Gina Fleming

Manager, Data Science

Forrester Bio

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Market Research Lessons Learned From Behavioral Economics

Gina Fleming May 30, 2012

Recently, I attended the MSI Workshop on behavioral economics at the Harvard Innovation Lab. The presenters included an innovative crew: a number of academics from Harvard Business School and Dan Ariely , author of Predictably Irrational. They gave many examples of how consumers aren’t always rational and don’t always know why they do what they do. This […]

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Technology In Market Research: Highlights From The Market Research Technology Event

Gina Fleming May 7, 2012

I just returned from the IIR Market Research Technology Event (TMRTE). These were three action-packed days of industry leaders delivering great insights on what’s important for the market research industry, as well as the challenges and opportunities that technology presents. It was a pleasure to meet and connect with so many thought leaders in market […]

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We Proudly Present “The Facebook Factor”: Forrester’s Facebook Impact Model Quantifies The Impact Of A Facebook Fan

Gina Fleming April 9, 2012

We listened to marketers of the world’s biggest brands when they asked, “What’s the impact of Facebook on my brand?” and we decided to take a look for ourselves. We proudly present our latest research, “The Facebook Factor.” In the report, we answer the pressing question, “How much more likely are Facebook fans to purchase, […]

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Understanding The People Of Walmart — And Getting The Most Out Of Your Surveys

Gina Fleming March 27, 2012

Last week, I ran into an infographic on Ad Age about The People of Walmart. It compares the demographics of Walmart, Kmart, Kohl’s, and Target shoppers: for example, age, sex, income, and region of the customers. It shows that more women than men shop at Walmart, and that their audience is quite equally spread across age as […]

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Showing Facebook Love On Valentine's Day

Gina Fleming February 14, 2012

Recently, social media consultancy Sociagility published an infographic showing the top brand leaders and laggards in the social media space based on a study conducted in November 2011. The infographic ranks brands based on their proprietary PRINT index, which is based on popularity, receptiveness, interaction, network reach, and trust. The top brands include Google, Disney, […]

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Global Social Technographics Update 2011: US And EU Mature, Emerging Markets Show Lots Of Activity

Gina Fleming January 4, 2012

Last month George Colony, CEO of Forrester, talked about a “Social Thunderstorm” at the LeWeb conference in Paris. He argued that social is running out of hours and running out of people. What does that mean? Well, the second one is easy: The vast majority of consumers around the world who have access to a […]

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Mobile Research Needs Nonmobile Insights

Gina Fleming November 23, 2011

With mobile usage becoming increasingly widespread and companies testing the water with mobile strategies, market insights professionals need to uncover consumers’ mobile behavior today and tomorrow. But with the pace of mobile innovation moving so rapidly, how can you keep up with all of the things that people are doing with their mobile phones? In […]

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Excited To Bring Fresh Insights To Forrester

Gina Fleming September 7, 2011

As the newest addition to the market insights team, I would like to introduce myself. My name is Gina Sverdlov, and I recently joined Forrester as a consumer insights analyst. I am very excited to be here! My background is in economics, consulting, advertising, and using quantitative methods to provide actionable insights for my clients. […]

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