Cryptocurrency For CEOs
What should business leaders make of crypto, particularly in light of recent events — and what does the future hold? Here, we break down the biggest takeaways for CEOs.
Blockchain For CEOs
Learn what it is, what it does, and what it means for your organization today and in the future.
Artificial Intelligence For CEOs
The hype surrounding AI can get in the way of truly understanding it. Here's a breakdown of what AI is, how it works, and what CEOs should do to reap its benefits.
The Ukraine War And The CEO
Forrester CEO George F. Colony gives his advice to CEOs contending with the ramifications of the Russia-Ukraine War.
When our offices reopen, employees and teams will decide when they will come in, based on their work. Yes, there will be challenges — but with the right approach, the opportunity is extraordinary.
Your Experience Doesn’t Match Your Brand Promise
Forrester has designated Tuesday, July 13 as CX Reality Day, a time for CEOs and their executive teams to test the quality of their companies' experiences.
Introducing Forrester Decisions
Forrester Decisions is designed to help clients grow faster through customer obsession. The new portfolio will help executives, functional leaders, and their teams — across technology, customer experience (CX), marketing, sales, and product management — plan and tackle their most pressing initiatives and priorities for driving growth.
The Big Acceleration
The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in a new Roaring 20's, highlighted by fast growth and dynamism.
Customer Obsession And The CEO
Getting to customer-obsession is a complex, all-in effort that is more of a cause than a program. It flows directly from the heart of an organization – it’s about how you behave and what you value. Here's a rough map of how a CEO can lead this voyage.
The Time Has Come
To our black employees, clients, friends, and the black community at large, we stand with you against the injustice and inequities brought down on you. It’s not right, it can’t persist, and we can do better. We see you, we hear you, and we stand with you.
Managing Your Company Through The Coronavirus Pandemic
To navigate the next stage of the coronavirus pandemic, governments and companies must design and enforce Pandemic Management Protocols (PMPs) — a set of procedures and processes by which people will go to the office, go to school, congregate in public, eat in restaurants, travel, and move without causing unmanageable new outbreaks of the virus.
Four Phases Of The Coronavirus Pandemic
CEO George Colony explains that coronavirus in the US will play out over four phases. Discover what the phases are and the impact each one will have on businesses and individuals.
The Client Book Club
This week, Forrester’s Board of Clients was in Cambridge. This amazing group advises the company on strategy, new products, and improving our service. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […]
The Power Of “Now” CX
The value of real-time CX: differentiation, growth, and better retention. Learn more about the next frontier of CX and why Forrester developed FeedbackNow 2.0.
What Is Your X1?
What is your customer experience to rule all customer experiences? Identify it and move money toward your X1.
Forrester + SiriusDecisions
Today Forrester closed the deal to acquire SiriusDecisions. You can find our press release here. SiriusDecisions helps business-to-business companies align the functions of sales, marketing, and product management; Sirius clients grow 19% faster and are 15% more profitable than their peers. Leaders within these companies make more informed business decisions through access to industry analysts, research, benchmark data, peer networks, events, and continuous […]
A Good Life Hack
Quickly: Stop reading the news during your workday — you will be happier and more productive. I was traveling in Europe in June, and in a reflective moment, I asked myself a simple question: “What one habit could I change that would improve my life?” As I surveyed my typical day, I spotted an opportunity: my […]
Real-Time Customer Experience
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong. Forrester’s Customer Experience Index (CX Index™) shows that most companies are stuck at “poor” or “very poor” […]
The Forrester Summer Book Club
Forrester’s Board of Clients was in Cambridge last week for an amazingly productive two days of co-creation. Ideas that have come out of the Board in previous years include: the weekly Forrester podcast, the Forrester iPhone app, and Industry Waves. The dinner tradition is that clients recommend their favorite books — there are a bunch this […]
How To Beat Amazon
Amazon has an Achilles’ heel: emotion. The company delivers, but its customers don’t feel empathy for the brand. This vulnerability offers a path to stealing parts of the behemoth’s business. Every year, Forrester’s Customer Experience Index (CX Index™) rates 600 brands around the world. Among US online retailers, Amazon has sunk from seventh place in […]