Gina Bhawalkar

Focus on accessibility before the busyness of holiday shopping kicks in to gain more customers.

My new report dives into why making accessibility a component of vendor selection is good for business and how to do it.

Personas are foundational and seemingly simple, yet deceptively challenging. Learn what it takes to create effective ones.

Gina Bhawalkar shares her take on Config 2024 and its implications for design systems and accessibility.

Read on to learn three best practices from open-source design systems.

In 2023, we saw more firms commit to digital accessibility, with emerging regulations bringing a sense of urgency to the work. Here are a few of the highlights from the past year and advice to help firms mature their digital accessibility efforts in 2024.

The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.

The accessibility community was abuzz with reactions to news that digital accessibility platform vendor Level Access plans to acquire accessibility overlay provider UserWay.

Practice inclusive design this holiday season to unlock long-term benefits. Here are four ways to implement responsible design.

I’ve been prepping for a detailed evaluation of this technology market for some time, and I’m excited to announce that The Forrester Wave™: Digital Accessibility Platforms, Q4 2023, is now live!

Do you understand generative AI? Forrester’s data shows that 54% of AI decision-makers believe their organization’s executive team is “very familiar” with it — but we’ve observed widespread misunderstandings among execs of what it is, how it works behind the curtain, and what it can do. So last week we published a new, FAQ-style report […]

By practicing inclusive design, businesses can increase revenue, decrease costs, improve resilience, and build trust with customers and employees. But to do this successfully, companies need to incorporate inclusive design principles when creating experiences.

I aim to help clients understand the technologies available to help them scale and report on the progress of their accessibility programs, starting with our just published Forrester Landscape on the Digital Accessibility Platforms market.

Today is Global Accessibility Awareness Day (GAAD), a day focused on digital accessibility and inclusion. Why do we need a day dedicated to this? 

What does it mean to practice human-centered design? The answer to that question is evolving. If you’ve read my research, you know it’s critical for businesses to embed accessibility and inclusive design practices into how they design and develop experiences. Doing so helps increase revenue, reduce costs, increase resilience, and build trust with customers and […]

Businesses that create inclusive products, services, and experiences can increase revenue, decrease costs, improve resilience, and build trust with customers and employees. Unlocking these benefits requires an intentional approach to inclusive design, something most firms lack due to low organizational understanding of why inclusive design matters and limited funding.

The White House’s budget proposal for fiscal-year 2024 includes more than $500 million in customer-experience (CX)-related investments to continue progress on the administration’s robust CX goals. Predictably, this hasn’t made headlines: It’s just .007% of the total $6.9 trillion budget proposal and doesn’t excite fiery debates like higher-profile requests do. It’s a strong investment, however, […]

With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. One way to do this is through making your company’s websites and mobile apps more accessible. Annually, the disability community has a disposable income of $1.9 trillion and an accessible digital storefront gives you access to this market.

Empathizing with customers is almost always the first step in design frameworks. Learn how to take the next step and embed empathy into your entire design process.