Gina Bhawalkar

Principal Analyst, Serving Customer Experience Professionals

Forrester Bio

Author Insights

BLOG

Retailers: Make Your Website Accessible Or Leave Money On The Table

Gina Bhawalkar 5 days ago
Only a tiny fraction of websites get accessibility right. This holiday season, be sure your online experience doesn't freeze out would-be shoppers.
Read More
BLOG

Countdown To Showdown: Domino’s Supreme Error And Why Businesses Should Do The Opposite

Gina Bhawalkar September 16, 2019
When you hear “Domino’s” and “supreme” in the same sentence, you could be forgiven for thinking we’re talking about the “Supreme” on its menu — a pizza loaded with pepperoni, bacon, beef, sausage, mushroom, pineapple, and onion. But no, I’m talking about a bad business decision — which any company with a website or app […]
Read More
BLOG

Bake Your Values Into Your Design System — Takeaways From Clarity 2019

Gina Bhawalkar September 6, 2019
Having a design system is now table stakes for companies that want to scale design; drive a consistent, seamless customer experience; manage design debt and technical debt; and free up designer time to solve new challenges — not reinvent the wheel. But can a design system also ensure that the experiences you create are inclusive? […]
Read More
BLOG

CX SF 2019: Are You Designing For Everyone In Your Target Market?

Gina Bhawalkar August 5, 2019
When we design for the “average” person, we design for no one. One of my favorite books, The End of Average, opens with the story of how, during World War II, the US Air Force faced a high death rate — pilots were unable to control their planes, which led to crashes, often fatal. The […]
Read More
BLOG

You Need A Design System — Here’s Why

Gina Bhawalkar July 16, 2019
A recent study on design maturity from InVision revealed something really interesting: that design team size is not predictive of a design team’s maturity. That is, it’s possible to dedicate a lot of headcount to design but still see limited benefits on business outcomes. Not only did they find there’s not a correlation, but they […]
Read More
BLOG

Can You Prove The Business Impact Of Better Design?

Gina Bhawalkar June 27, 2019
Design leaders often ask me: “How do I make the case to grow my team?” “How do I prove the impact that better design has on my organization?” “How do I elevate the impact of design?” The answers to all three questions come down to having a repeatable process in place for linking design investments […]
Read More
BLOG

Global Accessibility Awareness Day: Equal Access Is Good Business

Gina Bhawalkar May 17, 2019
Yesterday, my LinkedIn feed lit up with posts from individuals and companies stating their commitment to digital inclusion. Why? Because it was Global Accessibility Awareness Day (GAAD), a day aimed at getting everyone talking and learning about digital accessibility and inclusive design. Why do we need a day dedicated to this? Because many companies are […]
Read More
BLOG

The Good, The Bad, & The Ugly Of Canadian Mobile Banking Experiences In 2019

Gina Bhawalkar May 15, 2019
Mobile apps have become the touchpoint of choice for millions of people to manage their finances, and Forrester regularly reviews those of leading banks. We just published our latest evaluations of the apps of the big five Canadian banks: BMO, CIBC, RBC, Scotiabank, and TD Canada Trust. Overall, they’ve raised the bar, striking a good […]
Read More
BLOG

Design And Research Teams Are Scaling But Not How You’d Think

Gina Bhawalkar April 29, 2019
When I talk to design leaders these days, the No. 1 question on their minds is how to scale to meet the demand for design and research. It’s a good problem to have — executives have moved from asking “Do we need design?” to “How do we get more design and research?” Successful design organizations […]
Read More
BLOG

The Inclusive Design Imperative: Win And Retain More Customers

Gina Bhawalkar April 23, 2019
Inclusive design is good for business. I lay out the reasons why in my latest report, “The Inclusive Design Imperative: Win And Retain More Customers,” and explain how you can establish the foundation for it to take hold. Once you raise awareness of inclusive design and spark the desire in employees to do better, it’s […]
Read More
BLOG

What XD Pros Can Learn From Diversity And Inclusion Leaders: Highlights From The From Day One Conference In San Francisco

Gina Bhawalkar April 12, 2019
Does your company have a diversity and inclusion (D&I) program? There’s a good chance you do — D&I is currently having its moment in the spotlight. But the D&I conversation at many organizations neglects a crucial element: a process for how the company will actually fulfill its commitment to D&I in the experiences it designs […]
Read More
BLOG

Accessible Pizza And Other Highlights From CSUN 2019

Gina Bhawalkar March 20, 2019
Accessible digital design is more possible and more relevant than ever. Find out how it can widen your customer base while making life easier for people with disabilities.
Read More
BLOG

With Design Shifting From “Who Cares?” To “Supersize It!” — How Should Your Design Org Respond?

Gina Bhawalkar October 19, 2018
It’s a great time to be an experience design professional — what we call an XD pro. I remember my early years as a user experience practitioner: 25% of my time was spent practicing my craft (the exciting part!) and 75% evangelizing my discipline and explaining why a human-centered design approach benefits both customers and […]
Read More
BLOG

The Billion-Customer Digital Accessibility Opportunity

Gina Bhawalkar June 27, 2018
There’s a vast population that many companies can’t reach because they design experiences without accessibility in mind — it’s large and growing by the minute. And these potential customers have money to spend: Over 1 billion people worldwide have a disability, and they have over $1.2 trillion in annual disposable income. That number balloons to […]
Read More