Harley Manning

Vice President, Research Director

Forrester Bio

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The One-Sentence Business Case For Customer Experience

Harley Manning 5 hours ago
Recently, I wrote a post arguing that $ is the one CX metric that matters to executives. The obvious conclusion: You need to design your CX measurement program to track and report $. If you haven’t done that already, you should jump on it today. As I write this post in December of 2019, corporate […]
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How To Prove That Fixing Customer Experience Problems Cuts Costs

Harley Manning December 1, 2019
There’s an alternative approach to proving the economic value of CX, and it has some advantages: The math is simple and it’s hard to argue against. What’s more, you’ll be measuring something that executives like in good times and love in bad times: cost savings.
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Tie CX To $ In Your Measurement System

Harley Manning November 21, 2019
How to quantify and prove the ability of CX to drive revenue growth in five steps.
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There’s Just One CX Metric That Matters To Your C-Suite — But You’re Not Reporting It

Harley Manning November 11, 2019
There’s one CX metric you must report to your CEO. It’s not NPS, CSAT, or even our beloved CX Index score. It’s $$$.
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Predictions 2020: For CX, It’s All About Proving Business Results

Harley Manning October 31, 2019
The ability to deliver business results will be a career-defining issue in the year ahead.
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Hungry For More CX Events? Try FXD In Boston Oct. 24–25

Harley Manning October 20, 2019
I just got back from Forrester’s very successful CX SF 2019 Forum, and I’m already looking forward to a terrific event that’s happening right here in Boston this coming week. It’s the Mad*Pow Financial Experience Design Conference on October 24 and 25. You can find out more about it at www.fxdconf.com and even save $200 […]
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Two Big Answers Emerged From The US CX Index For 2019

Harley Manning June 11, 2019
The journeys of Whole Foods and Southwest Airlines exemplify lessons brands can learn from 2019’s CX Index results.
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The Race To Innovate CX In Brokerage And Wealth Management

Harley Manning December 26, 2018
Recently, Forrester published our CX predictions for 2019. Our first prediction was that stagnating CX quality will cause short, destructive price wars. We cited Fidelity’s two new zero-fee investment funds as an example of how this is already starting to play out. We also noted that Vanguard responded to Fidelity by highlighting its many funds […]
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2018 Marked 20 Years Of Customer Experience Research At Forrester!

Harley Manning November 26, 2018
I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX. That report, “Why Most Websites Fail,” introduced […]
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Predictions 2019: Customer Experience Comes Under Fire

Harley Manning November 5, 2018
Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row. And what little movement that did happen was toward the middle of our scale, where 62% of brands bunched up in […]
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Customer Experience Q&A: Etsy’s Abby Covert, Information Architect

Harley Manning May 30, 2018
If you care about CX, you have to admire Etsy. It was the top digital retailer in Forrester’s Customer Experience Index™ in 2017. It excels at differentiating itself with a unique set of products and a distinctive online store, where buyers routinely upload pictures of their purchases alongside gushing reviews. Unsurprisingly, Etsy is also one […]
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Customer Experience Q&A: Etsy’s Abby Covert, Information Architect

Harley Manning May 30, 2018
If you care about CX, you have to admire Etsy. It was the top digital retailer in Forrester’s Customer Experience Index™ in 2017. It excels at differentiating itself with a unique set of products and a distinctive online store, where buyers routinely upload pictures of their purchases alongside gushing reviews. Unsurprisingly, Etsy is also one […]
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Countdown To Forrester’s 10th Annual CXNYC Forum June 19–20

Harley Manning May 18, 2018
Back in 2009, Forrester launched its first customer experience forum. We picked New York as the location because for years we’d put on a financial services event there, and we knew that our attendees from the banking, brokerage, and insurance industries all had CX on their minds. We didn’t know how well the new event […]
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What Chief Customer Officers Talk About Over Dinner

Harley Manning December 11, 2017
For a CX transformation effort to go beyond the small and tactical, organizations need an executive in charge of leading the effort. Although these senior leaders go by various titles, the most common is still Chief Customer Officer (CCO). That’s why I was immediately interested when Dell’s CCO Karen Quintos, and her Dell Technologies colleague […]
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Human + Machine: Forrester’s CXSF Forum, 10/19 – 10/20

Harley Manning October 3, 2017
Forrester’s CX team is putting the final touches on Human + Machine, our customer experience forum in San Francisco for 2017.  This year we shine a spotlight on how AI can improve customer experience. That includes both how companies innovate with AI today, and the most exciting opportunities for tomorrow. We’re starting out with a case […]
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Customer Experience Q&A with Scott Jones, VP, Global User Experience Design, Expedia Worldwide

Harley Manning October 5, 2016
In its early days, the online travel industry focused on speed, ease-of-use, and cost-effectiveness. That was a great start but it didn't go far enough:  Travel is a complex and often daunting purchase decision — one layered with conflicting emotions like aspiration, excitement, and even fear. How has the industry evolved to deal with the […]
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The US Customer Experience Index for 2016, Part 1: The Bar for CX Quality Inched Up

Harley Manning July 18, 2016
It’s time for one of Forrester’s big annual events: The publication of this year’s Customer Experience Index report for US brands. The report is based on Forrester’s CX Index™ methodology, which measures how well a brand’s customer experience strengthens the loyalty of its customers. We use this methodology to create an annual benchmark of CX […]
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Customer Experience Drives Revenue Growth, 2016

Harley Manning June 21, 2016
In 2015, we explored whether customer experience really matters to business success or whether CX is just the latest hype. Our conclusion: superior CX drives superior revenue growth in industries where customers are free to switch business and competitors deliver a differentiated customer experience. This year we repeated our study to see if the results […]
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Don’t Let Volatile Markets Scare You Away From Customer Experience Investments

Harley Manning March 8, 2016
If you like horror shows, forget The Walking Dead and check out global markets: In 2016, US stocks got off to their worst start ever. Oil prices are in the toilet — taking oil company stocks with them — and neither looks to fully recover any time soon. Of course, both of these Nightmares on Wall […]
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Better Customer Experience Correlates With Higher Revenue Growth In Most Industries

Harley Manning July 15, 2015
Does customer experience really matter to business success — or is CX just the latest flavor of hype? Recently, Forrester completed a six-month research effort aimed at answering that question by examining the relationship between superior customer experience and superior revenue growth. Why did we pick revenue growth as the measure of business success? Because […]
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