brand Promise

George Colony July 7, 2021
Forrester has designated Tuesday, July 13 as CX Reality Day, a time for CEOs and their executive teams to test the quality of their companies' experiences.

Introducing Forrester Decisions

George Colony May 3, 2021
Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan ​and tackle their most pressing initiatives and priorities for driving growth.

The Big Acceleration

George Colony December 10, 2020
The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in a new Roaring 20's, highlighted by fast growth and dynamism.

Customer Obsession And The CEO

George Colony August 31, 2020
Getting to customer-obsession is a complex, all-in effort that is more of a cause than a program. It flows directly from the heart of an organization – it’s about how you behave and what you value. Here's a rough map of how a CEO can lead this voyage.

The Time Has Come

George Colony June 4, 2020
To our black employees, clients, friends, and the black community at large, we stand with you against the injustice and inequities brought down on you. It’s not right, it can’t persist, and we can do better. We see you, we hear you, and we stand with you.

Managing Your Company Through The Coronavirus Pandemic

George Colony April 20, 2020
To navigate the next stage of the coronavirus pandemic, governments and companies must design and enforce Pandemic Management Protocols (PMPs) — a set of procedures and processes by which people will go to the office, go to school, congregate in public, eat in restaurants, travel, and move without causing unmanageable new outbreaks of the virus.

Four Phases Of The Coronavirus Pandemic

George Colony March 30, 2020
CEO George Colony explains that coronavirus in the US will play out over four phases. Discover what the phases are and the impact each one will have on businesses and individuals.

The Client Book Club

George Colony October 4, 2019
This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […]

The Power Of “Now” CX

George Colony September 9, 2019
The value of real-time CX: differentiation, growth, and better retention. Learn more about the next frontier of CX and why Forrester developed FeedbackNow 2.0.

What Is Your X1?

George Colony July 3, 2019
What is your customer experience to rule all customer experiences? Identify it and move money toward your X1.

Forrester + SiriusDecisions

George Colony January 3, 2019
Today Forrester closed the deal to acquire SiriusDecisions. You can find our press release here. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers. Leaders within these companies make more informed business decisions through access to industry analysts, research, benchmark data, peer networks, events, and continuous […]

A Good Life Hack

George Colony August 30, 2018
Quickly: Stop reading the news during your workday — you will be happier and more productive. I was traveling in Europe in June, and in a reflective moment, I asked myself a simple question: “What one habit could I change that would improve my life?” As I surveyed my typical day, I spotted an opportunity: my […]

Real-Time Customer Experience

George Colony July 10, 2018
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong. Forrester’s Customer Experience Index (CX Index™) shows that most companies are stuck at “poor” or “very poor” […]
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